Tag Archives: Digital
Digital Marketing

by Taylor McKinney

As a solopreneur, you know that no good business can run without a solid digital strategy. After all, failing to plan is planning to fail. With a carefully curated approach, you can anticipate increased sales, new and returning customers, and long-term growth. Here’s what you need to know about creating your digital strategy as a team of one.

Determine your mission

This is the foundation upon which your entire business is run, so consider this one carefully. For example, Patagonia’s mission statement isn’t just about selling outdoor clothing and gear, but to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”

Ask yourself what’s at the heart of your business and what made you pursue it in the first place? These core values will be echoed and maximized in all parts of your brand and marketing, so make sure it’s authentic and something you’re proud of. It should be about more than revenue, but how you’re planning to make your place in the world and make the lives of your customers better or easier, no matter how small the scale. Look to bigger companies for influence if necessary, and especially these inspiring mission statements.

Identify Your Goals and Measure Them

Key Performance Indicators and targets goals—it’s all business-speak for the most important part of growing your business, which is identifying where you want to be and tracking your performance to get there.

If you’re just starting out, choose “stretch goals” or achievements that won’t be easy, but are still realistic. Make sure they’re quantifiable and able to be tracked, whether it’s getting 100 email subscriptions or 500 followers on social media.

If you’re already in the business, consider increasing your lead generation by 25% or to increase time on page by 20% in the next month. Google Analytics and other web analytics tools are great to help measure your conversions, social media analytics will track your engagement. Content marketing software can measure the success of your content marketing.

Develop Audience Personas

A successful business speaks the language of their customers or buyers. And just like with the mission statement example, chances are you have an idea of who’s using your services or buying your products, but why settle for a roundabout guess when you can use data to find out the nitty-gritty of who they are and what they need?

To start with, record all the demographic information of your customers. To find out how they best like to engage, determine how they find and interact with your content through Google Analytics. If you don’t have access to this information, add form fields or surveys to your site to capture all pertinent data. You can even determine trends and personas through feedback and communication via your social media sites. These persona templates will help you get started.

Strategize with SEO—and Update it Frequently

You’ve put countless hours into your content creation and overall marketing strategy—and it’ll all be for naught if no one sees it. If you’re just starting out here, make a list of themes or topics that are most relevant to your brand—both descriptions of your product or services, as well as possible blog topics—and conduct keyword research (both short and long tail) via Google Keyword Planner to see what terms you should be targeting in your page structure, as well as anchor text, meta description, h2 tags, and titles, etc.

You’ll also want to initiate a link building plan to get backlinks, so reach out to relevant sites and offer to write content for them in exchange for a link back to your site. Once you’ve optimized your site and all associated content and marketing materials, continue to monitor your progress, as well as that of any direct competitors.

The best part is that this digital marketing plan is scalable, no matter how many people you add, or how many moving parts you add to your vision. These steps are a solid core of the business plan to help you stay ahead of the curve, keep ahead of digital marketing trends, and fully achieve your business goals.

Taylor McKinney is a Marketing Specialist at TrustRadius, which has become the most trusted website for B2B software reviews. When she is not writing about the latest tools and small business trends she is enjoying Austin’s beautiful scenery with her family.

International Business Travelers can face many issues. As a Consultant, I would tell you about all the compliance issues and the option of being held in detention if you get caught with the wrong visa or work permit. This is my tale of trying to book a ticket that involved three countries called Switzerland, Germany and France.

Once upon a time in a land far away, locked inside a few mountains, a middle-aged lady, Mrs. W. tried to live in a more environmentally friendly way. So she sent her carriage to Africa. It was the age of mass transportation, the neo-romanticism movement had just begun and a few freaks committed to train travel as a way of life.

Our middle-aged lady, Mrs. W. did consider a horse carriage but the train was the transportation of choice. It promised to offer safety, a view, the potential for a class of wine in the restaurant carriage and most importantly, it was supposedly reliable. Our lady had a commitment in the beautiful city of mustard: Dijon, France.

After two days in this beautiful little town she planned to liaise with her old-time university friend TK and his new, soon-to-be fiancée that she had not met yet. Mrs. W. needed to take a train to Frankfurt in Germany. Then she planned to return home, too late to see off her lover who was going to go on a long adventure in the lands, formerly known as Hindustan.

Mrs. W. tried to book her tickets. Her handmaiden was off on vacation so Mrs. W. so to the task herself. She also could not send her delivery boy, because she had let all the staff go due to urgent renovations happening in her castle (or cottage or mini city apartment).

The first part of the trip, from Zurich to Dijon went fine. The second part seemed more complicated. She first consulted with the train company in Switzerland. It seemed to be difficult for them to issue a ticket where none of the train station was in their territory. Then the train company in Germany told her it would take several days to process a ticket.

She hoped for a faster solution and asked locals in France for help. One of her assigned supporters from the university, gave her the hint to work with the French train company. When she finally managed to obtain a ticket, the confirmation letter told her that the ticket would arrive in four days with the mail. This was the day she would already be gone. Despite the potential of using the telephone, Mrs. W. was not sure if her French was up to the standard for such a complicated conversation.

So Mrs. W tried to contact the French train company again via the common mail exchange.

Support via Facebook Chat

How innovative she thought. She first received an answer from a machine.

Bonjour Angie ! Tu l’as sans doute remarqué, j’ai changé … Désormais, je m’appelle OUIbot pour que la seule réponse à tes envies de voyage soit « OUI » !

T’aider à réserver des voyages en train, c’est ma spécialité ! Mais ce n’est pas la seule corde à mon arc… NOUVEAU Maintenant réserve avec moi des trains TGVmax en ajoutant “en TGVmax” à ta recherche !

Mrs. W responded: I don’t speak French

The Machine said:

Désolé, je ne suis pas encore polyglotte… Mais je travaille dur pour y arriver!

The machine told her that he is not “polyglotte” but was working hard to get there. He tried to be funny. Even used emoticons to express his feelings. Mrs. W. was not amused.

She pressed the button “Talk to a Human”. Then she left the scene for a walk in the cold and icy city. She ended up in a bar where she met a friend and was at ease when she returned home. After dinner, she returned to her desk. A human seemed to take of her matter.

Un conseiller va prendre le relais. Pour qu’il soit le plus efficace possible, peux-tu me préciser ta demande ?

Mrs. W. tried to explain the issue in French and English.

Oui, je voudrais changer le ticket pour un ticket en ligne, pas de papier. (I don’t speak French so well but I need to have an online ticket, not a ticket sent by mail. I did not see that the ticket would be sent by mail. I assumed it was always a pdf or online ticket). Can you help me please?

Several hours passed. Nothing happened.

She got the same response. She would have to get a new ticket on the counter and claim the cost back via registered mail.

Mrs. W. gave in. She went to the counter and explained the issue. The lady at SNCF was efficient and helpful and showed her how to claim the ticket costs back. She typed a letter in French. The registered mail cost her CHF 8.60 and she had to go to the post office in person, because her handmaid and the butler had taken the day off again.

The SNCF tickets came a week after she had ordered them. In good time and they looked perfectly like back in the last century. “Handwritten tickets, that’s what’s missing” she thought to herself. The nostalgia that overcame her when she held the tickets in her hand was priceless. Yes, another adventure in the digital age. So Downton Abbey.

Angie

PS: Here is more on International Business Travelers (IBT) and if you need a more serious discussion about the topic please make an appointment with me.

Here are my tips on security measures for international business travelers and expats.

We are more sensitive to security issues after a terrorist attack. The precautions you can take are limited but will be helpful in an emergency situation be it a health issue, the death of one of your close relatives, a natural disaster or a terror attack.

  • Only travel when it is a necessity. Check if meetings can be held via video conferencing technology instead.
  • Update your personal information on Social Media.
  • Log in and register on the website of the security provider your company works with. If you don’t know the security provider ask your travel manager, HR manager, and Global Mobility Team. If none of them knows, ask Risk Management or Corporate Security. This information should be published on your company intranet site. Many companies work with International SOS ISOS and my experience with their support for expats is excellent.
  • Have a business card size overview of emergency numbers in your wallet AND your phone. Carry this card with you at all times. Have your passport, ID, work, and residence permit on you.
  • Carry a card with your blood type and allergies or other medical conditions in your wallet.
  • Stay connected to your spouse/life partner and agree regular times for calls when you are traveling.
  • Read the emergency travel alerts provided by ISOS and your Embassy.
  • In an emergency stay connected to other families in the host location. Contact International SOS ISOS or your security provider immediately when you feel you need to leave the country for health or safety reasons.
  • Have an emergency medical kit with you when you go on a business trip. Most company doctors provide such a kit when you go there to get necessary vaccinations and travel advice. Watch out for health issues after your journey.
  • If you have been in a traumatic situation seek psychological support for yourself and your family members. Your company will provide a contact.
  • As a single female business traveler prioritize safety and request safety rooms in hotels. Travel with recognized taxis and keep away from bars. In male-dominated cultures hire a driver or ask your host to ensure your personal safety.
  • Learn emergency phone numbers in the host country by heart.
  • If you manage a global team establish a call tree in your team and devise a backup structure for emergencies. Have an emergency data system for a day where you all have to work from home.

We all don’t want to think about emergencies but when we are in such a situation it is important that we can fall back on a program we have learned. It is important that we know already whom to call and where to find the number. If this is helpful for you please share.

Read more:

https://www.linkedin.com/pulse/question-judgement-personal-reflection-nicolas-stramilos

Image source: wdc.ng/

 

According to the Dubai business setup company, when it first launched its firm and started delivering the services, the workers felt some kind of a communication gap between them and the clientele. Soon they reached out to the different promotion and marketing trends and witnessed the progress of the firm with their own eyes. This along with other researchers on the subject of digital marketing suggests that 76% of the people think that marketing has evolved more in the previous two years that it did over the past fifty years.

With the prevailing trend of digital marketing, it is seen that the demand for the digital marketers and more and more new trends are escalating as well. This puts us under the impression that a dire need of discussing the digital marketing importance over career growth is required and so we have gathered the relevant information on the topic.

An overview of the digital marketing trends

It was long seen that the paper publications and advertisement were the only means to promote and advertise the business brand/ products but, the advent of modernized technology has completely changed the style of marketing. Digital marketing is the center of attention these days. It spreads the information and updates on the online platforms and keeps a check on its progress. From enhancing the conversion rates for sales to the promotion of relevant niche and content, the use of mobile apps, electronic billboards, artificial intelligence and the presence of Big Data analysis has converted the digital platform into a more effective one. The customer client relationship is managed over the online social media networks and is improving day by day with the 24/7 service provided by the business brand.

Why choose digital marketing as a career option?

Image source: http://fanbooster.com

 

 

 

 

 

 

The prediction that the number of digital job requirement will go high up to 150,000 (for UAE) by 2020 has open gates for a lot of graduates and skilled marketers. They are eager to embark upon their professional career as the best digital marketer. Here are the main reasons why considering digital marketing as a career can be beneficial:

  • The competition among the business brands on the online platform in term of customer relationship management and customer engagement is increasing. For an industry to enhance their approach they need innovative digital marketers and so showing your creative talent in this field can help you reach the sky.
  • The salary appraisal is on the run for digital marketers and in the coming years with the more advanced trends, all you need is to be up-to-date to earn higher.
  • Business brands intend to invest in the latest trends and digital marketing is the very latest among all.

Thus, with the fact established that the demand of digital professionals is increasing; here are the few courses you need to go through to become the best in your field.

Digital marketing courses and ways in which they turn the tables around for a skilled marketer:

Wondering how to become better at your job? Here are the things you really need to do in order to achieve your goals.

Enroll your name into a digital marketing course!

Eligible for the course: Undergraduates, Graduates, MBA (Marketing)

Professionals who can do it: Marketing professionals, business development executives

About the course:

It is for sure that getting an education in the right direction helps in achieving the objectives and enhances the personal skills. Thus, with this course, you’ll be able to excel in digital marketing tricks and techniques.

It revolves around the basics and advanced knowledge of search engine optimization (SEO), social media optimization (SMO), email marketing and search engine marketing (SME).

Outcomes of the course:

  • Understanding the concept of digital marketing and how it can be used for betterment of the brand
  • Become capable of practicing with the best tools and technologies
  • Plan and manage the entire digital marketing budget and strategies
  • Invest time in affiliate marketing, social media marketing, email marketing
  • Work in order to increase the return on investment of the brand
  • Uplift the number of customers buying the brand

The digital marketing is here to stay and if you expect to earn big in your marketing career, it’s high time you upgrade your knowledge to the rank of digital marketing. The career growth graph seems to go high every year and there is no time soon that you’ll regret your decision of investing in the digital field.

 

Author Bio: Brenda Cagara 

Brenda Cagara is presently working with business consultants in Dubai. During her five-year writing career, she has written on almost every niche. Her capabilities lie in producing fine writing pieces on business, finance and taxation niches. Brenda’s work is related to helping offshore Dubai company formation and business setup services to clients who are interested. She also deals with bank account opening, visa processing, trade license, trademark, local sponsors and product registration.

 

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