Monthly Archives: January 2022

Everything you Need to Get Started on LinkedIn

GUEST POST BY NABEHA LATIF

With all the world going digital and businesses indulging more in online servicing, communications and social interactions have therefore been more of a hot spot, especially with the likes of LinkedIn helping now Freelance and stay-at-home workers connect and grow themselves.

LinkedIn is by no means a new platform or in its early stages, a well-established and maintained social platform for business-minded individuals and professionals. However, does being a professional on LinkedIn or being a veteran on the site mean you have the best profiles out there? Not at all! Much like everything else, each passing moment calls for a new development that brings multiple changes to the platform. So this brings up the question, how do you get the professional and sleek-looking profile to stand out?

As an ever-growing platform, certain aspects call for a sturdy base for an end-user, and such can be obtained by adding on and working around a few LinkedIn Must-Haves to boost your profile out into the digital world. LinkedIn requires each individual to start off by creating their own profile, but that’s where the majority of the users leave it. There are so many options, tips, and tricks to get the most out of your profile and make it attractive.

1 – Use your Real Name

Your name and title should be exactly how it is in your real life. Please refrain from using nicknames or pseudo names, just like you won’t dare on your resume. LinkedIn is a professional site, full of professionals and businesses looking to get the most of out their work. Hence, keeping it professional yourself will help you get on the bandwagon, people are looking for solutions, not gimmicks!


       
2 – Use A Professional Headshot

At a glance, your name and photo are the most commonly viewed piece of information regarding yourself. Adding a professional headshot provides the first visual representation of you – do your best!. Remember, it will make your profile seven times more likely to be viewed by others.
       

3 – Optimize Location

Setting your location as accurately as possible helps businesses and other people look for the ones around them, so optimize yours to the best it can be. It’ll help you network where you will work geographically.  It doesn’t apply to Freelancers/Digital Nomads yet I would recommend you to stay honest regarding your location as preferred by the clients/companies.

4 – Profile Headline

We often wish to see a trailer of an individual before we get to know them for a better understanding, your LinkedIn Profile Headline is just that! You’ve got 110 characters to aptly describe yourself professionally.

5 – Industry Alignment

Looking for a business to match your skill set? You’ll need to be more visible, to make that happen. With the right words and by being specific about your industry, you’re paving a way for potential employers and connections.


6 – Get Connected

At its core, LinkedIn is still a social platform and what do we do on social platforms? Get social! Getting “LinkedIn” the site is part of the name. If you don’t have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd-degree connection as you should.

7 – Be Reachable

It should be easy to find you on other social networks. This is crucial in checking your credibility as a person.  Provide your email address and do add links to Twitter/Facebook even if you don’t use them in a professional capacity.

Flex a little: Add items to your profile, such as projects, test scores, courses, patents, certifications, and volunteering/causes. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience.

Make it Easy to Get Hired on LinkedIn

Now that you’ve got your head above the crowd, how about we get yourself on stage? With the basics covered and brimmed with your details, let’s get into the nooks and crannies to make it a tight seal.

  • Stacking up on Experience: Work on adding more experience and skills. Being a Swiss army knife in this regard with tons of skills and expertise in your repertoire will help you stand out as well as be a prominent prospect for anyone looking to hire  Here are a few suggestions: Social Media, Newsletters, Copy Editing, Web Content, News Writing, Speech Writing, SEO, Email Marketing, Creative Writing, Online Journalism, etc. You can further add Knowledge Management, Learning Management Systems, Talent Management to represent your teaching skills.
  • Tell Us About You: The basics will help lay the foundation, but you’ll need to ice the cake to make it look pretty! Show examples of your work, i.e. Youtube or Vimeo videos, presentations from Slideshare/Prezi/PowerPoint, documents from the scribe, word.
  • Vanity URLs: Create a vanity URL to make your look sleek and extra presentable. Use a customized URL like linkedin.com/in/JohnWick rather than linkedin.com/pub/john-wick/4a/z89/145/
  • Consistent Posting: Make it a weekly habit to post, comment, and endorse your connections on LinkedIn. Update your status on a regular basis. Share thoughtful/insightful news within your industry.
  • Endorsements: Endorsements may likewise influence how you show up in LinkedIn searches made by users looking for similar people or results. Multiple billion endorsements are given out since LinkedIn’s initiation (10 million on a daily basis)! A normal number of endorsements per LinkedIn client is five. It is a simple method for being better in search results than expected!
  • Polish Your Achievements: Add accomplishments, publications, blogs, certifications, and licenses. Bring out those tidbits of information and experience you have under your belt, even a little goes a long way!
  • Recommendations: Get recommendations and endorsements on the skills from colleagues/friends on LinkedIn. That’ll help people trust your skill set more once it’s endorsed by other individuals. On LinkedIn you’ve got to establish your credibility, so get on the grind and ask for them!
NABEHA LATIF
Digital Media Consultant

About the Author

Nabeha Latif is a Digital Media and Branding Consultant who specializes in leveraging online marketing channels to achieve desired goals. Since after her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP to name a few. She is also actively involved in providing business development services related to marketing.

Additional Resources

Have you ever dreamt of being your own boss and opening your very own food business or culinary establishment? Whether your dream is a restaurant, a bakery, a bar, or a coffee shop – here are four useful tips to help you set up your business in Switzerland. 

#1 Decide on the Location

If you decide that you want to start a gastronomic business, one of the first questions you should ask yourself is where to open it. The right location plays a significant role as you are participating with many other businesses for customers and they might not allocate value to taking a long way to your shop. Especially as most of your customers will probably be walk-in customers. However, you should also not invest too much into the rent of your location. This link might help you to get a feeling of the differing rent prices across the country: 

https://www.alle-immobilien.ch/en/rent/trade-industry/subcategory-restaurant/

 

#2 Create a Business Plan

To not get lost in a crowd of culinary establishments it is important to work on a business plan that lets you stand out from the rest. To achieve this, you will need to think of a unique selling proposition. You could think of what kind of customers are likely to purchase your products in the location you have set on before. Are there rather people that might for example need a quick coffee on the go or will your customers be happier with a full menu set up?

 

#3 Legal Requirements Needed

This point might be one of the most cumbersome ones that also takes a lot of time to handle. All cantons will require an operating license and a hygiene concept for self-monitoring also called the HACCP concept (Hazard, Analysis, Critical, Control, Points). This concept should be personalized and adapted to your business. The following link will lead you to a HACCP Template:


https://gastropedia.ch/hygienekonzept-erstellen-selbstkontrolle-in-der-gastronomie/65/

Moreover, depending on the canton you will also be required to hand in further documents and certificates. These might be a host patent, a capability statement, a retail approval for a liquor pub (in case you will sell alcohol), and in some cases, you will have to undermine an assessment regarding food hygiene and addiction prevention. Where you get all documents and have to hand them in is listed in the link below:

https://www.wirtepatent.ch/de/wissen/bewilligungen-gastronomie-145.html

https://www.wirtepatent.ch/de/wirtepatent-3.html

 

#4 Create a Budgeting Plan

Finally, budgeting is an important topic and you should definitely create a detailed and well-thought-out budget plan to avoid any surprise costs. Furthermore, you should prepare yourself well for pitching your idea to your investor as they will also ask unpleasant questions for certain. For this event, you can also set an appointment for a personal consultation concerning the financing of your business. 

https://gastropedia.ch/finanzierung-gastronomie/1862/

 

Welcome back dear and Happy New Year to you! May you be blessed with health, love, and happiness, always-

Last week, while I was staying with my family in Germany I told them that I was eager to get back into productivity mode and I also wished that I would have creative ideas and insights again. If you are like me you probably also worked all through the holidays even though you might have taken a few days off here and there. Or you might have taken a real-time off because your company closed for two weeks but then you had so many personal projects to catch up on that time just flew by. Maybe you wanted to update your resume or even enhance your LinkedIn profile but the days just flew by and now it’s already time to get ready for bed and go back to work tomorrow.

I have a strong sense that I will experience another transition in 2022, and to be honest it’s not surprising because this year I will be in my business for 10 years and also turn 50 in April. I’m also expecting that this pandemic will move into better times after this final big wave hits us for the next few weeks. And I have already lined up great projects to tackle, and have been procrastinating on less urgent ones last year as well.

I’m very confident that 2022 will be a game-changing year for you and me and I have decided how I want to show up (even in which colors). Have you decided that too?

As you become your own boss you want to be fresh, energetic, focused, and emotionally stable. You want to create and find the atmosphere for creativity whether you are in your office or in a dodgy hotel room. You want to be up for networking with prospects and clients even if you are drained and tired. 

You want to get up in the morning with a big smile and fulfill your purpose whether you are in a pandemic or whether you are in a snowstorm. And this requires energy. So I picked “energy” to be my word of the year 2022 and I have already seen and heard this word so much more since I made my choice.

 

6 January (Epiphany) marks the last day of the holiday season in Germany and Switzerland. In some parts of Europe, it is the most important day of the holiday season. For us, it means that the next day we really need to throw out the Christmas tree and all the decorations. It’s a nice ritual and the cleaning up exercise means that I can get back into full steam. As often rituals help me with transitions and change I thought I’d share mine to get back into my creative energy for 2022.

 

1 – Decoration Boxing

Allow yourself one last look at your Christmas cards and decorations. Then box all of them into the Christmas box where you keep them until after Thanksgiving or the first advent weekend.

 

2 – Calendar Planning

Get an annual calendar for your wall and mark all the important dates such as holidays, vacation or downtime, birthdays, launch dates, workshop days, lectures, and other important events that you already committed to. Plan one long weekend every month for either self-care, your partnership, or a strategic offsite.

 

3 – Routine Prepping

Prepare everything that you usually need to have ready to get into your weekly routines such as lunches, dinners, grocery shopping, and other regular Sunday activities to start into a good week ahead.

 

4 – Workspace Enhancing

Clean your workspace at home and consider at least one enhancement such as upgrading your software, buying colorful pens, post-it notes, or a new journal. 

 

5 – Purpose Reminiscing

Remember why you are where you are today in your professional life and as an entrepreneur, digital nomad or expat connect with your mission statement. Read it out to yourself. Does it still fit?

 

I wish you all a wonderful start in the New Year and let’s hope for the best.

 

Angie

 

PS: If you haven’t received a Global People Club Sandwich from us yet this year please make sure that you subscribe as we will continue to deliver these blog posts to your inbox.

 

https://globalpeopletransitions.com/become-a-reader-of-the-global-people-club-sandwich/