Tag Archives: Blogging

Are you one of those settled professionals who suddenly had to get out of the last job? Did you love to write as a high school senior but figured a career in journalism would take too many years of crafting the art?

Maybe this is the time in your life when you want to get back into the habit. Perhaps this is really the time when you want to consider starting a writing career in Switzerland. 

Seven Reasons to Start a Writing Career in Switzerland

1)   You cannot handle frustrating meetings any longer

2)  You don’t want to conform to the typical 8 AM to 5 PM working day

3)  You’ve decided that you finally want to feed your passion and earn an income out of it

4) You’ve always been good at telling stories and want to do it more consistently

5)   Your values constantly clash with your company’s values

6)   Parenthood completely overwhelmed you

7)   Your partner got a wonderful –it-was-always-my-dream-to-move-to Switzerland-Singapore-Santa Barbara-kind of job offer and you are in a new country without a professional network.

How many of these points can you tick? If you can relate to at least one of them, I encourage you to keep reading what comes next. 

Four Signs You Feel the Urge to Develop Your Creative Side

1)   You neglected writing in order to earn a living but you always journal during your holidays.

2)  You did not know you were more creative than others until a psychologist told you.

3)   You are bored and need to do more than painting your nails, cooking and washing clothes to satisfy your creativity.

4)   You are going through a transition and that triggers the urge to WRITE, PAINT, SING, PLAY AN INSTRUMENT…

Your writing could become a new source of income for you. You will probably not land a bestseller overnight but even publishing a book has become rather easy in the age of kindle desktop publishing.

It is important that you have the skill of language composition and you know your grammar well.  Unless you wish to become a literary fiction writer,I don’t think you need a diploma in writing though.

Three Tips to Start a Writing Career in Switzerland

#1 Guest Blog

You could guest blog for “Hello Switzerland” for starters or submit your articles to www.ezinearticles.com. They also have good writing tips there.

http://blog.ezinearticles.com/

http://www.helloswitzerland.ch/

https://www.contently.com/

https://serp.co/content/what-is-content-marketing/

You can also check the categories on our website to see if you would be a good fit as guest blogger for Global People Transitions. We’d be happy to read your content! Write to angela@globalpeopletransitions.com if you’re interested. 

#2 Join a Community of Writers

As a large and international expat hub, Zurich has a great community of writers and independent authors and there is a lot to learn.

http://www.nuancewords.org/

https://rowinggirl.com/

https://zurichwritersworkshop.com/

http://www.dicconbewes.com/category/writing/

http://triskelebooks.blogspot.ch/2013/11/tis-season.html

#3 Educate Yourself with a Good Mentor

If you need a kick in the b… I recommend you read Jeff Goins’ blog. He is a motivator for aspiring writers and authors.

What’s your experience with blogging and writing?

Please share with your best friend. You can also leave us a comment below if you feel like sharing with our Club Sandwich readers. 

Thank you for sharing this Tulip Anderson and https://websitesetup.org/start-a-blog/

Detailed Infographic How To Start A Business Blog

If you want to read more and get other tips on how to create a well developed business blog, click here

And if you want to find out how to select an appropriate web host before you embark on your online business venture, take a look at this link.

 

Goat Days

As I mentioned in an older post it can be a burden to be an interculturalist. The same kind of burden a Obi-Wan Kenobi experiences or Frodo Baggins.

We interculturalists perceive cultural differences in a way that go far beyond the stereotype. Our knowledge feels very limited even though we know more about cultural differences than the average president.

Being an “interculturalist” (which is not even an official word), you watch and observe the world with a set of “magical contact lenses”. These give you a clear sight into how the world works (and if this is not how the world works you construct the rest around it.)

Once in a while you wish you could go back to the Shire. You wish you could go back to the time when everything seemed blurry in black and white, when the world seemed easy to understand.

You want to be in that presidential mindset where you can polarize and put people in drawers. Those drawers you pulled with the half-knowledge you had about people, their cultural background, their education, their personal story and their personality.

I want to encourage you to have an opinion when it comes to intercultural issues. I stopped being “politically correct” on all media.  I don’t want to cry at breakfast tables anymore when people I hardly know share how they feel about bombing Palestine or about refugees. I don’t want to hide my personal life any longer because I am afraid I might lose a client when they know that I live with a Pakistani cook. I don’t want to care what people say when they see a female breadwinner who owns nothing but her inner happiness.

My heart has been with the underdogs ever since I grew up in the children’s home my parents ran. In high school, I was considered “too social” for a lot of people and I always thought of myself as a moral institution. I was going to go into the arts that I was sure of. But life came in between.

In university, as the president of our AIESEC local committee, I was once told I was “too engaged” for our cause of intercultural understanding. Like I did not have enough self-interest as a normal business student would have. I did not connect with many students in my class. Most of my friends were from AIESEC.

Working in banking and other companies of capitalist structures I often felt a bit out of place. I tried to find meaning in what we did. When we made staff redundant in Germany, we supported them to find another job at another company. When we outsourced to India, I saw the positive effect on the job market in Bangalore and Mumbai. I tried to tell myself that as long as individual lives get better through my work I cannot be on the wrong path. But more than once my personal values of fairness, equality and honesty were challenged.

One of my best managers told me, that I had high moral values and that this was probably why I sometimes struggled in the corporate world. It sounds strange but my moral attitude and tendency to humanism got in my way in my career (plus the gender I am born into as being female).

Also, the conviction learned in school that you have to be truthful and honest. Let’s say in the corporate world you have to be diplomatic and understand political behavior.

I went to my first SIETAR conference in Germany in 2002 and felt at home.  I met other “interculturalists” at the Summer Institute of Intercultural Communication in Portland, Oregon. I will never forget the deep connection I felt with everyone I was having lunch with. It was a revelation. After these encounters, I understood that there was nothing wrong with how I saw the world. I understood that there are people thinking and feeling like me out there. I was probably just in an environment, that was not ready yet for a more humanistic way of working with people.

In the meantime, I have my own business grounded on intercultural understanding.

I have made a decision to drop political correctness and be the person that I am.

My clients appreciate, that I am honest with them. For a career in corporate this might be an issue but I am beyond that. I want to say what I want to say. If clients, companies or Facebook friends decide that they don’t like that I will let them go.

I want to work with clients who share my values. In the first years of my business, I was concerned that I could lose clients when I share what I believe in. I have noticed, that this is my fear of rejection rather than reality.

In intercultural training, we often tell people to talk about sports or the arts over dinner in other cultures. While this is a non-threatening approach and works 80% of the time, it can also get dull.

As a German I want to dig deeper. I want to understand what drives people and how they really think. I don’t want a glossy, shiny or otherwise manipulated version of the person I am sharing a meal with. I want them to be able to tell me their truth. If a friend feels racist behavior because she has brown skin, I want her to share this with me. I want to speak openly to my clients and friends.

I will continue to fight for minorities and refugees, migrants, gays, lesbians and women. And you know why? Because this is who I am and this is why I was born into this world.


seen in Germany
An example of German Humor – “Sucker – Alles bis XXL” .

I used to turn to Twitter for inspiration. I hardly ever use Google for a search. XING was my first social media affair, but Twitter is my true love. I am a short form texter and a friend of saying it in five bullets. I have returned to write posts in long form, 300 words minimum (and not only because of SEO but because it feels right). I had underestimated the challenge of being German and here is a how I got over it so I could become a better blogger.

 

Having been in the middle of my career around 2005, I think I missed the whole era of blogs coming up. I had too much to read already and I did not really understand the point of blogs. I thought of them as diaries not valuable sources of information. When I started to write in one of my XING groups it was to “inform” rather than to engage or entertain and once I was told that it was too much to read.
The way I wrote for a long time was the way I had learnt to write emails as an HR professional: Concise, factual and directive. I think, I still write concise and directive but I am moving away from the factual style. I have a hard time being funny. I wonder why that is. I realized it must have two reasons: 1) I am German and 2) I worry too much.
Apart from the obvious influence of my passport culture and mother tongue which is a limitation of English vocabulary and sometimes errors in grammar, I think the German education and university system got in my way when I wrote blog posts. We learned to base our statements on deep analysis. In blogging that is not necessary because you can write about your view of the world. I only understood this difference a few weeks ago. I don’t have to be “objective” in my writing. Readers want to hear what I have to say, not four consulting companies.
As a German (I am stereotyping now) I can’t be funny in a professional context. I take myself way too serious most of the time. I wish I could give a lighter note to my writing but I find it hard. Sylvia Day, a comedian and improv coach told me once “Don’t try to be funny.” So, I guess my only chance to make you laugh is by showing you the naked reality of our multicultural, globalized life. Maybe you read a story here and think “This is how I cheat myself as well.” For example when I write in my diary “Walk” and then I use the free time as a buffer to perfect my tweeting skills.
We assume that our published words are an expression of our analysis and experience with a subject matter. If I make a false assumption or draw a false conclusion, then that could reflect negatively on my work. I am often worried that I could be called out for superficiality. Not really hitting the nerve of the topic like in high school when you thought you failed the assignment as you did not really get what the teacher asked you to do only to hear him quoting you in front of the class as (OMG) your assignment stood out with originality and spirit.
In an attempt to make my blog more interesting I introduced movies as a theme. I love movies so why should I not refer to them in my work. You might love movies too. Make sure you enter “Darth Vader” in the search box or “James Bond” or “Iranian movies”. (Did you know that there is a Japanese movie festival in Zurich?)
I am also getting more bold at saying what I think needs to be said. That boldness might take a bit of uncomfortableness but it is very liberating. When you make helping others your profession you need to sit in their brain. When you write a cover letter I want you to hear me telling you that you break the task down in several steps and that you refrain from copying and pasting. When you network with a purpose I want you to hear that it is not about you but about helping the other person succeed or overcome a problem. And when you are asked about your salary expectations I want you to hear “Say the numbers.” This is what I would like to achieve with my work. That you reach your goals, that your work feels more rewarding and that you have a challenging growth experience on your international assignment.
That does not mean that we can’t have fun at the same time. So tell me all of your ideas how I could make you laugh.

When you send out your newsletter with “Here the email subject” you might assume that you’ve lost it.
Or you are just overworked.

Or you have just lost the person you relied on to do this for you.

Or you noticed that you are already way too late and that it does not matter now.

Or you want to test and see if your readers react at all.

 

Does the newsletter create value for your readers in the first place? This might be a question you ask yourself.

 

Is there a way to find out what creates engagement and what does not?

Recently we launched a post on LinkedIn that was rather successful. I am now wondering why this one was performing better than others. Was it because the content spoke to the heart of many readers? Was it because the language was easy to understand? Was it because we had a list of tips to share?

 

I don’t really know.

 

I think it is important to remind yourself once in a while what is important and the big news is: What is important to you might not be important to your reader. On the other hand: What might be obvious to you might be fairly new to your reader or maybe you are the first person that explained the topic to them in a way they can accept. Maybe you are the one person they will listen to because you have authority in the field.

 

So how can you find out what matters to your readers?

 

  • Hold a webinar and ask them
  • Write about different categories of topics and see what performs well
  • Always add tips so your readers can take away a concrete idea
  • Limit your words so your readers will be excited to read on the phone.
  • Be consistent in when you send out a new post. A lot of successful bloggers call their newsletters after the day it is sent out.
  • Change voice by letting different bloggers write for you.
  • Find out which voice and style your readers prefer.