When you send out your newsletter with “Here the email subject” you might assume that you’ve lost it.
Or you are just overworked.
Or you have just lost the person you relied on to do this for you.
Or you noticed that you are already way too late and that it does not matter now.
Or you want to test and see if your readers react at all.
Does the newsletter create value for your readers in the first place? This might be a question you ask yourself.
Is there a way to find out what creates engagement and what does not?
Recently we launched a post on LinkedIn that was rather successful. I am now wondering why this one was performing better than others. Was it because the content spoke to the heart of many readers? Was it because the language was easy to understand? Was it because we had a list of tips to share?
I don’t really know.
I think it is important to remind yourself once in a while what is important and the big news is: What is important to you might not be important to your reader. On the other hand: What might be obvious to you might be fairly new to your reader or maybe you are the first person that explained the topic to them in a way they can accept. Maybe you are the one person they will listen to because you have authority in the field.
So how can you find out what matters to your readers?
- Hold a webinar and ask them
- Write about different categories of topics and see what performs well
- Always add tips so your readers can take away a concrete idea
- Limit your words so your readers will be excited to read on the phone.
- Be consistent in when you send out a new post. A lot of successful bloggers call their newsletters after the day it is sent out.
- Change voice by letting different bloggers write for you.
- Find out which voice and style your readers prefer.