It is very hard to stay focused as a solopreneur. One of the reasons is that you are everything to everyone. Without a strong purpose, motivating vision, regular routine and strict discipline I believe you can lose yourself in details and perfectionism.
I have been an entrepreneur for around four years now. I started to consciously work on my business and blog even before. One day, I handed in my official resignation at my employer. In my fourth year of entrepreneurship and after my best year so far I still have doubts sometimes. I still feel sometimes it is a bit too hard to be a solo show. Even though I know what needs to be done I shy away from the work and procrastinate phone calls, follow-ups and sit in front of my screen.
Or I check my phone for tweets. I dream about funds or an inheritance appearing from nowhere. So far, I got out of every crisis. Year after year became easier. I look at other “successful” colleagues who seem to make a higher turnover even though they hardly leave their house. I am running around, travel to clients, meet prospects for lunch. I feel that most of the time I am not achieving everything I want to achieve. I suck up everything I can get in my brain on SEO, blogging, working smarter, client relationships. I read and read. I never read so much in my corporate life.
As a consequence of keeping myself on track, I have been thinking a lot about finding a good structure for my week and ensuring that I stick to it. I have this personality type which easily gets excited about new stuff but has a hard time finishing and implementing ideas. When I started to delve in the notion that it is hard to be an entrepreneur I came across this post about stress levels for entrepreneurs in the US. I got a bit concerned that maybe I am also becoming a candidate for a therapist.
Few hours later I had an annual review with my accountant. She congratulated me. I immediately played small by saying that 2016 will be less great. Why do we do this? It’s harmful and there is no crystal ball of turnovers that will tell me how the year goes. A lot of my larger projects came by lucky coincidences and long-term investments in my network.
You might be in a similar place so I pulled together seven cornerstones for more powerful solopreneurs to make the turnover you deserve.
The Seven Cornerstones for Powerful Solopreneurs
1) Annual Vision Review
I think you should review your vision every year. Are you still aligned with your why? Do you still believe in the manifesto you put out there, your grand idea how you would contribute and improve the world? Or have you settled for small? Played it safe?
2) Goals visualized per quarter
Visualize your goals not only for the business year with a vision board but break down your milestones into projects and visualize what success will look like per quarter. If you want to motivate yourself write don the future state. Example: Instead of writing “I want to be the No. 1 go-to-source in my industry” you write down “I am the No. 1 go-to-source in my industry.”
3) Invest in your support staff
As a solopreneur, you might work with freelancer and other suppliers to support you. Treat them like investments and ensure that they get all the training, seminars, courses and connections they need to thrive in their subject matter expertise. Coach and support them.
4) Focus on 20 VIP clients
If you work with clients in 1:1 relationships like me it is helpful to focus on 20 VIP clients at the time. Give them your best service and even if they give you great feedback ask them how you can improve what you do. Ask them how you can adapt your services to their needs even more.
5) Publications, Talks, and Webinars
Nowadays, as a solopreneur you live of your professional reputation and status. You can build status over time through publications, talks, and webinars. Even if you are not in academia, consider publishing as an option to build your subject matter expertise and to contribute to your industry. You can start with guest blogging if you don’t think that you can come up with a topic to write about on a regular basis.
6) Reduce your service offering to your ideal client
One of the secrets to Marketing is to reduce the choice for your ideal client. Your ideal client has so many decisions to take already, make it easy for her or him to chose you. Don’t give them too many choices. Reduce the paper work to the absolute legal minimum standard. Develop a signature product or service, brand it and improve it.
7) Routine, Honesty and Self-Love help the Solopreneur to Survive
One of best ways to feel in control according to Ash Ambirge
is when you develop and follow a strict routine. This is not always possible especially when you travel for your work too but I noticed as well that I am most creative and attentive when I ensure that I go to bed at the same time, get up early, have a regular intake of food and water and most of all know when to relax. Be honest with yourself when you walk through the valley of tears and check the numbers regularly. I know too many entrepreneurs who treat their business as a hobby. Congratulations if you can afford that. I can’t so I am checking my account at least twice a week. I know which invoices have not been paid yet and I follow up on leads. At the same time you need to love yourself enough to take time out and by that I mean that give yourself at least one day to re-charge. You want to be a role model so you should prioritize your health and mental stability as well. One of my colleagues goes to the mountains regularly when he needs to “clear his head”. One of my favorite strategies is reading novels or watching escapist movies.
What do you do to be a more powerful solopreneur?
Thank you for your comments.
PPS: If you still feel you are not moving ahead please schedule a meeting with me
. I have supported solopreneurs in Switzerland to get their business off the ground and my company has survived the critical baby phase of years 1 to 3.