Monthly Archives: August 2014


by Valeria Crescenzi

Hi there! I am Valeria and let me start by thanking Angela for this opportunity to share my personal experience about relocating to Switzerland. I hope that my story has the chance to help people who might be thinking about jumping to a foreign country.

I’m not far from my native place but my life in Zürich is completely different from the one in Rome. To be honest until the end of 2013 Switzerland wasn’t in my plans. I moved to Zürich in January 2014.

A new experience

To me living abroad is a brand new experience: born and raised in Rome, I was pretty sure that my life would have been there all along. I’ve never lived in other countries enjoying such an international environment as the one in Zürich. I am 31 years old and moving here meant, first of all, coming back to school. In a broad sense: I am really going to school everyday to rapidly learn German but, more importantly, I am learning a new way to deal with life. All the expected things in Italy, here are not to be taken for granted. Even going to the grocery shop is different.

I had to start again from scratch, building up, day after day, my new Swiss life. How did I change so far? I am more curious, more aware of what happens around me and I am using Wikipedia and language dictionaries as never before! Joking aside, even thought my coffee is still Italian, my phone is fluent in Italian, English and German, my computer is Swiss and my new friends come from all over the world. I am also understanding the real meaning of the word “flexibility”, the ability to being responsive to change.


An idea to become self-employed

Regarding my professional transformation, my mind was already set on the idea to be self-employed. So that, I began to collect information even before moving. This made me aware of the characteristics of the Swiss job market reinforcing my desire to go solo. My first 7 months helped grasp the reality behind what I had researched in advance and to explore the community, through participation in many networking events.

I also re-analyzed my previous professional experiences countless times. Reality check: done. In June I started to be a “singlepreneur”. My baby is Crescenzi Communication, a communication “solo-agency” fluent in Italian and English (we are gearing up for German). Starting your own business in a foreign country is not trivial. More than formal bureaucracy – which is very lightweight here – the major challenge is facing the specific cultural gap. You never know what you are giving for granted about what is allowed and what isn’t.
In the start-up phase of Crescenzi Communication I am also learning to push myself forward not caring about blushing (forget old shy Valeria) and to rely on other people.

Again…it’s all about learning. To close let me say that success is not granted but, as a Williams quote says, I’m not telling you it’s going to be easy, I’m telling you it’s going to be worth it“.


Contact me

Valeria Crescenzi
Crescenzi Communication
Phone: 0041 76 688 53 06
Twitter: @CrescenziComm

with kind permission of Gabrielle, guest blogger

Having passed the mid-30s mark recently, I couldn’t help but wonder: “where the hell did all this time go?”

Fresh out of law school, wide eyed, idealistic with grand plans for the future, I had no idea what life had in stored for me. The life now is totally not what I’ve envisioned. But that’s ok, right? Because Joseph Campbell said so.

“We must be willing to let go of the life we planned so as to have the life that is waiting for us.” 

Do I regret anything? Not really. If anything, it is really the impact of some of my more negative behaviour that have had on others over the years. But hopefully, I’ve learnt to refrain from repeating those mistakes and am grateful to those who have the stomach to stick around.

Over lunch last week with one of my closest friends here, we got into a discussion about the challenges of moving abroad.

When the Mr decided to take this opportunity, we were so excited about spreading our wings. He, stoked about taking another step forward in his career, and me, well, to take a deep breath and step out of the corporate rat race. After the logistics were sorted and dust settled – like finding a roof over our heads, and location of the all-important Asian market, the Mr went back to work, and I was left pretty much to my own devices.

From time to time, I grappled with pangs of homesickness and panic attacks, which consisted mainly of “OMG, what have I done?!” and making calls to family in the middle of the night – their time – sobbing down the phone. Don’t laugh or roll your eyes. This happens, when you are chucked into a foreign environment away from the familiarity of your safety network of family and friends. Friends that you’ve known for many years. Friends you’ve been through thick and thin with, who have giggled with you over your teenage crushes, held your hand as you pierced your nose, made you drink 21 shots of tequila on your 21st, celebrated graduation, and helped you blow your first pay check…

There is also dealing with the harsh reality of being a trailing spouse – in this age of female empowerment. I lost count the number of times I wanted to call my ex-boss, begging for my job back. This is especially so when the honeymoon period is over, and you no longer see the new country that you’ve settled in, through rose-tinted glasses. (Zürich, I still love you though).

So, whilst your friends back home mourn your departure by posting mouth watering pictures of local food and tagging you on Facebook, rebuilding a new network seemed like the next natural step.

This is the part that no one who has relocated talks much about. They can tell you how: attend expat events, network, smile, engage in small talk  (“where do you come from? What do you do? I love Singapore!”) blah blah blah – oh dear Lord, shoot me – but they don’t tell you HOW.

The biggest lesson that I’ve learnt to maintain my own sanity is to be mentally true and good to myself. Trying to shape and mould yourself in order to get people to like you, is quite frankly, bloody exhausting.

Most often than not, it is easy to fall into the trap where you think that you HAVE to get along with everybody. Things that you normally wouldn’t hesitate to speak up about back home, you’ll think twice about – especially when someone is behaving like a complete twat – for fear of upsetting them. Culture differences aside – there are freaks under that human being. Freaks who seem to think that it is ok to behave badly towards others. But you embrace those freaks, and kiss their three heads because you keep telling yourself that maybe it is time that you need to learn tolerance and acceptance.

After all, isn’t accepting someone for who they are, part and parcel of a friendship?

Maybe – but I think I’ve become better at differentiating the crucial difference between being a doormat and acceptance. (I think I can hear those from home laughing their heads off and wee-ing themselves because I’ve used “doormat” and “I” in the same sentence.)

Perhaps I am a slow learner. Five years in, I’ve concluded that it is better to remove such toxic people than being around them. For people you simply don’t feel like you have anything in common with, be brave and say no, thank you – nicely. Sure, my phone beeps less these days and I have lesser mails to respond, but it is ok to like your own company. Spending time with a four-legged scamp helps too.

I find that being yourself will naturally lead to worrying less about what people think of you. When you do that and take a back seat by being the observer instead, you can see them still trying hard to shape how the world views them – be it as a parent, jet setter or a serious corporate ladder climber. Your narcissist radar will also naturally be honed to spot those from a mile away and beep like crazy.

Few other lessons I’ve learnt:

a. keep moving. Whether it is from your mistakes, toxic people, unhappy experiences or new places – never stop.

b. never stop travelling and seeing the world.

c. no one has ever truly grown up. You heard me: there are no such thing as a proper adult. Sure we pay our bills, manage our finances and take care of ourselves, but everyone is guilty of a childish hissy fit and engaging in schoolyard spats, once in a while. Learn from them.

d. lastly, and oh-so-random: throw out those size 6 jeans that you are hoping to fit in. Leave your skinny teenage selves behind. It is ok to be a size 10, 12, 18 or 20.

Be kind to yourself, be kind to others and the rest will follow.

For this year we planned to experiment. Sounds funny right?

So one of these experiments is that we invited bloggers to tell us about how their transition to Switzerland has changed their outer and inner life. The results are showing women with different voices and different stories. All of them have shown a lot of courage. We admire them for what they have mastered. We love their voices and we love how they admit their anxieties and shortcomings.

Going abroad is an adventure. It changes us deeply. Some of us can never stop and settle again. Others just want to do that. Let’s see what our bloggers want to share from Tuesday onwards. Every Tuesday a new post will appear. Your comments are appreciated and please share as much as possible.


Thank you



We are all focussed on our immediate need these days (“I need to get this done NOW.”)​. When you run a startup this thinking changes a lot as suddenly you just need to do one thing: Make others happy! In that sense I sometimes browse through posts and share a lot of knowledge and insights via Social Media.

I have just browsed through this article and had to laugh about one sentence. I thought it was worth sharing with you and hope you like the post.

“From an organisational design point of view, GM is a subset of HR. But when HR went through a redesign, GM was left out, because it was regarded as being a bit strange and too difficult to do. It often has its own software, its own reward and HR policies, and so on. Consequently, mobility was left in the ‘too difficult to solve’ box, and we see that with our client base.”Andrew Robb, L​eader of Deloitte’s Global Mobility Transformation Team​

We have a lot to catch up on and a lot of work to especially around the interface of talent management, succession planning and Global Mobility.

One of the hardest issues for me when becoming an entrepreneur at 40 was that I had been used to a certain lifestyle that included holidays, lunch and dinner at restaurants, not knowing how much milk costs, buying healthy food, going to concerts and movies for fun. All of my close friends are employed and have a career. I hardly know anybody who lives like me here in Zurich, Switzerland (among the Top 5 most expensive cities in the world).

Counting the cash
Living in Zurich can be tough when you are starting out…

I admit that I still live in an overpriced apartment and have big car (which I do not really need) but I had to learn as an entrepreneur to spend a lot less money than I used to and I am still working on this exercise. As you might face similar challenges (or you wonder how you will get through the initial low earning first three years) I thought I’d share my practices to remind me of my real situation.

1) Carry very little money with you when you go to town. Leave your credit card at home. Use your credit card only for emergencies or online bargains. Have enough money to buy a cup of coffee (max 10 CHF).

2) Call a friend for coffee instead of dinner and hope that they will ask you to come to their house. Invite friends to your house for a glass of wine.

3) If you reach a milestone such as two years in the business celebrate yourself at home. Cook a nice meal and buy healthy food.

4) Pay small amounts at the grocery store with your bankcard so you see exactly what you spent your money for. When you go out for drinks or fun only carry cash and when you are out of cash return home. That’s especially important when you tend to buy expensive drinks at 15 CHF. (Imagine how long you work for one drink!)

5) Budget all your spending especially your holidays or how much money you spend on clothes, makeup, sunglasses and shoes.

6) Strictly separate business from private spending but try to optimize your private spending by using legal options to deduct costs for a home office, laptops, phone, Internet connection and cleaning services.

7) Avoid television and exposure to advertising. You feel a lot less like spending money on crap that you don’t need.

8) Avoid impulse buying decisions by adding all potential buys (books, seminars, travels) to wish lists. I even have a wish book. A lot of my wishes do not appear so important after a few weeks. Others just materialize themselves.

9) Love your business plan. Add anything you will earn right when you have the confirmation. Stay on the careful side but motivate yourself by adding all future turnover and checking the total annual turnover regularly.


I cannot say that I have worked it all out but my spending was a lot higher. I cut it approximately by half this way. Keeping the wish lists and wish book makes me more appreciative of the stuff and holidays I eventually pay for. Since I work on my own I appreciate the luxury in my life a lot more than when I was in the corporate world.


How do you survive as a startup entrepreneur? Where do you save and what do you value?