Tag Archives: Recruiting

Temperatures are at summer highs, we try to stay outside as much as possible, help our children through the end of the school year work, exams, and other fun events, and before you know it, we will have reached the Swiss Recruiting Summer Slump. 

From Mid July to Mid August, Switzerland seems to fall asleep. This year might be different, though; considering the continuing swiss economic recovery, along with the “Great Resignation,” a phenomenon coined by Anthony Klotz, recruiters are desperate to hire! This summer, recruiters might shorten or postpone their holidays to try to fill the vacancies for the businesses to be able to continue functioning. You can also find a summer job easily right now in the restaurant business as well.

However, I am still expecting the “summer slump” very soon. Decision-makers aren’t around to take interviews, and your chances of finding a job over the summer holidays are usually lower than in busy times. So if you haven’t signed a contract by now, I bet you won’t sign one within the next four weeks. Yes, I will invite you to a Cheeseburger if you prove me wrong.

With the start of international and Swiss school holidays, you notice fewer people on the trains and motivation to work is generally a bit lower than usual. This is the time to take overtime compensation, go home at decent hours, and get out of the country for a while. It’s also time to jump into a lake near you every evening after work.

That said, even if there is a recruiting dip during summer, that doesn’t mean there are no interesting opportunities. In fact, contract-to-hire positions are abundant during that season, and many job-seekers decided to take the summer off, which is a considerable advantage if you keep job hunting. There is another factor that is definitely encouraging this year: Swiss businesses, despite all their efforts, can’t manage to hire all the needed workers. This is partly due to this Great Resignation and to Switzerland’s healthy economic growth over the last few months. 

These exceptional circumstances might help you find a new job in the next few months. Due to the significant shifts in the labor market landscape since the pandemic, a considerable proportion of workers want to change jobs. That, in turn, creates thousands of job openings. The Swiss job market presently has over 100’000 job vacancies (1st quarter 2022, that is +60,4% in a year, according to the Federal Statistical Office), mainly in the industry and service sectors. As a result, staff shortages have reached record levels (Jaberg, Swissinfo, 16 June 2022). 

So now is the time to jump at the opportunity: Work on your brand, nurture your network and in between, take the time to take care of yourself!

If you are looking for a job right now, you probably feel late to the game. The most common reaction I see from clients is to stop all efforts over the summer. But, of course, doing this would be counter-productive; you can use this time for your job search by following these six critical steps for finding a job in Switzerland (and maybe elsewhere too). We also encourage you to plan your time to spend more time outside (you know you will need that extra vitamin D in a few months!). Starting this week, we recommend you work on a special “Summer Schedule” from 7 AM to 1 PM like I do – or try to -, and then you can spend the rest of the day in the “Badi” of your choice, reading, listening to podcasts, and enjoying life!

Aperol Sprizz in the Sun

1) Start Your Summer Schedule with a Beauty Ritual

Before you get your headshot taken, plan time to pamper yourself during the summer. Georgina Georgiu runs an English-speaking day spa in Zurich. The Pure Beauty Spa team is highly professional, and the products are amazing. It’s the perfect way to start your “summer schedule*.” You will get 20% off your first treatment when you mention “Angie Weinberger” in your booking.

2) Have Your Headshot Taken

You might also want to revisit why a personal brand is essential and how it links to your seven work principles (these are the seven work principles you chose during the HireMeExpress program, based on values that are important to you). If you are looking for a photographer, we recommend Carmen Sirboiu, owner of Carmen.Photo. All our members and clients are eligible for a unique discount for a Premium LinkedIn and Personal Branding photo session with Carmen. If you use the code ‘’Global People,’’ you get the session at the Special Price of 150 CHF (value 230 CHF). 

3) Build More Personalized Professional Relationships Outside of the House

Summer is an excellent time to build new relationships and catch up with current contacts. Most busy people might feel less pressure than usual. Encourage them to enjoy the nice weather and spend time outside. So why don’t you take them for ice cream in the sunshine after work? Why don’t you request an early morning walk by the lake while enjoying a cold coffee? Or you could offer to take over their recycling runs as you have enough time on your hands at the moment in exchange for half an hour of them sharing career tips with you. A personalized request is key here.

4) Develop a Weekly Practice for Meeting your Contacts

Set yourself a weekly practice for meeting at least one contact. Ask them if they can introduce you to three more professional connections in your field. If you are hesitant, you probably have not yet written down your networking purpose. Write down your networking purpose, send it to me, and add a weekly practice to your RockMeApp.

5) Enjoy the Holiday with Your Family

Summer is also the best time to be away from Switzerland if you are looking for a job. You will probably not miss much, and in emergencies, companies could also interview you by video call in your holiday home. I would advise that you charge your batteries and get out of the city for a minimum of two weeks. Your children and partner/spouse will probably love that you have time for them.Travel Later

6) Practice German and Prepare for an Exam

You have now been in Switzerland long enough to have at least started with German lessons. Ensure that you have one exam in your pocket and the certificate in your application file. While the summer is a great time to enjoy your time off, it also has rainy days. Join Heike Reinhart or Yvonne Herrmann-Teubel for a trial class and work on your German.

Join the Next HireMeExpress Program

Commit yourself to a schedule by working with us. The next HireMeExpress program after the summer break is open for sale from 5 July 2022 and will close on 14 July 2022. The program will start with the first group session on 26 August 2022, and we will release Module 1 on 19 August 2022. Let us know if you want to join our free workshops by replying to this email.

Wishing you a lovely summertime and see you again at the end of August.

Kind regards,

Angie & Team

 

References:

Coffey, Patty. In Forbes, 28 May 2021, „7 Reasons To Keep Up Your Job Search This Summer.” Retrieved 25 May 2021, from

https://www.forbes.com/sites/nextavenue/2015/05/28/7-reasons-to-keep-up-your-job-search-this-summer/?sh=f5a426b1b176

Federal Office of Statistics, 27 May 2021, „Employment barometer in the 1st quarter 2021, Employment in Switzerland fell in 1st quarter 2021 for the fourth consecutive time – but outlook is positive.” Retrieved 25 June 2021, from 

https://www.bfs.admin.ch/bfs/en/home/statistics/industry-services/businesses-employment.assetdetail.17344107.html

Federal Statistical Office, Employment barometer in 1st quarter 2022: Sharp rise in employment and vacancies in Switzerland in 1st quarter 2022 (press release), 30 May 2022,

https://www.bfs.admin.ch/bfs/en/home/news/press-releases.assetdetail.22604259.html, retrieved 17 June 2022.

Jaberg, Samuel. Swiss Firms Struggle With Staff Shortages, 16 June 2022, https://www.swissinfo.ch/eng/swiss-business-short-of-manpower/47676212, retrieved 17 June 2022.

Kelly, Jack, in Forbes, 26 May 2021, „How to Attract the Attention of Recruiters as We Head Into the ‘Great Resignation’ and People Look to Switch Jobs.” Retrieved 25 June 2021, from

https://www.forbes.com/sites/jackkelly/2021/05/26/how-to-attract-the-attention-of-recruiters-as-we-head-into-the-great-resignation-and-people-look-to-switch-jobs/?sh=3779c45e389a

Attention through Roses

What beautiful sunny weather, we have had the chance to enjoy these last few days! You might, as I do,  make a point of benefiting from the last golden rays of the sun to soak up as much vitamin D as possible before the days become even shorter. Who doesn’t need that energy to accomplish everything that needs to be done, everything you want to do?  You might be in a position right now where either you are worried about losing your job, or you are already looking for a new job (or any kind of work). Maybe you have even been looking for a while already. Perhaps you feel it’s time to update your resume and your job searching skills, just in case. Anyhow, I thought you could use this reminder from my older publication, “The Global Career Workbook,” on how to get a Swiss recruiter’s attention.

Getting a Swiss recruiter’s attention is almost like asking her out on a date. 

When you write a cover letter, you want the other person to like you and find you attractive enough to read your resumé. The cover letter is your appetizer, and the resumé is your main course. If you get to the interview stage, then that’s like having dessert on the first date. And after three interviews, you might get kissed. I mean, you might get the job offer you are longing for.

Don’t spoil the Swiss recruiter’s appetite by presenting the main course in the cover letter.

Imagine you are on your first date, and your counterpart tells you for half an hour how great they are. Rather boring, right? You zoom out of the conversation and wish to run away. The same is true if a recruiter reads your whole resumé already in the cover letter.

What could you do to make the conversation more interesting?

Cover letter writing is an art. With modern technology, applicants often do not see the need to write a cover letter these days, but in my opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST.

Many recruiters want to read it. They would like to see that you made an effort to get that interview. I receive considerable amounts of cover letters, and most of them sound like they were copied from a textbook. Nobody gets excited reading some sort of ‘copy and paste’ write-ups, void of personal touch.  Only the more personal ones gain my attention. They have to be personal, crisp and show me who you are.

Here are rules for fresh cover letters:

  • Use the correct name of the recruiter instead of Sir or Madam. Take out time to research the recruiter’s name. This portrays you as serious. Make sure you also spell the names of references correctly. Be respectful and address recruiters formally.
  • Make the letter appealing and nice-looking by using one font only and adhering to standard letter writing style in the country you are applying to.
  • Speak about the needs of the other party before you speak about yours. This is so important because the prospective job is about what you can bring to the table.
  • Find a personal connection between either you and the company or you and the recruiter. Maybe you use one of their products, or associate positive feelings with the brand because of a personal story.
  • If you copy and paste (which is not a good idea in general), please check that you did not use the wrong company name or contact person. It helps to read the letter out loud.
  • Use active language and complete sentences. When I say active language, I ask you to use more verbs than nouns, avoid passive constructs and keep sentences short.
  • If you are not an English native speaker, check your translation and let a native speaker review your grammar. Most recruiters get irritated when they find grammatical errors in cover letters.
  • Be brief and stick to a maximum of one page. Five paragraphs are sufficient.
  • Add your contact information in the last paragraph, especially your phone number and email ID. Make sure your email sounds respectable, and the name is memorable. Email addresses like ‘sexynancy@gmail.com’ are not acceptable.
  • Avoid slang and casual writing style. You are a professional, so behave like one! Even if you are from Generation Y or Z, remember that this is a letter and not a chat. The person you want to date might be the age of your parents.

Here’s to the sunny weather, boosting your energy to take that next important step: preparing your application file. I hope these tips help you write the best cover letter you can write to catch the Swiss recruiters’ attention, get to the “dessert” stage, and get you the job you are hoping for! 

 

HireMeExpress 2022 – Pre-Workshops for all Club Members

I will teach you insights on 

Workshop No. 1:  Partnering Masters – Building Effective Relationships

Workshop No. 2: Powerful Missions – Having a Voice in a Sea of Noise

Workshop No. 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle

 

All invites will be shared when you sign up on our HireMeExpress list

*****

Reminder: Sign up here to find out everything you need to know in order to land a job in Switzerland or another market you are not familiar with. We will send you our 19 Fresh Resume Checkpoints and further material such as videos. In case you have any questions you can email us via angela@globalpeopletransitions.com.

Hiring Talent from the Globe

I’m on a MISSION to bring the HUMAN TOUCH back into Global Mobility. One theme that I see more now is that we Global Mobility Professionals are involved in the recruiting of Global Talent. This makes a lot of sense when you consider that we have the knowledge and skills to deal with most of the challenges that hiring people from other countries brings. However, since in most organizations we are not officially responsible we don’t get the resources we need to deal with recruiting professionally. Hence, we can consult but not support. So, dear recruiters, I hope this is helpful.

Lifestyle Expats, or Self-Initiated Expats (SIEs), are an important factor in today’s global force and the actual circumstances suggest the phenomenon is on the rise (Habti & Elo, 2019). In fact, thanks to technological changes, such as online recruiting, the labour market has become more international and more fluid and made the process of filling jobs internationally (internally or externally the organization) much simpler. As a consequence, an increasing number of professionals consider working abroad a realistic career option and there are growing opportunities to identify and eventually find a job abroad.

We are in the middle of an unprecedented global crisis, which is bound to create a stronger recession than the 2008 financial crisis, and the war for talent is as heated as ever. 

Specialized Subject Matter Experts are increasingly hard to find and when you turn to places rich in talent such as Singapore and certain areas of the US like Boston and the Silicon Valley, that’s of course where competition is already extremely high. Moreover, there is no real point in stealing from the competition if you aim at bringing in innovation. 

It’s 2020 and the global workforce is as varied as ever, with five generations working side by side and companies striving to fulfill all their D&I goals (gender/religion/ethnicity/sexual orientation). As cited by Forbes, diversity plays an ever more important role in recruitment and is proving to be directly correlated with an increased revenue for the company (Boston Consulting Group, 2018; KPMG, 2018). 

Yet, relocation policies have historically been a one-size-fits-all model and are often still struggling to include points such as religion, ethnicity, age, disability status, working mothers, non-traditional family units, etc. 

Make sure your Global Mobility policies acknowledge and support your employees’ varying needs to make them feel more encouraged to accept International Assignment. The point is to ensure that deserving and promising talent does not experience barriers to success.

Demographic changes will require highly-skilled migrants to fill positions as turnout of university graduates declines in developed countries. Also at the EU level and among the Member States there is consensus on the need to address labour market shortages, worsened by the deepening demographic crisis and skill mismatch (Platonova & Urso, 2012).

Even rich countries like  Liechtenstein, (Beck et al., 2018; Hauri et al., 2016) may have a hard time attracting talent. Other more traditional expat hubs, like Singapore, London, New York City, the UAE, Hong Kong and Switzerland, continue leading the ranking despite the high costs of living. In this case, according to the 2020 Global Talent Competitiveness Index, what really makes the difference are their socio-economic policies in which talent growth and management are central priorities. 

Perhaps even more important to acknowledge is that the world of work as we knew has already changed. With new technology enabling employees to work almost anywhere and anytime, the classic ‘nine to five’ is outdated. In an article published by Sage People even before the pandemic changed companies’ approach, figures speak for themselves:  not only do 50% of the US interviewees say they’d like to be more mobile at work, but a good 54% would change job if it meant more flexibility.

In Global Mobility, Virtual Assignments are an opportunity to give employees the much longed-for flexibility they seek. Despite Virtual Assignments having always been on the rise since the widespread implementation of the internet, it’s easier to see how they’re going to be even more numerous in the aftermath of the Corona-crisis. In fact, never before have so many employees worked remotely in order to guarantee essential business continuity. 

But there is another side of the medal, and this is the portion of talent who seek international experience as part of their decision to join a company.  In particular, overseas assignments are becoming more appealing among Millennials, who often see the opportunity to live and work abroad as more rewarding than a pay rise. They are called Digital Nomads or Telecommuters. According to Smart Gear, 90% of digital nomads plan on working remotely for the rest of their careers, while 94% of them encourage others to try Digital Nomadism themselves.

Whether or not you’re having troubles attracting talent, here are six basics to add to your recruiting suite that you should consider during and after the recruiting process. 

1 – Make Sure They Have a Realistic Picture of What it’s like to Live in Your Expat Hub

Try to put yourself in the mind of a candidate who is contacted by a company in a foreign location. What’s the first thing that you would like to know? Salary? Job title? The direction of the company? Probably none of these things, but rather: “Why would I want to move there?”

Moving continents, or even “just” countries, isn’t a decision that can be taken on the potential of a great office view only. Instead, candidates need to know what the place looks like, what language is spoken, where they (and maybe their families) would live and whether they would fit in.

It is useful to include this information on your careers page so as to make it more of a relocation portal and less of a job listing. Workable offers a service to help you in this process. Not only will candidates benefit from this information, but so will your company: showing what candidates want to know during the overseas job hiring process builds your credibility from the beginning.

This type of thinking is beneficial for companies at every level, whether you’re hiring someone 70 or 7,000 miles away.

2 – Help with the Move of Household Goods

Among Expats and Expat Spouses, the phase of moving abroad is often cited as the most stressful one. Moving out doesn’t take one day only: there are farewells, often a party, and especially when small kids are involved, the family needs to stay with friends or in a hotel room. While Expats are still busy handing their work over and finalizing conversations with clients, Expat Spouses are often alone in coordinating all the logistics behind the move. That’s why it is important that they are connected with a moving company. Having someone who takes care of their house goods until they are settled in the new location surely spares the Expat family from a lot of stress. 

If you are looking for a relocation company, consider paying a visit to the Keller Swiss Group. They offer relocation services, household removals, business relocation and household storage services, both in Switzerland and worldwide.

3 – Organize Support with Immigration 

Organizing support with immigration is definitely another helpful and efficient way of helping the expat family during the stressful pre-assignment phase. In recent years, the process of obtaining work permits and visas has become more complex. Letting Expats and Expat Spouses navigate this sea of bureaucracy all alone would put on them an incredible and unnecessary amount of stress. 

When it comes to immigration compliance, each case is different and needs to be examined thoroughly. Some relocation companies, like BecomeLocal in Switzerland, are specialists in this field. They can help you handle the permit process, write applications and submit to the authorities, instruct professionals and executives to obtain visas, sparing your organisation and the expat family a lot of hustle.

4 – Provide Spouse Career Support and A Pre-Hire Assessment for the Spouse

The effects that International Assignments have on the Expat Spouse’s wellbeing and state of mind are often underestimated. For some Expat Spouses, the sudden change from independent career person to stay-at-home parent has a strong psychological impact, even more so if getting a working visa is not possible.

Coaching is a very powerful tool with which companies can support Expat Spouses. With the help of a Career Coach, some Expat Spouses manage to start their own businesses while living abroad, thus finding deeper fulfillment in the experience.. At Global People Transitions we are specialized in this. If you want to know more about what we do to help Expat Spouses find motivation and new perspectives, visit Global People Transitions or send me an email (angela@globalpeopletransitions.com).

It is also very fair to the Expat Spouse to have a realistic idea of whether their profile actually leads to potential employment in the host market or whether their chances of finding work are slim. An Expat Spouse Coach can also help with a pre-hire assessment for the Expat Spouse.

5 – Consult them on Technical Issues such as How to Get Health Insurance, What to do About Their Taxes 

Once again try to put yourself in the mind of your future employees. They now have a clearer idea of what it means to live in your expat hub and they are positively considering relocating there. Perhaps their spouses and children are coming along. In this preparatory phase, Expats are inevitably very busy with what needs to be handled back at home in their professional and private life. But they also need to be ready for what’s coming next. 

Handling both “back home” and “in host country” can be extremely overwhelming, especially if this means going through important technical issues of a country with a different system and in a language they don’t understand. This is the right time to step in and consult them on important decisions such as which type of health insurance to get and how to do it, but also on how to handle their taxes. If you can’t deliver this in-house we’re happy to help.

6 – Sprinkle Everything with  A Bit More Human Touch

As I said earlier and many times before, HUMAN TOUCH is my MISSION and the key to enhancing the employee experience. Deloitte (2019) proved to be onboard with that when stating that today’s global workforce is attracted and motivated by a more personalised, agile and holistic experience than before. This is why it’s important that you find your way to unlock the HUMAN TOUCH. For example, you can start by welcoming new team members with a hand-written card. You will make their first day a celebration. 

If you wish to review your global recruiting policies or your process please contact me for a proposal via angela@globalpeopletransitions.com.

Resources 

Become Local. Swiss Immigration Adviser. https://www.becomelocal.ch 

Harrison, C. (2019, 19 Sep.). „7 Surprising Statistics about Digital Nomads.” Smart Gear Blog. https://smartgear.travel/7-surprising-statistics-about-digital-nomads/

Hayes, A. (2020, 7 Apr.). „What is a Digital Nomad?”Investopedia. https://www.investopedia.com/terms/d/digital-nomad.asp

Keller Swiss Group. Worldwide Moving Relocation. https://www.kellerswissgroup.com/

MBO Partners. (2018). „Rising Nomadism: A Rising Trend.” MBO Partners, Inc. https://s29814.pcdn.co/wp-content/uploads/2019/02/StateofIndependence-ResearchBrief-DigitalNomads.pdf 

Montilla, E.  (2020, 17 Jan.). „Achieving workplace diversity through recruitment in tech.” Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/17/achieving-workplace-diversity-through-recruitment-in-tech/#2214496a1359

References

Beck, P., Eisenhut, P. and Thomas, L. (2018). „Fokus Arbeitsmarkt: Fit für di Zukunft?”. Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/publikationen/fokus-arbeitsmart-fit-fuer-die-zukunft 

Boston Consulting Group. (2018). „How diverse leadership teams boost innovation.”, BCG. Retrieved 28 May, 2020, from https://www.bcg.com/publications/2018/how-diverse-leadership-teams-boost-innovation.aspx 

KPMG. (2018). „Inclusion and Diversity: How Global Mobility can help move the Needle”, KPMG. Retrieved May 28, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf

Habti, D and Elo, M. (2019). Global Mobility of Highly Skilled People. Cham, Switzerland: Springer. 

Hauri, D., Eisenhut, P., and Lorenz T. (2016). „Knacknuss Wachstum und Zuwanderung: Hintergründe unde Zusammenhange.”Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/application/files/3215/1635/3318/Knacknuss_Wachstum_und_Zuwanderung_Endfassung_22_11_2016.pdf

Platonova A. and Urso, G. (2012). „Labour Shortages and Migration Policy.” International Organization for Migration. Retrieved May 28, 2020, from https://publications.iom.int/system/files/pdf/labour_shortages_and_migration_policy.pdf?language=en

Guest Post by Artur Meyster

Women continue to be painfully underrepresented in many economic sectors. Unfortunately, tech is no different—women hold only about 20 percent of all jobs in technology worldwide. If we expand our scope to STEM education more in general, the percentage is still low: worldwide only 32% graduates are women (WEF, 2016). 

Striving to improve the woman-to-man ratio, companies around the world are looking to hire female talent. However, with women so vastly underrepresented in the sector, this is no easy task. Executives are scratching their heads, wondering what they can do to increase the number of female workers and attract the best female talent. 

The answer is multilayered, with changes needed across the entire educational and professional apparatus—from early education to the workplace. Here we explore a few ways to boost female representation in the tech sector.

Promote STEM Education 

It all begins with early education. Science, Technology, Engineer and Math (STEM) is still widely perceived as a male-dominated field, which explains the low number of girls who choose this educational path. Even today, only 18 percent of computer science bachelor’s degrees in the US are earned by women, according to the Computer Sciences Organisation.

Studies point out that girls tend to lose interest in STEM and related fields at around 15, which suggests that tech companies need to reach out to young teenagers before this age. For many teens and pre-teens, hearing about the job prospects in tech directly from a local leader or executive could mean the difference between choosing a technical or non-technical career.

Companies should consider partnering with schools and organizations in their area to speak to girls about the opportunities that the tech sector has to offer. But why stop there? To really pique their curiosity, firms can organize workshops where the students get hands-on experience in coding, web development, user experience design, and other skills. These events could be pivotal in helping young girls develop the analytical mindset the industry requires.

Increase Exposure to Role Models

The scarcity of female workers in the tech sector contributes to the low number of girls choosing a technical career, statistics from the World Economic Forum (2016) suggest. Exposure to more female leaders in the industry is therefore essential to encourage more young girls to opt for this career path. 

Schools and universities must prioritize the creation of spaces and opportunities for female students to meet successful women in tech. Bringing female tech leaders to discuss their experiences in the sector would allow girls to hear first-hand accounts of what it is like to work in the field, the problems they are likely to encounter, and the many opportunities available.

During these events, attendees can explore the main questions and concerns that women face, such as social expectations, family and work balance, and thriving in a male-dominated industry. These young women will benefit from the advice of professionals that have already dealt with these issues.

Access to Mentorship

Mentorship is key to support young women navigating important life decisions, as a study of young women that chose to join a tech initiative in Cambodia shows. During secondary and tertiary education, institutions must consider offering mentorship opportunities for young women who are interested in tech. 

This mentorship can take various forms. For example, the students can be paired with a dedicated mentor throughout their studies. Schools can also organize visits to tech companies in the area where students can join group mentoring sessions led by female executives.

Education institutions can get creative and consider events such as speed mentoring, where a group of female leaders is invited to talk. Each is given a certain amount of time, say 20 minutes, to introduce themselves and their work, tackle a specific topic relevant to the sector and answer questions from the audience. When their time runs out, another speaker takes the stage.

Talent Mobility

Many believe that you need to have impressive coding skills or be a math whiz to start a career in tech, but that’s nothing more than a myth. The truth is that companies in the tech sector require the services of many professionals with non-technical skills. These professionals can have very satisfying and lucrative careers in a tech company.

Compensation monitoring site Comparably recently compiled results from more than 14,500 users to determine the most popular jobs for people without a technical background, and how much they pay.

The employees surveyed came from companies of all sizes, including Apple, Uber and Facebook. The study found plenty of roles that require little to no tech experience—some of them complete with handsome salaries and bonuses. 

These are a few of the non-technical roles in high demand in the tech sector: accountants (base salary $60,249), copywriters ($65,976), customer service managers ($65,400), business analysts ($78,393), and marketing managers ($81,095).

The thing is that these positions can also serve as a springboard to a career as a tech professional. It is not unheard of to start working for a tech startup as a copywriter and then progressively transition into a more technical role. Some non-techies hired by tech companies are eventually bitten by the bug of coding, and start to learn programming languages and other tech tools on their own. Eventually, they may move on to an entirely technical role, such as a web developer, database administrator or SEO expert.

Get the skills you need

Whether you are a high school student deciding what to study in university or a professional working in a non-technical role, if you are considering starting a career in tech, you first need to acquire certain skills and knowledge. You have several options at your disposal.

The traditional route is to study Computer Science at a university or college to earn an academic degree. Many tech employers indeed favor university graduates, but earning a college degree entails a four-year commitment and a substantial financial investment.

A second—and increasingly more popular—path is to attend a coding bootcamp. Bootcamps allow you to acquire the skills you need to have your foot in the door quickly. In less than 15 weeks of intense, practical training, you will learn the basics of your chosen profession and be ready to apply for jobs. 

More and more people are choosing coding bootcamps as opposed to studying full-time at a university. This is because bootcamps represent a much smaller time and money investment and are, therefore, considered the smarter alternative. Compare the average cost of a bootcamp—$13,500—to what a university degree could potentially cost. Earning a degree at the Massachusetts Institute of Technology (MIT), for example, costs between $60,000 and $70,000 per year, making the cost of a single semester exceed that of an entire coding bootcamp.

Finally, many tech sector hopefuls choose to teach themselves. Depending on how disciplined and able to motivate yourself you are, this may be the right option for you, but keep in mind that the accreditations you’d earn by completing a university degree or bootcamp can be very helpful during the job application process.

Seek Support

The journey is always easier with other like-minded people by your side. Fortunately, there are multiple organizations and regular events to inspire young women to enter a tech career and support those already walking down this path. 

Women in Technology (WIT) is an organization with one aim—advancing women in technology, from students to seasoned professionals. To achieve its goal, WIT engages in leadership development, technology education, networking and mentoring opportunities for women at all levels of their careers. The organization has over 1,000 members in the Washington, D.C./Maryland/Virginia metro region.

Similarly named, Women in Tech, is an international organization that aims to close the gender gap and help women embrace technology. The organization focuses on four primary areas: education, entrepreneurialism, social inclusion, science and innovation. The aim is to educate, equip and empower women and girls with the necessary skills and confidence to succeed in STEM careers.

The Women Tech Global Conference​​​​​​ is a virtual conference connecting thousands of women and minorities in tech through an interactive platform featuring keynotes, engaging panels, technical workshops, and a tech job fair with face-to-face networking sessions.​​​​​​​

Taking place in Amsterdam, the European Women in Technology is mainland Europe’s biggest celebration of the successes and innovations engineered by women from across the tech industry. European Women in Technology seeks to give women the educational tools, inspiration, knowledge and connections they need to thrive as individuals and become active participants in driving progressive change and equality in the sector.

ABOUT THE AUTHOR

Artur Meyster Headshot

Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

https://twitter.com/arturmeyster

https://www.linkedin.com/in/meyster

Resources

Read the insights of the 4th edition of the Advance and HSG Gender Intelligence Report.

https://www.weduglobal.org/advancing-women-in-tech-in-cambodia/

https://www.comparably.com/blog/study-10-popular-jobs-in-tech-for-non-techies/

https://careerkarma.com/careers/web-development/

https://careerkarma.com/rankings/best-coding-bootcamps/

References 

Microsoft. (2016). “Why Europe Girls aren’t studying STEM.” Microsoft. https://news.microsoft.com/europe/features/dont-european-girls-like-science-technology/#sm.0000a046evm91crtzzd15dbmak88g%23O0g4dh2732ZlhJdB.97

World Economic Forum. (2016, Jan). “The Industry Gender Gap. Women and Work in the Fourth Industrial Revolution.” Executive Summary. WEF. http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_GenderGap.pdf

Global Talent Deer

This article was first published on LinkedIn.

I need to get this off my chest before I start shouting it out loud: What is going on with global recruiting in 2018? On the one hand, we have a huge number of open positions in Zurich, we hear that companies cannot find the right candidates, war for talent, shortage of talent and all that. On the other hand, I speak to a large number of global talents, who cannot seem to get a foot in the door. We are talking about highly qualified, well-experienced and reliable GenX professionals with the right attitude and skill set. I blame the process, not the people.

We need to really up our recruiting game

Last week, I started to vent on Twitter. By the end of the week, I am more constructive. I did not want to touch the subject matter of recruiting but you are the evil twin sister of Global Mobility after all. We have so much in common. We came from the same womb of shared services. Today, we are both trying to get out of kindergarten of the center of expertise we were dumped into because we are considered “difficult to handle”. Take my hand and let’s walk this path together.

So, recruiting sisters and brothers, listen up. I am writing this post for you. I want to help my candidates have a better experience. I will share my client’s stories and we can always share our pink lunch box to discuss this further.

ATS – The Applicant Torture System

Most of the applicant tracking systems I currently see are a milder form of torture. Why do they never allow you to save a process in the middle? Maybe you did not yet write your cover letter. Maybe you get a phone call or you are interrupted during an upload. Also, they never give you enough space to upload your extensive collection of testimonials and certifications. They hardly ever give me a status update. That should be so easy to program. Here is where you are, then you get a drop-down or similar with a few status updates: We received your valuable application, one of our staff members has reviewed your application, we have forwarded your application to the hiring manager, you are in the pile of rejections, we might take a second look, we will call you for an interview, we will call you again. Maybe you could get an amazing copywriter to make it sound appreciative.

Going back to the 70ies with individual cover letters

Seriously? Do we need cover letters and do we have to make them several pages long? If you really want a well-written cover letter it will take the candidate at least 30 minutes if the person is a native speaker and good at writing. If not, it will take them an hour or two. Just to go into the black hole or to receive a robot response. If you want to get a candidate’s motivation it’s simple: We need to make a living in one way or another. We have studied hard, worked hard all of our lives and now we had to face a job loss/ offshoring/ burnout/ international move of the partner. You will not get a lot of additional value from the cover letter and if you must make it compulsory, can it not be a field where you can just write 200 words instead of an A4 Letter upload and all that?

The robot response

The robot response is a little bit disheartening even if you are packaging it nicely. With the GDPR I am not even sure if it is legal that you keep the candidate’s profile in your database. Have you considered writing a line that is a little more personal? In the old days, we used to give candidates feedback and give them a chance to call us by telephone. I guess that’s no longer possible since you are now based out of Wroclaw or Pune. But maybe you could give a hint, WHY the application did not match (especially when LinkedIn thinks you have 7(10) skills. Was it because the candidate seems too lazy as he did not write a cover letter? Was it because the candidate did not adjust his resume, because I told him not to do that? Did you maybe think he was too old, she was too expensive or too xxx? Give us an idea of what to improve next time.

Thanks for your interest in the role of (insert role here). After reviewing your details, we’ve decided not to progress further with your application. We’ll keep your profile in our database. If you are interested, we put new jobs on our careers website (xxx) every day. Thanks for your interest in working with us and we wish you success in your future job search.

The black hole

It’s hard for most of my clients when they receive a lot of robot responses but for many of us, a robot response is better than 0 response. I don’t understand how you can do this and still look in the mirror in the morning. A busy person is using 30 minutes to 2 hours of their precious life to communicate their interest to you and you do not even find it necessary to send a thank you note? Where you raised by wolves? Seriously, sisters and brothers, this is just not good enough.

The fake job

If you have just posted a job online you cannot tell a candidate 24 hours later that you have found an internal solution, changed the job profile or that you found someone from your network. It screams “fake job”. What were your trying to achieve? I don’t get it and I don’t think that posting a fake job all over the Internet will increase your credibility. You might raise your website’s ranking if you are a newly established recruiting company but who will come back to you a second time? You go back to play hide and seek with the kids in Kindergarten. I don’t think you are ready for school yet. If you must post a fake job for any political or whatever reason at least have the decency to check if the candidate matches other roles. Give them a call, try to see if you can work with them in the future. Maybe they would be great as freelancers.

The sick bird stays in his cage.
This is how a lot of global talents feel in Zurich.

Unconscious bias

Prof. Dr. Gudrun Sander pointed out in a superb webinar last week that unconscious bias is still dominant in the recruiting process. She gave examples of how a name change from a Germanic name to a Turkish name reduced the number of invites from 20% to 14%. When the same candidate wore a headscarf the number of invites went down to 4%.

I had written a (German) post in 2015 about how important it is that we train our HR Professionals in recruiting in intercultural competence. It seems that we have not really made progress since then. Maybe we even went a step back when it comes to diversity and inclusion in recruiting. If you are wondering why you don’t have any female candidates, for example, you should implement the actions Prof. Sander recommends.

Companies complain about talent shortage. Maybe we would find more talents if we took a different route and asked talents more about their needs. Examples could be a four-day week (at 100% pay), decent pay and benefits, home office options and family time. And for heaven’s sake could you please eliminate age brackets and other discriminatory items from your job profiles.

Could you also consider that the requirement “native speaker” is discriminatory? In my experience, most of the positions you advertise do not require native speakers but fluency. Be careful how you advertise language skills and you could have a lot more qualified candidates.

LinkedIn Easy Apply

If you use this function, please make sure that it is understood by candidates and companies alike. I don’t know why “your job profile has been shared with the job poster” is less significant than a formal application. Is that not already an indication of interest? How can technology become a process enabler and not just an annoyance?

Is there hope?

Maybe, after all, there is hope. Maybe we should bond and not wait for disruptors in the field. We can be stronger together! Candidates and recruiters. You could be Ginger and Fred, going on amazing dates, dancing wonderful shows together if you just learned to speak each other’s languages better. Ask the candidates about their wishes. Apart from a job, they mainly want to be respected. How can you treat them with respect? What would you do if the candidate was your next date? How would you treat them? What if the candidate was your next manager, supporter or friend?

These are questions you should be asking yourself, my dear recruiters. Now, do your homework and then you can come to school with us in the fall.

Share this post with all of your friends who are frustrated with their job search. Tell them to book a call with me.

Angie Weinberger

PS: You can book a call with me here if you dare.