Tag Archives: Expat lifestyle

Guest Post by Nabeha Latif, Social Media Guru

About YouTube

If you’ve got all your social media covered, why leave out YouTube? If you haven’t gotten around to capitalising on the video platform’s huge audience, now is better than ever! When it comes to numbers, YouTube is hitting it out of the park! With around 500 hours worth of video content uploaded every minute no wonder it ranks No. 2 for global and domestic web traffic globally.

The current era of media consumption and content consumption, whether its education, entertainment or news updates, YouTube has a vast variety for it all. With the whole social trend gradually moving towards video based content on almost all platforms, YouTube is in the spotlight. Surely you’re familiar with the homepage for your own video consumption on the site, however there’s a lot more that goes into a video from the backend to market and get your content out to the right audience. Here’s all you need to know to get your business running on YouTube.

YouTube for business

Although you can view videos without having to sign in, but for uploading and interacting, as with any other site, you’ll need to sign-up/register your Company/Business to get started. Here’s the quick rundown of the process.

  • Sign-Up with your Business: If you use Gmail for your business email, you’ll use the same username and password for your YouTube account that you use for Gmail. Alternatively, you can create a new Google account that you use solely for YouTube business purposes.
  • Enter the Homepage: Here you can double check if you’re in the company account or your personal one.
  • Open your profile (click on the avatar): You’ll find this in the top right corner. It’s a small circle containing your picture, logo or a default letter.
  • Select your channel: Click your avatar and select the channel from the dropdown menu.
  • Select Business or Other name: You’ll need to select this option to get started with a business YouTube account. You can then enter your company’s name.
  • And click create: Done! That’s all you needed to do.

Once completed, head back to your homepage to get on with the setup. On the top left you’ll see three thin lines, which drop down a menu when clicked. This contains a host of options such as homepage, trending videos, your library and your subscriptions.

On the other side, on the top right, you have a lot more going on. You’ll see four buttons, a camera that lets you upload your next video, a set of mini squares that open up YouTube apps, a bubble shaped icon for messages and a bell icon for all your account notifications. The account photo or avatar as mentioned will guide you to your account information and settings.

Channel Customization

That’s all the basic setup you need to start pushing out videos, but not necessarily the best way it can be done! Make your channel, your very own by customising according to your brand theme to get the most out of your content and brand image.

Here are a few things you’ll need to shine the creative light on:

  • Channel Art: Channel art mainly refers to the top banner, similar to that of Facebook and Twitter. A solid place to add a quick tagline and logo for your brand. And on the topic of similarities between Facebook and Twitter, the YouTube icon is similar to that of a profile picture, so uploading your logo is the best bet!

    Here are the dimensions for both:
    Banner: 2560 x 1440 pixels (For mobile devices and a safer bet 1546 x 423 pixels)
    Icon: 800 x 800 pixels (displays as 98 x 98)
  • Business Info: It’s essential to share data about your business, its offerings, etc. You can do this in the About segment of your YouTube account while adding your website along with your company’s slogan.

Begin with your About segment’s channel description. Keep it short and sweet: You simply need a compact statement of purpose with all things considered three links and a minor source of inspiration. Then, at that point, look down to the “email for business requests” box and put the fitting email address there.

In the last segment, you can add anything links you need: your business website, your other online media pages, and some other web pages to which you need to coordinate your watchers. The more links you have, the higher your possibilities directing people to your business website and drawing in your YouTube watchers. The maximum is 30!

  • Channel Trailer: While optional, a channel trailer is a brief video that introduces viewers to the content they’ll find on your YouTube channel. It is an excellent customization option to increase YouTube viewer engagement. Once you add this trailer, it will appear on your account’s homepage when viewers visit, helping to reel them in and acquaint them with your brand.
  • Engaging with users

After all YouTube is a social platform so its best to keep updated on your content consumers, here are the options you can choose from:

  • Comments: You can boost your video’s engagement traffic by responding to users who comment on your videos.You can sort them by newest/oldest or most popular.
  • Likes: Optional to showcase on your channel, but a more public and passive form of response from the audience.
  • Subscriptions: To help get your content out to the users so they stay up to date. Every time you upload a new video, your subscribers receive a push notification. You should constantly encourage viewers to subscribe to your channel, as it improves your engagement traffic and increases the number of views.
  • Sharing: The site’s social widget allows users to share videos on other social media networks, such as Twitter, Facebook, Google Plus, Blogger, Reddit, Tumblr, Pinterest and LinkedIn.
  • Messages: Respond to your friends and queries, You can also share private videos and messages with friends and contacts on YouTube.
  • Playlists: You can organize related content together using the site’s playlist feature. This is another way to organize your own content on your channel and help users watch content of a similar type in an easy click.
  • Verification

Let your audience know your channel is the real deal from the sea of accounts and users. Much like other platforms, you’ll see a small checkbox, which indicates a verification badge next to the channel’s name. To apply for verification, your channel must have 100,000 subscribers. However contacting Google if you’re a business helps them verify its you before the milestone requirement.

Going Live!

All social platforms like Facebook and Instagram have the option to stream live content to talk to or just showcase a trailer for example. Similarly, YouTube works all the same. Your account does need to be verified for live videos on YouTube though.

Once your account is ready, then going live has 4 ways on YouTube.The first, which is the quickest, is the Stream Now option. The second is through the Events tab, which gives you more control, because you can preview your stream ahead of time. The third option is found on the site’s mobile app; if you use this, the stream will later be archived on your channel. Lastly, you can stream from your computer’s webcam. 

Trending Content/Videos

Certain content on the rise? Perhaps a new type of challenge, maybe even a meme or even a worldwide breaking news! So hop on the bandwagon to get your content out to popular searches being looked for globally. YouTube users are interacting with at very high rates. Often, these videos were uploaded within the last couple days. You can view the current trending videos under the Trending tab on the YouTube homepage even if you’re not logged in or don’t have an account.

For brands, the goal of creating trending content isn’t necessary. It could be a shoot-for-the-stars goal, because if one of your videos goes viral, it could end up on the trending page and thus create significant exposure for your company. Trending videos on YouTube are the videos currently getting the most engagement. Going viral is a nice goal, but not necessarily the ultimate marker of success, depending on your channel’s audience and tone.

Influencers/Youtubers

Famous people and channels which gain a substantial amount of traction and views with each upload, mostly and primarily found pushing video content out on the platform. With each market and genre, you’ll have a host of content creators for the big, the small and even very particular hybrid niches!

Many YouTubers have corporate sponsorships. These sponsors send YouTubers their products to mention or use in their videos. Often, YouTubers will verbally mention the sponsor company and how awesome its product is.

Connecting with influencers to establish partnership deals can elevate your brand on YouTube, helping you reach more viewers and legitimizing your channel.

Advertising

And now we come to a more direct form of content marketing, advertising your videos out to your desired audience to grab and hook them to your channel! Although most YouTubers and channels have gained success from the free atmosphere of the platform, companies and organizations can get their ads in! Since the site is based on video content, companies are encouraged to add a call-to-action link directing viewers to their website following the video.

There are 4 options when it comes to YouTube ads and placements:

  1. In-stream ads, which play before, during or after other videos which can be skipped after 5 seconds. You’ll be charged when 30 seconds of the video is watched.
  2. Discovery ads, which appear when a user is searching or browsing content on YouTube or across the web. This content has no limit! You’ll be charged based on clicks.
  3. Bumper ads are six seconds or less, and users can’t skip these. Ads like these can appear throughout the video. You’ll be charged for these ads based on cost per thousand impressions, or vCPM.
  4. Paid advertisements on YouTube can help you monetize your video content by giving your audience an easy way to buy your products and services.

YouTube Premium

YouTube Premium or previously called YouTube Red, is a paid subscription version of YouTube, which starts from $11.99 ($12 realistically). This allows for a seamless experience with extra perks such as no ads whatsoever and the ability to download videos for offline play.

Also remember that videos are ad-free with this subscription. At the end of the day, though, YouTube Premium could hurt your business, because the premium services take users away from in-stream advertisements.

Tips

Now that you’re familiar with YouTube and how you can promote your business, here are a few extra tips to keep you above the crowd:

  • Ask and motivate your users to subscribe to your channel, no harm in asking (nicely)!
  • Get the traffic from other platforms onto your video, by sharing it with more of the crowd.
  • Use of keywords, hashtags and trending phrases to stand out with SEO.
  • Get social and mingle with similar content creators to learn and also attract more relevant people!
  • Make custom playlists for your channel, especially if you have a series going.
  • Regular and timely uploads!
  • Use links to more of your content, and links within your videos.
  • Work with trending and high profile YouTubers for product placements, reviews and collabs.
  • YouTube really is inspired from other platforms, so get onto YouTube stories as well.
  • To get the crowd going, how about arranging a giveaway or a contest to get the “hype train” going.
Workshop Invite 23 September 2021

September so far has been more of a summer than the “Summer of ‘69”. Random song references are my thing now, and that makes sense because the #RockMeRetreat was never about “Rock’n’Roll Music” or “Jailhouse Rock.” “We will rock you!” so that no stone will be left unturned once you start on this journey of self-discovery with your Coach “Angie.”

Still, my dear, fall is here. We can still have a glass of “Summer Wine,” but the days are as short as the “Itzy Bitzy Teeny Weeny Honolulu Strand Bikini.” 

Rose petals sprinkled over my neglected Zen Garden, sunflower fields turned brown, and you have started to turn on the lights in the morning again. When you get home from work, you don’t want to sit outside anymore as it is dark, but you might vaguely remember this feeling you had as a kid when you were playing hide and seek at this time of the year, and it was just a notch better because it got dark at dinner time.

Apples are ripe for harvest, and the smell of onion pie and early wine hangs in the air. How do you remember the early fall, back when we were in high school? I remember a particular moment going down the stairs from our horrible grey concrete school building of the 70s, thinking, “This is great! I love being back at school!” I swung my newly acquired pepita jacket across my shoulders and closing my leather school bag with a sense of accomplishment. 

Do you miss those times where you felt like the world was in order and that you had all the opportunities ahead of you? You know when you feel like a “Rockstar” sipping champagne in a limo, with your Bono hat on, driving through “New York” with a bass drum pounding similar to the headache you will have the following day? 

Is this the life you want to have, without limits, without regrets, and certainly without the need to have a “boss” tell you what to do, as you know best how to do your job, how to build your contribution to the world and how to achieve your goals in work and life?

If you want to get to this focused and productive life level, you can start with building weekly practices and adding them to our RockMeApp. Last week I already spoke about seven easy-to-implement steps to help your body adjust to a new culture or new environment. This week, I would like to dive even deeper with these seven deadly rituals for focus and productivity

1 – Start Your Week with Monday Wishes

Starting your Week with Monday Wishes is a powerful way to start your week. Use your Have-Done-Diary (journal) to write down your wishes for the week without limiting yourself. Even if you end up re-writing your to-do list, just brain dump everything you wish for the week. The list should include fun stuff like “a bunch of flowers,” too.

2- Craft Your New Morning Ritual

I believe we should all have a morning ritual, and you can design yours around your needs, lifestyle, family, and pets. For example, you can think about which order you ideally go through your morning to have a happy and productive day ahead. Pro tip: Don’t check your mobile phone during this time of the day.

3 – Finish with Friday Reflection

If your workweek closes on Thursday or Friday, use the last hour of your day to clean up your desk, sort paper or emails, write a task list for the week ahead, and then go through our four reflection questions on the RockMeApp. Here’s a helpful virtue of separating the workweek from the weekend. I’ve talked about taking 90 minutes on Saturday to finalize open tasks instead of working late with a few of you. Test this; for me, it works well.

4 – Plan a Digital Detox Day 

Taking a real break from Social Media, especially those funny videos on Facebook, isn’t easy unless you have a plan on where you can hide your phone for 24 hours. You might be a parent and need to be reachable for your children. Using my uncle’s strategy to have an elementary mobile phone to remain reachable over the weekend for essential clients and family can pay off. Alternatively, you can try to apply willpower (just kidding). Turn on the “Radio GaGa” and listen to unexpected songs, hear the news without images and enjoy that wonderful feeling.

5 – Weekly Practices You Can Do Anywhere

Weekly practices are a vital element of our programs. They help with sanity maintenance and make you a happier person to be around (as opposed to your inner Mr. Hyde, who is also a corporate zombie.) If you are struggling to define what practices are helpful to you or haven’t even started, I encourage you to define weekly goals that you can achieve no matter where you are. Examples could be daily walking targets and relaxation exercises or keeping your space clean of clutter

6 – Consider my Productivity Hacks 

If you feel you have maxed out your productivity already, please test this: If you can implement one of these seven productivity hacks (1- Have-Done Diary, 2 – Pomodoro Method, 3 – Eisenhower Matrix, 4 – Pareto-Principle, 5 – Peace Island, 6 – Repetition Checklists, 7 – Outsourcing Housework) and you notice any changes you might still have potential to improve, and there’s always space to learn and get better at tools. Also, to let you in on a secret, I used to waste a lot of time with mundane tasks such as looking for the correct passwords or making sure I had the right document version. A year ago, I often needed to follow up on team tasks and could not always rely on them. We now use password managers, a few master spreadsheets, and SLACK for team communication. I cannot say that this has increased our productivity. Still, my stress level is lower as now everything is well organized and accessible from anywhere and all team members.

7 – Revisit Your Weekly Planner

When you started working with the weekly planner (we usually hand this out at the end of all programs), you might have noticed an increase in productivity right away. Now, with a bit more practice, you might see that you could make optimizations or that you could change your meal or exercise plan for the fall. I recommend that you keep the general structure and only optimize what doesn’t work well yet.

How about you practice one virtue for eight weeks and let me know what happened? I would love to hear from you. If you wish to further work on your purpose, performance, and productivity, I recommend joining our RockMeRetreat from 18 to 25 November 2021 in Grisons, Switzerland. Sign up here to be invited, and we’ll set up a call to discuss this further. 

On Thursday, 23 September 2021, we finalize our preparatory workshops with “Packaging Moves – Getting More out of Your Global Mobility Deal.” Respond with “I want to be a Rockstar.” or nominate a song for our playlist.

Angie

Further Reading

https://teachings.eckharttolle.com/path-to-liberation-resisting-and-demanding-nothing/

https://globalpeopletransitions.com/tech-sabbatical-10-ways-getting-offline-helped-me-to-live-la-dolce-vita/

https://www.greenhomediy.co/love-your-home/

5 Things Highly Productive People Do Every Sunday That Most Others Don’t

https://intermountainhealthcare.org/blogs/topics/live-well/2018/07/5-powerful-health-benefits-of-journaling/

https://positivepsychology.com/benefits-of-journaling/

https://www.huffpost.com/entry/benefits-of-journaling-_b_6648884

https://www.thespruce.com/decluttering-your-entire-home-2648002

 

 

This post is inspired by sundaebean.

We often hear our fellow expats complain about a lack of sleep and work taking over their lives -it seems that expat lives involve far too much work and impact sleep significantly. So for this edition, I thought I would talk about setting certain ground rules in our lives to get out of overdrive.

Getting Out of Overdrive Mode in Life

Christine Hansen, sleep expert and founder of Sleep Like a Boss, has detailed and often surprising insight into how expats can improve their sleep hygiene. Let’s dive in:

  • Before any ground rules can be established, it is important to figure out why expats have such frequent complaints about their sleep. The root cause can be traced down, surprisingly, to expats themselves. We just want to do everything as international professionals. Work, explore new locales, experience the local food and culture and architecture, give time to the family back home in another time zone and engage the kids in activities. As a result, sleep is the first thing that gets sacrificed in the quest to make each day last longer.
  • Many people, expats or otherwise, still question the science behind needing to sleep a certain minimum amount. The evidence is clearly there in your daily productivity – work output is shoddier and error-prone and any time you theoretically “saved” by sleeping less is consumed in correcting those mistakes. The evidence is also there in the long-term effects of low sleep, our bodies deteriorate with age and too little sleep not only accelerates it, but it also leaves us vulnerable to a host of symptoms and illnesses. Is that really a price worth paying for “a little more time” every day?
  • Sticking to the scientific approach, a good approach for expats who want to do it all is to figure out precisely how much sleep they need. It may seem counter-intuitive, but you start by getting slightly less sleep than you need. Then, by keeping the time you wake up at unchanged for the next two weeks – maybe use an alarm, you work your way backward in increments of 30 minutes until you reach a point where you find yourself waking up just a few minutes before the alarm is supposed to go off. That point may be less than 8 hours for some people, more than that for others, but this exercise will allow you to pinpoint the right amount for yourself. That way, you can schedule the rest of your life around the optimal sleep time.
  • As with most things in life, consistency is key to establishing great sleep hygiene and getting optimal quality sleep. That can sometimes get difficult if you have kids and have to travel, jet lag is the ruin of any good sleep routine! That’s why it’s important to try and continue on that routine even during travel, it really helps! An interesting tip here, especially for children, is to make certain fragrances part of the “going to sleep” routine. Our bodies react really strongly to familiar scents, so you can take these fragrances everywhere you go and they will help maintain the same sort of sleep your children get in the comfort of their own beds. This works for adults too, our olfactory senses really are that amazing!
  • Let’s face it, most expats have busy lives. There are many however whose lives are so busy that they frequently have no time for themselves and they end up encroaching on sleep time for their hobbies. The recommendation for them, inflexible and tough as it sounds, is to schedule “me” time in advance. It’s really the only way to consistently squeeze in hobbies and relaxation time into the very busy schedules.
  • Throughout these suggestions, the recurring theme has been “add structure, plan your sleep and your life around sleep” which can seem boring, but the benefits reaped from high-quality sleep are immense! Tired people are irritable, prone to more illness and generally not nice to be around. I am sure we can all relate to that last one!
  • One thing that can really help you get into the right frame of mind to improve your sleep hygiene is to remind yourself why you are doing it: Whether it’s for better work performance, or quality time with family, reminding yourself why you want quality sleep will help you be motivated – it’s human nature to prioritize yourself last and choosing external motivators will prove more effective for this.

To wrap up, one last tip: Something you can do immediately to improve your sleep hygiene is to start a sleep journal. Just take five minutes out of your day to just jot down all the crap and rubbish and stress you face in a day. That way, you’ll take it out of your brain and see an immediate uptick in the quality of sleep you get.

Are you one of those settled professionals who suddenly had to get out of the last job? Did you love to write as a high school senior but figured a career in journalism would take too many years of crafting the art?

Maybe this is the time in your life when you want to get back into the habit. Perhaps this is really the time when you want to consider starting a writing career in Switzerland. 

Seven Reasons to Start a Writing Career in Switzerland

1)   You cannot handle frustrating meetings any longer

2)  You don’t want to conform to the typical 8 AM to 5 PM working day

3)  You’ve decided that you finally want to feed your passion and earn an income out of it

4) You’ve always been good at telling stories and want to do it more consistently

5)   Your values constantly clash with your company’s values

6)   Parenthood completely overwhelmed you

7)   Your partner got a wonderful –it-was-always-my-dream-to-move-to Switzerland-Singapore-Santa Barbara-kind of job offer and you are in a new country without a professional network.

How many of these points can you tick? If you can relate to at least one of them, I encourage you to keep reading what comes next. 

Four Signs You Feel the Urge to Develop Your Creative Side

1)   You neglected writing in order to earn a living but you always journal during your holidays.

2)  You did not know you were more creative than others until a psychologist told you.

3)   You are bored and need to do more than painting your nails, cooking and washing clothes to satisfy your creativity.

4)   You are going through a transition and that triggers the urge to WRITE, PAINT, SING, PLAY AN INSTRUMENT…

Your writing could become a new source of income for you. You will probably not land a bestseller overnight but even publishing a book has become rather easy in the age of kindle desktop publishing.

It is important that you have the skill of language composition and you know your grammar well.  Unless you wish to become a literary fiction writer,I don’t think you need a diploma in writing though.

Three Tips to Start a Writing Career in Switzerland

#1 Guest Blog

You could guest blog for “Hello Switzerland” for starters or submit your articles to www.ezinearticles.com. They also have good writing tips there.

http://blog.ezinearticles.com/

http://www.helloswitzerland.ch/

https://www.contently.com/

https://serp.co/content/what-is-content-marketing/

You can also check the categories on our website to see if you would be a good fit as guest blogger for Global People Transitions. We’d be happy to read your content! Write to angela@globalpeopletransitions.com if you’re interested. 

#2 Join a Community of Writers

As a large and international expat hub, Zurich has a great community of writers and independent authors and there is a lot to learn.

http://www.nuancewords.org/

https://rowinggirl.com/

https://zurichwritersworkshop.com/

http://www.dicconbewes.com/category/writing/

http://triskelebooks.blogspot.ch/2013/11/tis-season.html

#3 Educate Yourself with a Good Mentor

If you need a kick in the b… I recommend you read Jeff Goins’ blog. He is a motivator for aspiring writers and authors.

What’s your experience with blogging and writing?

Please share with your best friend. You can also leave us a comment below if you feel like sharing with our Club Sandwich readers. 

Guest post by ANGELINE LICERIO

Discrimination of any kind should be unacceptable in any given situation. Gender discrimination, on the other hand, takes this to another notch, especially in the workplace. The sad reality is that gender discrimination still happens in most hiring processes. I found this surprising, and no wonder if you’re shocked too: in light of our new global situation, those who work remotely also experience gender discrimination. An article published by Harvard Business Review has highlighted that women are viewed by employers to be carrying out more domestic responsibilities, while men are seen to be more career-oriented and likely to expand their work spheres. Another article published by Forbes suggests that men are more likely to put in extra overtime on work tasks, while women pick up the slack with more domestic duties.

So, is gender a factor when hiring a remote employee? The short and definitive answer is “no”. The decision to hire a worker should be based on how they fit the role and how they can contribute to the growth of the organisation. Hiring an employee, especially for a remote position, should always be based on merits, qualifications, and skills.

Is Gender Discrimination Still Happening?

Gender issues in the workplace still happen, and it’s a proven fact. Women and men both get discriminated against when it comes to work, especially remotely. Some employers would often put in their job posting that they only hire women or men for specific roles. This is not illegal just across the whole European Union (Directive 2006/54/EC), but also in many other more authoritarian countries and notably less egalitarian countries. Hence, you might be shocked to read this. Human Rights Watch spotted “men only”, “suitable for men” or the like on thousands of job descriptions in China, despite this being illegal there as well. Read the report here.

While this may be the case, we should also highlight that there are a lot of companies that look past gender differences and many leaders genuinely respect a person for his or her achievements at work. More people have the utmost respect for both women and men in the workplace because of their contributions to their respective fields.

A Different Approach

Hiring remote employees, whether a single one or a full team, requires not only the right skill sets but their ability to work in an unsupervised working environment. Remote work has a lot of merits. At the top of that is more savings timewise and moneywise, which makes this option very attractive to both employers and employees. Remote workers are also not bound by geographic locations, which means that an employer looking to hire has a massive pool of talent at his disposal. 

Let’s now look at the skills that make remote workers more employable regardless of their genders.

Self-discipline

A remote employee needs to be able to work with minimal supervision, and being male or female has no bearing on this whatsoever.  Remote workers need to block and manage their time for and focus their energy on work when it is time to. Great employees need to be on the clock without anyone telling them to do so, and this should be among the top considerations when looking to hire remote workers. This quality is never gender-related – it is either a person has self-discipline or not.

Strong, Above-average Communication Skills

Having average communication skills will never be enough for a remote worker because communication is a crucial element for a successful remote-based work. In this case, a person can have excellent communication skills regardless of sex. There is no workaround for not having above-average communication skills in a remote working environment. 

For one, a remote employee would need to be in constant communication with their teammates and their direct supervisors. Instructions will likely be over calls, emails, and video conferences. Average communication skills help when you’re working with someone face to face, but you will need to be an excellent communicator to thrive in the remote work environment.

Remote workers need to have the extra sensitivity to listen and hear what is actually being said in an email or telephone conversation. It would take above average communication skills to read between the lines of an email and to pick up the nuances in a conversation.

Troubleshooting Skills

The ability to troubleshoot not only work-related problems concerning clients but also technical and business continuity problems are crucial when it comes to working remotely. Remember that when a person works remotely, there is no IT department to support them round the clock. A remote worker should, at the very least, have rudimentary troubleshooting skills when it comes to networks and computers. Without this, simple installation or a simple network problem can cause delays in their deliverables.

Troubleshooting does not always mean technical problems, but it is also about finding out the root cause of a problem. We need not to reiterate it, but troubleshooting skills are never dependent on the gender of the employee.

Have Reliable Judgment

Some would say that this is part of having troubleshooting skills, but for us, having a reliable judgment is completely separate. It comes very handy whenever decisions have to be made without the help of a team or a committee. A person who has great judgement, whether male or female, can make decisions that will affect the business he or she is representing as a whole.

The ability to rely on themselves and weigh their options well is one rare but necessary skill to have as a remote worker. 

In Closing

Hiring remote employees brings a lot of benefits to the table. Apart from more productivity and motivation, the company can save money and get higher quality output in the long run. This is why gender should never be a cause for someone’s disqualification.

It is unfortunate that this topic even exists and that we feel the need to enumerate the right qualifications for hiring a remote employee. Gender ultimately has no bearing on the effectiveness of a remote worker to do their jobs well. Any company that uses gender to segregate their employees should rethink their hiring process if they want to thrive in their chosen industry. Being male or female has nothing to do with a person’s ability to succeed in their jobs, be it remote or not.

How the Author Defines a Remote Worker

In this article, the author refers to remote workers as anyone who works outside of a traditional office environment. They can be working from home, working from a coworking space, at a coffee shop, etc.

Resources and further reading

Guest post by ANGELINE LICERIO

Discrimination of any kind should be unacceptable in any given situation. Gender discrimination, on the other hand, takes this to another notch, especially in the workplace. The sad reality is that gender discrimination still happens in most hiring processes. I found this surprising, and no wonder if you’re shocked too: in light of our new global situation, those who work remotely also experience gender discrimination. An article published by Harvard Business Review has highlighted that women are viewed by employers to be carrying out more domestic responsibilities, while men are seen to be more career-oriented and likely to expand their work spheres. Another article published by Forbes suggests that men are more likely to put in extra overtime on work tasks, while women pick up the slack with more domestic duties.

So, is gender a factor when hiring a remote employee? The short and definitive answer is “no”. The decision to hire a worker should be based on how they fit the role and how they can contribute to the growth of the organisation. Hiring an employee, especially for a remote position, should always be based on merits, qualifications, and skills.

Is Gender Discrimination Still Happening?

Gender issues in the workplace still happen, and it’s a proven fact. Women and men both get discriminated against when it comes to work, especially remotely. Some employers would often put in their job posting that they only hire women or men for specific roles. This is not illegal just across the whole European Union (Directive 2006/54/EC), but also in many other more authoritarian countries and notably less egalitarian countries. Hence, you might be shocked to read this. Human Rights Watch spotted “men only”, “suitable for men” or the like on thousands of job descriptions in China, despite this being illegal there as well. Read the report here.

While this may be the case, we should also highlight that there are a lot of companies that look past gender differences and many leaders genuinely respect a person for his or her achievements at work. More people have the utmost respect for both women and men in the workplace because of their contributions to their respective fields.

A Different Approach

Hiring remote employees, whether a single one or a full team, requires not only the right skill sets but their ability to work in an unsupervised working environment. Remote work has a lot of merits. At the top of that is more savings timewise and moneywise, which makes this option very attractive to both employers and employees. Remote workers are also not bound by geographic locations, which means that an employer looking to hire has a massive pool of talent at his disposal.

Let’s now look at the skills that make remote workers more employable regardless of their genders.

Self-discipline

A remote employee needs to be able to work with minimal supervision, and being male or female has no bearing on this whatsoever.  Remote workers need to block and manage their time for and focus their energy on work when it is time to. Great employees need to be on the clock without anyone telling them to do so, and this should be among the top considerations when looking to hire remote workers. This quality is never gender-related – it is either a person has self-discipline or not.

Strong, Above-average Communication Skills

Having average communication skills will never be enough for a remote worker because communication is a crucial element for a successful remote-based work. In this case, a person can have excellent communication skills regardless of sex. There is no workaround for not having above-average communication skills in a remote working environment.

For one, a remote employee would need to be in constant communication with their teammates and their direct supervisors. Instructions will likely be over calls, emails, and video conferences. Average communication skills help when you’re working with someone face to face, but you will need to be an excellent communicator to thrive in the remote work environment.

Remote workers need to have the extra sensitivity to listen and hear what is actually being said in an email or telephone conversation. It would take above average communication skills to read between the lines of an email and to pick up the nuances in a conversation.

Troubleshooting Skills

The ability to troubleshoot not only work-related problems concerning clients but also technical and business continuity problems are crucial when it comes to working remotely. Remember that when a person works remotely, there is no IT department to support them round the clock. A remote worker should, at the very least, have rudimentary troubleshooting skills when it comes to networks and computers. Without this, simple installation or a simple network problem can cause delays in their deliverables.

Troubleshooting does not always mean technical problems, but it is also about finding out the root cause of a problem. We need not to reiterate it, but troubleshooting skills are never dependent on the gender of the employee.

Have Reliable Judgment

Some would say that this is part of having troubleshooting skills, but for us, having a reliable judgment is completely separate. It comes very handy whenever decisions have to be made without the help of a team or a committee. A person who has great judgement, whether male or female, can make decisions that will affect the business he or she is representing as a whole.

The ability to rely on themselves and weigh their options well is one rare but necessary skill to have as a remote worker.

In Closing

Hiring remote employees brings a lot of benefits to the table. Apart from more productivity and motivation, the company can save money and get higher quality output in the long run. This is why gender should never be a cause for someone’s disqualification.

It is unfortunate that this topic even exists and that we feel the need to enumerate the right qualifications for hiring a remote employee. Gender ultimately has no bearing on the effectiveness of a remote worker to do their jobs well. Any company that uses gender to segregate their employees should rethink their hiring process if they want to thrive in their chosen industry. Being male or female has nothing to do with a person’s ability to succeed in their jobs, be it remote or not.

How the Author Defines a Remote Worker

In this article, the author refers to remote workers as anyone who works outside of a traditional office environment. They can be working from home, working from a coworking space, at a coffee shop, etc.

Resources and further reading

Read the insights of the 4th edition of the Advance and HSG Gender Intelligence Report.

https://globalpeopletransitions.com/?s=Tips+for+Managing+an+International+Workforce

https://globalpeopletransitions.com/?s=Values+in+Global+Virtual+Teams

https://cdn.gendereconomy.org/wp-content/uploads/2020/04/COVID-and-gender-GATE-policy-brief-.pdf

https://link.springer.com/article/10.1007/s11205-018-2025-x

References 

Ibarra H., Gillard J., Chamorro-Premuzic T. (2020, July 16). ‘Why WFH isn’t necessarily good for women’. Harvard Business Review. Retrieved August 14, 2020 from https://hbr.org/2020/07/why-wfh-isnt-necessarily-good-for-women

Stauffer, B. (2018, April 23). ‘Only Men Apply’, Human Rights Watch. Retrieved August 14, 2020, from https://www.hrw.org/report/2018/04/23/only-men-need-apply/gender-discrimination-job-advertisements-china

Gaskell A. (2020, April 1). ‘Breaking Down The Gender Divide To Survive Working From Home’. Forbes. Retrieved 2020, August 14 from https://www.forbes.com/sites/adigaskell/2020/04/01/breaking-down-the-gender-divide-to-survive-working-from-home/#7996063720cf

https://globalpeopletransitions.com/?s=Tips+for+Managing+an+International+Workforce

https://globalpeopletransitions.com/?s=Values+in+Global+Virtual+Teams

https://cdn.gendereconomy.org/wp-content/uploads/2020/04/COVID-and-gender-GATE-policy-brief-.pdf

https://link.springer.com/article/10.1007/s11205-018-2025-x

References 

Ibarra H., Gillard J., Chamorro-Premuzic T. (2020, July 16). ‘Why WFH isn’t necessarily good for women’. Harvard Business Review. Retrieved August 14, 2020 from https://hbr.org/2020/07/why-wfh-isnt-necessarily-good-for-women

Stauffer, B. (2018, April 23). ‘Only Men Apply’, Human Rights Watch. Retrieved August 14, 2020, from https://www.hrw.org/report/2018/04/23/only-men-need-apply/gender-discrimination-job-advertisements-china

Gaskell A. (2020, April 1). ‘Breaking Down The Gender Divide To Survive Working From Home’. Forbes. Retrieved 2020, August 14 from https://www.forbes.com/sites/adigaskell/2020/04/01/breaking-down-the-gender-divide-to-survive-working-from-home/#7996063720cf 

Author’s Bio

Author's headshotAngeline Licerio is a content writer for Elevate Corporate Training. Like the rest of her teammates at Elevate, Angeline believes that she can help create better bottom lines, happier and healthier staff and build communities where people engage with each other in high functioning relationships.  

Here is her LinkedIn profile: https://www.linkedin.com/in/angeline-licerio-2a3406107/