Tag Archives: GCWB
Is there anything I could help you with?

Here’s the thing with social media. Everyone keeps telling you that you must be on social media to develop your brand, but what nobody is telling you when you are a newbie is how much work it actually takes to develop a personal brand on social media. I’m not talking about being featured on posts that your employer (and their big marketing team and budget) developed to attract more clients. I’m talking about you and me as human beings. We thought about your struggle and came up with the Social Media newbie series to help you understand LinkedIn, Instagram, Facebook, Twitter and Youtube, but we got stuck in the detail ourselves and I realized from the questions you are asking that you might still wonder: What for? Is it worth my time and money? So, I thought that today we should take a step back and revisit why it is worth having a digital media presence and share with you again my top seven killer tips for job seekers and solopreneurs (and those of you who share my vision of becoming digital global nomads).

If you are not on LinkedIn you must either be a trust fund baby or you live in Germany. I have encountered job seekers and freelancers, who still believe that they can thrive in today’s world without a digital presence. In short, they refuse social and professional networking as they feel they will be stalked or annoyed by others. I started with online networking on XING in 2004. Before that “networking” for me meant person-to-person. I would regularly have lunch with different internal and external colleagues to find out about what is going on in their line of work. In the early Millenium, the lunch date roster was your “dance card” and showed how popular you were.

It was almost embarrassing to lunch alone and if you were booked for several weeks this meant you had made it. It was part of the culture of that organization, but networking helped me to understand background stories, to build trust, and get support on a variety of topics. Remember that in Germany, Switzerland and other “Coconut” cultures we tend to be very task-focussed and have to invest in building relationships actively.

If I look back, I also pulled my team members, trainers, providers, and friends of my network. The network expanded to external contacts and it got harder to maintain when I left Frankfurt for Zurich, but I started to build a new network, which helped me to build and maintain a start-up in a rather difficult economic environment. If I was looking for a full-time role now, I would certainly try and source it through my network. If I am looking to hire an intern, designer, or specialist I am going to rely on my network. We are teaching the idea of leveraging your network to find a job in Switzerland rather than only applying online in our HireMeExpress program.

I know that you might be afraid to put yourself out there and have people laughing at you or trolling you or giving you negative feedback and comments. How do you even deal with that when you are already fragile and full of self-doubt on a daily basis?

Would it help you if I told you that I still go through the same fear and anxiety? Would it help you if I said: Yes, there are weird people on the Internet and many of them just want your money…but what if 10% of those following you, reading you, hearing you need to hear exactly what you have to say? What if there is one person out there who, like me lost half of their family in a tragic accident and thought they would never, ever recover from that? What if one woman that you speak to just lost her child or her husband and needs to hear that it will be okay and that you are there for her? What if there is one person listening to you who is about to commit suicide because they are so desperate and you tell them that they are loved and they hear that and they reconsider.

What if what you have to say is important for one person only?

Don’t you think it’s worth is?

Don’t you think it is worth half an hour of your time?

I’ve updated the seven killer tips for developing a digital media presence for you and I am here for you in case you want to talk to me. You are loved, you are safe, and you are among friends here. I’m sorry, if I have not available enough for you in the past.

1) Focus on the Platform where your Followers hang out.

In all likelihood, you will meet most of your followers on LinkedIn if you are in a professional field like banking, accounting or human resources. If you are a creative writer, you might want to focus on Twitter because this is where readers will gather their information. On the other hand, if you provide makeup tips on short videos you should focus on Youtube. As a photographer, you want to be on Instagram. Try not to overwhelm yourself by joining all platforms as one. In case, you don’t know where to go try Facebook first. Despite my love-hate relationship with Facebook, it’s still the platform that rules them all.

2) Develop your own blog so you have a digital home base

In times of social media, it is hard to understand why you need to have your digital home. Imagine it this way: When you are on Twitter it is like you are attending a huge networking event where you exchange information with colleagues and potential clients. If you want them to look at information (“content”) that you produce you have to invite them to your “home”. And when you host a party at your place you have to give people directions on how to find you and a good reason to party with you. When you go to a party you don’t expect to be asked to buy something or pay for your beer, right? So, when you start out you would probably provide some of your content for free until you have a followership. Then you can move to a membership model. A membership model guru is Stu McLaren.

3) Selling Online will take longer than face-to-face

The Internet is full of offers and scams. Before anyone wants to give you their email ID and bank details you will need to have their trust. You can develop trust by being a helpful source of information and by solving people’s problems. You can also build trust by being personable and by avoiding any sales touch in your content and copywriting. You can provide helpful advice and invite people to join your party, but you need to remember that building trust online is step-by-step process that takes mastery. You can follow Amy Porterfield and Ash Ambirge for further advice.

4) Constant Self-promotion is a Turnoff.

Instead of promoting yourself, you should promote other people’s work. If you help others you will not come across as a big-headed egomaniac, but someone who cares about people. There is a point where you can also show your own work, but it needs to be in the context of solving a problem for your followers. For example, they might need a checklist or a how-to-guide that you can provide when you often hear them ask you the same questions. I read that there is an 80/20-rule where 80% of the posts should be valuable content, 20% you should promote your brand. So, in the case of your personal brand you should talk about your work, what you have achieved and other stuff related to your greatness for max. 20% of your posts.

5) Vet and Check the Information you Share or Like

A retweet does not always mean that you endorse the opinion of the tweeter, but at least you can verify that the information is genuine, up-to-date and that links are actually working. If you are like me, you probably don’t read everything you would like to read, but you know where to find the trusted sources and where to be skeptical. Check out our previous post on Digital Media Literacy and good online research practices if you need more help. 

6) Encourage Others to Have a Voice

I know many people who suffer from “imposter syndrome” and who are modest. It helps once in a while when you tell others that their work is helpful and that you are actually reading their updates or their input. Instead of expecting others to support you, you can do a lot more to support others. Be a giver on social media. Learn why this is important by reading and following Adam M. Grant.

7) Check in with Your Purpose Batteries

A Digital Presence is great. If people deal with you in real life or on a call, they should be positively surprised by your genuine interest in them. One of the reasons for lack of trust nowadays is that everyone is putting their own interest in front. Many people have a hard time accepting support because they are not used to genuine help. They are used to being cheated and pulled over the table and you want to stand out. Are you not happy with your digital presence because you haven’t identified your purpose yet? 

If you need my support, please schedule a meeting with me.

Kind regards

Angie Weinberger

Martina has not been able to find a new job for six months. It’s not because of her qualifications. She is well qualified. She has work experience. She says it might be her self-confidence and that she gets nervous in interviews. She thinks one of the reasons for her lack of success in securing a job is that she is very realistic about her skills and when asked in an interview she is honest.

Successful people aren’t honest.

That’s the message she got.

I think, successful people are not dis-honest, but they are better at conveying who they are and how they contribute to the world. They are better storytellers (and they don’t suffer from imposture syndrome).

You need to learn “Self-Marketing” and not just work away like an ant.

 

Secret

I have made the same mistake in my earlier career. I worked away and hoped that someone would notice. I saw male friends getting promotions faster, saw them earn more and some of my female colleagues also surpassed me. With a delay of a few years I did well too.

I think I only got better at communicating to my manager what I was doing and how I contributed to the success of the team. I asked for weekly meetings and sometimes even wrote quarterly summaries. I only had this idea because a former manager told me to communicate more. Had she not told me I would probably still sit in that same office.

Another manager showed me how to improve my self-marketing. She recommended a number of great books to me. She also gave me “Feel the Fear and Do it Anyway”. After reading the book, I resigned from my managerial role officially to start my own company Global People Transitions GmbH.

I care for Martina. I want her to succeed and do everything to help her but her story might be different than yours or mine.

Tell me how you show your contribution to the workplace on a weekly basis and if you want to discuss this please schedule a meeting with me.

 

[tweetthis]I think, successful people are not dis-honest, but they are better at conveying who they are and how they contribute to the world. They are better storytellers (and they don’t suffer from imposture syndrome).[/tweetthis]

GCWB Front Cover Epubli copyWe are celebrating a book launch party of The Global Career Workbook.

The book launch event will take place on 7 July 2016 from 6 pm to 8 pm at GAINSBOURG in Seefeld, Zurich.

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The idea of the Intercultural Coach is fairly new. I know around three books on “intercultural coaching”. The best one has been written by Gesa Kraemer and Kirsten Nazarkiewicz. Gesa and Kirsten were ten years ago where I wanted to be now. They were intercultural coaches already when no one knew what that meant.

While the term “Intercultural Coach” seems to have meaning in Germany it is not commonly known in Switzerland. There are different approaches to “intercultural coaching” and the term “interculturalist” is not used in Switzerland a lot. What we do is coaching professionals through an intercultural transition ideally improving their effectiveness by increasing intercultural competence on different levels. In our business, it means coaching in an intercultural transition context or coaching of global managers.

We integrate developing intercultural intelligence and effectiveness into all our programs as we feel it is a key competence for global leaders, in client service and global team performance. For our client selection, it means that we value intercultural diversity.

Why it can sometimes be a burden to be an intercultural coach

The Swiss culture in my view tends to value the opposite. It’s based on excluding rather than including. If you look at how “Switzerland” was founded it is very obvious why the people learned through generation to protect each other from the enemies outside. What started with the Ruetlischwur in 1291 is still in the mindset of the culture. (I call this concept “The Circle of Trust” in my best Robert de Niro-Voice).

The other reason is that in my personal life I spend time with people from different cultural backgrounds. The multitude of experiences and lifestyles sometimes clashes. There are situations in my life where I have to get up and leave a discussion because I cannot handle it emotionally. It often happens when differing religious and political views are at the table. While I consider myself open and tolerant I have a strong value-based attitude that is biased towards “Germanic” logic and values. My approach can get in my way. I get frustrated when clients or friends have a different approach.

As most people, I tend to overestimate my intercultural sensitivity and I am not as great in this topic when I get under pressure. As most of us, I fall back into my “cultural default” (citing Sundae Schneider-Bean, another outstanding intercultural coach, and trainer) when under stress.

 

Seven Principles of Intercultural Effectiveness

What I have learned over the years working across cultures that we have a lot more potential to be compassionate without judging. We just need to learn to reevaluate our conclusions and judgments. We need to give people a fourth and fifth chance and we need to accept them how they are. Then we are true humans, we are able to forgive and we’ll have improving performances in our global teams.

When I am asked in a coaching or training: “So what do you do about that?” I have to say that I try and fail or in most cases I eventually succeed if I follow those seven principles.

1) I try harder and show more patience.

2) I watch my conclusion from other angles.

3) I am more compassionate.

4) I give people a third and fourth chance.

5) I trust even if I had been hurt before.

6) I listen to my heart.

7) I speak slow and use simple language.

Those Seven Principles of Intercultural Effectiveness have been translated into visual cards and can be ordered from us (either for online or print). Email me.

Kind regards

Angie Weinberger

 

 

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