Category Archives: Global Leaders
Hiring Talent from the Globe

I’m on a MISSION to bring the HUMAN TOUCH back into Global Mobility. One theme that I see more now is that we Global Mobility Professionals are involved in the recruiting of Global Talent. This makes a lot of sense when you consider that we have the knowledge and skills to deal with most of the challenges that hiring people from other countries brings. However, since in most organizations we are not officially responsible we don’t get the resources we need to deal with recruiting professionally. Hence, we can consult but not support. So, dear recruiters, I hope this is helpful.

Lifestyle Expats, or Self-Initiated Expats (SIEs), are an important factor in today’s global force and the actual circumstances suggest the phenomenon is on the rise (Habti & Elo, 2019). In fact, thanks to technological changes, such as online recruiting, the labour market has become more international and more fluid and made the process of filling jobs internationally (internally or externally the organization) much simpler. As a consequence, an increasing number of professionals consider working abroad a realistic career option and there are growing opportunities to identify and eventually find a job abroad.

We are in the middle of an unprecedented global crisis, which is bound to create a stronger recession than the 2008 financial crisis, and the war for talent is as heated as ever. 

Specialized Subject Matter Experts are increasingly hard to find and when you turn to places rich in talent such as Singapore and certain areas of the US like Boston and the Silicon Valley, that’s of course where competition is already extremely high. Moreover, there is no real point in stealing from the competition if you aim at bringing in innovation. 

It’s 2020 and the global workforce is as varied as ever, with five generations working side by side and companies striving to fulfill all their D&I goals (gender/religion/ethnicity/sexual orientation). As cited by Forbes, diversity plays an ever more important role in recruitment and is proving to be directly correlated with an increased revenue for the company (Boston Consulting Group, 2018; KPMG, 2018). 

Yet, relocation policies have historically been a one-size-fits-all model and are often still struggling to include points such as religion, ethnicity, age, disability status, working mothers, non-traditional family units, etc. 

Make sure your Global Mobility policies acknowledge and support your employees’ varying needs to make them feel more encouraged to accept International Assignment. The point is to ensure that deserving and promising talent does not experience barriers to success.

Demographic changes will require highly-skilled migrants to fill positions as turnout of university graduates declines in developed countries. Also at the EU level and among the Member States there is consensus on the need to address labour market shortages, worsened by the deepening demographic crisis and skill mismatch (Platonova & Urso, 2012).

Even rich countries like  Liechtenstein, (Beck et al., 2018; Hauri et al., 2016) may have a hard time attracting talent. Other more traditional expat hubs, like Singapore, London, New York City, the UAE, Hong Kong and Switzerland, continue leading the ranking despite the high costs of living. In this case, according to the 2020 Global Talent Competitiveness Index, what really makes the difference are their socio-economic policies in which talent growth and management are central priorities. 

Perhaps even more important to acknowledge is that the world of work as we knew has already changed. With new technology enabling employees to work almost anywhere and anytime, the classic ‘nine to five’ is outdated. In an article published by Sage People even before the pandemic changed companies’ approach, figures speak for themselves:  not only do 50% of the US interviewees say they’d like to be more mobile at work, but a good 54% would change job if it meant more flexibility.

In Global Mobility, Virtual Assignments are an opportunity to give employees the much longed-for flexibility they seek. Despite Virtual Assignments having always been on the rise since the widespread implementation of the internet, it’s easier to see how they’re going to be even more numerous in the aftermath of the Corona-crisis. In fact, never before have so many employees worked remotely in order to guarantee essential business continuity. 

But there is another side of the medal, and this is the portion of talent who seek international experience as part of their decision to join a company.  In particular, overseas assignments are becoming more appealing among Millennials, who often see the opportunity to live and work abroad as more rewarding than a pay rise. They are called Digital Nomads or Telecommuters. According to Smart Gear, 90% of digital nomads plan on working remotely for the rest of their careers, while 94% of them encourage others to try Digital Nomadism themselves.

Whether or not you’re having troubles attracting talent, here are six basics to add to your recruiting suite that you should consider during and after the recruiting process. 

1 – Make Sure They Have a Realistic Picture of What it’s like to Live in Your Expat Hub

Try to put yourself in the mind of a candidate who is contacted by a company in a foreign location. What’s the first thing that you would like to know? Salary? Job title? The direction of the company? Probably none of these things, but rather: “Why would I want to move there?”

Moving continents, or even “just” countries, isn’t a decision that can be taken on the potential of a great office view only. Instead, candidates need to know what the place looks like, what language is spoken, where they (and maybe their families) would live and whether they would fit in.

It is useful to include this information on your careers page so as to make it more of a relocation portal and less of a job listing. Workable offers a service to help you in this process. Not only will candidates benefit from this information, but so will your company: showing what candidates want to know during the overseas job hiring process builds your credibility from the beginning.

This type of thinking is beneficial for companies at every level, whether you’re hiring someone 70 or 7,000 miles away.

2 – Help with the Move of Household Goods

Among Expats and Expat Spouses, the phase of moving abroad is often cited as the most stressful one. Moving out doesn’t take one day only: there are farewells, often a party, and especially when small kids are involved, the family needs to stay with friends or in a hotel room. While Expats are still busy handing their work over and finalizing conversations with clients, Expat Spouses are often alone in coordinating all the logistics behind the move. That’s why it is important that they are connected with a moving company. Having someone who takes care of their house goods until they are settled in the new location surely spares the Expat family from a lot of stress. 

If you are looking for a relocation company, consider paying a visit to the Keller Swiss Group. They offer relocation services, household removals, business relocation and household storage services, both in Switzerland and worldwide.

3 – Organize Support with Immigration 

Organizing support with immigration is definitely another helpful and efficient way of helping the expat family during the stressful pre-assignment phase. In recent years, the process of obtaining work permits and visas has become more complex. Letting Expats and Expat Spouses navigate this sea of bureaucracy all alone would put on them an incredible and unnecessary amount of stress. 

When it comes to immigration compliance, each case is different and needs to be examined thoroughly. Some relocation companies, like BecomeLocal in Switzerland, are specialists in this field. They can help you handle the permit process, write applications and submit to the authorities, instruct professionals and executives to obtain visas, sparing your organisation and the expat family a lot of hustle.

4 – Provide Spouse Career Support and A Pre-Hire Assessment for the Spouse

The effects that International Assignments have on the Expat Spouse’s wellbeing and state of mind are often underestimated. For some Expat Spouses, the sudden change from independent career person to stay-at-home parent has a strong psychological impact, even more so if getting a working visa is not possible.

Coaching is a very powerful tool with which companies can support Expat Spouses. With the help of a Career Coach, some Expat Spouses manage to start their own businesses while living abroad, thus finding deeper fulfillment in the experience.. At Global People Transitions we are specialized in this. If you want to know more about what we do to help Expat Spouses find motivation and new perspectives, visit Global People Transitions or send me an email (angela@globalpeopletransitions.com).

It is also very fair to the Expat Spouse to have a realistic idea of whether their profile actually leads to potential employment in the host market or whether their chances of finding work are slim. An Expat Spouse Coach can also help with a pre-hire assessment for the Expat Spouse.

5 – Consult them on Technical Issues such as How to Get Health Insurance, What to do About Their Taxes 

Once again try to put yourself in the mind of your future employees. They now have a clearer idea of what it means to live in your expat hub and they are positively considering relocating there. Perhaps their spouses and children are coming along. In this preparatory phase, Expats are inevitably very busy with what needs to be handled back at home in their professional and private life. But they also need to be ready for what’s coming next. 

Handling both “back home” and “in host country” can be extremely overwhelming, especially if this means going through important technical issues of a country with a different system and in a language they don’t understand. This is the right time to step in and consult them on important decisions such as which type of health insurance to get and how to do it, but also on how to handle their taxes. If you can’t deliver this in-house we’re happy to help.

6 – Sprinkle Everything with  A Bit More Human Touch

As I said earlier and many times before, HUMAN TOUCH is my MISSION and the key to enhancing the employee experience. Deloitte (2019) proved to be onboard with that when stating that today’s global workforce is attracted and motivated by a more personalised, agile and holistic experience than before. This is why it’s important that you find your way to unlock the HUMAN TOUCH. For example, you can start by welcoming new team members with a hand-written card. You will make their first day a celebration. 

If you wish to review your global recruiting policies or your process please contact me for a proposal via angela@globalpeopletransitions.com.

Resources 

Become Local. Swiss Immigration Adviser. https://www.becomelocal.ch 

Harrison, C. (2019, 19 Sep.). „7 Surprising Statistics about Digital Nomads.” Smart Gear Blog. https://smartgear.travel/7-surprising-statistics-about-digital-nomads/

Hayes, A. (2020, 7 Apr.). „What is a Digital Nomad?”Investopedia. https://www.investopedia.com/terms/d/digital-nomad.asp

Keller Swiss Group. Worldwide Moving Relocation. https://www.kellerswissgroup.com/

MBO Partners. (2018). „Rising Nomadism: A Rising Trend.” MBO Partners, Inc. https://s29814.pcdn.co/wp-content/uploads/2019/02/StateofIndependence-ResearchBrief-DigitalNomads.pdf 

Montilla, E.  (2020, 17 Jan.). „Achieving workplace diversity through recruitment in tech.” Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/17/achieving-workplace-diversity-through-recruitment-in-tech/#2214496a1359

References

Beck, P., Eisenhut, P. and Thomas, L. (2018). „Fokus Arbeitsmarkt: Fit für di Zukunft?”. Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/publikationen/fokus-arbeitsmart-fit-fuer-die-zukunft 

Boston Consulting Group. (2018). „How diverse leadership teams boost innovation.”, BCG. Retrieved 28 May, 2020, from https://www.bcg.com/publications/2018/how-diverse-leadership-teams-boost-innovation.aspx 

KPMG. (2018). „Inclusion and Diversity: How Global Mobility can help move the Needle”, KPMG. Retrieved May 28, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf

Habti, D and Elo, M. (2019). Global Mobility of Highly Skilled People. Cham, Switzerland: Springer. 

Hauri, D., Eisenhut, P., and Lorenz T. (2016). „Knacknuss Wachstum und Zuwanderung: Hintergründe unde Zusammenhange.”Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/application/files/3215/1635/3318/Knacknuss_Wachstum_und_Zuwanderung_Endfassung_22_11_2016.pdf

Platonova A. and Urso, G. (2012). „Labour Shortages and Migration Policy.” International Organization for Migration. Retrieved May 28, 2020, from https://publications.iom.int/system/files/pdf/labour_shortages_and_migration_policy.pdf?language=en

Is there anything I could help you with?

You probably despise networking. You think of networking as wasting time and you don’t like to go to events with no direct outcome. Are you appalled by “coffee meetings” with people who never plan to support you but happily take your free advice? Know that feeling?

You probably heard me say this before: For me, time has an immense value and since I started my business I’ve come to the conclusion that I have three major priorities: 1) My health, 2) My time and 3) My support group (including my family and partner). Without these you cannot run a successful company of one.

In order to use my time effectively and to the best possible outcome, I am constantly reviewing my “networking” strategy and have become very strategic about building connections in a way that suits me but also generates business. At the same time with recent health challenges, working from home and restrictions on events I had to think of other ways to “network the network”. The term “working the net” already indicates that there is work involved in building and maintaining mutually beneficial business relationships. AND while this comes natural to expats and other people from more relationship-based cultures, it requires energy for people from strictly task-based cultures.

The secret to making peace with “networking” as I often explain in my talks and workshops such as “#Networking4Nerds” is to treat your business relationships similar to other friendships and to be a giver.

Here are my five recipes for working your net:

1) Connect those who would not meet

A big benefit of being a networking queen or king is that you can organize connections. Think about who would need to know whom in your network in order to move ahead one step with one of their issues. Maybe a friend needs a new job or a business contact wants a new client or needs to solve an immediate problem at hand. Risk a little discomfort. Set them up for a “Professional Blind Date”. Trust your judgement and see what happens.

Over the last few years I have made several professional introductions. Mainly I helped my clients to find jobs that they would otherwise not even know. I also benefit from introductions so I try to keep the karma of connections spinning. 

2) Accept that Relationships require work

As in a good marriage you want to keep the relationship alive by making it beneficial for both parties. Once you know too many people you might just react once you are asked but even a small advice to a junior colleague might help them to move ahead in their career or move out of a job where they have stopped to learn.

A lot of professionals I know have lost the ability to trust their managers and colleagues. Being a mentor for a more junior professional in your industry can be really motivating for this person.

3) Share your knowledge and expertise graciously

There has never been a time where too much knowledge was hurtful. It’s also impossible to shock people with well-written report summaries or other insights you have about your industry. Start posting on LinkedIn. Tell people what you know and how you view the trends. In a worst-case scenario you get a negative comment. Be bold and bring in your unique perspective to the world.

4) Help others and increase your self-esteem

It sounds like a boy/girl-scout value but “a good deed a day keeps the shrink away”. When you help your contacts then you will feel more self-respect and wake up with a smile on your face. It always makes me so happy when a client tells me they found a job they love or that a connection was really helpful.

It’s even more fun to just support people in your network (for FREE). Give them likes, +1, endorsements, retweets and hearts when you are not paid for it. It’s a great way to give people appreciation and we all could get a bit more of that especially in the corporate world.

5) Challenge yourself and treat networking as a game

I often ask my clients to set a networking target. That includes that they must give before they take. It could be a small weekly challenge such as meeting a person you never met for a coffee. You could also offer to connect someone to someone else because you know they share a theme, hobby or interest.

These connections really seem to bring out most amazing collaborations. You obviously want to ask permission before sharing details. You could implement a score card on your whiteboard and whenever you helped a connection you add a smiley there. Imagine how that will make YOU feel.

 

If you would like to know more and keep updated on how to find work in a new market sign up here to join our HireMeExpress Waiting List.

An Expert Interview by Sara Micacchioni

Prof. Tamara Pawluk is specialized in cognitive diversity and inclusion. She has collaborated with teams designing Diversity and Inclusion campaigns and training teams to leverage diversity potential. Her professional goal is to contribute to any organization where diversity is seen as a key factor to achieve competitive advantages. Interestingly, she also works as Project Manager for Diego Romero Music to support her husband in bringing Argentinian and Latin American music into the European market. 

In early September I  met her in her apartment in Berlin to get inspired by what she does. 

Who is Tamara Pawluk in a nutshell? 

I am an interculturalist by profession and by mindset. I like working with people from different cultural

Headshot
Prof. Tamara Pawluk

backgrounds, I am a curious person and I like to listen to stories. I have the feeling that everyone has a story to tell and that even when they think it’s not interesting, I always find it fascinating. I mean, we’re all protagonists of our lives after all.
I also love learning, not only from books and manuals but especially from people. I love to be amazed by what others do in their professions and act as a connecting bridge between them. 

I’ve been teaching at college for six years. I love doing classes and helping people develop their talent and discovering their potential together. Currently I am mostly dedicated to webinars but I keep teaching within the startup I work for, Expertlead

I am  a very family-oriented person too and love spending time at home with my husband and my friends, playing cards or board games, watching Netflix…or going outside to practice roller skating (and failing miserably) 😉 

Can you tell us a bit more about Expertlead and your projects there? 


Our core business is trying to build a solid network of freelancers. However, we do this in a very human-centric way i.e. guiding them through a professional self-discovery journey and helping them plan their career development. We mostly work with IT professionals: front-end and back-end developers, mobile developers, software development engineers, architects, project managers, designers and data scientists. We try to understand what exactly each of them brings to the table and only then we do the matching. We don’t just feel responsible for ensuring that they get paid for their job, but we also worry that they are performing tasks that they really enjoy.  Besides that, we also do webinars on professional branding, CV improvement, train the trainers, stakeholder management, and soft skills training. 

As the head of freelancer management, I strive to help freelancers be the best versions of themselves.

One of the Diversity and Inclusion projects we’ve just launched is our blog series “Freelancing Women in Tech” about which I am really enthusiastic. We interview female freelancers within the network and discover together their success stories and obstacles they encounter in the IT field as women. 

You can have a look at the blog and at our recent articles where we interview a female iOS developer and a female software engineer

There is a lot of potential in IT when it comes to D&I and we’re trying to get in touch with other associations that might be connected to a wide and diverse talent pool. For example, we’d like to partner with associations for refugees that promote IT educational programs and other initiatives of this kind. If you are one of them, don’t hesitate to get in touch! 

Would you like to share with our readers the learning and career path that brought you to the position you so passionately hold now? 

Well, there are a couple of relevant episodes that really marked my professional development. The first was at the age of 15 when I got into an exchange program with people from around various parts of the world. Thanks to this, I got to spend lots of time with people from Tunisia, South Africa, Russia, you name it. Even if I was “just” a teenager, I was amazed by how much you can learn just by actually allowing yourself to be open to everything. That’s basically how I start to learn from people and about people. This marked me so much that it led me to choose my next degree, a BA in Intercultural Management. 

What other salient events happened next? 

Then I had the opportunity to work as a ghost in a haunted mansion at the famous Disney World Park in Orlando 😉 You might wonder what this has to do with what I do currently but…

There I had a conversation with a colleague of mine that really made me start reflecting about a reality I hadn’t been faced with much until then. And so I started getting curious about the topic of diversity and more in particular about gender and sexual orientation and the role that this plays in identity. This was such an eye-opener that I decided to make Diversity and Inclusion the focus of my PhD, creating a fusion with the topic of Intercultural Management.

Finally, the last piece of the puzzle fell into place when I met my husband who is a musician. I want to contextualize this: my parents are doctors and when I entered the field of Social Sciences they thought this was already weird. But what they accepted even less easily was me having a musician as my boyfriend. During this phase, I realised how important the role played by professional identity is in our lives. Now they love him as well as his music.

And so I landed in cognitive diversity, i.e. valuing people for the different ideas that they bring at the table and the different experiences they had in life. This brought me to Talent Management and to Berlin, where I currently live. 

I can really say that being part of an amazing team at Expertlead really enables me to bring together all the different aspects of culture identity in which I am a specialist.

What are the major challenges that you face in your industry? 

When it comes to Talent Management, unconscious bias for me is the main obstacle. Too often, I find that  people very easily allow their own prejudices and pre-formed opinions to shape the situation they’re faced with as well as the idea of the person they have in front. The issue with unconscious bias is that in a few seconds, you’ve made up your mind and from that moment you don’t allow yourself to be wrong anymore. 

But we need to change this and learn to admit that we can be wrong about the first impression. We need to learn to get rid of our assumptions, become better listeners and let the new information come in. This is especially important when you work with diversity.

This is interesting. How do you help people raise awareness about their own issues with unconscious bias?

When I encounter new clients, I always start with the most simple biases. I avoid talking about biases linked to gender, race, sexual orientation etc from the very beginning because they might make it difficult for people to let their barriers down.

I’d like you to run this small social experiment. Next time you’re in a group, just try to draw three boxes on a paper and ask three volunteers in front of you to write three words about diversity on the sheet. What happened? 

I can bet that now all boxes contain a word. But have you actually ever asked them to write the words inside the boxes? If you followed my instructions carefully, you did not. 

Yet, if you try to ask people to explain the reasons why they wrote words inside the boxes, you’ll see that they will struggle a lot finding the answers. And this is what a bias is about: thinking/doing something automatically and without second thoughts.

I tried this each semester for six years, and not in a single group was there a volunteer who did this differently.

That’s brilliant and quite an eye-opener.

Now, what education would you recommend to somebody who would like to embark on a career similar to yours?

Well, I’d start by saying that when you deal with jobs around Intercultural and Talent Management, I think it’s really important to find a good mentor. Follow someone in the field to whom you can relate professionally and let yourself be inspired by what they do. It’s not an easy-to-answer question because we, professionals in the intercultural field, very often have a different background. 

Definitely, here in Europe there are a lot of academic courses you can decide from if you want to study this at university, and having studied in Argentina where options are really limited, I don’t know even half of them. 

I am pretty confident when I say that the field of diversity allows for different career paths and allows you as well to find your own professional identity.

Certificates might open a gate or two but they won’t drive your internal need to make a change. It’s relatively easy to obtain certifications, but the most challenging and most important is finding the inner spark inside. Only this will make you thrive. 

What’s your recipe for success? 

Be yourself and be authentic to who you are. You’re never going to be happy trying to pretend to be someone you’re not. One of my mottos, and this is borrowed from a teacher, is 

“Never stay where you don’t want to be.”

Considering that you probably spend half your existence at work. My tip is, if you have the privilege of deciding where you work, choose well where you want to spend your time.

Is there a final thought you’d like to share with our readers? 

You might not be able to change the world, but if you manage to change only one person, you’ve changed a world.

If you want to be in touch with Prof. Tamara Pawluk you can connect on LinkedIn or write to her on Facebook. You can also subscribe to her Youtube channel.

Tamara is also busy writing her book on Diversity Management which she’ll publish in 2021. Stay tuned! 

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/

An Expert Interview by Sara Micacchioni

Csaba Toth is the author of the book Uncommon Sense in Unusual Times (2020), the founder of ICQ Global and the developer of the multi award-winning Global DISC™. I met him virtually at his place in Brighton that almost incidentally became his new home 16 years ago. Let’s discover together what he does in life and what his approach to interculturality is.

Author's Headshot
Csaba Toth – Author of Uncommon Sense in Unusual Times

If you were to give a pitch of Csaba Toth, how would you best describe him professionally? 

I will be very concise here: I teach uncommon sense. It is a mindset that allows people to see the same situation from different perspectives so they can make better decisions and they can choose to respond instead of just reacting so they can get the best possible outcome. 

In fact, when looking at cultural and personal differences, at the end of the day we’re dealing primarily with clashes of common sense. If you look at it in that way, the whole topic also becomes much more flexible and humane, instead of reducing it to a binary system where one must be right and the other must be wrong. Or where both are fighting in order to have their truth validated although both just hold their tiny version of the truth. 

Let’s move onto what was your journey. In your book you talk quite in detail about how you got to where you are now, but would you mind summarizing your career path for all our readers?

I used to love learning a lot (and I still do). Initially, I didn’t have clarity on where I wanted to get, so I studied Italian and obtained a master’s degree in Italian linguistics – an uncommon and unusual choice for someone who doesn’t know what to do in life (author’s note). As soon as I finished I came to the UK for the summer. That was 16 years ago and I am still here. Three years after arriving, I obtained another Master’s Degree in International Management at the University of Sussex and that was a bit more practical as I specialised in Eastern and Western European joint-ventures. My dissertation was about understanding the differences between Hungarian and Western European managers. Interestingly and against traditional predictions, the data showed that the gap between the old and new generations in Hungary was much bigger than the gap between the same generation in Hungary and Western Europe. This contradicted what we were used to and often are still used to learning in academia, i.e. that culture is country-specific. 

And what happened next?

Then I started my own company. It was about a restaurant listing: someone books a table and you get the money. It grew really really fast. We started with 35 restaurants here in Brighton and one year later we had already 5,500 all over the UK. On paper, everything looked perfect, but in practice I couldn’t stand the other CEO. Not because he was French, but because there was a big clash of common sense between the two of us. That was exactly the topic of my dissertation: I ran the largest and fastest growing restaurant listing business in the UK, I had years of experience, and yet could not make it work. 

But I was really keen on understanding what went wrong and how we could fix it. The final result of all the research I did led to what is now called the Global DISC™.

What was the major learning that you took away from this experience?

Best solutions are born out of frustration and pain. 

And most of us have a choice: do you want to just stay and complain? Or do you want to take responsibility for your growth and work towards finding the best solution? I personally chose the second option. 

In your book “Uncommon Sense in Unusual Times”, which I highly recommend to all our readers, you go deep into the topic and give a lot of details about Cultural Intelligence (ICQ). In your view, what are the difficulties that you encounter most often when you need to convince clients and other stakeholders of the importance of having thoughtful conversations around Cultural Intelligence? 

Book Cover

I think that the biggest obstacle is the perception that people have about ICQ since for the majority culture automatically equals nationality. So basically, if they don’t work in an international environment, they think this is an irrelevant topic. However, if you look at the research published in Management International Review (Kirkman et al., 2016)  where they compare 17 cultural containers, culture, gender and generation were the worst three categories of culture in terms of practicality and range of differences.  It makes sense as even if you don’t choose those specific cultural groups, you learn how to conform to them and you can navigate efficiently in that environment. 

Culture is not who we are, it’s what we’re used to

When you look at the different cultural groups that you choose, like your education, profession, hobby, you’re inclined to opt for the one that matches your personal preferences, because it feels comfortable and the right place where you can put your strengths at use. That’s why, to me, to understand who you are, your profession is a way more powerful clue than your country of origin. This is the biggest obstacle, i.e. that people don’t see that we belong to twenty different cultural groups at the same time and that your national culture is just a tiny container of that.

(If you want to read more about cultural overlaps and the concept of intersectionality, we published a post on the topic). 

Can you also provide us with a more practical and concrete example of these layers of culture, Csaba? 

Sure. Take your family members. Even if you talk with someone in your family, what are the chances that the other person belongs to the same 15-20  cultural groups like you?

Less than zero. That’s why I consider every conversation a cross-cultural dialogue. 

This leads the conversation into another topic of your book that you talk about in detail, cognitive diversity. Can you please tell us more about it? 

Cognitive diversity is about the diverse ways in which people think, behave and process information. The very different values that each of us share give us different perspectives and priorities. Like I write in my book 90 percent of business is interaction between people who think and behave differently. So, even if you have a team constituted 100 percent by Italians you’ll still be able to find cognitive diversity because all these people have different values. 

Just because we learn how to conform to the same norms it doesn’t mean that we are the same. 

If you look at research (Management International Review, 2016), having smart people in a team is no guarantee of success. In fact, 79 percent of potential is generally lost due to interaction gap and clashes of common sense. That’s definitely not good for business. To me the biggest obstacle is to raise the awareness that

intercultural equals interpersonal, not just international.

There’s a topic to which you dedicate an entire chapter in your book, debunking the myths of cultural intelligence, So I’d like to dig a bit deeper there. You specifically address eight of these myths, but do you think they’re equally rooted in people and that the same myths keep being reinforced over and over? Or do you see a gradual increase of awareness?

I think that change is slowly happening. What hinders this change is the presence of many established companies that sell international trainings as if they were intercultural ones. In fact, one of the insights of my research was that more than 95 percent of companies buy and sell to people solutions created in the sixties and seventies. You’ll agree with me I guess that there’s nothing wrong with loving our grandparents but we must recognize that we have very different challenges than them. So much has changed since then, just think of the easy access to the internet and international travel. 

Why do we want our doctor to be updated with the latest research but we don’t make sure whether who develops intercultural training has our best interest at heart? To me not being updated in your field should not be allowed and I find it unethical that in some less regulated professions this seems to be optional. 

Thank you Csaba for these insights and for sharing your view with us. Let’s move onto the projects you’re currently working on. Do you want to tell us more about that? 

20 percent of the business we do is training and corporate coaching, while the other 80 percent is certifying coaches and trainers to deliver the Global DISC™ that we created. Because it doesn’t matter how good we are, alone we’re not enough. First of all, we’re smarter together and secondly, our time is limited and so is our potential. That’s why we created a licensing model and that’s why we currently have almost 100 licensed partners in 33 countries. 

We also work with higher education institutions. At the moment, eight universities teach the Global DISC™ and this is amazing to us. It means that in academia too there’s the realization that students need to be prepared with solutions for a world that is constantly changing. 

I actually wish that this topic was taught in high schools though, or starting even earlier, because I believe that it would have a huge impact in people’s life. You could better understand who you are and what you stand for. Imagine if you could even like yourself. You would not need to bully anyone to feel important or hide to feel safe. If you can accept yourself  – and this is where we talk about self-inclusion – it’s much easier to accept others. Instead of depending on external approval, what if you could focus on yourself and who you are? To me this is the super power that I would like to enable others with and it is our final goal.

What would be the benefits for someone who decided to become certified in Global DISC™? 

We want to concretely support the coaches who decide to obtain our license and therefore we offer four gigabytes of training, sales and marketing material, and a portfolio of international accredited solutions. Licensed coaches also become members of a community on an interactive platform where they obtain the support and where they can get inspiration and guidance on how to further expand their businesses. In short, they become part of an environment where they can continuously grow. And it becomes a partnership in which we and our licensed coach give and receive in equal part. 

What about the ICQ Growth Mindset course that you repropose periodically? 

Oh, that’s by far my favourite masterclass. It’s a 4×90 minutes online in-person course through which you understand the underlying root of causes  of why we lose most opportunities, time and energy: friction with people who think and behave differently and friction with ourselves (self-sabotage).   You also gain guidance on how you can achieve more with the same amount of energy and time. The insights and tools that we offer can be immediately applied on an individual and team level. What I especially love about it is the blissfully challenging and psychologically safe environment that we create altogether. This is where the magic happens. And that’s why I’d never miss facilitating this course personally. 

The next one starts on 2 November 2020 and the registration process is already open. 

Is there one last message you would like to leave our readers with? 

Just remember that we all do what we consider right based on what we consider true to get the best outcome we think we can get, but at the end of the day we have no idea what is right and true or what the exact outcome is going to be. That is why we are smarter together. 

Resources

If you want to buy Csaba’s book Uncommon Sense in Uncommon Times, click here

If you want to get more information on how to become a licensed coach of the Global DISC™ get in touch with Csaba directly. You can send him an email (csaba@icq.global) or add him on LinkedIn

If you want to sign up for the next ICQ Growth Mindset course and see what it includes, click here

Last but not least, two books that Csaba would like to recommend:

Goldsmith, M. (2016). Triggers: Creating Behavior That Lasts–becoming the Person You Want to Be. Profile Books.

Chandler, S. (2017). Reinventing Yourself: How to Become the Person You’ve Always Wanted to be. Career.

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is about to complete her internship as an Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. She also actively supports the Managing Director and the Social Media Manager. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/

An Expert Interview by Sara Micacchioni

Interviewee's headshot
Petra

Petra lives in Hamburg and if you meet her in person, you’ll probably notice one of her eighteen shades of blue. Born and raised in Germany, one of her qualities is working in-time, which means to take care of customer’s leadership needs as much as possible in the Here and Now – also and especially when it’s complex and challenging.  She is a Global Leadership Coach and with decades of experience across international Business, NGOs and engagement for Women and Black issues, she has become a specialised Transformation Synergist.


Petra’s mission now is to support GLOBAL WOMEN IN/TO LEADERSHIP. 

But how she got there is a very unconventional story. 

In Africa they say, you know people by their name. And yes, Petra’s name already tells a story.  The german part, her father’s name Sorge, had been widely seen as ‘worry’. When starting to work globally Petra used its second meaning ‘taking care of’. Because that’s what she’s used to doing i.e. taking care of others professionals’ success. After her late marriage with an Afrobrazilian she decided to make her surname a bridge between cultures and became Sorge dos Santos, ‘care of the Saints’.

Petra was a pioneer in her field and  throughout her life she developed a certain focus on learning and teaching. At 21, while she was still studying Adult’s Education she also started her career. Funnily enough, she began teaching a class made up by male ex-soldiers only. Coming from the last only female class of a girls’ high school, at university she early noticed the lack of female professors and the absence of awareness about women’s issues.

She felt tremendously the urge to fill this gap and became one of the founders of  the NGO ‘Hamburg Women’s Week’ – where 260 female experts taught 9000 women in just six days, while the only men inside the university building took care of their children. Subsequently, she founded another NGO, ‘Denk-t-räume’, a women’s center for learning and research. Since then she’s never stopped doing what she loves which is empowering women and  changing the narrative around them. Let’s remember that for as much as the gap in gender equality is still a big issue today, addressing this topic thirty years ago must have been a totally different story. 

After finishing her diploma, she went into the field of professional career training. One of her innovations was to implement coaching sessions, at a time (the late 80s) when coaching was nearly unknown in Germany.

In 1992, she had the luck to meet Michael Grinder, NLP founder John Grinder’s brother. Since he specialised in applying Neuro Linguistic Programming (NLP) into teaching,  she was highly motivated to deepen her understanding of Neurolearning and two years later obtained a master’s degree in NLP.

In 1986, Brazil came in and changed her life.
She travelled solo for three months which felt like diving into a fascinating new world. A world which fascinated her with her tradition of music and dance but which also challenged her ‘Germanness’.

When she went back to Germany, she became a member of the first women’s foundation. Having lly get to know in person the power and competence of purposeful female leaders from the Global South. Coming back to her country that typically only saw them as needy migrants and that still considered even German women as inferior was quite a challenge. All this finally turned into her today’s identity of Globalista and it fueled her decision to become self-employed: in 1995 she founded CL!C – Crossculture Linking and Consulting. 

Global Leaders who deal with international teams and customers especially need to understand others and the cultural differences they bring at the table.  And this is where her expertise came in: for more than fifteen years, she trained international leaders and their teams to acquire more cultural competencies. This job opened her eyes to what the difficulties in leading with diversity often are.  It also made her perceive how the majority of Western leaders, on average male and 55 years old (in Germany), carry a serious deficit of cultural intelligence (CQ). 

At the same time, she also realised that well-qualified women who grew up, studied and worked in two or more  cultures/countries are very different in this sense. They can adapt to and navigate different cultures more easily. This is one of the reasons why Petra now focuses on what she calls Global Women and their different needs in becoming successful leaders.

 
Petra’s professional life was eventful and rich in changes. After her overseas consultancy had taken her to support women not only in Brazil, but also in the Caribbean and Angola, she became inspired to work on the radio. She created Radio Triangula where she focussed on Africa-Brazil-Hamburg, played nice-to-dance music and introduced to the public global men and women engaged across cultures. Later on she also hosted a local TV program called ‘Hamburgisch by Culture’ where she regularly held biographical interviews with her Hamburg guests. Bringing diversity into the media was quite a good way to balance her other job as a trainer of German male executives.
A serious health issue finally forced her to think her career over and – like she always tells her coachees –  to start focusing on what she really wanted. And that is to make leadership become more global, diverse and female both in quantity and quality.

Her personal goal is to bring all her expertise together in one project. For her, this means she will do more than  COACHING. Her virtual learning together with her trainer background calls for what is state of the art: ONLINE LEARNING.  This is also true for her target group: women who feel home in more than one culture, who don’t only live in Hamburg or Germany and who are definitely spending part of their working/learning time online. Starting her project  in English enables her to realise her vision of CONNECTING across cultures. Thirty years ago she already connected with one another female leaders from the Global South. Now, she wants to connect women who belong to the young generations. Finally, integrating her passion for media, she will talk about her global participants and expert role models through her podcast ‘Leadership Lights’ as well as her ‘Petra Global TV’ starting as a Facebook Live. 


So for her as well as for her participants it’s about “Leading with GUTS”

Example of tagline

What are the main obstacles in the work that Petra so passionately does?

“The main problem with Global Leaders is their lack of self-awareness.” This characteristic is, in fact, often overlooked and regarded as a merely private aspect of a leader’s life. But knowing yourself and being able to lead oneself is fundamental when it comes to working with others, especially in a globalized environment. Nowadays, with the digitalization of company culture, employees need leadership with personality more than ever.

Are you also attracted by the topic of Leadership and/or do you want to become an Intercultural Trainer? 

Then Petra’s main piece of advice for you is to widen your open-mindedness and nurture your curiosity. Her personal secret to success is, whatever career you decide to embark on, go for something you really want, do not follow the path someone else paved for you.

If you’re a student, you can choose courses in Cross-Cultural Management / Intercultural Communication led by professionals from the field.
If you’re already in international business you should consider taking a professional qualification on top. Aside from that, Petra believes that only by DOING you become an actual coach and trainer.  

Finally, let’s look at Petra’s recommended books: 

  • ‘Das Rebellische Eigentum’ by Peter Martin –the rebellious property. A Study on enslaved Africans, showing their many facets of rebellion, right from the start. 
  • I love myself when I’m laughing by Zora Neale Hurston – An anthology of the intellectual and spiritual foremother of the next generation of black writers.
  • ‘Dare to Lead’ by Brené Brown – a female reframe of Leadership by a famous TED speaker who pleads for starting from vulnerability.

Petra’s whole life has formed her into the global synergist of transformation that she is today. Her breakthrough program for Global women that she is promoting at the moment is called ‘Leading with GUTS’.
While combining a global mindset-work with understanding and including others and transformation with self-Awareness, it covers three parts of online leadership learning in this sequence: 1. Leading Self 2. Global Competence 3. Leading Others
If you are interested, register for her free challenge ‘Smartly Overcoming Leadership Barriers’. If you want to start on a smaller scale her Leading Self Kickoff might be interesting for you.

Example of an Online Challenge

Do you find Petra’s story as interesting and exciting as I did? Do you want to drop her a personal message? You can contact her via email or you can visit her website or podcast Leadership Lights. Or you can listen to Radio Triangular, live stream every fourth Saturday of the month at 5 PM CET. 


In order to support this  B2C-approach she is looking for partnerships which might also extend to a B2B-trainee program inside companies. The best way to contact her is via  LinkedIn.

 

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/