With Five Pandemic Proven Methods for Connection
Modern society has evolved in many regards, especially in how we interact with each other. A significant amount of these interactions now happen in digital social spaces than real ones. One excuse I get a lot these days is that you can’t “network” because it’s very difficult to meet other people in person, especially people you don’t know.
Digital spaces are revolutionary and have brought people at great distances together but if you are like me you probably feel entirely ready to leave the house and meet a stranger in person. I have started to chat a bit longer with the bakery lady and the guy who fixes my doner kebab. It’s weird but necessary because human interaction has become so scarce and I also feel that we all deserve a bit more love these days. Don’t get me wrong: I’m generally not a very chatty person unless I’ve known someone for a long time. I rather keep a “professional” interaction short and this might come across as arrogance to some.
However, over the last year I changed my attitude a lot. The pandemic has made me realize how little I often connect with people in business as in good German style I still separate business and pleasure, colleagues and friends. If you have listened to my workshops about the importance of building relationship you probably wonder how I can hold up this paradox.
My answer is simple: It’s a deeper level of trust that I share with the friends and more personal connections. I also don’t hold back whereas in a professional environment I would probably not use certain expressions. Today it’s all a bit more blurred because I speak to everyone from my living room. I feel like I let everyone into my personal space, hence they must be able to handle the more authentic “Angela” as well.
Building Trust Through Offline Networking
When was the last time you trusted a random person on the internet? In fact, isn’t the first advice given to anyone on online social media to ignore and not trust anything a stranger tells you? Just how much of a relationship do you have with someone you’ve only interacted with in Twitter DMs? And even worse, if you are on social media you probably get abused by scammers and other annoying people a lot. Social media for me has a dark side and it’s very easy to feel vulnerable there after you were told for the 100th time that someone wants something from you. Most of the time I find it irritating and frustrating.
Professional networking, similarly, can only go so far to building your relationships if they’re limited to online interactions. Face-to-face meetings help develop a higher level of trust among participants – positive body language plays a great role in helping put nervous people at ease. Similarly, interacting in the same physical space (over a coffee, at a lunch or even a mixer of sorts) is a great ice-breaker. Shared experiences always do leave a lasting memory, what better way to start building a repertoire with your network?
Believe in the Networking Karma
The thing about networking is, it’s not a transactional relationship. You don’t go into it expecting rewards, or even gratitude. You do it because you believe in ‘networking karma’. That said, you are only human and even the most generous of givers can find themselves overwhelmed at times. That’s why it is important to set up boundaries that help you prevent burnout and maintain a healthy relationship with yourself and your network. I have adopted the “Five-Minute-Favor” from Adam M. Grant’s book “Give and Take” as one of the principles that I can easily say yes to. With knowledge exchange it depends on whether I feel I get the same inspiration out of the relationship that I give in. Usually, this is the case in most of my networking groups, usually I prefer “Erfa”-Groups where practical tips are exchanged to a captive audience and “Mastermind-Groups”, where we usually bring our lazy selves forward and overcome imposter syndrome. In Switzerland you can also follow the institutionalized networking by joining an association or club that is dedicated to your profession. If you need more advice on this please reach out to me. I’m offering my resources and recommendation to readers and clients within our HireMeExpress program.
Five Pandemic Ideas for Offline Networking
1 – Go for a Walk at Lake Zurich with a Cup of Americano
The easiest way to network offline right now is the walk along the lake with a coffee to go. I have finally bought a reusable cup because the waste of coffee cups and general one-way packaging is starting to get on my nerves. My local bakery accepts that you bring your own plate or bowl when you buy lunch from them.
2 – Allow for a Weekly “Watercooler Chat”
What I am missing the most about working in an office environment is the social part, the watercooler chats about not so professional topics, the casual bumping into colleagues and asking them about their cats and the general exchange of fun and pleasantries when you work with the same people for years. As a global digital nomad you will have to get used to building up relationships fast but there are always people that you have known for a long-time even if you worked at different companies or on different projects. And it is absolutely okay if you contact them without a reason and set up a “Watercooler” chat where you strictly make smalltalk only or chat about your family or the last tech problem you faced when trying to organize a vaccination for your mother from abroad. I know you are as keen as I am in turning into a mega productive robot but allow yourself this time by blocking half an hour once a week (that’s in addition to a daily lunch break).
3 – Visit the Zoo or Kunstmuseum
I admit that I haven’t been to the Zurich Zoo yet and the last time I went to the Kunstmuseum was probably when I was here as a tourist or when I had friends over from other countries. I admit that I tend to not fully utilize all the opportunities Zurich offers during “normal” times but if you wanted to meet me right now these two options are open and you can connect while watching giraffes or looking at a Warhol. I am sure this will go down really well as a networking opportunity.
And: If you aren’t convinced yet at least take your kids there to support the Zoo because…
https://www.youtube.com/watch?v=ztC2QCkge2I&ab_channel=ZooZ%C3%BCrich
4 – Go for a Hike
Generally we have a lot of opportunities for small hikes in the city and out in the countryside. If you are a workaholic you might not be aware of them so I suggest you start with Uetliberg, Felsenegg, Greifensee and Pfäffikersee. I don’t own a car but most of these locations can be accessed by public transportation and if you wish to save your contact time you will need to let them know how they get there or pick them up.
5 – Share a Themed Take Out Meal on a Park Bench
With the upcoming week and the spring weather we are expecting you could invite a person you wish to meet to a themed take out meal on a park bench. Even if restaurants are still closed we have these beautiful parks in Zurich and a botanical garden where you can take your lunch in a beautiful atmosphere. If you want to make it even more interesting you could combine it with a topic or an expert interview.
If you are a Giver Watch your Boundaries
If you’re a seasoned professional with the wisdom of experience to share, offline networking can help you build trust with those who wish to seek your advice but would hesitate to reach out to you directly. By giving off an approachable vibe, perhaps giving a little impromptu talk to a group of people, you can embed that necessary bit of trust in younger professionals to reach out and network with you and others at your position. They’d go on to do it when they reach your place in their careers, and continue the cycle of positive networking!
A natural consequence of purposeful networking is the asking and giving of advice. For experienced professionals, especially those who actively network, it can soon become an overwhelming practice. Giving advice is great, it’s what makes the world turn, but when your network constantly reaches out for advice on anything from spreadsheet optimization to career planning, it can lead to the sort of burnout that makes you want to stop networking. It may also negatively impact your health!
Learning to say no is never easy, especially if you’re worried about coming off as impolite. It is, however, essential. Let your principles guide you: Develop a strategy that lets you identify scenarios where you say yes and those where you say no. Stick to this guideline and maintain your sanity!
Kind regards,
Angie Weinberger
Why you need networking principles
https://www.youtube.com/watch?v=HRUXcBT_QS8&t=10s&ab_channel=AngieWeinberger
https://www.youtube.com/watch?v=mdFudLPyqng&ab_channel=RobBulder
A guest post by Nabeha Latif – Social Media Guru
This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:
Top 10 Tips for a Killer LinkedIn Profile
1 – Get a Personalised URL
In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.
2 – Nail that Headline!
You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.
3 – Populate your Experience
Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.
If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.
4 – Get Creative!
This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.
5 – Engage, Engage, Engage
LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!
6 – Master the Algorithm
A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.
LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.
On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile
7 – SEO is King
Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.
8 – Be Pixel Perfect!
Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?
I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!
9 – It’s not a Sprint, it’s a Marathon
You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.
10 – Run a Company? Treat the Page as you would your Profile
If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.
