Tag Archives: LinkedIn
Social Media Presence is Key!

A guest post by Nabeha Latif – Social Media Guru

This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:

Top 10 Tips for a Killer LinkedIn Profile

1 – Get a Personalised URL

In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.

2 – Nail that Headline!

You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.

3 – Populate your Experience

Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.

If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.

4 – Get Creative!

This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.

5 – Engage, Engage, Engage

LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!

6 – Master the Algorithm

A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.

LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.

On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile

7 – SEO is King

Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.

8 – Be Pixel Perfect!

Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?

I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!

9 – It’s not a Sprint, it’s a Marathon

You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.

10 – Run a Company? Treat the Page as you would your Profile

If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.


It’s 2018. If you are not on LinkedIn you must either be a trust fund baby or you live in a world that I don’t know. I have encountered job seekers and freelancers (“Solopreneurs”), who still believe that they can thrive in today’s world without a digital presence. In short, they refuse social and professional networking as they feel they will be stalked or annoyed by others.

 

I started with online networking on XING in 2004. Before that, I only networked in P2P-Style. That means I would regularly have lunch with different internal and external colleagues to find out about what is going on in their line of work. In the early Millenium, the lunch date roster was your “dance card” and showed how popular you were.
It was almost embarrassing to lunch alone and if you were booked for several weeks this meant you had made it. It was part of the culture of that organization but networking helped me to understand background stories, to build trust and get support on a variety of topics.
If I look back I also pulled my team members, trainers, providers and friends of my network. The network expanded to external contacts and it got harder to maintain when I left Frankfurt for Zurich, but I started to build a new network, which helped me to build and maintain a start-up in a rather difficult economic environment. If I was looking for a full-time role now, I would certainly try and source it through my network. If I am looking to hire an intern, designer or specialist I am going to rely on my network.
I don’t really understand why professionals are afraid to put themselves out there. It must be fear of rejection or fear of identity theft. Let’s assume for this post that you want to be successful in your job search or you want to gain new clients.
If you don’t expose yourself via Digital Media the messages I get from you are:
  • I am not self-confident at all and my professional experience has zero value.
  • I am a diva and so popular that people will look for me.
  • I am hiding because I have enough work anyway and I’m on my way to being the next millionaire.
Now let me assume that you don’t want to create that impression and that you feel you should have a larger professional network with high-quality connections, who tend to be supportive and open doors for you. Let’s try out the seven killer tips for developing a digital media presence.

1) Focus on the Platform where your potential Hiring Managers and Clients hang out.

In all likelihood, you will meet most of your potential hiring managers and clients on LinkedIn. If you are a writer you might want to focus on Twitter or Goodreads because this is where readers will gather their information. On the other hand, if you provide makeup tips on short videos you should focus on youtube. As a photographer, you want to be on Instagram. Try not to overwhelm yourself by joining all platforms as one. In case, you don’t know where to go try Facebook first.

 

2) Develop your own blog so you have a digital home base but don’t expect people to find you right away.

In times of social media, it is hard to understand why you need to have your digital home. Imagine it this way: When you are on Twitter it is like you are attending a huge networking event where you exchange information with colleagues and potential clients. If you want them to look at information (content) that you produce you have to invite them to your home. And when you host a party at your place you have to give people directions how to find you and a good reason to party with you. When you go to a party you don’t expect to be asked to buy something or pay for your beer right.

3) Selling online will take longer than face-to-face and you need to build trust first.

The Internet is full of offers and scam. Before anyone wants to give you their email ID and bank details you will need to have their trust. You can develop trust by being a helpful source of information and by solving people’s problems. You can also build trust by being personal and by avoiding any sales touch.

4) Self-promotion is a turnoff.

Instead of promoting yourself you should promote other people’s work. If you help others you will not come across as a big-headed egomaniac but someone who cares about people.

5) Vet and check the information you share.

A retweet does not always mean that you endorse the opinion of the tweeter but at least you can verify that the information is genuine, up-to-date and that links are actually working. If you are like me you probably don’t read everything you would like to read but you know where to find the trusted sources and where to be skeptical.

 

6) It’s helpful if you encourage others to develop content and if you endorse your colleagues.

I know many people who suffer from imposture syndrome and who are modest. It helps once in a while to be told that work is helpful and that you are actually reading their updates or their input.

7) When people meet you in RL they should like you even more.

Digital Presence is great. If people deal with you in real life (RL) they should still be positively surprised. One of the reasons for lack of trust nowadays is that everyone is putting their own interest in front. Many people have a hard time to accept support because they are not used to genuine help. They are used to being cheated and pulled over the table and you want to stand out.

It could be that the reason you are not happy with your digital presence is that you are not clear about your purpose yet. Believe me, that this is a journey and it will sometimes need professional support. I hope these seven killer tips will help you to work on your digital presence as a job-seeker or freelancer without getting overwhelmed.
If you need my support please schedule a meeting with me.
Angie Weinberger
PS: If you are struggling with career-related topics read the Club Sandwich.