International Business Travelers can face many issues. As a Consultant, I would tell you about all the compliance issues and the option of being held in detention if you get caught with the wrong visa or work permit. This is my tale of trying to book a ticket that involved three countries called Switzerland, Germany and France.

Once upon a time in a land far away, locked inside a few mountains, a middle-aged lady, Mrs. W. tried to live in a more environmentally friendly way. So she sent her carriage to Africa. It was the age of mass transportation, the neo-romanticism movement had just begun and a few freaks committed to train travel as a way of life.

Our middle-aged lady, Mrs. W. did consider a horse carriage but the train was the transportation of choice. It promised to offer safety, a view, the potential for a class of wine in the restaurant carriage and most importantly, it was supposedly reliable. Our lady had a commitment in the beautiful city of mustard: Dijon, France.

After two days in this beautiful little town she planned to liaise with her old-time university friend TK and his new, soon-to-be fiancée that she had not met yet. Mrs. W. needed to take a train to Frankfurt in Germany. Then she planned to return home, too late to see off her lover who was going to go on a long adventure in the lands, formerly known as Hindustan.

Mrs. W. tried to book her tickets. Her handmaiden was off on vacation so Mrs. W. so to the task herself. She also could not send her delivery boy, because she had let all the staff go due to urgent renovations happening in her castle (or cottage or mini city apartment).

The first part of the trip, from Zurich to Dijon went fine. The second part seemed more complicated. She first consulted with the train company in Switzerland. It seemed to be difficult for them to issue a ticket where none of the train station was in their territory. Then the train company in Germany told her it would take several days to process a ticket.

She hoped for a faster solution and asked locals in France for help. One of her assigned supporters from the university, gave her the hint to work with the French train company. When she finally managed to obtain a ticket, the confirmation letter told her that the ticket would arrive in four days with the mail. This was the day she would already be gone. Despite the potential of using the telephone, Mrs. W. was not sure if her French was up to the standard for such a complicated conversation.

So Mrs. W tried to contact the French train company again via the common mail exchange.

Support via Facebook Chat

How innovative she thought. She first received an answer from a machine.

Bonjour Angie ! Tu l’as sans doute remarqué, j’ai changé … Désormais, je m’appelle OUIbot pour que la seule réponse à tes envies de voyage soit « OUI » !

T’aider à réserver des voyages en train, c’est ma spécialité ! Mais ce n’est pas la seule corde à mon arc… NOUVEAU Maintenant réserve avec moi des trains TGVmax en ajoutant “en TGVmax” à ta recherche !

Mrs. W responded: I don’t speak French

The Machine said:

Désolé, je ne suis pas encore polyglotte… Mais je travaille dur pour y arriver!

The machine told her that he is not “polyglotte” but was working hard to get there. He tried to be funny. Even used emoticons to express his feelings. Mrs. W. was not amused.

She pressed the button “Talk to a Human”. Then she left the scene for a walk in the cold and icy city. She ended up in a bar where she met a friend and was at ease when she returned home. After dinner, she returned to her desk. A human seemed to take of her matter.

Un conseiller va prendre le relais. Pour qu’il soit le plus efficace possible, peux-tu me préciser ta demande ?

Mrs. W. tried to explain the issue in French and English.

Oui, je voudrais changer le ticket pour un ticket en ligne, pas de papier. (I don’t speak French so well but I need to have an online ticket, not a ticket sent by mail. I did not see that the ticket would be sent by mail. I assumed it was always a pdf or online ticket). Can you help me please?

Several hours passed. Nothing happened.

She got the same response. She would have to get a new ticket on the counter and claim the cost back via registered mail.

Mrs. W. gave in. She went to the counter and explained the issue. The lady at SNCF was efficient and helpful and showed her how to claim the ticket costs back. She typed a letter in French. The registered mail cost her CHF 8.60 and she had to go to the post office in person, because her handmaid and the butler had taken the day off again.

The SNCF tickets came a week after she had ordered them. In good time and they looked perfectly like back in the last century. “Handwritten tickets, that’s what’s missing” she thought to herself. The nostalgia that overcame her when she held the tickets in her hand was priceless. Yes, another adventure in the digital age. So Downton Abbey.

Angie

PS: Here is more on International Business Travelers (IBT) and if you need a more serious discussion about the topic please make an appointment with me.

https://www.linkedin.com/pulse/question-judgement-personal-reflection-nicolas-stramilos

Digital Disruptors in Global Mobility

Rapid changes influence the traditional workforce in digital market trends, technology advancements, and connectivity. New attitudes toward work and careers evolve from the connected workforce generation. Disruptive technology already affects long-standing business models and established companies in all business areas.

“Disruptive technology,” coined by Harvard Business School professor Clayton Christensen in 1995, is defined as “ when a new business model attracts an under-serviced market or revenue stream and grows until it supplants incumbent competitors. Technologies are not in themselves disruptive, but their application in a new business model can be” (Christensen subsequently refers to the same concept as “disruptive innovation”).

Have you recently faced increased pressure to adapt the way you work to the new digital market trends and the advancements in technology and connectivity? 

Organizations focus exponentially on digitization (moving to more digital formats) and digitalization (strategically shifting to digital processes and activities) of the mobility function. 

This article will explore a new set of emergent challenges your Global Mobility team will have to overcome if you want your company to remain competitive in the face of the digital disruptors that influence the sector.

As changes in the business ecosystem happen faster than ever, the most successful organizations in the future will be those that can keep up with the evolving business environment. So if you’re wondering HOW your company can achieve this, embracing digital know-how and creativity is the answer.

One of the biggest challenges of Global Mobility will be to bring digital innovation to the core of company business models, evaluating how the technology available today can augment the human workforce. 

You should be particularly aware of digital innovation’s impact on Global Mobility. I picked the four areas that, according to Deloitte, are likely to have the most consequences in the short-term future. 

Digital Innovation and Disruptors

Global Mobility functions will undoubtedly face increased pressure to change how they work. As changes in the business ecosystem happen faster than ever, the most successful businesses in the future will be the ones that can adapt to the evolving business environment, embracing additional skills, including entrepreneurship, problem-solving, and especially digital know-how and creativity.

One of Global Mobility’s most significant challenges will be bringing digital innovation to the core of company business models and evaluating how today’s technology can augment their human workforce.

Analyzing the impact of digital innovation in the field, the six areas which will likely have more effect on Global Mobility in the short term are automation, the gig economy, workplace tools, and artificial intelligence.

#1 Automation

Often considered the most prevalent and accessible disruptive technology (Robb et al., 2017a), robotics will be a key asset for mobility functions in the future. Mobility functions are already experiencing success where this technology is implemented to perform tasks that humans would normally be assigned to. Examples include sending routine emails or copying and pasting information from public or private sources. In turn, workers can be repurposed to high-value tasks to benefit the mobility function.

By adopting and introducing those techniques into existing processes, Global Mobility teams will be able to focus on diminishing costs, increase productivity by improving operational efficiency, and retain talent. In fact, Robotic Process Automation (RPA) technology is already being used to speed up administrative/transactional processes in mobility functions. Equally important is that automation can also reveal itself crucial in reducing hierarchical thinking.

Teams will need to ensure that workers are given the opportunity to learn and upskill as the ubiquity of technology increases. 

While embracing this new way of thinking, Global Mobility teams must remember the importance of maintaining the human touch. This will allow mobility functions to make a genuine asset out of robotics and automation software in the near future. 

#2 Gig Economy

Several factors favor the growing popularity of the gig economy, among which an increased number of Millenials on the job market, a greater acceptance of technology, and advanced network infrastructures combined with the organizations’ growing demand for a more fluid talent pool. In an era in which technology continues to disrupt business models across sectors, the flexibility and agility typical of the gig workforce become very appealing features for businesses wanting to promote innovation and reduce costs.

The Great Resignation has also contributed to filling the gig workers’ pool, which doesn’t mean the talent shortage in certain industries is about to resorb. Indeed, the flexibility offered by independent work has become a critical advantage for many workers; for some, it is a determining factor when looking for a job. Since this liberty is not always possible in traditional work settings, employers who won’t or can’t offer this will have more difficulty filling their openings.

In the Global Mobility arena, crowdsourcing is gaining momentum. Also known as silent offshoring or workforce-on-demand, crowdsourcing is an evolution of outsourcing models and shared services. It is bound to play a fundamental role in the future of Global Mobility. There are always more employers who turn to that less conventional resource; Ernst & Young now has its own GIG NOW platform for freelancers to apply to a myriad of projects.

In these times, for Global Mobility to perform successfully, it is essential to develop and implement a varied policy suite that meets the needs of a diverse workforce (e.g., gig workers, freelancers, business travelers) and their alternative working practices (Robb et al., 2017b).

#3 Workplace tools 

Core office technologies such as telephone, word processing, and email have already evolved to expand the possibilities of connected and collaborative working. Employees can now access the latest information, join video conferences, share and work on the same documents or workspace at their convenience from a device and location of their choice. 

The next generation of workplace tools will allow more collaboration, training, and learning opportunities. It will also enable business leaders to deliver a better experience to their teams and assignees. Even more importantly, new ‘digital learning’ means that organizations will be able to transform what is tricky stuff in life into something fun. For instance, organizations could use augmented and Virtual  Reality (AR and VR, respectively) to transform the employee’s onboarding experience or allow them to meet and  collaborate with colleagues in other countries. Additionally, it can be used to virtually recreate cities to immerse oneself in the new environment before deciding to move there.

#4 IT Security vs. Collaboration

Companies have always needed to worry about security, privacy, and compliance, but digital disruption has significantly increased risk in all those areas; thus, risk management becomes constantly complex. To keep on top, one must be reactive and agile since everything evolves quickly in that domain. Resorting to outside help (i.e., gig workers) means more open access to your network. Collaboration means your network is more vulnerable. Businesses can’t wait for governments and other regulating bodies to legislate on ever-evolving risk and security conditions and keep a compliance-based security strategy: they must be proactive. Otherwise, they would always lag, which could potentially be a great danger for their employees, clients, and the company itself. User privacy and data protection must be upheld against cyber threats to protect your company, its reputation, and everyone involved. It is crucial that the human remains at the forefront of security preoccupations.

#5 Artificial Intelligence (AI)

By using smart devices to predict, detect and prevent risks in moving people around the globe, AI is already helping organizations go beyond traditional ways of managing the global workforce. With the massive increase in the data volume available to organizations, the emergence of advanced AI-based algorithms, and the growing availability of data scientists, systems are becoming increasingly self-managing and potentially self-defending against risks.  

#6 Cognitive technologies 

Algorithms, robotic process automation, machine learning and natural language processing are already being tested to improve and train existing tax research and GM deployment tools.  These tools are complex, and the real-life cases of expats even more so; we cannot rely solely on algorithms and machine learning to administer and manage processes that have a major impact on real human lives Only by using them to execute tasks for efficiency’s sake and ensuring that they are well balanced with human checks and balances, the combination of AI and Humans may provide an appealing scenario for the future. 

Many organizations have focused more than ever on both digitization (moving to more digital formats) and digitalization (strategically shifting to digital processes and activities) of the mobility function. As a result, companies’ engagement levels depend on how “digitally mature” their global mobility programs already are. Some might be just  ‘exploring digital,’ while others might be already ‘becoming digital.’ 

But keep the HUMAN TOUCH in mind and ensure that the combination of AI and Human Global Mobility Managers are well balanced.

Be under no illusion; the digital mobility age is upon us. That doesn’t mean we can’t take advantage of it, but we must be careful and rein it to ensure we all stay on the path to Human Touch. 

Our team is creating the RockMeApp to facilitate private communication with coaching clients and streamline certain aspects of the coaching process. To get in touch with us, please schedule an introductory call here.

Further Reading:

https://www.persuasion.community/p/why-ai-will-never-rival-human-creativity

https://globalpeopletransitions.com/bringing-the-human-touch-back-in-the-impending-age-of-ai-and-digitization/

References

Deloitte. (2018). “Global Workforce Insight 2019: Assessing the predicted 2018 global mobility trends and their continued impact in 2019”. Deloitte.  https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/tax/deloitte-ch-Back-to-the-future-global-workforce.pdf

Deloitte. (2017). “Global Human Capital Trends: Rewriting the rules for the digital age.” Deloitte, University Press. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/central-europe/ce-global-human-capital-trends.pdf

Deloitte. Robb, A., Frewin, K. and Jagger, P. (2017a). (2017) “The Impact of the Digital Age on Global Mobility 2017 Global Workforce Trends.” https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/tax/deloitte-uk-global-mobility-trends-latest.PDF 

Robb, A., Frewin, K. and Jagger, P. (2017b). “Global Workforce: Digital Innovation in Mobility.” Deloitte. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/tax/deloitte-uk-digital-innovation-in-mobility.pdf 

TechTarget (Gavin Wright for), disruptive technology (disruptive innovation) entry, https://www.techtarget.com/whatis/definition/disruptive-technology, accessed on 5 April 2023.

“Why did I not learn more about Finance?” I repeatedly asked myself, since I started my own business, will I ever get my head around the financial side? Will I ever get better at managing cash flow?

It didn’t make sense to me. I was good with computing cost projections and balance sheets in Global Mobility. I was an excellent math student in high school. I like numbers. My issue was that I lacked the practical understanding of a “good housewife.” I was curious to know how much a liter of milk would cost in the supermarket. I learned those little secrets of saving money in Switzerland, such as Migros and Denner are essentially under the same corporate umbrella, but you can buy twice as much food at Denner. Working as a Global Mobility Leader, I had a good paycheck. In Germany, I would even go grocery shopping in the “bio” shop Alnatura. My mother would say I could go shopping in a pharmacy. For me, this meant “quality of life.” I would not be stressed at the cashier on Saturday because five other people were in line behind me.

There was another reason why I stopped learning more about Finance, investments, and retirement savings when I was employed. I had a bad relationship with money. Money stinks. It doesn’t make you happy. When you have it, you don’t talk about it. I had all sorts of relationship issues with fortune.

If you start as a business owner or feel you need to heal your relationship with money, this article is for you. And if you are not a female founder, but feel you need to get better with money, you may also read this article. Let’s try to understand a few basics of Finance.

1 – Maintain one spreadsheet called Cash Flow Plan

If you want to run a sustainable business, work with a cash flow plan. It can be simple, but you need to have your finances in order. In the early days of my business, I asked my BFF (a Finance guru) to review my business plan. She explained that I would need to ensure that there is a cash flow in and that it is bigger than the cash flow out. Easier said than done, but I still use that same plan over ten years into the business.

2 – Move to a Fluctuating Income

When you are used to a particular lifestyle with a fixed monthly income, you rely on that paycheck often because you tend to tailor your lifestyle around your consistent monthly payment. If you are unemployed or start out as a freelancer, you must get used to a fluctuating income. You probably had 100’000 CHF in your bank account as a starting capital and reserve, and in my experience, you will need that in Switzerland in your first two years in business (unless your business is a hobby).

3 – Find your Finance Guru

Finding the Finance Guru is a challenge I have addressed with bankers several times. Most financial writing is so that no one wants to read it. Some of it does not even make much sense. I received a weird letter the other day and sent it back with edits and side comments. The main message was: We could not deduct money from your account, but there was much fluff around it. It took me a while to understand why this company wrote to me. I have started to read the Cashguru blog now, so at least I know what is happening at the SMI in Switzerland.

The most important figure I remember from uni is the relation between borrowed capital and your capital. Now, if you start, you should use your cash. That’s a lot smarter than lending. It would help to find a healthy ratio between investing and earning for the years ahead. That’s all. Remember that if you have a sole proprietorship in Switzerland, many of your reporting obligations change at the magic 100k CHF turnover mark.

4 – Learn Vocabulary

Suppose you want to appear financially competent when talking to your bank manager, financial advisors, insurance brokers, mortgage providers, or lawyers. In that case, you must know a few basics and speak their language. For example, you need to understand the interest and how it works. Also, adverse interest, debt, and how you get into debt. What is an advantage of a mortgage versus paying rent? How do open and closed investment funds work? I agreed with my bank lady that we would meet in person once a year to review the main issues, look at my risk profile, and discuss my financial planning for the year. I enjoy having a personal contact and someone who helps out in case I need urgent support with online banking.

5 – Budget the Fun Stuff

In the early years and even before I launched my company, I used to spend more than I earned. I applied “Reaganomics .” That did not work. At the time, I needed to understand that this early investment could hinder my potential to get out of the red figures in the long term. In my Female Founder past, I made bad financial decisions. For example, I started to pay myself a salary too early. I listened to an advisor and should have listened to my gut feeling. Remember that other people’s experiences in the business world could be biased. They have opened their business many years before. Switzerland has also suffered from the global economic crisis. The Swiss often have access to networks that foreigners will not get into. Also, men might have faster results than women because of the unconscious biases of their buyers.

Depending on your type of business, you should have a current account, which balances your company and your investments and costs. Please separate your private and company accounts.

My business is cyclical, and once I understood the cost and earning cycle, I could prepare myself better for the downtimes. For example, I have a lot of annual invoices in January, but January is often a slow month. It’s generally better to split invoices into smaller parts. When you ask the insurance provider, they are often willing to support you on a payment plan. If you want to be ahead of your costs, ask for larger invoices and pay them as soon as possible.

One cardinal rule is that I pay all my vendors in advance so that they would always get their money. It means that I have to budget their quarterly invoices, too, and it happened once or twice that I had to put a service on hold because of a lack of funding.

Another principle I have developed is to check my account twice or thrice a week, sometimes even daily. I will issue an invoice once the service has been delivered or the booking has been confirmed.

Many large relocation companies and training agencies have very long payment periods. I suffered greatly from these in the early years of my business. I had delivered a service but sometimes was only paid 60 to 90 days later. Occasionally, invoices got lost in cost center discussions and destructive processes. Once, an invoice was not paid by the company I worked with for over two years.

Now, I am more careful about the agreements in the contracts, and I follow up on outstanding invoices faster. Although I still see room for improvement, my financial stress eased a lot when I started using a tool for small businesses called BEXIO.

Even though Finance is not my favorite subject, I discovered that if I research more about a topic, I can reduce hassle and costs for my business. For example, I clarified how the VAT system works when working across borders. On invoices I received from service providers outside of Switzerland, I asked them to change their invoices so that my company would show as responsible for VAT. I also found a good rule for issuing invoices for service providers located out of Switzerland. 

I allow most of my investments to be investments in myself. I enjoy having a beautiful working space I can go to and hang out in all day. I love to go to seminars and invest in my skills and knowledge. I know that I have to be better than average in order to stay competitive and that requires that I keep up to date with technology, and knowledge in my field and update my skills constantly. Keren-Jo Thomas helped me organize my pension and understand what I needed to improve in case I plan to stay in Switzerland during my old age. While this was a down-turner, to say the least, it helped me gain clarity. I also set up my last will and testament as I do not have children and in case of an emergency would like to ensure that my elderly relatives have financial support. Money and food have a lot in common too. If you tend to overeat, you might also tend to overspend. 

Before we dive into this further in our next blog post I would like to remind you that you can always talk to me. Book your slot here via Calendly.

Going on an international assignment is often a relationship challenge. Even if you have already been married for a long time moving abroad can bring out the best and worst in the relationship with your spouse and/or life partner.

Gone are the days of the “expat wife” sitting in the expat country club, playing tennis or painting her fingernails at the pool while an armada of the staff was taking care of the driving, children, household, and cooking. Today, life partners and spouses are of all backgrounds and all colors.

My observation is that more and more male spouses are joining female expats. We also see more same-sex couples going on assignments together. Some couples plan to have a family while on assignment, while others have children living in boarding schools in different countries. My advice here is mainly for dual-career couples. If you have children, you might face other challenges, but usually, there is more support around finding schooling by companies than helping with spouse adjustment.

Here are five principles you can use to help your spouse adjust to the host country faster.

1) Make sure you understand all legal obligations when applying for a residence and work permit.

Make sure you have understood the legal obligations in case you are not legally married. Is your life partner allowed to reside in the country? How hard or easy is it to receive a work permit? Did you consider adequate health, accident, and life insurance coverage? Work permit legislation can be tricky, even for married couples. Make sure you understand the implications of your work permit type for your spouse/life partner.

2) Help your spouse with the job search by building your network in the host country fast.

Try to find out how to build up a network in the host location fast. Speak to agencies and headhunters about job opportunities. Understand the role of agencies/headhunters in the process before you contact them. Build on- and offline networks to find a job. Help others too, so that you will be considered when it is your spouse’s turn to look for a job.

3) Get intercultural training to understand cultural differences.

Understand the cultural differences in how to write an application and how a resume typically looks for the host country. What are the usual ways of getting a job? How important are personal introductions? Who should sponsor your spouse? Getting a social life and making friends together will help in the transition into the new culture. Try to make time for events so that your spouse feels that you are on this adventure together.

4) Utilize support offered by your company.

Utilize the resources of the company you work for. Request for help. Some companies offer spouse career coaching or job coaching. f you have a chance get coaching for your spouse. The transition into a new country is stressful. Sitting at home without a real task can trigger depression or a feeling of loneliness.

5) Discuss a fallback option with your spouse.

In case your spouse cannot find a job in the host location, come up with a fallback option and value work even if it does not generate family income. Examples include volunteer work, social engagement, university degrees, freelance work, or building up a company. Sometimes I have observed that expatriates are so busy with starting a new job and a new life that they forget to listen to and support their partners. This might be more important than anything else. I have seen couples who agree that they take turns in advancing their career. After this assignment, your spouse should be able to pick the next role or location first.

I find it critical for a couple to live together (or close to each other) during an international assignment. Commuting creates separation and your life will diverge. Also consider that even though your career step might be important, it does not mean your life. So once in a while, you might be better off, turning down an international assignment to save the relationship.

If you would like to discuss your or your spouse’s situation with me, kindly reply or book an appointment via Calendly.

—

We are excited to announce our upcoming online workshop series, designed to prepare you for the HireMeExpress program.

Workshop 1:  Partnering Masters – Building Effective Relationships
Friday, 14 April 2023 from 12:00 PM CET till 1:00 PM CET

Workshop 2: Powerful Missions – Having a Voice in a Sea of Noise
Friday, 21 April 2023 from 12:00 PM CET till 1:00 PM CET

Workshop 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle
Friday, 28 April 2023  from 12:00 PM CET till 1:00 PM CET 

If you’re interested in learning more, we invite you to sign up for further updates on the next free workshop series, which will be starting shortly.

During these three workshops, you’ll have the opportunity to get to know Angie Weinberger and learn more about her unique approach to working with participants in the HireMeExpress program. In addition, when you sign up, you’ll receive free tips such as our 21 FRESH RESUME CHECKPOINTS, which can help you make your resume stand out from the crowd.

We believe that these workshops will be an excellent opportunity for you to gain valuable insights and prepare for success in the HireMeExpress program.

Thank you for your interest, and we look forward to seeing you at the workshops!

http://eepurl.com/hitraT

Best regards,

Angie Weinberger

Facebook has changed considerably since we initially logged in in 2008. Back then, Facebook was still called “The Facebook.” Facebook has advanced dangerously fast since then, and it’ll continue to adapt and improve at a quick speed however long it exists. Multiple updates and new features are rolling out regularly, but the core concept and workings have not changed essentially. It’s a place where you can connect and network. Being an expat, you can find like minded people and even make friends via Facebook groups.

It is now going to turn into a metaverse wherein we can interact in virtual worlds focused on social connections. Metaverse is however still in its introductory phase so we will see if it will be able to replace Facebook in the near future. 

What is Facebook
Facebook is a social media network that interfaces individuals through an online platform. By sharing content like messages, status, posts, images, videos, and outside joins like blog entries, Facebook clients can contribute thoughts and discuss with others who share something similar or various interests. As well as sharing their thoughts, clients can draw in with the content others share on Facebook by responding to it with a like, a laugh, anger, surprise, and care reaction. Facebook is a great tool to gather feedback on your product/service and also to promote special offers to your target audience.

Organizations can utilize their Facebook Pages to stay in contact with their customers, target new ones, and offer direct customer support. To completely comprehend Facebook and how it functions, you’ll need to get comfortable with common terms utilized on the platform. Here is a rundown of key Facebook terms and what they mean.

What is Facebook Business
A Facebook Business or Facebook Page is open to all public accounts from Facebook that brands can set up based on their own theme and branding. It may also be used as a social page for Public Figures, artists, and people alike. These pages or Business accounts allow users to share contact information, post updates, share content, promote events and releases, and stay linked with their audience.
These pages can easily be integrated with profiles and Facebook shops to offer a broader package for businesses.

Create a Business Page

Before you can sign up for your Facebook Business Page, you have to log into your own Facebook account. You don’t need to worry: the data from your personal account won’t become public on your business page.

This is a relevant question because business pages often have more than one-page manager. The moderators are individuals with each their own individual Facebook accounts. Your personal account works like the way to give you access to your new business page. If you have partners assisting you with your business page, their own accounts will have equal access to the business as an admin account.

Along these lines, in case you’re not currently logged into your own account, log in now; otherwise, click on Sign Up to get started.

Setup Your Personal Account

To sign up for a Facebook account, follow these three easy steps.

• Visit Facebook’s website.
• On the homepage, enter your

1. First name
2. Last name
3. Mobile number or email
4. New password
5. Birthday
6. Gender.

Click Sign Up.

After you’ve signed up for a Facebook account, you can adjust your privacy settings to control who can see your profile and information. Follow these four simple steps to change your privacy settings.

1. Click the arrow (downward-pointing blue triangle) on the top right corner of any Facebook page.
2. Click Settings.
3. Select Privacy from the sidebar.
4. Set who is allowed to see your posts and how people can contact you.

Set Up a Business Page

To create a page for your business, follow these steps.

Visit the Facebook website and Open your Facebook profile.

Basic Setup:

1. At the top of the homepage, select Create and choose Page.
2. Name your page, and make sure to spell your business name out correctly.
3. Add a category to describe your pages, such as a marketing agency or restaurant.
4. Enter business information, such as address and contact information; the more detailed, the better!
5. Select Continue.

Page Setup:

1. You can add a profile photo to your page, then add a photo or business logo and click next.
2. You can add a cover photo to your page. Similarly, add a cover or banner and click next.
3. You may skip either of the pictures if you desire.
4. Select Next to go to your new page when you have completed the steps.

Extra Setup:

1. Link your website.
2. Add a bio or about section for your business.
3. Add as many helpful images as possible (menus for restaurants).
4. Connect to Whatsapp Business (if any).
5. Connect to Instagram Account (if any).
6. Vanity URL (create a username in settings).
7. Add business details (working hours, location, holiday timings, etc.).

Now Post! Ready, Set, Post!

The primary motivation behind Facebook is to help friends and family interface with one another. You can stay on top of your contacts’ minds by refreshing your status once in a while. To share a Facebook status, go to the text box at the highest point of your news feed page or on your profile page.

Types of posts:

1. Feeling/Activity/Update
2. Check In
3. Tag Friends/Followers
4. Tag Event
5. Ask for Recommendations
6. Poll
7. Support Nonprofit
8. Answer a Question
9. Lists
10. Facebook Stories

Open and Facilitate a Group

The Groups page on Facebook will show you which groups you oversee and those you are a member of. Likewise, you can find groups to join depending on Facebook’s ideas and a huge load of different factors.

To get to the Groups page, tap the Home button, and afterward, on the left sidebar, you’ll see the Explore segment, where you can click Groups.

Facebook Groups address an organic chance to contact many individuals keen on particular themes, yet without paying for ads. Joining and presenting on a pertinent Group as your Facebook Page helps individuals interested in your posts navigate your business page rather than your own profile. 

This feature gives Facebook a major advantage over Linkedin and is a great way of building community.

Page Insights

The more data you have about your audience, the more targeted your content becomes and the better you can fulfill their necessities.

Facebook Page Insights makes it simple to assemble information regarding how your fans communicate with your Page and the content you share. To get to Page Insights, click Insights in the Manage Page menu.

Insights give you data about your Page’s general execution, remembering a few information for audience demographics and engagement. You can see measurements on your posts so you can see the number of individuals you’re coming to.

You’ll likewise perceive the number of remarks and responses are acquired from explicit posts-information that assists you with arranging future content.

Connect and Like Other Pages

Since Facebook is, all things considered, a social media platform-based organization, it’s really smart to involve your Page to construct a community for your business.

One method for building a community is to associate with other pages pertinent to your business (but not competitors).

For instance, assuming that you run a shop in a famous shopping region or shopping center, you could interface with different shops in your area. For example, consider this an internet-based adaptation of your neighborhood business improvement affiliation or office of trade.

Assuming you have a virtual business, you could associate with different companies in your industry that could offer extra benefits for your customers without contending with your offerings.

Look Into These Useful Features

1. Events:
   The Events page on Facebook will show you any forthcoming occasions popular with your Facebook friends or have been set up by the groups you take part in. Likewise, you can observe events dependent on their date, area, and class.
2. Marketplace:
   Facebook competes with Netflix in the streaming business; they also rival eBay in the commercial industry. With Facebook Marketplace, you can peruse for a wide range of items, join groups to trade items with individuals in your space or who share comparative interests, search for items sold from various shops, shop by category, and sell your own items.
3. Pinned Posts:
   Is there important data you need all guests to your Page to see? An advancement you don’t want them to miss? A top-performing piece of content you need to flaunt? Put it in a pinned post.

A pinned post sits at the highest point of your Facebook Business Page, right under your cover picture. It’s an incredible spot to put something eye-catching that will attract your guests and make them want to stay close by.

About the Author 

Nabeha Latif is a Digital Media/Branding Consultant specializing in leveraging online marketing channels to achieve desired goals. Since her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP, etc., to name just a few. She is also actively involved in providing business development services related to marketing.