This time I really wanted to get it right and stop buying “plastic stuff made in China” (because to be honest, these modern brushes always have a catch and then I throw them out in a rage). I also don’t like the vacuum cleaner. It smells. It’s loud. It takes away space. Speaking of space. What would a Jedi do to keep their spaceship or humble house clean? Probably deal with it through energy. Not sure. I’ve never seen Yoda clean or even go to the bathroom.
So, I bought a broom and a brush of wood. Very old-school. I only needed one rubber ring, but you never just order one rubber ring online and my weekend seemed too precious to roam the hardware stores of Zurich for hours. I ordered a bit more. As you do while you are at it. A solid wooden broom is just what I need right now in times of energy savings.
I hope that now I can finally close my home project of unclogging the sink drain. It gives me a sense of accomplishment that I managed to do this alone without any mansplaining in the background. The mansplainer was absent for too long. It needed to be fixed but then in the middle of sifting through smelly rubble the rubber ring broke and this is not something I stock.
I tried the unclogger. I thought that’s why we have that thing. But that did not work.
I also order the cleaner (hope that one is a bit more environmentally friendly).
And then I started to take the thing apart. Which not only took me weeks to get started on. It also was a bit hard to open but I managed. I’m a strong woman after all. I used up all my energy to do this on a Saturday or even a weekday. And the smell was horrid.
Let me also explain to you that in Germany (my home country) I would know what product to buy and I would probably buy something less sustainable just to get on with it. However, here I am. 13 years in Switzerland, and still don’t know the equivalent product. And you probably think now: “But you speak the darn language:” Still, I did not grow up with “INTENSIF Ablaufreiniger flüssig extra stark” …so I did not exactly know what to look for online. Also, back in Germany I always had a cleaning person and would really let them deal with it.
Here’s what I learned.
1 – Never order anything made in China again, ever.
2 – Start to work on home improvement projects right away. Don’t accept a clogged sink for weeks hoping that “they” will get to it.
3 – Make sure you have an idea of how to repair a clogged sink, how to defrost the fridge, or air the heaters (I still don’t know that).
4 – When you start a home project make sure that you understand all the parts that you need for completion so you can finish the project. Because right now I have a slightly dripping sink and my bathroom looks really messy. You probably already hear me talking about process porcelain and how I spend my days mending what is broken as if I was Kylo Ren.
5 – When you live in a high labor-cost country like Switzerland accept that you have to do more yourself.
6 – If you get mad or sad about “Aschenputteling” like I used to, there is probably a deeper psychological reason behind it. I often felt sad that I could not just call my dad and ask him to help me with this stuff. I often felt that it was unfair that I had to take care of every.single.thing in my life. Sometimes we just have to get started, even if we have to sift through the dirty, smelly hair that is clogged there in our subconscious.
So, if you are ready: Work with me in 2023. Let’s start to unclog and move forward. Reply to this email with “Unclogging 2023”.
With love
Angie
PS: Do you know how to “air the heaters” and would you do me a favor and help me out here?
PPS: I’m also intrigued that Finance seems to be catching up on the Human Touch idea and that we might go beyond “Spreadsheet Capitalism” in 2023.
https://globalpeopletransitions.com/our-ten-commandments-for-the-global-mobility-manager/
A guest post by Nabeha Latif – Social Media Guru
This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:
Top 10 Tips for a Killer LinkedIn Profile
1 – Get a Personalised URL
In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.
2 – Nail that Headline!
You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.
3 – Populate your Experience
Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.
If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.
4 – Get Creative!
This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.
5 – Engage, Engage, Engage
LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!
6 – Master the Algorithm
A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.
LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.
On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile
7 – SEO is King
Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.
8 – Be Pixel Perfect!
Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?
I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!
9 – It’s not a Sprint, it’s a Marathon
You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.
10 – Run a Company? Treat the Page as you would your Profile
If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.
