Tag Archives: Career
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According to the Dubai business setup company, when it first launched its firm and started delivering the services, the workers felt some kind of a communication gap between them and the clientele. Soon they reached out to the different promotion and marketing trends and witnessed the progress of the firm with their own eyes. This along with other researchers on the subject of digital marketing suggests that 76% of the people think that marketing has evolved more in the previous two years that it did over the past fifty years.

With the prevailing trend of digital marketing, it is seen that the demand for the digital marketers and more and more new trends are escalating as well. This puts us under the impression that a dire need of discussing the digital marketing importance over career growth is required and so we have gathered the relevant information on the topic.

An overview of the digital marketing trends

It was long seen that the paper publications and advertisement were the only means to promote and advertise the business brand/ products but, the advent of modernized technology has completely changed the style of marketing. Digital marketing is the center of attention these days. It spreads the information and updates on the online platforms and keeps a check on its progress. From enhancing the conversion rates for sales to the promotion of relevant niche and content, the use of mobile apps, electronic billboards, artificial intelligence and the presence of Big Data analysis has converted the digital platform into a more effective one. The customer client relationship is managed over the online social media networks and is improving day by day with the 24/7 service provided by the business brand.

Why choose digital marketing as a career option?

Image source: http://fanbooster.com

 

 

 

 

 

 

The prediction that the number of digital job requirement will go high up to 150,000 (for UAE) by 2020 has open gates for a lot of graduates and skilled marketers. They are eager to embark upon their professional career as the best digital marketer. Here are the main reasons why considering digital marketing as a career can be beneficial:

  • The competition among the business brands on the online platform in term of customer relationship management and customer engagement is increasing. For an industry to enhance their approach they need innovative digital marketers and so showing your creative talent in this field can help you reach the sky.
  • The salary appraisal is on the run for digital marketers and in the coming years with the more advanced trends, all you need is to be up-to-date to earn higher.
  • Business brands intend to invest in the latest trends and digital marketing is the very latest among all.

Thus, with the fact established that the demand of digital professionals is increasing; here are the few courses you need to go through to become the best in your field.

Digital marketing courses and ways in which they turn the tables around for a skilled marketer:

Wondering how to become better at your job? Here are the things you really need to do in order to achieve your goals.

Enroll your name into a digital marketing course!

Eligible for the course: Undergraduates, Graduates, MBA (Marketing)

Professionals who can do it: Marketing professionals, business development executives

About the course:

It is for sure that getting an education in the right direction helps in achieving the objectives and enhances the personal skills. Thus, with this course, you’ll be able to excel in digital marketing tricks and techniques.

It revolves around the basics and advanced knowledge of search engine optimization (SEO), social media optimization (SMO), email marketing and search engine marketing (SME).

Outcomes of the course:

  • Understanding the concept of digital marketing and how it can be used for betterment of the brand
  • Become capable of practicing with the best tools and technologies
  • Plan and manage the entire digital marketing budget and strategies
  • Invest time in affiliate marketing, social media marketing, email marketing
  • Work in order to increase the return on investment of the brand
  • Uplift the number of customers buying the brand

The digital marketing is here to stay and if you expect to earn big in your marketing career, it’s high time you upgrade your knowledge to the rank of digital marketing. The career growth graph seems to go high every year and there is no time soon that you’ll regret your decision of investing in the digital field.

 

Author Bio: Brenda Cagara 

Brenda Cagara is presently working with business consultants in Dubai. During her five-year writing career, she has written on almost every niche. Her capabilities lie in producing fine writing pieces on business, finance and taxation niches. Brenda’s work is related to helping offshore Dubai company formation and business setup services to clients who are interested. She also deals with bank account opening, visa processing, trade license, trademark, local sponsors and product registration.

 

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Global Competency Model by Weinberger (2014)
Weinberger (2014)

 

For the last two weeks, we had started the journey of the “Future of Work (#FoW)” and we asked you what you would need to learn if you wanted to become an entrepreneur in 2018.

If you are an entrepreneur already, you probably know that health and time are your most important assets. You would, therefore, ensure that you exercise, relax and watch your nutrition. You would also guard your time and try to be helpful at the same time. Most importantly, you would celebrate your close friends and family. They will probably stand by you when the going gets rough or when the rent doesn’t get paid.

You are not able to hide behind a manager and let her do the tough jobs only so you can complain that she never lets you do anything exciting. As an entrepreneur, you will stand in the limelight and you will need to perform all of your billable time.

What I have learned over the last few years is that “learning new stuff” took a new dimension for me when I started my business because, in the beginning, you have zero help. You can source support but it is usually too expensive so you will do a lot of tasks yourself that were done by other people in the corporate world. You might have been used to a team and never had to change the paper in the printer. You had a PA who would claim your expenses. Maybe you had a business development professional who would spice up your proposals. You certainly did not have to raise invoices and chase their payments.

On a skill level, we can always improve or learn something. We even need to practice in order not to forget.

If you feel you already know everything, you could write a book or learn Mandarin or Arabic. This will probably humble you.

Most of you have one theme in common. You are overwhelmed and stressed. One of the reasons is perfectionism, another is the need to optimize life as if it was a business. Everything is a project. The first communion of your daughter an event. The light exercise is a fitness marathon. A date with someone is a juggling exercise and creates anxiety as you will need everything to be on the “promi-dinner” standard. Your apartment is mega-clean because you only accept hotel standard nowadays. Do you also fold the toilet paper into a triangle shape sometimes and lay a piece of chocolate on your partner’s cushion?

So how do you prioritize your learning?

Give room for creation.

When you are satisfied with your work because you have a strong purpose, the amount of time you put in is not really that relevant. Your creative process needs a different space than a factory-style task. Deep satisfaction comes from creation, not from the routine and administration. I also believe you can only monetize creation. Routine can be automated and outsourced.

We created the RockMe! App to increase stress for you. No joke. You will probably feel under pressure to achieve when you work with a coach. You might experience though that your energy is more targeted. You will achieve what is important to you and you will do it with pleasure. I advise you to write your three major goals for 2018 in present tense as if you had already achieved them. If you are a visual person try to find an image or photo for every one of the three future states you would like to achieve.

As soon as you start working with the app one of our coaches will check in with you on a regular basis to see how you are getting ahead. Will this cost you anything? Yes. You will need to give us feedback. If you find our work helpful, we assume that you will recommend GPT and the RockMe! App to all your contacts and friends. That’s all.

Become the leader you want to be and work with our RockMe! App. Contact Lucie Koch to have an account set up for you.

I wish you a productive week.

Kind regards,

Angie Weinberger

P.S.: Don’t forget to check out Lucie’s post on Expat children and Identity Crisis.

Plus, read this article if you are interested in 12 tips for working virtually in a multicultural team.

Do you sometimes wonder when you update a spreadsheet, database or presentation, why you went to university in the first place? Do you sometimes feel in meetings that your potential is not fully utilized? Or when you run a team, are you the Chief Entertainer? Are you the parent cleaning up the toys after the kids, trying to stop them from fighting about the electronic devices, the projects and the recognition (i.e. bonus)?

Do you regularly try to calm the storm when one of your colleagues thinks she is right and the other one says that she started picking on him for no reason?

Companies and organizations feel like kindergarten. I don’t want to sound mean but I as a leader you spend a large part of your day solving problems, easing difficult relationships, convincing colleagues to collaborate (instead of fighting) and cleaning up sloppy data entries from unmotivated service providers who lost touch to the end client and lost pride in their work as they are working in a data factory.

We need to deconstruct career and build a new concept for a fulfilled professional life. Last week we started to discuss the future of work and how it will affect your “career”. We encouraged you to think like an entrepreneur.

Entrepreneurs have a purpose in their life. They know why they roll up a stone every day, they have an aim for their daily efforts. Here are five questions for you to reflect on:

1) What if you wanted or had to become an entrepreneur early next year?
2) What would be your three main goals for 2018?
3) Which knowledge can you build on?
4) Which critical skills do you want to develop further?
5) Which attitude would you need and which beliefs would you have to let go of?

You can write the answers down for your or record them with us now. If you would like to record your answers in our RockMe! App please email Lucie Koch so we can set you up there.

We recommend you also listen to and read this:

Podcast by Sundae Bean on Expat Life Upgrade

“The future of work is a complex thing” featuring Luke Skywalker and Buffy by the Libby.

Kai Beckmann’s take on the future of work Are we Curious Enough for the Future of Work?

Join the discussion on LinkedIn, Facebook and Twitter with #FoW.

 

My successful friends and I also faced job losses, health issues or international moves in the past. I observe how when we are pulled out of our program of going to work and caring for family, we open up to change.

It is more difficult to change when you are not forced to. When we feel healthy enough we don’t feel like watching our diet or go to the doctor for a check-up.

It is harder to make an effort to learn when you have a well-paid managerial job. The reason for this is not always time. Learning occurs when we stretch outside of our comfort zones but who will do that unless he or she is pushed a little?

Where are the risk-takers, who voluntarily expose themselves to learning situations that keep their brains active? Is an international career and transition into another culture one of those potential stretches you could do? Is it running your own company? Or becoming a mentor to a more junior professional in your industry?

In today’s global and digital world, do you still want to depend on an “employer” and make your self-worth dependent on a title such as “Vice President” or “Senior Manager”? Is that really driving you? Is another suit, car or holiday really going to make your life so much better?

We believe at GPT that we need to deconstruct “career”. If you think about your own professional life, you might be experiencing automation, the death of industry and uberization. Have you asked yourself if you will still have a “retirement” in 20 or 30 years?

Maybe you won’t even stop “working” because your work gives you purpose.

Being a Gen-X, I believe in ‘work hard, play hard’ and at the same time, I would like to make a contribution to the world.

Why would you use all of your energy to make a multinational more successful?

Do you really want to spend hours discussing words on a presentation or numbers in a business case?

We could go on and become the ”Walking Dead” of the workforce.

We could also say that we develop ourselves into the leaders that we really want to be.

Instead of thinking about our next promotion, more money, and the next career step, we could think about what we would like to contribute to the world. We could brainstorm a vision: why do we get up in the morning? We could think about how we can improve society, our company or even our neighborhood. We could write down what we would do every day for a better world. We could paint it, photograph it and have a vision board (on Pinterest).

Would that not make you happy and be better than “making a living”?

Kind regards,

Angie Weinberger

P.S.: related to this topic is also this short blog post from the Middle Finger Project


 

The Bourne Effect – If you do not know who you are…

You are Jason Bourne, you wake up in a hotel room in a Middle Eastern country. It’s too hot in your room. You sweat and you just woke up from a nightmare. You are not sure if this nightmare is a memory because you cannot remember who you are. 

How will it be possible for you to connect with anyone? How will you trust others if you do not even know who you are? What if you have changed your identity so often that you cannot even clearly pronounce your name?

This is a challenge and you are probably shaking your head. “This is a movie, it’s not real.”. 
Yes, but there is a truth in this movie that is relevant to your job search in a new country. It might even be true if you are looking for a new job in your own country.

In professional life, we want to hire people we can trust. We want to hire a competent professional who can show us that they managed a similar challenge before. We want to work with people who will be self-starters and won’t need a year to be up to speed in the role.

You need a professional identity before you can enter the circle of trust. Trust starts with you trusting yourself, your knowledge, attitudes, skills, experiences and how you acquire and store them in your brain. You need to be aware of how you relax, how you focus and center yourself when you are in a critical and stressful complex matrix environment. (That’s why we are developing RockMe! at the moment).

I often notice when you come to see me, that you are not aware of most of your competencies. You take them for granted and assume that a recruiter, computer or line manager will already know everything about you when they scan your resume because they are mind-readers and miracle workers.

For them, it is as obvious as all the three-letter-acronyms you have been using on your résumé because English is their native language and they are working in a similar field, profession, and industry. 

What your personal brand should say about you

When we speak about the personal brand it is something unique to you, something that makes people remember your name, that sticks with people and that keeps you top-of-mind when they are looking for someone with your profile. This brand is not just a marketing factor. Putting three labels (professional designations) on your résumé will help a reader to categorize you and put you into the right mental box.

Ideally, you keep reminding this reader of you so that the box is not closed but open, and so that the avatar in the box shines like a Swarovski crystal. Oh, look, here’s Jason Bourne again. Matt Damon is associated with this movie role. He will never be able to play any other role without us thinking: “Oh, that’s Jason Bourne!”.

When I saw “Hidden Figures” and when Sheldon Cooper from Big Bang Theory appeared, I had to laugh. Then, I always waited for him to act like the Sheldon that he is BUT he was playing another role and did that really well. It was hard for me to accept though because for me Jim Parsons is not an identity. For me this guy IS Sheldon.

Imagine you are trying to re-brand yourself. It’s very difficult. Your former career image sticks to your face and to your online trail. I can tell a few CEO’s who won’t find a job anymore because they are burnt.

What is your personal brand?

Your personal brand is not only your name, headshot, twitter handle, trademark, signature product or the funny pink hat. It’s also how you make others feel. It’s what you express with your seven work principles. People should identify you with how you work and how you relate to others.

They should be happy to refer you to others by saying: “She is really competent and helped me on several occasions when I was stuck. She has been my greatest cheerleader.” or “He is true to his values and always seems to do the correct move. He has never let me down.”

How to connect your personal brand with your seven work principles?

As you already know if you have been through HireMe! , we recommend that you develop your seven work principles in alignment with your personal values. An example would be: “I prioritize my clients over my prospects.”. If your personal brand is aligned with your work principles then your clients would say about you that you always take their concerns seriously and that you get back to them in an appropriate timeframe.

If you want this behavior to show, you could ask previous clients to endorse you for this behavior in their personal references and on LinkedIn. You could also try to write a special reference or recommendation about a person in your professional network, without expecting them to endorse you back.

Please tell me how you will review your work principles this week and how you will align them to your personal brand. Then take a break and watch a movie. It’s inspiring.