Traditional Vs. Virtual Teams

Unlike traditional teams, virtual teams don’t meet at the same location daily, which is becoming more feasible in this century. This phenomenon, ensuing from globalization, is becoming increasingly commonplace in small and large organizations alike. Indeed, one recent survey by HBR states that compared to a decade ago, the number of remote workers has increased by 115% (HBR, 2018). The surveyors defined virtual teams as “work groups which (1) have some core members who interact primarily through electronic means, and (2) are engaged in interdependent tasks — i.e., are truly teams and not just groups of independent workers).” These virtual teams require proper leadership and management, like any other team, for optimum results (Watkins, 2013). 

Here’s why opting for virtual teams is worth considering

Advantages of Virtual Teams

• Companies can bring global talent together when projects start, while employees can enjoy the flexibility of working from where they live according to their schedule.
• Organisations can cut the cost of relocation, traveling, real estate, and other business expenditures. Businesses that use virtual teams to build a global presence outsource their operations and need less common expertise or skills from people reluctant to relocate from their home location.
• Virtual teams add diversity to a project. It is always better to brainstorm ideas to add creativity to the work process; these virtual teams are ideal. They also enable organizations to network globally with a fresh perspective from different countries.

Challenges of Virtual Teams

• As compared to traditional teams, virtual teams might be hard to manage correctly. It might not always be easy to bring people from different cultures to one platform and get them to collaborate on a project.
• They can fall short of goals and motivation because of how they communicate. They rely on modern technology, emails, video conferences, virtual meetings, etc., taking away an in-person exchange’s full spectrum and dynamics. Thus to excel, each member needs to be self-motivated.
• Collaboration within a project might cause delays in working on the project.

Tips To Manage Virtual Teams

• Build Trust

The first and foremost requirement is to build and maintain trust between team members. This helps unblock their communication and sustains the motivation of each person involved. If they can’t trust each other, they will have issues working together which is the essence of virtual teams.

• Clear Goals, Standards & Rules

Managers need to pay attention to setting clear goals for each member separately, and the team combined. Performance standards and communication rules must also be clearly defined to avoid misunderstandings and harmful assumptions. In addition, they should also be clear on tasks and processes.

• Constant Communication

Team members should be able to communicate clearly, constructively, and positively, even in the absence of nonverbal cues of face-to-face communication. Optimum use of technology for this purpose is a requirement.

• Build a Team Rhythm

It is crucial for the global team to have regular meetings to stay on track, ideally on the same day and time each week. Create meeting agendas in advance with explicit agreement on communication protocols and timings. You will probably have time zone conflicts, so don’t put the time zone burden on the same members every time. Instead, follow a strict rotation to practice fairness and avoid biases.

• Global Leader for Global Teams

Develop into a leader who appreciates the experience of managing global teams. Set up regular one-to-one performance management meetings with your team members. Let your team know how they contribute to the success of your project so that they get a feeling of ownership.

How do you manage your global virtual team? What is your experience?

“We need to take a stance and stand up for minority and female talent now.”  @angieweinberger

Are you a Senior Manager, often managing globally mobile talent in your company?

How many times have you had the realization that your company’s Global Mobility Program is not diverse enough? Are you concretely working to achieve your company’s Diversity and Inclusion (D&I) goals, and do you foster more inclusion within your team?

Let’s see how you can actively help fill the current gap in diversity common to so many organizations.

What Is a “Diverse and Inclusive Organization”? 

An organization is diverse when it encompasses all aspects of the employees, from age, gender, ethnicity, sexual orientation, family status, and background. However, an organization is only inclusive when minority groups are allowed and encouraged to participate in the decision-making process and to contribute to breaking the career glass ceiling. Besides being meaningless, diversity without inclusion does not drive team performance (Czerny and Steinkellner, 2009). To quote the Prime Minister of Canada, Justin Trudeau, “inclusive diversity is a strength.”

Why Isn’t There More Minority and Female Talent in Global Mobility?

A KPMG survey highlighted that most Global Mobility Programs do not have specific Diversity and Inclusion objectives as part of their department’s strategy. Why is that? 

According to 59% of the respondents, the reason is that candidates for international assignments are chosen by you and not the Global Mobility Team. This is true. However, this does not explain why you are not being more inclusive of minority and female talent in your selection. 

Could you not challenge your promotion and selection decisions more often? 

Another 31% consider the movement of people to new countries and cultures as diverse and inclusive by its very nature and do not think that further DE&I goals are needed. We believe this is too short-sighted and a biased view of the world. Diversity, Equity and Inclusion at this stage still need affirmative action (also called positive action in the U.-K.), that is to implement policies and guidelines to correct tendencies due to bias against women or any form of minority.

You and I need to push actively to integrate more minority and female talent into our expat populations. 

What you consider a minority will depend strongly on your home base country, usually the country where your HQ is based. However, I recommend that you consider more second-generation immigrants, People of Color, and refugees.

Only 41% of the respondents say they have DE&I objectives as part of their Global Mobility strategy.

You indeed have acknowledged that meeting these goals is not easy. Here are the common challenges faced by most Global Mobility Programs.

1 – There’s a Data Gap on Most Aspects of Diversity 

Apart from gender and gender identity, there is a  scarcity of mobility-related data on most demographics (KPMG, 2018a). This makes it difficult for Global Mobility Teams to identify problem areas and find solutions related to disability status, religion, ethnicity, academic, professional, and socioeconomic backgrounds. 

2 – There Are Still Too Many Biases and Stereotypes

As you can easily guess, this issue particularly affects how women are represented within the international mobile population. Currently, women only make up 20% to 25% of it (PwC, 2016; MacLachlan, 2018), which shows how much more work is needed to fill the gap. 

The good news is that 88% of the women (PwC, 2016) feel that they need international experience to advance in their careers. The bad news is that there is a strong perception that women with children don’t want to work abroad. To make it worse, traditional mindsets still typically associate men with international assignments. 

Interestingly, however, data shows that women don’t let that impede on their career plans: 66% of women would be happy to work abroad at any stage of their career (vs. 60% for men), and only 17% of women cited the well-being and education of their children as a concern preventing them from embarking on an international assignment (vs. 22% of men).

How many times have you consciously or unconsciously assumed that someone would not be able to perform their jobs effectively due to the situation in host locations? Or that they simply would not want to go on assignment due to family constraints, for example? Before assuming, just ask. 

3 – There’s a Lack of Transparency Over Who Is Assigned and Why

Let’s look at gender again. The data speaks loud and clear, and it’s worrying. 

According to 42% of women (PwC, 2016), organizations don’t have a clear view of what employees would be willing to be internationally mobile. This means that you may be choosing from a narrower pool than necessary. 

What’s more, only 13% of women who have been on assignment said that their employer has a program that positions Global Mobility as a core part of an employee’s career plan. 

4 – There’s a Lack of Flexibility in Assignment Choices 

You might not know that shorter and more flexible short-term assignments are notably more popular among women than men (PwC, 2016). In particular, women tend to give favorable consideration to frequent business travel based in their home country, fly-in/fly-out commuter assignments, short (6-12 months), and short-term assignments. Therefore, if you expanded the list of available options, you could match a more comprehensive variety of business demands. 

5 – There’s a Lack of Diversity Among the Pool of Candidates 

In heavily male-dominated types of work, such as construction and mining, casting a wider demographic net may be impossible. Likewise, some candidates may not go after mobility opportunities because they feel out of place. This explains why, for example, women, older workers, and people with disabilities may not raise their hands for relocations to oil rigs or construction sites. At the same time, minority groups may feel discouraged because they lack role models. But why not ask those unlikely candidates? Maybe that is all it would take! So, like Sundae Bean advises in her podcast discussion with Cathy Heyne, managers should be mindful of their assumptions and simply chose the best candidates for the assignments (not the ones they think want to take the assignment).

6  – External Factors Pose Barriers Too 

The definition of family has expanded to include same-sex couples for most mobility teams — rising from 17% in 1999 to 70% currently (KPMG, 2018a). However,  attitudes and laws in many countries have not kept pace. Most countries still don’t allow same-sex marriage, and homosexual acts are illegal in at least 69 countries. According to the Human Rights Campaign Foundation (2021), there are still seven countries where homosexual conduct is punishable by death. There are still ways you can support your LGBTQᐩ employees. Discuss potential assignment destinations with them and their partner, make sure you and the employee understand the legal situation in order to plan accordingly, and ensure having good support in the host country.

How Can You Benefit From Being More Inclusive?

Even though it may seem that the global business case for boosting Diversity and Inclusion is clear, the reality is still shockingly stuck in the last century. I have even observed that we have gone back three steps to supporting minority and female talent in the past 25 years.

If you want to expand your global competitiveness, you need to be a pioneer of equal opportunities, promote acceptance and understanding, and highlight the value of your employees. You need more than unconscious bias training for managers. You need to establish facts. And that can only be achieved with data. Here are the four main reasons to develop D&I goals for your Global Mobility Program.

1 – You Tap Into a Bigger Pool of Resources

Establish concrete goals for sending minority and female talent and persistently work towards achieving them. You will then automatically broaden the talent pool from which the mobile population is drawn. This way, you will also help ensure that the executive pipeline reflects your customer base, developing a more diverse group of future leaders. Finally, report the data regularly to your Senior Management. Without data, nothing will change.

2- You Have Access to a Broader Range of Perspectives

It should go without saying that a broader range of backgrounds (considering all possible factors, i.e., gender/gender identity, sexual orientation, culture, language, socio-economic classes, etc.) results in a team having a more comprehensive range of perspectives. That will successively reflect itself in better-stimulated creativity and innovation, and a team ready for all opportunities.

3 – Your Team Will Collaborate Better

It has been proven that women generally have better collaboration abilities. This heightened sense of collaboration is in part due to women’s better ability to read non-verbal cues. Better collaboration will allow improvement in many fields, among which many team processes. Researchers have observed that groups with more women tend to respect speaking turns better and are better at leveraging each team member’s knowledge and competencies. 

4 – You Control Costs Better

One of the leading mobility cost drivers is not related to pay packages and policies per se but because companies often have a limited choice of candidates for assignments. A broader talent pool facilitates assignment success and indirectly helps control costs. You depend less on one candidate and can negotiate better packages if you have a broader pool. You probably also have better candidates if you have more than one in the pipeline. Another way hiring minorities and women will benefit you financially is that happy and respected employees tend to be more loyal and easy to retain; that, in turn, saves you time, money and energy in the hiring and training process. Do bear in mind that hiring them is a good starting point, but not sufficient in itself: you have to treat them well and not be afraid to admonish sexism, racism, homophobia, ableism, etc. in the office or anywhere, for that matter!

5 – You Improve Your Brand and Reputation as an Employer of Choice

Nowadays, having international experience is a precondition to reaching top managerial levels within many multinational companies. Employees develop essential skills and build a network that boosts their careers immensely. It’s therefore crucial that you promote mobility as part of your talent brand. If you do that, you will also be advantaged when competing for minority and female talent. Offering international opportunities to minority and female talent will put you ahead of the competition by showing in your reviews. You will become renowned as an “Employer of Choice.” 

If you feel you belong to one of the mentioned groups and you might need more support in order to have a breakthrough in your career you can always contact me for individual coaching. We offer several programs and free workshops as well.

The annual RockMeRetreat is for all senior-level professionals who need a boost to overcome challenges in there professional and personal lives. I am really determined to help minorities (of any kind) and women overcome the obstacles they face in their careers and better their journey.  The RockMeRetreat will also help you if you need a “pitstop” to think about your current situation, improve your relationships and want to re-energize yourself.

We are offering the RockMeRetreat this year at the Haus der Begegnung, Ilanz, Grisons, from 17 to 23 November 2022. Sign up here to be updated and informed.

Resources and further reading

https://www.weforum.org/agenda/2022/05/the-myth-of-flexibility-for-women-in-the-workplace/?utm_source=sfmc&utm_medium=email&utm_campaign=2777109_Agenda_weekly-20May2022&utm_term=&emailType=Agenda%20Weekly

121: Why Only 25% Of International Assignees Are Women

https://www-srf-ch.cdn.ampproject.org/c/s/www.srf.ch/article/18661443/amp 

Murchie, F. (2020). Women on the front line. Relocate Global, Summer Issue 2020, p.13 https://content.yudu.com/web/fiqy/0A3p9yp/Summer-2020/html/index.html?page=12&origin=reader

https://attitude.co.uk/article/meet-the-head-of-the-united-nations-lgbtq-staff-network/23388/?fbclid=IwAR3iICb0qbAqf2lZWoerrUxYTkKIIgBrd7qBs3EWtgReDadvT54I9BoEDi0

https://www.vox.com/policy-and-politics/2020/5/18/21260209/facebook-sheryl-sandberg-interview-lean-in-women-coronavirus

https://www.theatlantic.com/business/archive/2020/06/three-degrees-racism-america/613333/

 ​https://www.bbc.com/worklife/article/20200724-why-imposter-syndrome-hits-women-and-women-of-colour-harder 

https://www.fidi.org/blog/expats-with-disabilities?utm_source=linkedin&utm_medium=socialseeder&utm_campaign=2020+07+%2F+01+-+Expats+with+disabilities%3A+why+the+lack+of+accessibility+is+holding+us+all+back

References 

Czerny, E. J. & Steinkellner, P. S. (2009). Diversität als Basis erfolgreicher Teams. Eine ressourcenorientierte Betrachtung. Unpublished Working Paper, Vienna: PEF Privatuniversität für Management.  

Human Rights Campaign Foundation. (2019, Sep. 23). World Report 2019: Human Rights Watch Country Profiles: Sexual Orientation and Gender Identity. Human Rights Watch. Retrieved June 18, 2020, from https://www.hrw.org/video-photos/interactive/2019/02/28/human-rights-watch-country-profiles-sexual-orientation-and

Human Rights Campaign Foundation. (2021, April. 23). World Report 2021: Human Rights Watch Country Profiles: Sexual Orientation and Gender Identity. Human Rights Watch. Retrieved June 04, 2021, from
https://www.hrw.org/video-photos/interactive/2021/04/23/country-profiles-sexual-orientation-and-gender-identity 

KPMG. (2018a). Inclusion and Diversity: How Global Mobility can help move the Needle. KPMG. Retrieved May 13, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf

KPMG. (2018b). Inclusion and Diversity in Global Mobility. KPMG. Retrieved May 13, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle.pdf. 

KPMG. (2021). Inclusion and Diversity in Global Mobility. 2021 U.S. DEI report. KPMG. Retrieved 7 June 2022. , from https://www.kpmg.us/content/dam/global/pdfs/2021/kpmg-us-2021-dei-report.pdf.

Maclachlan, M. (2018; Mar.). Why Female Talent Are the Future of Global Mobility. Learnlight. Retrieved June 18, 2020, from https://insights.learnlight.com/en/articles/female-talent-future-global-mobility/

PwC. (2016). Women of the world: Aligning gender diversity and international mobility in financial services. PwC. https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf

by Brooke Faulkner via @faulknercreek

The worldwide web has also led to a more worldwide economy, and despite recent political manoeuvrings and issues with trade, that situation is not likely to change anytime soon. Many companies have moved toward not only a remote workforce, but one that is international as well.

Think of the social media sharing app Buffer. The company has a 100 percent remote workforce with no physical home office. Employees and often their spouses are treated to a once-a-year retreat paid for with the money the company saves on infrastructure. Employees work around the world, in many different places and environments.

How do they manage this workforce? How do other countries do it? What does it take to manage employees across the globe and from various cultures who speak different languages? It is challenging, but for many companies, it is not only worth it, but it is a necessary evil.

Understanding Culture

One of the first challenges you will face is maintaining company culture when a different societal culture defines the country where your employees are located. When any company is looking to expand globally, it is important to maintain vision, mission, and values. This involves some important steps in cross-cultural management.

Send Experienced Teams to Establish New Teams

No matter how great a leader you might be, you cannot instil company culture by yourself. Typically, as a company grows, the company culture becomes a blend of employees and management working together. Assemble a small, experienced team to help set up and manage remote teams even if they do so virtually. This will assure that mission and vision are communicated properly.

Understand and Honor Local Customs and Traditions

You cannot establish a workforce presence in another country without understanding and respecting local customs and traditions including holidays, religious restrictions, and other cultural differences. To work with these things, you will have to think outside the box and have alternative holidays and other considerations.

This translates to many different areas, including the location and layout of offices, necessary break times, and even dress codes if you have one. Your team must work to align your company culture with that of your host country.

Work at Cultural Alignment

This cultural alignment will take work. There are several important aspects of aligning your company culture globally, and it will not happen organically. Here are some points to consider.

• Direction and purpose: What is your “why” and how does it translate to a new culture?
• Supervisor support: What does management support mean, and how can it be achieved remotely or globally?
• Learning and growth: Are there opportunities for growth even globally? Are training materials available in the native language and are they relevant?
• Relationships and team performance: Relationships must be developed outside of employees’ and management’s comfort zones, but the end result is rewarding. Pick team members who are willing to do this.
• Make feedback into influence: Your global team members are more than just employees and will have ideas of how to make your company work in their culture. Welcome their influence and implement their feedback.
• Recognition and rewards: These may look different in another culture, but they are still necessary and relevant.

By making the alignment of your company culture a priority and following these steps, you will increase the value of your global presence.

Managing Remote Teams

Like Buffer, many global teams are remote, and managing remote workers has additional challenges. While there are many advantages to a remote team such as global talent, saving the cost of relocation, and the addition of diversity, there are also some drawbacks. One of those is that they can be more difficult to manage.

LIke cultural alignment, there are some general guidelines for managing virtual teams that apply nearly universally.

• Build trust: Your team must trust that you have their best interests at heart, just as you do those of your customers. You have to follow through with what you say you will do, and give them the support they need to accomplish the tasks you set for them.
• Have clear goals, standards, and rules: A part of this building of trust is to have clear and consistent expectations and goals. Work must be done to a standard regardless of where in the world your employee is.
• Communicate clearly and constantly: Communication is the key, and while this can be challenging in different time zones and across the world, it still can be done. As a leader, it is your responsibility to align your schedule with theirs, not for them to inconvenience themselves to accommodate you.
• Build a team rhythm: Consistency is also key. Develop a rhythm and a schedule your team can adhere to, and that works for all of you. Develop and stick to consistent workflows to keep everyone at their most productive.

To manage a remote team, you will need a more flexible company culture, especially worldwide. Be conscious of this, and don’t micromanage no matter where in the world your employees are. Your management style must be consistent and predictable, too. Managing people is much different than managing spreadsheets and numbers, no matter how far removed from your office they are.

Remember, you are the leader, and the satisfaction of the employees and, in the end, the customer is your responsibility.

Providing Your Team with Tools

One of the key elements to working globally is to have tools that translate to everyone and are available in a variety of languages and formats for different countries. There are several tools that do this in different categories.

• Chat programs: Facebook Workplace and Slack are two common tools that work worldwide.
• Microsoft Office Suite: Microsoft offers worldwide support, and through OneDrive, more than one person can work on a document at the same time.
• The Google Business Suite: There are many apps and shared applications that can be had from Google through their business suite, and it is almost universal with the exception of China (which creates a challenge for some teams).
• Adobe PDF and Acrobat: Adobe also offers Adobe PDF files and Adobe Acrobat, which work almost anywhere and translate worldwide. This is a powerful tool, and one many global teams depend on. There are many training programs to teach your team about them as well.

There are other ways to support your team as well. Tablets or laptops are the most common platforms, but you may want to provide remote teams with phones or pay their cell phone service costs for them. Both physical tools and software are important and should be a consideration. Managing their devices makes it easier to manage the team overall.

Traveling Both Ways

Face it, if you expand globally, you will be doing more travel, and you may want to bring in your remote employees from time to time, or like Buffer, have some kind of annual gathering.

While video meetings and chat are good, there is something to be said for meeting face to face. There are many ways to manage your international business travel, from rewards cards to mileage programs, and rewards programs can save you substantial money, especially when traveling abroad. Don’t be afraid to bring employees to you too, for annual reviews or other special events. Make this a positive experience for them, and use the time to connect and build a deeper relationship.

Global management and handling an international workforce comes with a number of challenges, but in the end, the diversity, the relationships you develop, and the broader presence of your company will be worth all of the work.