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Which are the Global Mobility Trends in 2020?

Posted on August 13, 2020August 15, 2021 by Angie Weinberger

We have been living in a world dominated by political and economic uncertainty for many years now. However, 2020 is proving to be a particularly exceptional and tough year and, in its first few months, it had already brought the entire planet down to its knees. The global health crisis caused by Covid-19 has basically impacted all aspects of life and radically changed the way we work. Obviously, the world of Global Mobility was also greatly disrupted. Considered the extent of the impact caused by the crisis, it doesn’t take a fortune teller to foresee that Global Mobility teams will suffer the blow of the crisis in the years to come.

However, it’s not all bad news. Global Mobility teams continue to prove to be incredibly resilient and are constantly coming up with immediate and particularly creative solutions to face issues that arise overnight. Imagine the difficulty of having to suddenly repatriate an expat (or an expat family) who was temporarily on holiday in a third country and remains stuck there without any other assistance. Or the complexity of finding a quick solution for someone who was about to go on assignment but suddenly had to postpone the departure, despite all their household goods having already been shipped to the host location.

In the next few lines, we will briefly outline the top eight Global Mobility trends to watch in 2020.

1 – GM will continue to diversify Assignment Types in guidelines

A constantly changing and diverse population like today’s requires closer alignment between mobility types and support levels, but also more flexibility and agility. The graph below represents the evolution of GM through the latest decades and particularly highlights the need for more flexible mobility types in 2020s, as envisioned by Deloitte (2019) and FIDI (2019).

Predictably, there will be more variety in the range of mobility locations as well. The “global approach”, which Global Mobility has seen increase over time, will become the leading type of move.

If LTAs remain an important and widely used relocation model, it is also true that the deployment of shorter and more flexible approaches, such as STAs, business trips, immersive experiences and commuter models are constantly gaining traction (Deloitte, 2019). A GAPP Survey from KPMG (2019) confirms the same trend, with survey participants expecting to rely more on shorter duration assignments such as extended business trips (56%), STAs (75%) and developmental/training assignments (46%) over the next five years. On the other hand, a reduction in the use of traditional LTAs (51% is expected).

Companies increasingly make use of technology tools to avoid physically moving people across borders. This trend has become increasingly popular especially during the current 2020 pandemic and is bound to grow steadily thanks to the broad availability of improved real-time communication tools, video conferencing and even Augmented Reality and Virtual Reality. These technologies are already being used to transform the employee on-boarding experience into the company and can be used to virtually meet colleagues in other countries, constituting new collaboration tools. Lastly, employees can virtually immerse themselves into new cities before deciding whether to move to another city.

The GM function has already increased its involvement in activities such as international recruitment, global talent acquisition and location strategy, which includes attracting talent to remote locations as mentioned in this report from Stiftung Zukunft.li. According to Deloitte (2019), it will continue diversifying its scope in 2020 and beyond, and those additional responsibilities will keep strengthening the role that GM plays as talent enabler, strategic business partner and employee coach.

2 – GM will need to be more flexible in dealing with the needs of a diverse workforce

For a GM program to be successful, it needs to work well both for the organisation and the expats. But having a policy both flexible and defined enough to be used as the foundation for any mobility scenario is a big challenge even for the most evolved GM programs, as recent data from Mercer’s Flexible Mobility Policies Survey report.

Flexibility has dominated HR headlines for several years. In fact, it continues to be a trending topic, driven by a number of factors such as a constantly changing expat population and assignment types, employee expectations, modern technologies and tools, but also the new unexpected global halt caused by the COVID-19 pandemic, which is acting as a stress test of flexible policies and raising important questions in flexibility debate (Mercer). Let us look at all those aspects in more detail.

Expat population and assignment types

Although a traditional LTA is also women’s favoured choice (53% of , shorter and more flexible STA are notably more popular among women than men. Did you know that? The proportion of men and women who prefer these short-term options are as follows. Frequent business travel, but based in home country: men 30% and women 37%; fly-in/fly-out commuter assignment: men 20% and women 21%; very short-term assignment (less than six months): men 16% and women 27%; short-term (6–12 months): men 33% and women 39% (PwC, 2016).

Nowadays, a more diverse population than ever is embarking on International Assignments. Employees are more diverse in cultural backgrounds, family situation, age, etc. and it is basically impossible to address all the needs of these diverse groups into a one-size-fits all policy.

Employee expectations

Picture this scenario: a leading multinational company needs to select somebody with the right skills to establish their first overseas division and they have two equally strong candidates. Alice just got married and, in their best intentions but without consulting her, leadership decides that she would not like to go on assignment as she is likely to be starting a family. The opportunity is therefore offered to George.

What do Alice and George think twelve months later?

Alice said she was really shocked about not being even consulted on the decision that leadership took. Her husband and she wanted to get the wedding out of the way so that she could pursue her dream of going on an international assignment. But it all worked out for her in the end: she is now working overseas for one of their competitors and is very happy in her role.

George knew that he was going to have to embark on an international assignment at some point. However, the company’s decision really came at the worst time. His wife and he were about to tell their families about their first baby. But he still said yes to the opportunity and eventually convinced her wife to try that out, but it was very tough on her and she ended up being sick through the whole pregnancy. When the baby was born, she had no support network. This situation also impacted his performance which was much lower than back home. For this reason, the company decided to bring him back.

A more diverse workforce equals a larger variety of individual assignees’ expectations, with the result that if a proposition is very attractive for one employee it might be not appealing at all for another. This is clearly pinpointed by the 2018 How Global Mobility is Responding to New Dilemmas Survey: expectations from millennial generation employees are impacting mobility programs for 43% of surveyed companies, while the aging workforce has 36% of companies re-evaluating their program policies.

Technology

Today more than ever, technology is a great aid tool for managing assignee package creating and makes it possible for expat management teams to stay in close communicative touch with their expats abroad. The impact of technological and digital innovation on Global Mobility will be discussed more in detail later on.

Meaningful analyses and reports that evaluate the efficacy of mobility programs are now easier to obtain.

According to the Mercer 2019 Flexible Mobility Policies Survey, 37% of the companies already consider their current mobility policies flexible, and 43% hope to introduce some flexibility to their mobility policies and practices. On the other hand, around 20% do not include and do not intend to introduce flexibility in their mobility policies.

The primary benefits listed by the participants of the Flexible Mobility Policies Survey (Mercer, 2019) who intend to introduce more flexible policies are making packages more valuable for assignees and reducing exception requests. Driving cost efficiency was only 3rd in the list of most expected benefits companies think they will see. Interestingly, among the 56% of the companies who acknowledged the (perceived) benefits of the flexible packages they entail, more than two thirds indicated that their flexible policies also resulted in cost efficiency.

The most popular policy elements for which participants introduced flexibility are family-related: housing, spousal support, child education, and home leave tickets are all items that can help improve the Expat Experience while on assignment.

With the crisis, the importance of duty of care over excessive flexibility was acknowledged: policies should not be made flexible if they are essential for the wellbeing of employees. Flexible policies have prepared some companies to deal more efficiently with urgent repatriations and unforeseen mobility scenarios. Other companies adopting flexible policies have found them inapplicable and inappropriate in the context of urgency. Once the emergency is over, it is imperative to evaluate which flexible policies have proved effective and which ones were incompatible with duty of care.

Not packages, but rather work arrangements was what benefited the most in terms of flexibility during the crisis. In fact, organisations were compelled to find enough flexibility to allow their mobile employees to do home office, sometimes even in a different country than the assignment country. A remarkable stress was put on business continuity and resilience at the forefront, leaving employee lifestyle and preferences in the background.

3 – Dual-Career Expat Couples

The 2017 Worldwide Survey of International Assignment Policies & Practices (WIAPP) survey report pinpointed dual-career/family-related issues and cost as the main barriers to mobility. Similarly, the expected advantages of a flexible mobility program were also closely related to these issues. Also the report published by Crown (2019) highlights the same issue. But if this is not a new phenomenon, why is it considered a megatrend to watch in 2020?

Because many more households, globally, rely on two salaries. This means that when an employee is asked to take on an international assignment, the economic impact on the family is greater than in the past. As a consequence, an increasing number of companies are struggling with the challenges posed by the dual-career demographic and they are in search of creative solutions.

To deal with the dual-career factor, companies have put in place several strategies. Many have put in place policies to support split-families, offering more frequent home leave. However, this is generally limited to 12-24 months, after which the employee runs a higher risk of suffering from burnout with a negative impact on work productivity as well. Another solution is the increase of commuter assignments especially across the EU where distances are limited. The downside of this could be that after some time, the commuter status will impact the employee and their family, as well as the morale of the team in the home and host location. Another strategy, the one for which we advocate, is putting Expat Spouse support at the core of GM policies. According to Crown’s 2019 Policy and Practices report, today, only 56% of companies address spouse/partner assistance. The most standard support comes in the form of reimbursements for job search assistance, professional affiliations and credential maintenance.

4 – GM will learn to facilitate and organize “Virtual Assignments”

The first trend highlighting the continuous diversification of GM also encompasses a higher number of Virtual Assignments. Differently than managers who oversee a region or frequent Business Travelers who might occasionally be involved in operations abroad from remote, a virtual assignee does remotely the same job as an assignee who has relocated to the host country.

The COVID-19 crisis is changing all the debate around the possibilities of home office and Virtual Assignments since never in history have so many employees worked remotely in order to guarantee essential business continuity. Obviously, Virtual Assignments also raise a lot of new questions. However, Mercer suggests that if they are implemented at a great extent, they could present opportunities beyond the end of the crisis and will lead to companies having to reassess what is meant by GM.

Virtual mobility does not necessarily imply that employees remain in the home country while being responsible for operations in other locations. It can also mean allowing employees to work in a third country of choice (not the home country or the location benefiting from the task performed). Implementing a larger number of Virtual Assignments also means acknowledging and accepting that working arrangements are changing fast in response to technology, generational changes, and sudden business disruptions.

Of course, as Mercer points out, there are limits, the most obvious of which is the fact that not all jobs can be performed from remote, and that is also one of the reasons why virtual mobility will not replace traditional mobility. Another barrier, and potential risk, can be presented by tax and compliance issues. A further obstacle can also simply be that the company has no existing operations and no wish to have a Permanent Establishment in the location where the employee would like to be based. Last but not least, some organizations are concerned that Virtual Assignments could hinder company culture and teamwork, with the risk for the employee to feel a perpetual outsider. The final point worth considering is that cost saving is not necessarily automatic: in case the assignee wants to live in a high-cost country, there could be additional costs.

It is now easier to see how the popularity of virtual mobility is closely related to the increase of a more dispersed international workforce. As companies upgrade their technology and become more agile, they could decide to assign projects and tasks to mobile people rather than moving defined jobs as such. In other words, instead of trying to fit assignees into predefined boxes, the aim is to manage a diverse workforce in a more fluid and coordinated way (Mercer).

Moving jobs to people instead of moving people to jobs is not going to substitute the traditional way of thinking GM, but it is one more tool that companies can use in their global operations. In fact, we live in an era in which recruitment is not limited by geography, and hiring can occur in any global location to fill open positions. As organizations gradually embrace best practices to manage a distributed international workforce, it will be essential for Global Mobility teams to adapt to a new way of thinkinking and to learn to implement virtual assignments successfully.

The COVID-19 crisis has perhaps exposed even more the weaknesses and inconsistencies in current mobility management practices in relation to talent mobility. And if, on the one hand, it shows the limit of rigid organization policies, on the other, it also forces HR teams to be more creative and agile in addressing the business’s needs and assisting assignees. The hope is that talent mobility professionals will indeed retain some of this reactivity born out of the crisis as to be in a good position to help organizations recover in the post-crisis times.

5 – GM Managers will expand their skills and become more agile

According to the Cambridge Dictionary, multi-skilling is “the practice of training employees to do several different things, or of using employees who can do several different things”, or, in other words, the ability to master a wide range of skills relevant for different types of functions and jobs. Research from Hershbein and Khan (2018) provide broad-based evidence of how firms demand even more upskilling from workers when the local economy suffers a recession. Thus, this practice is likely to be even more useful in the aftermath of the crisis, when more agility will be required in all areas of business.

The future of work is skill-driven and the expansion of the gig economy brings proof to the statement. Since organizations are becoming more flatter and more digital, corporate positions or job titles will not matter as much as skills and the capacity to update and renew these skills.

Mercer listed a series of skills that will matter for talent mobility professionals and that will contribute to more relevant and strategic for the organizations. Below is a summary.

Now more than ever global mobility teams are asked to be advisers to the business and to help anticipate risks and compliance issues. Mobility professionals should basically function as bridges between departments and geographies and serve as facilitators to coordinate arising issues. One possibility is that the mobility functions will be gradually more oriented towards consultancy. In one sentence, Global Mobility teams need to master compliance issues.

Another necessary step will be making sure that the basics are in place in terms of metrics and cost tracking, but what really makes the difference for HR professionals will be the ability to turn the results of newly developed metrics into concrete suggestions to improve people management.

It is also fundamental that mobility professionals are able to speak the same language as general management and finance and that they have the capacity to link mobility with compelling business cases.

Another crucial point Global Mobility teams need to bring to the top of their agendas is developing the ability to be good storytellers. Explaining the bigger story behind talent mobility and to what extent employees’ tasks relate (even distantly) to the overall economy and the society’s well being is a differentiator. Storytelling is also about being able to summarize clearly what the main principles underlying the mobility program policy are or what the very mobility program entails.

Today we live in an unprecedented abundance of information. Making sense of the information or where to find the information is not the problem anymore. The crucial issue is determining which data are true and relevant and how they should be interpreted in order to draw relevant conclusions for the business. Another objective for GM professionals is to have a role to play in the digitalization of companies and to become more familiar with the concepts and technologies revolving around AI.In other words, develop statistical and technology literacy.

Last but not least, now that companies diversify more and more their compensation approaches, Global Mobility professionals need to dig deeper into Expat base pay, benefits, short-term and long-term incentives as to have a wider financial understanding of the implications of an international move. It’s time to broaden reward skills.

6 – The Human Touch will be the key to successful Global Mobility programs

According to Deloitte (2019), mobility professionals rank Expat Experience as top strategic priority. For employees, this results in a heightened focus on wellbeing, development and recognition. At the same time, Expats have started perceiving global mobility differently and if they once used to see compensation as the primary incentive for global relocations, they now tend to value a human‑centric global mobility experience providing validation on both a personal and professional level. Nowadays the global workforce is attracted and motivated by a more personalised, agile and holistic experience which predictably results in a better relationship between employees and employer.

Deloitte has come up with three actions to ‘humanise’ global mobility, namely setting people at the center of the mobility experience; making mobility more personal than other aspects of the talent lifecycle; and building the experience around the specific person going on assignment.

Enhancing the Expat Experience has been on top of the priority list of many employers for quite some time. However, it would be unfair to deny that too often, it is difficult to prioritize it if teams are too busy focusing on the many operational aspects of the mobility program.

As a matter of fact, a well designed human‑centric global mobility program does not simply consider employee needs, but also takes into account the rest of the stakeholders involved. Deloitte predicts that enhancing Expat Experience will keep being a key priority focus area for many leaders in the years to come. Organisations who wish to embrace a human-centred global mobility program successfully should focus on the following four core aspects:

Operational Support. Structure of operations, and satisfaction with external vendors.
Financial Welfare. Rewards, benefits and other support provided to the employee.
Professional Engagement. Successful integration into the host location, and career progression.
Expat Well Being. Employee resilience, and focus outside of work life.

The COVID-19 crisis has particularly highlighted the very last aspect of the above list, Expat Well Being. According to Deloitte’s 2020 Global Human Capital Trends, 80% of the respondents identified well being as an important priority for their organization’s success over the next 12-18 months, making it this year’s top trend for importance. Yet, only 12% feel “very ready” to address this issue, meaning that there is clearly a “readiness gap”. Expat Well Being definitely does not stop to healthcare considerations and should not be a priority only during emergencies. It also entails social, emotional and financial aspects, in other words, areas in which highly mobile employees are automatically more at risk. Factors such as stress, mental health, family and financial issues, but also demotivation and failed assignments should put the mobility team on full alert. There is no doubt that the current crisis is pushing companies to accelerate their strategies to ameliorate Expat Well Being, potentially enabling a better work-life balance. In fact, the investments made towards an improved well being come with valid reasons: burnout impacts employee retention, employees with higher well-being are more likely to feel engaged at work and recommend their organizations, and, to some extent, well being drives organizational performance (Deloitte, 2020).

7 – Harder immigration compliance

Even before this global pandemic, the waiting time organizations had to face before holding all the authorizations required for an employee to travel abroad for business were becoming increasingly longer. The quicker visa to obtain, that for short-term business travels, are not intended for productive work or long-term assignments, and many countries are more actively enforcing measures against illegal employment, with a larger number of employees having not only to pay pricey fines but to undergo criminal punishments.

Problems only increase when the employee is accompanied by dependents who travel on a holiday visa and then try to find a job in the new host country or get a local driver’s license.

Undoubtedly, the unexpected crisis caused by the widespread presence of COVID-19 will make immigration compliance an even more complicated matter for organisations wanting to send their employees abroad, repatriate or transfer them to a third country.

In a world where business travel, secondments and overseas relocations are routine, the resulting level of disruption caused by the restrictions on movement that governments set in place to combat the spread of the pandemic is unprecedented. With companies working hard to prioritise their staff well being, another whole set of legal challenges arise. In such a rapidly changing scenario, it is not uncommon for mobile employees to remain stranded in their host country or a transit country or to risk overstaying their visa. Some of the measures that governments around the world are enacting are temporary but others could have a more negative effect on business in the near future. Two measures in particular could have a more long lasting impact on Global Mobility:

Entry restrictions and an increased number of admission criteria for certain countries, including bans on some high-risk locations.
Heightened eligibility criteria and application requirements where visas are being issued, including suspension of visa waiver agreements and more detailed document requirements for new applications.

8 – Digital Innovation

In the past 24 months, many organizations have put a major focus both on digitisation (moving to more digital formats) and digitalisation (strategically shifting to digital processes and activities) of the mobility function. According to Deloitte and Fidi, this will continue being a global trend in 2020 as well. One of the biggest challenges of Global Mobility will be to bring digital innovation at the core of companies’ business models, evaluating how the technology available today can augment their human workforce.

Companies’ level of ‘digital engagement’ obviously depends on how “digitally mature” their global mobility programs already are. Some might be just ‘exploring digital’, using robotics to carry out simple and repetitive tasks,while others might be already ‘becoming digital’ with a formal digital strategy set in place.

Automation

Mobility functions are already experiencing success where this technology is implemented to perform tasks that humans would normally be assigned, such as ending routine emails or copying and pasting information from public or private sources. In turn, workers can be repurposed to high value tasks for the benefit for the mobility function. By adopting and introducing those techniques into existing processes, Global Mobility teams will be able to focus on diminishing costs, increase productivity by improving operational efficiency, and retain talent. In fact, Robotic Process Automation (RPA) technology is already being used to speed up administrative/transactional processes in mobility functions. Equally important is that automation can also reveal itself crucial in reducing hierarchical thinking.

Workplace tools

Core office technologies such as telephone, word processing platforms and email have already evolved as to expand the possibilities of connected and collaborative working. Employees can now access the latest information, join video conferences, share and work on the same documents or workspace at their convenience, from a device and location of their choice. The next generation of workplace tools will create even more opportunities in areas such as collaboration, training and learning, and it will as well provide business leaders the opportunity to deliver a better experience to their teams and assignees. Even more importantly, new ‘digital learning’ means that organizations will be able to make fun what is hard stuff in life. For instance, Augmented and Virtual Reality (AR and VR respectively), can be used to transform the employee’s onboarding experience into the organisation, or it can provide the possibility to meet and collaborate with colleagues in other countries. Additionally, it can be used as well to virtually recreate cities so that one can immerse oneself in the new environment before deciding to move there.

Artificial Intelligence

According to Deloitte (2020), AI is projected to add US$13 trillion to the global economy over the next decade. Thus, it is no wonder that in their 2020 Global Human Capital Trends Survey, 70% of the respondents stated that their organizations were exploring or using AI to some extent. At this point, the question is not anymore whether AI will affect jobs, but rather how. As a matter of fact, reducing costs by replacing workforce with AI technology is not the only viable path: 60% of the surveyed (Deloitte, 2020) organizations are using AI to assist rather than replace workers.

By using smart devices to predict, detect and prevent risks in moving people around the globe, AI is already helping organisations to go beyond traditional ways of managing the global workforce. With the huge increase of the data volume available to organisations, the emergence of advanced AI-based algorithms and the growing availability of data scientists, systems become increasingly self-managing and potentially self-defending against risks.

Resources (Websites)

https://mobilityexchange.mercer.com/insights/article/2020-buzzwords-and-what-they-tell-us-about-mobility

https://mobilityexchange.mercer.com/insights/article/virtual-assignments-cultural-and-inclusion-issues

https://mobilityexchange.mercer.com/insights/article/the-rise-of-virtual-assignments https://mobilityexchange.mercer.com/insights/article/assessing-the-feasibility-of-virtual-assignments-a-checklist

https://mobilityexchange.mercer.com/insights/article/delivering-flexibility

https://mobilityexchange.mercer.com/Insights/article/Global-mobility-policy-flexibility-in-practice

https://mobilityexchange.mercer.com/solutions/data-solutions/policies-and-practices-surveys/flexible-mobility-policies-survey

https://www.imercer.com/products/WorldwideIAPP

https://mobilityexchange.mercer.com/Insights/article/Upskilling-the-Mobility-Function

Books and Reports

Baker McKenzie. (2019). ‘The Global Employer: Focus on Global Immigration and Mobility.’ Baker McKenzie. Retrieved May 27, 2020, from https://www.bakermckenzie.com/en-/media/files/insight/publications/2019/12/the-global-employer-focus-on-immigration-and-mobility_041219.pdf

Beck, P., Eisenhut, P. and Thomas, L. (2018). „Fokus Arbeitsmarkt: Fit für di Zukunft?”. Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/publikationen/fokus-arbeitsmart-fit-fuer-die-zukunft

Bertolino, M. (2020). ‘How Covid-19 is disrupting immigration policies and worker mobility: a tracker’. Ernst and Young. Retrieved May 28, 2020, from https://www.ey.com/en_gl/tax/how-covid-19-is-disrupting-immigration-policies-and-worker-mobility-a-tracker

Hauri, D., Eisenhut, P., and Lorenz T. (2016). „Knacknuss Wachstum und Zuwanderung: Hintergründe unde Zusammenhange.” Stiftung Zukunft.li. Retrieved 28 May, 2020, from Knacknuss Wachstum und Zuwanderung

Robb, A., Frewin, K. and Jagger, P. (2017a). ‘Global Workforce Trends: The Impact of the Digital Age on Global Mobility.’ Deloitte. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/tax/deloitte-uk-global-mobility-trends-latest.PDF

Robb, A., Frewin, K. and Jagger, P. (2017b). ‘Global Workforce : Digital Innovation in Mobility.’ Deloitte. https://www2.deloitte.com/content/dam/Deloitte/fi/Documents/tax/deloitte-uk-digital-innovation-in-mobility.pd

References

Deloitte. (2020). ‘2020 Deloitte Global Human Capital Trends Survey. Deloitte.’ Deloitte. Retrieved May 27, 2020, from https://www2.deloitte.com/content/dam/insights/us/articles/us43244_human-capital-trends-2020/us43244_human-capital-trends-2020/di_hc-trends-2020.pdf

Deloitte. (2019). ’Global Workforce Insight 2019.’ Deloitte. Retrieved May 28, 2020, from https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/tax/deloitte-ch-Back-to-the-future-global-workforce.pdf

FIDI. (2019). ‘2020 Vision: A Focus on Next Year’s Trends.’ FIDI Global Alliance. Retrieved May 28, 2020, from https://www.fidi.org/blog/2020-vision-focus-next-years-trends

Hershbein B and Khan, L. B. (2018). ‘Do Recessions Accelerate Routine-Biased Technological Change? Evidence from Vacancy Postings.’ American Economic Review. Vol. 108, no. 7, pp. 1737-72. Retrieved May 27, 2020, from https://www.aeaweb.org/articles?id=10.1257/aer.20161570

KPMG. (2019). ‘Global Assignment Policies and Practices Survey.’ KPMG International. Retrieved May 28, 2020, from https://assets.kpmg/content/dam/kpmg/xx/pdf/2019/10/2019-gapp-survey-report-web.pdf

PwC. (2016). Women of the world: Aligning gender diversity and international mobility in financial services. PwC. https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf

Promote STEM Education

It all begins with early education. Science, Technology, Engineer and Math (STEM) is still widely perceived as a male-dominated field, which explains the low number of girls who choose this educational path. Even today, only 18 percent of computer science bachelor’s degrees in the US are earned by women, according to the Computer Sciences Organisation.

Studies point out that girls tend to lose interest in STEM and related fields at around 15, which suggests that tech companies need to reach out to young teenagers before this age. For many teens and pre-teens, hearing about the job prospects in tech directly from a local leader or executive could mean the difference between choosing a technical or non-technical career.

Companies should consider partnering with schools and organizations in their area to speak to girls about the opportunities that the tech sector has to offer. But why stop there? To really pique their curiosity, firms can organize workshops where the students get hands-on experience in coding, web development, user experience design, and other skills. These events could be pivotal in helping young girls develop the analytical mindset the industry requires.

Increase Exposure to Role Models

The scarcity of female workers in the tech sector contributes to the low number of girls choosing a technical career, statistics from the World Economic Forum (2016) suggest. Exposure to more female leaders in the industry is therefore essential to encourage more young girls to opt for this career path.

Schools and universities must prioritize the creation of spaces and opportunities for female students to meet successful women in tech. Bringing female tech leaders to discuss their experiences in the sector would allow girls to hear first-hand accounts of what it is like to work in the field, the problems they are likely to encounter, and the many opportunities available.

During these events, attendees can explore the main questions and concerns that women face, such as social expectations, family and work balance, and thriving in a male-dominated industry. These young women will benefit from the advice of professionals that have already dealt with these issues.

Access to Mentorship

Mentorship is key to support young women navigating important life decisions, as a study of young women that chose to join a tech initiative in Cambodia shows. During secondary and tertiary education, institutions must consider offering mentorship opportunities for young women who are interested in tech.

This mentorship can take various forms. For example, the students can be paired with a dedicated mentor throughout their studies. Schools can also organize visits to tech companies in the area where students can join group mentoring sessions led by female executives.

Education institutions can get creative and consider events such as speed mentoring, where a group of female leaders is invited to talk. Each is given a certain amount of time, say 20 minutes, to introduce themselves and their work, tackle a specific topic relevant to the sector and answer questions from the audience. When their time runs out, another speaker takes the stage.

Talent Mobility

Many believe that you need to have impressive coding skills or be a math whiz to start a career in tech, but that’s nothing more than a myth. The truth is that companies in the tech sector require the services of many professionals with non-technical skills. These professionals can have very satisfying and lucrative careers in a tech company.

Compensation monitoring site Comparably recently compiled results from more than 14,500 users to determine the most popular jobs for people without a technical background, and how much they pay.

The employees surveyed came from companies of all sizes, including Apple, Uber and Facebook. The study found plenty of roles that require little to no tech experience—some of them complete with handsome salaries and bonuses.

These are a few of the non-technical roles in high demand in the tech sector: accountants (base salary $60,249), copywriters ($65,976), customer service managers ($65,400), business analysts ($78,393), and marketing managers ($81,095).

The thing is that these positions can also serve as a springboard to a career as a tech professional. It is not unheard of to start working for a tech startup as a copywriter and then progressively transition into a more technical role. Some non-techies hired by tech companies are eventually bitten by the bug of coding, and start to learn programming languages and other tech tools on their own. Eventually, they may move on to an entirely technical role, such as a web developer, database administrator or SEO expert.

Get the skills you need

Whether you are a high school student deciding what to study in university or a professional working in a non-technical role, if you are considering starting a career in tech, you first need to acquire certain skills and knowledge. You have several options at your disposal.

The traditional route is to study Computer Science at a university or college to earn an academic degree. Many tech employers indeed favor university graduates, but earning a college degree entails a four-year commitment and a substantial financial investment.

A second—and increasingly more popular—path is to attend a coding bootcamp. Bootcamps allow you to acquire the skills you need to have your foot in the door quickly. In less than 15 weeks of intense, practical training, you will learn the basics of your chosen profession and be ready to apply for jobs.

More and more people are choosing coding bootcamps as opposed to studying full-time at a university. This is because bootcamps represent a much smaller time and money investment and are, therefore, considered the smarter alternative. Compare the average cost of a bootcamp—$13,500—to what a university degree could potentially cost. Earning a degree at the Massachusetts Institute of Technology (MIT), for example, costs between $60,000 and $70,000 per year, making the cost of a single semester exceed that of an entire coding bootcamp.

Finally, many tech sector hopefuls choose to teach themselves. Depending on how disciplined and able to motivate yourself you are, this may be the right option for you, but keep in mind that the accreditations you’d earn by completing a university degree or bootcamp can be very helpful during the job application process.

Seek Support

The journey is always easier with other like-minded people by your side. Fortunately, there are multiple organizations and regular events to inspire young women to enter a tech career and support those already walking down this path.

Women in Technology (WIT) is an organization with one aim—advancing women in technology, from students to seasoned professionals. To achieve its goal, WIT engages in leadership development, technology education, networking and mentoring opportunities for women at all levels of their careers. The organization has over 1,000 members in the Washington, D.C./Maryland/Virginia metro region.

Similarly named, Women in Tech, is an international organization that aims to close the gender gap and help women embrace technology. The organization focuses on four primary areas: education, entrepreneurialism, social inclusion, science and innovation. The aim is to educate, equip and empower women and girls with the necessary skills and confidence to succeed in STEM careers.

The Women Tech Global Conference is a virtual conference connecting thousands of women and minorities in tech through an interactive platform featuring keynotes, engaging panels, technical workshops, and a tech job fair with face-to-face networking sessions.

Taking place in Amsterdam, the European Women in Technology is mainland Europe’s biggest celebration of the successes and innovations engineered by women from across the tech industry. European Women in Technology seeks to give women the educational tools, inspiration, knowledge and connections they need to thrive as individuals and become active participants in driving progressive change and equality in the sector.

ABOUT THE AUTHOR

Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

https://twitter.com/arturmeyster

https://www.linkedin.com/in/meyster

Resources

Read the insights of the 4th edition of the Advance and HSG Gender Intelligence Report.

https://www.weduglobal.org/advancing-women-in-tech-in-cambodia/

https://www.comparably.com/blog/study-10-popular-jobs-in-tech-for-non-techies/

https://careerkarma.com/careers/web-development/

https://careerkarma.com/rankings/best-coding-bootcamps/

References

Microsoft. (2016). “Why Europe Girls aren’t studying STEM.” Microsoft. https://news.microsoft.com/europe/features/dont-european-girls-like-science-technology/#sm.0000a046evm91crtzzd15dbmak88g%23O0g4dh2732ZlhJdB.97

World Economic Forum. (2016, Jan). “The Industry Gender Gap. Women and Work in the Fourth Industrial Revolution.” Executive Summary. WEF. http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_GenderGap.pdf

Why we don’t jump on the AI Hype just yet

You may have noticed this yourself too, but in the past few years, Global Mobility has revolved around process segmentation, outsourcing and offshoring.

While this has resulted in tremendous optimization and cost saving, it has also had the unintended but unfortunate effect of giving this perception and reputation of being “robotic” and “fragmented”.

Before we can teach AI we need to get our digitalization teething issues sorted out globally. On our wishlist is the “holy grail”, the site that rules them all. Disruptors in this field such as INEOMobility, Topia, ReloTalent, VendiumGlobal, Benivo are racing for developing collaborative sites that speak to each other through API codes.

It is therefore up to us as Global Mobility professionals to bring back the “human touch” to our industry.

Our assumption is that through digitalization we will cut down on the middle person and establish more direct relationships between you and the vendors. We recommend to Global Mobility Professionals to have a personal meeting with you and your spouse before the move and one debriefing meeting after the return. Ideally, a personal catch-up during the home leave also helps.

Even if we cannot imagine a robot filing tax returns, sending social security applications and reviewing immigration documents, because of the complexity of the overall topics, we have to see that essentially we are dealing with data.

When I look at my current reality, I often feel thrown back to 1999 when I started in the field and we moved from net calculations on paper to excel. Due to IT security, GDPR and connectivity issues, I can use my hours on data distribution and entry essentially.

I prefer to sit down with clients in person and talk face-to-face, because then I feel productive. My team of researchers and I thought we should be open to innovation while also looking at risks especially through the intercultural, diversity and inclusion glasses.

Focus on Making Constructive Advances in AI

On the subject of improving Global Mobility, we would also like to discuss possible ways in which Artificial Intelligence (AI) could be integrated into Global Mobility in a positive and constructive manner.

Before we begin, it is important to realize that the technologies that we usually discuss under the label of AI are actually not examples of Artificial Intelligence, but a specific subfield called “machine learning”. Because the latter does not sound as exciting, the general term of AI continues to be used interchangeably, though they shouldn’t be.

We also found more real-life examples related to global recruiting where in the past “Application Tracking Systems” left a lot of broken shards and many applicants felt as if their applications went into a black hole.

One possible way to bring AI to Global Mobility, and something that is already being researched, is integrating recruitment with an algorithm. This algorithm would not be constrained by human biases of any sort – such as sexism or racism – and could focus solely on pertinent skills, qualifications and experience.

Unfortunately, as with all new technologies, we must tread carefully. AI is created by and trained on human values, experiences and examples and can take up our strengths as well as our weaknesses. Some issues reared their heads recently with Google’s AI misbehaving and an AI art project turning racist due to bad training being input to the algorithms. So much of modern technology is influenced, primarily through various funding channels, by the elite of the world and they exert their beliefs and biases on controlling the direction the development and usage takes. In fact, their economic, skin-colour and gender privileges are often visible in these creations.

When the original Kinect was released, it had difficulty recognizing people with darker skin. It was discovered that the early code measured the contrast between the eyes and the upper cheek and nose. So, without optimal lighting conditions, that algorithm was failing to detect people without white or light skin. Later iterations of the product fixed this issue, and worked in sub-optimal light as well.

Another example of AI-gone-wrong was revealed with Amazon scrapping its internal AI-based hiring tool after it was revealed that it was somehow biased against women. Again, because the current AI is actually just machine learning, the recruitment tool learned from the historical data given to it. The professional workplace, like most other aspects of life, was male-dominated and the AI learned to be biased against women’s resumes as a result. Not a good look for AI, and Amazon.

Careful nurturing of this new technology will definitely have benefits not just for Global Mobility, but all aspects of work as we know it.
AI-powered digital spaces are already enabling whole groups of professionals to interact more efficiently and effectively, every social platform utilizes algorithmic data feeds and machine learning of your usage habits to connect you to relevant professionals. That is how thriving communities of artists form on Instagram, writing groups on Twitter and digital marketers on LinkedIn.

This technology has also made its way, to some degree, into strategic workforce planning and even transforming workspaces. The flip side, again, is that businesses need to be wary of adopting these changes too fast, or without any feedback from the employees who will be impacted. In fact, a frequent pushback to such decisions is the employees desire to have a suitable workplace that promotes comfort and familiarity for them, such as break spaces, meeting rooms and workstations.

This brings me full circle to my initial point: the “human touch”. That will be the determining factor to the success or failure of AI adoption. It is critical to maintain the human touch while transitioning processes and systems to AI. So as we rethink our business core and competencies to align with AI and technology, we should do our best to remember that at the heart of our work in Global Mobility are people, with emotions, feelings, skills and abilities, who are diverse and unique and deserve to thrive in the best work conditions. At least for a few years, parts of our brain aren’t yet reproducible according to this neuropsychologist.

At this point, there are no easy solutions as most companies are treading new grounds in adoption and optimization. However, one thing organisations, businesses and Global Mobility Teams can do is to remember to make this shift in a way that aligns with business needs and the needs of the people.

“Think Global People” ran a detailed discussion on this subject which you can read here to increase your knowledge, as AI adoption will soon become the hot topic in Global Mobility.

What’s your experience and preference when dealing with Global Mobility Professionals? How would you feel if you received an automated but personalized email from your colleague in HR instead of a phone call?

References and further reading:

*They is considered the new default neutral pronoun. We decided to use it for our non-human friends as well as we learned that ‘They’ was called the word of the year for 2019, for this reason that it was inclusive of all genderfluid, humanoid or otherwise beings.

https://www.theguardian.com/science/2019/sep/17/merriam-webster-they-nonbinary-pronoun

https://mindmatters.ai/2020/01/ai-in-the-courtroom-will-a-robot-sentence-you/

https://www.nzz.ch/zuerich/mensch-oder-maschine-interview-mit-neuropsychologe-lutz-jaencke-ld.1502927

https://www.un.org/en/gender-inclusive-language/guidelines.shtml

Any experience with these disruptors?

Topia

https://www.topia.com/

INEO

https://www.ineomobility.com/

Vendium Global

https://www.vendiumglobal.com/

Benivo