GUEST POST BY NABEHA LATIF

With all the world going digital and businesses indulging more in online servicing, communications, and social interactions have therefore been more of a hot spot, especially with the likes of LinkedIn helping now Freelance and stay-at-home workers connect and grow themselves.

LinkedIn is by no means a new platform or in its early stages, a well-established and maintained social platform for business-minded individuals and professionals. However, does being a professional on LinkedIn or being a veteran on the site mean you have the best profiles out there? Not at all! Much like everything else, each passing moment calls for a new development that brings multiple changes to the platform. So this brings up the question, how do you get the professional and sleek-looking profile to stand out?

As an ever-growing platform, certain aspects call for a sturdy base for an end-user, and such can be obtained by adding on and working around a few LinkedIn Must-Haves to boost your profile out into the digital world. LinkedIn requires each individual to start off by creating their own profile, but that’s where the majority of the users leave it. There are so many options, tips, and tricks to get the most out of your profile and make it attractive.

1 – Use your Real Name

Your name and title should be exactly how it is in your real life. Please refrain from using nicknames or pseudo names, just like you won’t dare on your resume. LinkedIn is a professional site, full of professionals and businesses looking to get the most of out their work. Hence, keeping it professional yourself will help you get on the bandwagon, people are looking for solutions, not gimmicks!

2 – Use A Professional Headshot

At a glance, your name and photo are the most commonly viewed piece of information regarding yourself. Adding a professional headshot provides the first visual representation of you – do your best!. Remember, it will make your profile seven times more likely to be viewed by others.
       

3 – Optimize Location

Setting your location as accurately as possible helps businesses and other people look for the ones around them, so optimize yours to the best it can be. It’ll help you network where you will work geographically.  It doesn’t apply to Freelancers/Digital Nomads yet I would recommend you to stay honest regarding your location as preferred by the clients/companies.

4 – Profile Headline

We often wish to see a trailer of an individual before we get to know them for a better understanding, your LinkedIn Profile Headline is just that! You’ve got 110 characters to aptly describe yourself professionally.

5 – Industry Alignment

Looking for a business to match your skill set? You’ll need to be more visible, to make that happen. With the right words and by being specific about your industry, you’re paving a way for potential employers and connections.

6 – Get Connected

At its core, LinkedIn is still a social platform and what do we do on social platforms? Get social! Getting “LinkedIn” the site is part of the name. If you don’t have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd-degree connection as you should.

7 – Be Reachable

It should be easy to find you on other social networks. This is crucial in checking your credibility as a person.  Provide your email address and do add links to Twitter/Facebook even if you don’t use them in a professional capacity.

Flex a little: Add items to your profile, such as projects, test scores, courses, patents, certifications, and volunteering/causes. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience.

Make it Easy to Get Hired on LinkedIn

Now that you’ve got your head above the crowd, how about we get yourself on stage? With the basics covered and brimmed with your details, let’s get into the nooks and crannies to make it a tight seal.

• Stacking up on Experience: Work on adding more experience and skills. Being a Swiss army knife in this regard with tons of skills and expertise in your repertoire will help you stand out as well as be a prominent prospect for anyone looking to hire  Here are a few suggestions: Social Media, Newsletters, Copy Editing, Web Content, News Writing, Speech Writing, SEO, Email Marketing, Creative Writing, Online Journalism, etc. You can further add Knowledge Management, Learning Management Systems, Talent Management to represent your teaching skills.
• Tell Us About You: The basics will help lay the foundation, but you’ll need to ice the cake to make it look pretty! Show examples of your work, i.e. Youtube or Vimeo videos, presentations from Slideshare/Prezi/PowerPoint, documents from the scribe, word.
• Vanity URLs: Create a vanity URL to make your look sleek and extra presentable. Use a customized URL like linkedin.com/in/JohnWick rather than linkedin.com/pub/john-wick/4a/z89/145/

• Consistent Posting: Make it a weekly habit to post, comment, and endorse your connections on LinkedIn. Update your status on a regular basis. Share thoughtful/insightful news within your industry.
  
• Endorsements: Endorsements may likewise influence how you show up in LinkedIn searches made by users looking for similar people or results. Multiple billion endorsements are given out since LinkedIn’s initiation (10 million on a daily basis)! A normal number of endorsements per LinkedIn client is five. It is a simple method for being better in search results than expected!
• Polish Your Achievements: Add accomplishments, publications, blogs, certifications, and licenses. Bring out those tidbits of information and experience you have under your belt, even a little goes a long way!
• Recommendations: Get recommendations and endorsements on the skills from colleagues/friends on LinkedIn. That’ll help people trust your skill set more once it’s endorsed by other individuals. On LinkedIn you’ve got to establish your credibility, so get on the grind and ask for them!

Request

If you have worked with Angie Weinberger in the past or you enjoy her regular Club Sandwich kindly endorse her on LinkedIn or write a review for her. We also would love to see you follow us on LinkedIn.

About the Author

Nabeha Latif is a Digital Media and Branding Consultant who specializes in leveraging online marketing channels to achieve desired goals. Since after her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP to name a few. She is also actively involved in providing business development services related to marketing.

Additional Resources

A Happy New Year 2019 to you. May it bring you health, happiness and lots of success in your projects.

The holidays are over and you are probably already getting back-to-work blues. That’s alright, most of us  experience a form of adjustment and maybe even feel a little overwhelmed at the change of pace

I thought I could ease myself in slowly by starting on Thursday already and then it hit me like a snowball. Friday, I was working away in a frenzy and did about four loads of washing at the same time. (I know, multitasking is not good for the brain, but every machine run is a bit like a smoking break – not that I smoke…but you get the gist.)

Since a long time I haven’t written a to-do-list other than the ones, I write to structure my housework. However, on Friday I wrote one and still many items are open because the client work, lecture and workshop preparations were more urgent than many of those small tasks.

I thought I should share with you my plan for starting this week in a mindful way even though it is packed.

Here’s a quick rundown of what I will do to get myself prepared. Hopefully, I have the energy to return to that to-do list every day of the next week.

• • Put away the holiday decorations – I know that’s the hardest part but it’s time to say goodbye to the holidays and throw out that Christmas tree (if you had one). I keep all cards but they go into a box and the decorations box is stowed away in the attic.

• • Start a new diary – Literally, it’s a new year and worth to get a new diary.

• • Fix your sleep cycle – I feel that far too many of us enjoy sleeping late during the holidays as group conversations go late into the night or you just can’t stop binging that new show on Netflix. From Monday I’m setting the alarm at 5.15 AM every day. Then I’m automatically tired at 10 PM and can go to sleep easily. On Saturday and Sunday, I will try to get up around 7 AM. Then it is easier to readjust. Ensure you do the same for the kids and encourage your spouse/partner as well.

• • Reconnect with yourself – The holidays can be a fun yet hectic time of the year and when the endorphins wear off, you may find yourself drained. Schedule some ‘me’ time and recharge yourself! Try to establish your weekly practices* again. If you have no time at all to yourself write down at least 10 wishes for the year.

• Cut down on snacks and reduce your alcohol intake back to normal – However delicious those holiday leftovers may seem, perhaps it’s best if we get back to giving our bodies healthier nutrition and rejuvenate our bodies! And while we now have all these New Year receptions coming up it is also better to bring down your alcohol level to normality. Maybe have herbal tea one or two nights a week.

With an ever-increasing number of professionals moving to another country for work, the holidays are the ideal time for a visit home and catching up with family and friends. It’s a magical time, with expats getting to re-experience their favorite memories – perhaps visiting that ice-cream store with a childhood best friend, reconnecting with an extended family member. These visits are why a lot of expats end up forming stronger bonds with their loved ones back home. Sometimes, we also want to be back in our own homes, our own lives and with our current friends. You might experience a bit of emotional turmoil, jet lag and other typical signs of travel.

That said, I know that for a lot of people, these vacations are a bittersweet affair. Returning might reinforce the feeling of loss at what was sacrificed for the sake of your career: the familiarity and comfort of ‘home’, relationships and even support networks. For those returning after a very long time, they might even find themselves feeling alienated in their own home and country, as they’ve gotten acclimatized to their new environment. Maybe you are happy to be back in the host country and suddenly realize that you are happy but that your spouse still hasn’t found that job he was looking for. And that you would feel better if your spouse had an identity again.

If your spouse has been looking for a job in Switzerland for more than six months and is desperate please send him my way.

We will offer the next #HireMeGroup starting 26 January 2019 and I have two spots left. Meetings will be held on three Saturday mornings from 9 AM to 12 PM in a new location in 8032 Zurich.

We will arrange one meeting per month on 26 January 2019, 16 February 2019, 9 March 2019. If you want to sign up or have a friend who needs to join us please reply to this email and let me know how I can reach you by phone.

Have a great start in 2019!

Angie