Monthly Archives: October 2017
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According to the Dubai business setup company, when it first launched its firm and started delivering the services, the workers felt some kind of a communication gap between them and the clientele. Soon they reached out to the different promotion and marketing trends and witnessed the progress of the firm with their own eyes. This along with other researchers on the subject of digital marketing suggests that 76% of the people think that marketing has evolved more in the previous two years that it did over the past fifty years.

With the prevailing trend of digital marketing, it is seen that the demand for the digital marketers and more and more new trends are escalating as well. This puts us under the impression that a dire need of discussing the digital marketing importance over career growth is required and so we have gathered the relevant information on the topic.

An overview of the digital marketing trends

It was long seen that the paper publications and advertisement were the only means to promote and advertise the business brand/ products but, the advent of modernized technology has completely changed the style of marketing. Digital marketing is the center of attention these days. It spreads the information and updates on the online platforms and keeps a check on its progress. From enhancing the conversion rates for sales to the promotion of relevant niche and content, the use of mobile apps, electronic billboards, artificial intelligence and the presence of Big Data analysis has converted the digital platform into a more effective one. The customer client relationship is managed over the online social media networks and is improving day by day with the 24/7 service provided by the business brand.

Why choose digital marketing as a career option?

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The prediction that the number of digital job requirement will go high up to 150,000 (for UAE) by 2020 has open gates for a lot of graduates and skilled marketers. They are eager to embark upon their professional career as the best digital marketer. Here are the main reasons why considering digital marketing as a career can be beneficial:

  • The competition among the business brands on the online platform in term of customer relationship management and customer engagement is increasing. For an industry to enhance their approach they need innovative digital marketers and so showing your creative talent in this field can help you reach the sky.
  • The salary appraisal is on the run for digital marketers and in the coming years with the more advanced trends, all you need is to be up-to-date to earn higher.
  • Business brands intend to invest in the latest trends and digital marketing is the very latest among all.

Thus, with the fact established that the demand of digital professionals is increasing; here are the few courses you need to go through to become the best in your field.

Digital marketing courses and ways in which they turn the tables around for a skilled marketer:

Wondering how to become better at your job? Here are the things you really need to do in order to achieve your goals.

Enroll your name into a digital marketing course!

Eligible for the course: Undergraduates, Graduates, MBA (Marketing)

Professionals who can do it: Marketing professionals, business development executives

About the course:

It is for sure that getting an education in the right direction helps in achieving the objectives and enhances the personal skills. Thus, with this course, you’ll be able to excel in digital marketing tricks and techniques.

It revolves around the basics and advanced knowledge of search engine optimization (SEO), social media optimization (SMO), email marketing and search engine marketing (SME).

Outcomes of the course:

  • Understanding the concept of digital marketing and how it can be used for betterment of the brand
  • Become capable of practicing with the best tools and technologies
  • Plan and manage the entire digital marketing budget and strategies
  • Invest time in affiliate marketing, social media marketing, email marketing
  • Work in order to increase the return on investment of the brand
  • Uplift the number of customers buying the brand

The digital marketing is here to stay and if you expect to earn big in your marketing career, it’s high time you upgrade your knowledge to the rank of digital marketing. The career growth graph seems to go high every year and there is no time soon that you’ll regret your decision of investing in the digital field.

 

Author Bio: Brenda Cagara 

Brenda Cagara is presently working with business consultants in Dubai. During her five-year writing career, she has written on almost every niche. Her capabilities lie in producing fine writing pieces on business, finance and taxation niches. Brenda’s work is related to helping offshore Dubai company formation and business setup services to clients who are interested. She also deals with bank account opening, visa processing, trade license, trademark, local sponsors and product registration.

 

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Do you remember the last time you actually closed down your computer only to realize how many open documents and unfinished business you have? Or do you remember the five new business books you ordered from Amazon and when you wanted to dive into them after the first few pages you got a call and then, did you follow up on that?

I laugh at myself when I look through old diaries or notes that I have taken 10 years ago or even longer. I see that my essential challenges are still the same. They boil down to finances, back pain and imposture syndrome. On a bad day, I will probably fall into the trap of telling myself the same story all over again. I also notice that nowadays when I maintain my weekly “sanity rituals” I get out of that self-talk with my inner monster Gollum a lot faster. (I decided to call my inner critic “Gollum” because deep down inside I believe that I am Bilbo Baggins’ granddaughter.)

Do you still believe that it is the agenda and influence of your manager, the loud colleague from the other end of the open plan office or your wife that stop you from completing projects?

On the surface, it is easy to blame others for what we don’t do or don’t achieve. I find it wonderful to use the “I cannot afford it” excuse in order not to invest in my education or in new clothes for example.

When you say “I do”, how can you keep yourself on track?

Here are four approaches to improve your commitment to projects that are important to you.

1) The Engineering Approach

  • Prioritize your projects with an easy classifier such as ABC.
  • Set a deadline for the overall completion.
  • Break down the projects into milestones.
  • Write a project plan that breaks down every milestone into a task and plan time for completion.
  • Do it and tick off every achievement on a daily basis.

 

2) The People Approach

  • Visualize the end result and paint a detailed picture of it.
  • Add post-it notes of people you see connected to this end vision.
  • Consider which role they will play in your end vision.
  • Reach out to them and let them know that you need their help.
  • Find two commitment buddies who will check in with you on your success and report to them on a weekly basis.

 

3) The Agile Approach

  • Focus on one project at the time
  • Pick the one that has the highest lever for you.
  • Work from the bottom up by defining what you would like to achieve in the next three weeks (“sprint”).
  • Spend 80% of your work time on this sprint.
  • Then take a week of reflection, check what worked and what didn’t and take a long weekend off.

 

4) The No-Pain, No-Gain Approach

  • Pick a skill that you would like to have and that you always avoid.
  • Invest an incredible amount of money in order to force yourself to commit (an example could be a personal trainer to follow your fitness routine, or an MBA or a course in Excel).
  • Tell your mother about it and see what happens.

 

I would suggest that you try to work with the approach that speaks to you most. Whichever approach you take you will probably notice that you are committing yourself to DOING rather than just THINKING ABOUT DOING.

What I’ve thought about before writing this was that I would like to share a secret with you. I took an important decision for next year. I’ve applied to a Masters programme in “International Human Resource Management and Global Mobility”. While the thought of spending two intensive weeks with GM Professionals from around Europe totally excites me, I also feel anxiety creeping in as I have graduated back in 97 and universities have changed a fair bit since then. It’s one thing to teach in a program and another to actually go through it yourself. I’m also considering an additional coaching education that will require funding and time. Imagine me running my business and doing a double degree in one year. I’m taking a mix of a no-pain, no-gain approach and a people approach here. Step 1 completed.

Have an inspired week!

Angie