
“We need to take a stance and stand up for minority and female talent now.” @angieweinberger
Are you a Senior Manager, often managing globally mobile talent in your company?
How many times have you had the realization that your company’s Global Mobility Program is not diverse enough? Are you concretely working to achieve your company’s Diversity and Inclusion (D&I) goals, and do you foster more inclusion within your team?
Let’s see how you can actively help fill the current gap in diversity common to so many organizations.
What Is a “Diverse and Inclusive Organization”?
An organization is diverse when it encompasses all aspects of the employees, from age, gender, ethnicity, sexual orientation, family status, and background. However, an organization is only inclusive when minority groups are allowed and encouraged to participate in the decision-making process and to contribute to breaking the career glass ceiling. Besides being meaningless, diversity without inclusion does not drive team performance (Czerny and Steinkellner, 2009). To quote the Prime Minister of Canada, Justin Trudeau, “inclusive diversity is a strength.”
Why Isn’t There More Minority and Female Talent in Global Mobility?
A KPMG survey highlighted that most Global Mobility Programs do not have specific Diversity and Inclusion objectives as part of their department’s strategy. Why is that?
According to 59% of the respondents, the reason is that candidates for international assignments are chosen by you and not the Global Mobility Team. This is true. However, this does not explain why you are not being more inclusive of minority and female talent in your selection.
Could you not challenge your promotion and selection decisions more often?
Another 31% consider the movement of people to new countries and cultures as diverse and inclusive by its very nature and do not think that further DE&I goals are needed. We believe this is too short-sighted and a biased view of the world. Diversity, Equity and Inclusion at this stage still need affirmative action (also called positive action in the U.-K.), that is to implement policies and guidelines to correct tendencies due to bias against women or any form of minority.
You and I need to push actively to integrate more minority and female talent into our expat populations.
What you consider a minority will depend strongly on your home base country, usually the country where your HQ is based. However, I recommend that you consider more second-generation immigrants, People of Color, and refugees.
Only 41% of the respondents say they have DE&I objectives as part of their Global Mobility strategy.
You indeed have acknowledged that meeting these goals is not easy. Here are the common challenges faced by most Global Mobility Programs.
1 – There’s a Data Gap on Most Aspects of Diversity
Apart from gender and gender identity, there is a scarcity of mobility-related data on most demographics (KPMG, 2018a). This makes it difficult for Global Mobility Teams to identify problem areas and find solutions related to disability status, religion, ethnicity, academic, professional, and socioeconomic backgrounds.
2 – There Are Still Too Many Biases and Stereotypes
As you can easily guess, this issue particularly affects how women are represented within the international mobile population. Currently, women only make up 20% to 25% of it (PwC, 2016; MacLachlan, 2018), which shows how much more work is needed to fill the gap.
The good news is that 88% of the women (PwC, 2016) feel that they need international experience to advance in their careers. The bad news is that there is a strong perception that women with children don’t want to work abroad. To make it worse, traditional mindsets still typically associate men with international assignments.
Interestingly, however, data shows that women don’t let that impede on their career plans: 66% of women would be happy to work abroad at any stage of their career (vs. 60% for men), and only 17% of women cited the well-being and education of their children as a concern preventing them from embarking on an international assignment (vs. 22% of men).
How many times have you consciously or unconsciously assumed that someone would not be able to perform their jobs effectively due to the situation in host locations? Or that they simply would not want to go on assignment due to family constraints, for example? Before assuming, just ask.
3 – There’s a Lack of Transparency Over Who Is Assigned and Why
Let’s look at gender again. The data speaks loud and clear, and it’s worrying.
According to 42% of women (PwC, 2016), organizations don’t have a clear view of what employees would be willing to be internationally mobile. This means that you may be choosing from a narrower pool than necessary.
What’s more, only 13% of women who have been on assignment said that their employer has a program that positions Global Mobility as a core part of an employee’s career plan.
4 – There’s a Lack of Flexibility in Assignment Choices
You might not know that shorter and more flexible short-term assignments are notably more popular among women than men (PwC, 2016). In particular, women tend to give favorable consideration to frequent business travel based in their home country, fly-in/fly-out commuter assignments, short (6-12 months), and short-term assignments. Therefore, if you expanded the list of available options, you could match a more comprehensive variety of business demands.
5 – There’s a Lack of Diversity Among the Pool of Candidates
In heavily male-dominated types of work, such as construction and mining, casting a wider demographic net may be impossible. Likewise, some candidates may not go after mobility opportunities because they feel out of place. This explains why, for example, women, older workers, and people with disabilities may not raise their hands for relocations to oil rigs or construction sites. At the same time, minority groups may feel discouraged because they lack role models. But why not ask those unlikely candidates? Maybe that is all it would take! So, like Sundae Bean advises in her podcast discussion with Cathy Heyne, managers should be mindful of their assumptions and simply chose the best candidates for the assignments (not the ones they think want to take the assignment).
6 – External Factors Pose Barriers Too
The definition of family has expanded to include same-sex couples for most mobility teams — rising from 17% in 1999 to 70% currently (KPMG, 2018a). However, attitudes and laws in many countries have not kept pace. Most countries still don’t allow same-sex marriage, and homosexual acts are illegal in at least 69 countries. According to the Human Rights Campaign Foundation (2021), there are still seven countries where homosexual conduct is punishable by death. There are still ways you can support your LGBTQᐩ employees. Discuss potential assignment destinations with them and their partner, make sure you and the employee understand the legal situation in order to plan accordingly, and ensure having good support in the host country.
How Can You Benefit From Being More Inclusive?
Even though it may seem that the global business case for boosting Diversity and Inclusion is clear, the reality is still shockingly stuck in the last century. I have even observed that we have gone back three steps to supporting minority and female talent in the past 25 years.
If you want to expand your global competitiveness, you need to be a pioneer of equal opportunities, promote acceptance and understanding, and highlight the value of your employees. You need more than unconscious bias training for managers. You need to establish facts. And that can only be achieved with data. Here are the four main reasons to develop D&I goals for your Global Mobility Program.
1 – You Tap Into a Bigger Pool of Resources
Establish concrete goals for sending minority and female talent and persistently work towards achieving them. You will then automatically broaden the talent pool from which the mobile population is drawn. This way, you will also help ensure that the executive pipeline reflects your customer base, developing a more diverse group of future leaders. Finally, report the data regularly to your Senior Management. Without data, nothing will change.
2- You Have Access to a Broader Range of Perspectives
It should go without saying that a broader range of backgrounds (considering all possible factors, i.e., gender/gender identity, sexual orientation, culture, language, socio-economic classes, etc.) results in a team having a more comprehensive range of perspectives. That will successively reflect itself in better-stimulated creativity and innovation, and a team ready for all opportunities.
3 – Your Team Will Collaborate Better
It has been proven that women generally have better collaboration abilities. This heightened sense of collaboration is in part due to women’s better ability to read non-verbal cues. Better collaboration will allow improvement in many fields, among which many team processes. Researchers have observed that groups with more women tend to respect speaking turns better and are better at leveraging each team member’s knowledge and competencies.
4 – You Control Costs Better
One of the leading mobility cost drivers is not related to pay packages and policies per se but because companies often have a limited choice of candidates for assignments. A broader talent pool facilitates assignment success and indirectly helps control costs. You depend less on one candidate and can negotiate better packages if you have a broader pool. You probably also have better candidates if you have more than one in the pipeline. Another way hiring minorities and women will benefit you financially is that happy and respected employees tend to be more loyal and easy to retain; that, in turn, saves you time, money and energy in the hiring and training process. Do bear in mind that hiring them is a good starting point, but not sufficient in itself: you have to treat them well and not be afraid to admonish sexism, racism, homophobia, ableism, etc. in the office or anywhere, for that matter!
5 – You Improve Your Brand and Reputation as an Employer of Choice
Nowadays, having international experience is a precondition to reaching top managerial levels within many multinational companies. Employees develop essential skills and build a network that boosts their careers immensely. It’s therefore crucial that you promote mobility as part of your talent brand. If you do that, you will also be advantaged when competing for minority and female talent. Offering international opportunities to minority and female talent will put you ahead of the competition by showing in your reviews. You will become renowned as an “Employer of Choice.”
If you feel you belong to one of the mentioned groups and you might need more support in order to have a breakthrough in your career you can always contact me for individual coaching. We offer several programs and free workshops as well.
The annual RockMeRetreat is for all senior-level professionals who need a boost to overcome challenges in there professional and personal lives. I am really determined to help minorities (of any kind) and women overcome the obstacles they face in their careers and better their journey. The RockMeRetreat will also help you if you need a “pitstop” to think about your current situation, improve your relationships and want to re-energize yourself.
We are offering the RockMeRetreat this year at the Haus der Begegnung, Ilanz, Grisons, from 17 to 23 November 2022. Sign up here to be updated and informed.
Resources and further reading
121: Why Only 25% Of International Assignees Are Women
https://www-srf-ch.cdn.ampproject.org/c/s/www.srf.ch/article/18661443/amp
Murchie, F. (2020). Women on the front line. Relocate Global, Summer Issue 2020, p.13 https://content.yudu.com/web/fiqy/0A3p9yp/Summer-2020/html/index.html?page=12&origin=reader
https://www.theatlantic.com/business/archive/2020/06/three-degrees-racism-america/613333/
References
Czerny, E. J. & Steinkellner, P. S. (2009). Diversität als Basis erfolgreicher Teams. Eine ressourcenorientierte Betrachtung. Unpublished Working Paper, Vienna: PEF Privatuniversität für Management.
Human Rights Campaign Foundation. (2019, Sep. 23). World Report 2019: Human Rights Watch Country Profiles: Sexual Orientation and Gender Identity. Human Rights Watch. Retrieved June 18, 2020, from https://www.hrw.org/video-photos/interactive/2019/02/28/human-rights-watch-country-profiles-sexual-orientation-and
Human Rights Campaign Foundation. (2021, April. 23). World Report 2021: Human Rights Watch Country Profiles: Sexual Orientation and Gender Identity. Human Rights Watch. Retrieved June 04, 2021, from
https://www.hrw.org/video-photos/interactive/2021/04/23/country-profiles-sexual-orientation-and-gender-identity
KPMG. (2018a). Inclusion and Diversity: How Global Mobility can help move the Needle. KPMG. Retrieved May 13, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf
KPMG. (2018b). Inclusion and Diversity in Global Mobility. KPMG. Retrieved May 13, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle.pdf.
KPMG. (2021). Inclusion and Diversity in Global Mobility. 2021 U.S. DEI report. KPMG. Retrieved 7 June 2022. , from https://www.kpmg.us/content/dam/global/pdfs/2021/kpmg-us-2021-dei-report.pdf.
Maclachlan, M. (2018; Mar.). Why Female Talent Are the Future of Global Mobility. Learnlight. Retrieved June 18, 2020, from https://insights.learnlight.com/en/articles/female-talent-future-global-mobility/
PwC. (2016). Women of the world: Aligning gender diversity and international mobility in financial services. PwC. https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf

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Guest Post by Kevin Castro
In a survey commissioned in 2019 by Santa Fe Relocation Services and conducted by Savanta, a critical view is revealed on how and why Global Mobility professionals need to take action to affect change.
The findings suggest again that even now, not all stakeholders are aware of the full roles performed by Global Mobility and that there is an opportunity here to educate both internal and external stakeholders on the true future potential that Global Mobility brings to an organisation and its development. This is further underpinned by John Rason, Group Head of Consulting, Santa Fe Relocation, who identifies that: “Those of us working in the Global Mobility industry will tell you that it can be frustrating, challenging, complex—sometimes even scary. However, when executed well it can also be exciting, fulfilling…”
You can request a copy of the report by clicking here.
While Senior Leadership recognizes the role that GM professionals play in the organization, does it transcend to having real benefits for those supporting the company’s best talents i.e. not feeling under-resourced or undervalued?
Perhaps only for some. As GM professionals, how can we further demonstrate value in order to improve the team’s perception and thus influence how the organization provides support to the team? It is evident from the above quote that challenging, rewarding work is being done but not being recognized at all junctures. In fact, given the impact of the COVID-19 pandemic on international travel and thus international assignments and GM in general, Global Mobility professionals have stepped up in a big way to manage and facilitate expats stranded in foreign countries, navigating complicated and unknown pathways to providing them essential support.
Such value should not go unappreciated. In light of that, I have listed four points, which I hope can help you and your teams increase your value in the organization:
1. Get a Seat at the Table
Do you have Joint-Business Planning with your HR & Business Leaders? If none yet, you should start engaging them in order to better understand their goals, focus, and how you can support Talent Strategy. This may lead to an easier path in demonstrating your value to the business as you will get to know how and where to play towards their goals. Does your company do assignee pre-screening, where you determine the suitable candidates for the international assignments? If not, this is something that you can explore and introduce. If done right, you avoid the pitfalls of selecting the wrong people.
2. Communicate Your Value, Regularly and Consistently
Do you consistently communicate what you have achieved, the projects you initiated? Ensure that you communicate the things that you do and how you have supported the business. A study by Cartus in 2016, a global relocation services provider, found out that 54% of companies lack focus on tracking and reporting on assignments. Hence, it is high time to gather that data (assignment success, costs, the return on investment, assignees feedback, etc.) and have a regular newsletter, blog post or presentation at your next strategy and planning meeting. As my clients always ask, how will I know if the expat assignment is successful? Presenting reports is useful to communicate such info.
3. Demonstrate Why Your Expertise Matters
You are the expert, and you should try to demonstrate this frequently. You can do this through sharing GM insights, trends, and how these contribute to business or talent strategy. If the opportunity is available to increase your Global Mobility expertise through having certification and further studies. GM organizations and consultancy organizations provide certifications/courses, where you can further deepen your mobility knowledge. For example, Global People Transitions offers the FlyMe! Program, a career coaching geared towards Global Mobility professionals.
An academic course to certify you as a “Global Mobility Advisor” is available with Expatise Academy in collaboration with Erasmus University in Rotterdam, the Netherlands.
4. Be Flexible and Agile
In previous years, the goal was to ensure that you arrange logistics and meet compliance needs, which are more transactional. In today’s world, the role expands and you are now viewed by the business as a strategic partner not merely as administrators. You should always understand what is important to the business. Today, the focus may be costs, but it might be something else in three months’ time. Keep your eyes and ears open for this and be agile and flexible.
In addition, as practitioner (in-house or outsourced),tyou should also be aware of trends in terms of mobility practices and service delivery. You can start by looking at how technology affects the delivery. Do all assignees adapt to these changes, or do we provide omnichannel delivery? What do other companies do? Such questions might lead you to new service delivery models or enhancement.
I hope these four points will prove to be beneficial for you and will help your team to push more value to the organization. So, don’t forget to get a seat, market your value, be the expert and be agile and flexible.
I remember a conversation with my previous boss, where he shared with me that HR is a cost-generating function, so it might sometimes receive smaller budgets (e.g. hiring additional headcount, higher bonus, etc.). However, HR’s role has transformed itself from a back-office support function into a more strategic business partner. This principle should also apply on Global Mobility regardless of where it is structured in the company. In fact, as the Santa Fe survey points out, Global Mobility is now increasingly connecting more formally with broader HR and Centres of Excellence subjects such as: workforce planning, innovative policies and advisory services (to both executive management and employees).
To summarise, in today’s world, Global Mobility teams are and will continue to become more valuable than ever!
P.S Sign up for FlyMe! now. If you would like to become a Global Mobility Specialist or deepen your knowledge, improve your skill set and build your professional network at the same time, this program is for you. Read in details below.
Kevin Castro is a Filipino by birth, who lived in Singapore for almost 8 years and is now residing in Zurich. A Global Mobility professional, with experience in Mobility Operations, HR Services, Project & Supplier Management, and Customer Service. He is currently learning German and at the same time enjoying cooking & curating travel experiences.
Over the last twenty years in Human Resources, I noticed that a lot of international talents were frustrated in the process of moving to another country for work. It was not only because their companies paid them another package than what they expected. It was also because a lot of international assignees underestimated the challenge of moving to another country.
For example, expats moving to Switzerland often think it will be easier to find affordable childcare, high-quality apartments, and a job for their “trailing” spouse. Most expats believe it will be easy to learn the local language (or they even think we speak English). Most expats believe that they are going to have a great career step after their repatriation. I have seen a lot of anger when assignees went to another country and when they returned home and did not get that promotion or the role they were hoping for.
Regularly, I have clients break out in tears because they feel overwhelmed by the international assignment experience. When I worked in India and when I moved to Switzerland from Germany it was not always just “Cricket & Bollywood” or “Cheese & Chocolate”.
Five Gaps in the Global Mobility Approach
There are five gaps in the Global Mobility approach and I think this is true across industries and countries.
- Expats are often selected on an ad-hoc basis and intercultural competence is hardly ever taken into account in the selection process. Female Expats are still greatly underrepresented.
- International assignments hardly ever have a- business case showing assignment drivers, measurable targets, expected gains, growth opportunities, assignment costs and a repatriation plan for the expat.
- Most companies lack succession plans where repatriates could be included with their future roles and often expats are overlooked when it comes to filling roles in headquarters or when promotions are due.
- Global Mobility Professionals are hardly ever considered strategic partners of the business. They are often just seen as administrators of the process while the decisions about who is going where are taken solely by the business.
- The Expat Family is hardly considered in the Global Mobility Approach. Only a few forward-thinking companies offer career support for spouses. I have not seen any company who helps with educational considerations and advice for the Expat Children. Relocation companies only give minimal support and hardly understand the concerns of globally mobile parents. Most relocation consultants have never moved to another country in their lives.
There are also five global trends that have made Global Mobility more difficult in the last 10 years.
Budget cuts due to the Coronavirus Pandemic
The financial impact of the global coronavirus pandemic has yet to be fully calculated, though McKinsey and the BBC have presented analysis based on the available datasets and the outlook is bleak. Combine that with the fact that the world was still recovering from the worldwide financial crisis of 2008 and you realize how deep the effects are. With both crises, it has been observed that travel and expat budgets get reduced to a minimum. With the current pandemic, especially, that has left Expats stranded, with their support system from the employer vanishing. The Expat Experience coming out of this COVID-19 driven financial crisis – will get worse.
Many Expats and Repatriates are finding themselves unemployed in their respective home countries. We also see that companies are struggling to sustain, with even large organizations filing for bankruptcy (like Virgin Australia). More are merging or getting acquired. Even those that have managed to transition to a work from home structure have had to downsize, with the working employees not guaranteed fixed working hours, which means that job security for all staff is non-existent. Especially in the EU, many countries are new to this kind of unstable job market and do not yet have the tools and systems in place to allow their workforce to work fluidly and flexibly from anywhere. Cherished and spoilt expats dwell on the verge of desperation because they have been made redundant, even if they may not be at the end of their contract.
Local Plus is the New Black
Other expats receive a local contract without really understanding what that means for their social security, long-term pension and often they do not know that their work and residence permit depends on their employer too. Employers find “Local Plus” convenient but they do not really consider all the risks these moves entail because many business decisions in the last ten years are driven by controllers.
The Talent Gap
We now lack the critically needed talent in important growth areas. Programmers and engineers are examples of professionals that are in high demand.- There is certainly a mismatch and gap between demand and supply. There are a number of reasons related to the sourcing process as well. Recruiting has become a science and needs to go through a transformation. Recruiters need to learn to cope with the demand and supply in a globalized market of talents. Check out Avoiding Global Talent Acquisition Failure – Six Basics To Add to Your Recruiting Guideline. Language is still one of the main barriers to an influx of highly skilled migrants in Europe. Even though we launched the green card and blue card initiative we have not managed to attract the potential and talent needed within the EU for example in IT.
Health and Security Concerns Hinder Free Movement
Security concerns are growing in Global Mobility. Expats frequently face acts of terrorism, natural disasters, mugging and burglary as well as health issues. Check out Global TV Talk to gain perspective on this. While often the issues are normal in the local environment they can also be inflated disproportionately in our media. The images we have of countries such as Pakistan, Iran, and Afghanistan to name a few make it hard to convince families to work in these countries. Each terrorist act — in Istanbul, Jakarta, Tunis, Paris or Beirut will reduce the willingness of expat families to move into these cities even though expats probably have the best security support you can have in these locations.
Global Migration Challenges
Look back to 2015, the year global migration became pop culture. The term “refugee crisis” was coined in Europe. Even though we have had proportionately more refugees coming to Europe since the Arab spring started in 2011 in Tunisia, we all had more interaction with refugees since 2015. While I am personally concerned about the right-wing propaganda, I do understand that the intercultural and societal challenges of integrating refugees at least temporarily are considerable. – I am concerned about discriminatory practices in Recruiting and Global Mobility. In 2020, global migration faces another challenge in the form of the travel restrictions that have been imposed on the entire world by the highly infectious COVID-19. Many countries are not letting in any people, especially those on temporary visas (such as temporary work visas). Delays in paperwork processing due to shutdowns, mandatory quarantine periods and more means that a highly qualified international workforce has been robbed of all mobility.
All of this has led to Global Mobility being flawed, expats not able to go on international assignments anymore and overwhelmed GM Professionals who feel the pressure from all ends as they are in the firing line of assignees, business line, talent, HR and Finance managers. In addition to having been undervalued, overworked and squeezed by their interest groups, classical Global Mobilitytasks have been outsourced to Third-Party Service Providers and Shared Service Centers, or put on indefinite hold for those organizations that have stood down their employees and halted operations.
Working in Global Mobility used to be a career dead-end and a Sisyphian task. We roll up the stone assignee by assignee only to see it roll down again. We run KPI report after KPI report only to be told that no one knows what we are doing or who we are. We are often managed by HR Directors who don’t get us. We are online 24/7, involved in GM improvement projects, listen to depressed spouses in our evenings and do not get the promotion or salary we deserve.
But there is hope. I am not willing to give up. Yet.
We see the change in Global Mobility.
The more complex our global markets become, the more we need to reevaluate our assumptions of how we run Global Mobility
We need global leadership competency in our international talents and if they do not have it yet we need to send them out on long-term assignments earlier in their career. We should force expats to learn the local language and coach them through the Expat Experience. Intercultural briefings are not enough anymore.
We need to ensure that there is a- Global Mobility Business Case showing assignment drivers and targets, expected gains or opportunities, assignment costs, and a repatriation plan. I explain this at length in “The Global Mobility Workbook (2019)” and my lectures.
We need to implement succession plans and add our current assignees as potential successors. We need to ensure that the knowledge, skills, and network they gain while on assignment is appropriately reflected in their following role and repatriation plan. We also need to ensure better handovers to their successors in the host location.
We need to upgrade the GM Profession- and the GM function needs to sit closer to business development and potentially move out of HR. We need to up-skill the case managers and train GM Professionals for a consultative approach where they can work as trusted partners with the business line managers.
We need to consider the Expat Family in the process more by providing spouse career support, elderly care and educational advisory. We also should offer 24/7 support to our expat families in crisis situations such as marital issues. A helpline to professional counsellors is needed.
What I believe in and what makes me get up in the morning:
- I believe that Western managers of my generation and the baby boomer generation have to develop their relationship-building skills before becoming effective leaders of global teams. The performance of most global teams can only improve through higher global leadership competency following a holistic global competency model.
- I believe that a great Expat Experience is linked to assignment targets, an international assignment business case and a repatriation plan and also to the Human Touch.
- I believe that companies will focus more on creating succession plans and ensure that roles are filled in a more structured manner, handovers improved and teams will function more self-managed going forward. Leadership itself will change significantly.
- I believe that GM Professionals have the potential to become critical players in the international growth of businesses post-crisis and are valued more as the subject matter experts that they are. They will move out of HR and be closer to business development.
- I believe that assignees and spouses need to have a valuable intercultural experience and both can further their career and life vision together. Expat children need support in moving from one culture to another and even though they might be multilingual at the end of their school life, they have to cope with identity loss and loss of their roots.
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FlyMe! – Boost Your Global Mobility Career in 180 Days
The Smell of The Big Wide World Where Adventure Awaits You
It’s Monday morning at 8 AM and instead of starting your laptop to go through another uninspired day of filling forms online and playing appointment bullshit bingo with your colleagues you look at the map of the world that is hanging in your home office. You have been home too long and you wish to smell the spices in a market in Amritsar, walk through the East village of New York City, sit in a rickshaw in Lahore or go on a hike in Northern Italy.
The big wide world, it’s never been so hard to get access to it. You are thinking about moving into the field of Global Mobility because this might at least give you the option to feel connected to the wider world than your home village.
You have experience in the relocation industry and you sometimes feel that you are not entirely clear on basic knowledge of Global Mobility which would help you to serve your clients better. Recently, you have considered that being a Subject Matter Expert in one area of Global Mobility might be a good career path for you but you are not yet sure which area you would enjoy most.
You have lived in your home village for most of your life and you would like to get a job that you can take to other countries. You would like to deepen your knowledge of other cultures and work in a global context where you speak English most of the time.
You Could Join us and Become a Global Mobility Specialist
If you would like to become a Global Mobility Specialist or deepen your knowledge, improve your skill set and build your professional network at the same time, this program is for you. FlyMe! helps you to understand the world of Global Mobility and even gives you insights into intercultural collaboration. Being part of the global network of the Expatise Academy™ we will not only help you technically, you can also book individual coaching sessions with Angie Weinberger in case you feel stuck or need advice from an industry Yoda. You will also have access to other industry experts and meet colleagues based in other countries than your home market.
FlyMe! Boost Your Career in Global Mobility in the next 180 days.
Angie Weinberger wrote the FlyMe! content which is essentially a digital version of the Global Mobility Workbook (2019). From us you will receive a weekly chapter with homework. In addition we give you 12 months access to our #RockMeApp. The #RockMeApp is an online platform for our clients where you define your career goals, learning targets and weekly practices. You are also invited to a weekly reflection exercise. Angie Weinberger reviews your input and will give you pointers on how to work on your Global Mobility career.
You can also buy coaching sessions with Angie Weinberger as per our Terms and Conditions.
FlyMe! is included in the Expatise Academy’s New Program for Relocation Professionals and GM Newbies. You will receive a EUR 200 discount if you sign up before 30 June 2020. You just have to mention “GPT” when you sign up.
https://www.expatise.academy/comprehensive-courses/hr-gm-for-relocation-professionals/
The regular tuition fee amounts to EUR 1’950 + VAT per participant.
The Full Program includes:
- A 12-months license to the use of the online Global Mobility certification course © by Expatise Publishers with video and audio lessons, Q&A tests, topical libraries and peer communities.
- A 12-months license to the use of the MemoTrainerApp © ANewSpring;
- A digital copy of the Expatise Handbook for Global Mobility Professionals © by Expatise Publishers;
- A 12-months license to the use of the FlyMe! program © by Angie Weinberger;
- A 12-months license to the use of the RockMeApp © by Angie Weinberger;
- A Certification and EC-registration,
- The membership of the Expatise Alumni Network.
Additionally, the participant can opt for extension of this program with six one-hour live webinars with our lecturers for EUR 210 + VAT. VAT will be applied where appropriate. Expatise Academy will set up live webinars depending on demand.
Click here to sign up and for queries.

According to Brookfield (2016) 95% of companies do not measure their Global Mobility Return on Investment.
“Given the inordinate amount of cost pressure on mobility today, it is somewhat surprising that more companies do not seem to have basic cost management practices in place. Only 62% of respondents indicated that they track costs during an assignment, and even fewer noted that a cost-benefit analysis is required at the outset of an assignment. With barely two-thirds of companies actually tracking the basic and most transparent part of their investment in assignments – their cost, it is not surprising that 95% of companies do not measure international assignment ROI.”
This research is from 2016 and I bet if we had an updated version we would come to the same conclusion. When I speak to Global Mobility Professionals about ROI they usually roll their eyes and tell me all the reasons why it is impossible to measure Global Mobility Return on Investment in their company.
Over the last two months, I also read “Managing Expatriates – A Return on Investment Approach” by McNulty and Inkson (2013). It’s a great book, slightly academic but has really good ideas about what we can improve in Global Mobility. The authors suggest a new model and approach for expatriate ROI. I like their approach because they build on five core principles. (If you are short on time focus on Chapter 9 of the book).
As the authors state previous data based on repatriation turnover, assignment failure, assignment success and job performance were not consistently measured. To date, I often have doubts about statistics, traffic light systems, and metrics. Mainly, because I know that the data behind is often incomplete and stats are too often used to manipulate decision makers in HR and the line. This is because these decision makers are usually men in their 50ies, analytical thinkers, who need numbers to justify their gut feeling. If you have worked in an industry for 20 years, you know why you lose your best talent. You know that you have disappointed your female potential. You know that you are not doing enough for minorities. BUT without stats, you don’t see the need to change. Without suffering (as in losing clients, money, baseline) you don’t question the status quo.
Measuring international assignment ROI is easier said than done. The issue is not only about data quality and integrity. The main issue in my view is the lack of collaboration between line managers and Global Mobility Professionals. We can continue to discuss return on investment in Global Mobility for the next 10 years or we can adopt McNulty and Inksons five core principles.
We can continue looking for the magic potion that will make us look like the next CFO. (I’m thinking of Asterix as I write this. There should be an “Asterix with the GM Professionals…”).
Here are four reasons why I think we are not going to achieve a good measurement of return on investment in Global Mobility.
1) No clear assignment targets
If you want to measure ROI you need to have clear and measurable international assignment targets. Usually, assignment targets are blurry, hard to measure or non-existent. In order to determine ROI, a mix of operational indicators would need to be measured regularly. Examples include performance on assignment, repatriate retention, business volume driven by expats. We could measure savings and improvements through knowledge transfer, risk reduction, staffing stability and culture transfer from headquarter to other areas of the organization.
Most of these targets need to be transformed into measurable Key Performance Indicators. They would need to integrate into management information systems. And, we would need to have a clear understanding of what is actually expected of our expats around the world. Often this is not the case and evolves only during the assignment.
2) Flaws in the business case bring down Global Mobility Return on Investment
There should be a business case behind every international assignment and every kind of Global Mobility. Surprise…This is not self-understood.
Many companies have a hard time even differentiating between a developmental assignment and a strategic assignment. Often international assignments are not really thought through. Assignees are sent to “fill a gap”, “to accelerate a process”, “to drive more sales” and “to make them there do everything the way we do it here.” Ever heard this before?
We often do not fully understand the situation on the ground, in the host country until we have been there and done the work ourselves. Many home managers are completely oblivious to intercultural differences, the importance of local business relationships and the importance of the host language. Too often expats need a lot longer than expected to work through the intercultural transition phase, deal with family issues during the move and settling in phase and often expats overestimate their capabilities.
3) Decision makers and Global Mobility Professionals do not collaborate yet
Most managers think of “HR” as troublemakers, cost producers, and list tickers. Instead of asking Global Mobility Professionals for support in defining assignment targets and setting up a business case, they see them as the “admin, who will make it happen when I have decided”. This is a historical drama and Global Mobility Professionals have not managed to show their value to the line managers when they have taken on the role of the “Policy Police” in the past.
Managers do not involve Global Mobility Professionals because they do not think that they will get any good input from them. This process requires relationship and trust building from both ends. Line managers need to learn to trust in the Global Mobility Professional and ask them for support in defining the international assignment business case. If there is no business case or if it is not justifiable, it might be possible to consider a permanent transfer or alternative options.
4) We do not add to Global Mobility Return on Investment by focussing on bean counting
We need to stop bean counting in Global Mobility and start adding real value by supporting the talents and leaders of the company get their job done as quickly and effectively as possible. We should learn to trust expats in their decisions about budget and costs, give them a good shelve of benefits to chose from and have excellent and agile service providers available to us 24/7. We should not turn pennies around while in other parts of the company money is wasted. We should focus on what really matters and that is that we bring back the human touch into Global Mobility.
Angie Weinberger
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Culture beats structure!