Category Archives: Global Mobility

For this year we planned to experiment. Sounds funny right?

So one of these experiments is that we invited bloggers to tell us about how their transition to Switzerland has changed their outer and inner life. The results are showing women with different voices and different stories. All of them have shown a lot of courage. We admire them for what they have mastered. We love their voices and we love how they admit their anxieties and shortcomings.

Going abroad is an adventure. It changes us deeply. Some of us can never stop and settle again. Others just want to do that. Let’s see what our bloggers want to share from Tuesday onwards. Every Tuesday a new post will appear. Your comments are appreciated and please share as much as possible.


Thank you



We are all focussed on our immediate need these days (“I need to get this done NOW.”)​. When you run a startup this thinking changes a lot as suddenly you just need to do one thing: Make others happy! In that sense I sometimes browse through posts and share a lot of knowledge and insights via Social Media.

I have just browsed through this article and had to laugh about one sentence. I thought it was worth sharing with you and hope you like the post.

“From an organisational design point of view, GM is a subset of HR. But when HR went through a redesign, GM was left out, because it was regarded as being a bit strange and too difficult to do. It often has its own software, its own reward and HR policies, and so on. Consequently, mobility was left in the ‘too difficult to solve’ box, and we see that with our client base.”Andrew Robb, L​eader of Deloitte’s Global Mobility Transformation Team​

We have a lot to catch up on and a lot of work to especially around the interface of talent management, succession planning and Global Mobility.

Confession #3: I hate multinational companies who try to make a deal at the expense of smaller vendors but I am drawn into the cycle of cost cutting through my clients as well.

Recently I held a talk about starting a business in Switzerland. It was a one-hour talk and I was not paid for it. This is a network sponsored by companies. I support their cause. I said yes. We discussed at length that my session would not be about technicalities or process because

1) This depends largely on the type of business you want to set up.

2) Most of this information is freely available online when you know how to use Google.

3) Many of the listeners were not yet sure whether to start a business or seek employment.

So we had agreed that I hold more of a motivational speech, sharing my story of entrepreneurship and my lessons learnt. I mentioned in my presentation that it is important to seek legal advice specific to the personal situation. Still, I got the impression that people were not fully satisfied with the information. What they need is a real business coaching. Only very little companies in Switzerland provide this helpful support for their expats and spouses though. One of my clients does. The expat spouses are very thankful. They are brand ambassadors.

Lesson #1: Support your expat spouses with high quality coaching!


In other instances I often get asked for free advice. Sometimes I am happy to “pay it forward” and I have helped many people in a 15 minute chat on Facebook but there is a point where I stop to give free advice. I also noticed that no one ever asked me for my time without paying when I was in a corporate role.

Since I started a business people sometimes behave as if I was unemployed. They think that I am available at random hours during the day (for a coffee at the airport). Many people think that it is fine to ask for my consulting, an article or a talk (without even mentioning payment). I understand that the internet has made free education and training possible but entrepreneurs need to earn an income too and once again I have to say: “Quality has a price!”. In my earlier blog post on “10 Professional Networking Principles” I have given you ideas how you can ensure that you deal sensibly with other people’s time.

If you are also an entrepreneur follow my advice: Only make time for contacts you feel have been appreciative and supportive in the past. Avoid the energy snatchers.

Lesson #2: Quality has a price! 


One client cut costs by avoiding all sorts of services (home search, settling-in).  The poor expat has to organize most of the relocation himself. We bend over backwards to find “cheap” workarounds. What happens is that everyone involved in the transfer has a lot more work, more coordination and conversation is needed.

In other areas cost cutting leads to overworked, stressed and long-term disabled staff through under-resourced teams. Considering that many of our clients still pay massive salaries and bonuses to their senior management I really wonder if the new processes, outsourced arrangements and work-arounds really benefit the bottom line.

We need to look into a lot of corporate processes with a fresh eye and from the perspective of our clients, cut out all the admin crap and just focus on delivering an outstanding service.

Lesson #3: Cutting costs at the wrong ends will increase complexity and stress!


What’s your take on this?

Please share this post with your cost-cutting corporate friends.



Due to the overwhelming BRAGER 1:7 yesterday we have reduced our prices for “RockMe!” and “GrowMe!” Programmes until the GRANDE FINALE on Sunday. Check out the offers in our online shop.

Go Germany! need to have built trust to your clients before you launch new ideas.
…you need to have built trust to your clients before you launch new ideas.

As a business owner you have a lot of chores and tasks but your main task is to fulfill the needs of your clients. What frustrates me is when my bank, my supermarket or my other service providers do not seem to “get” what I need. What frustrates me even more is when I give feedback that they are just defending the status quo. When I invite them to have a conversation with me they do not listen…

But ACHTUNG: As entrepreneurs we might fall into the same trap.

We are often convinced that what we do is relevant and helpful for our clients. A few of our clients will not be 100% satisfied because we fail to notice the signs that scream “Hello, you are not giving me what I need.” Sometimes they simply had different expectations.

When is an idea ready to be launched?

When you are planning to launch your business for the first time or you are planning to launch a new service or product you might want to get together a small group of clients to “pilot” the service or product.

What type of relationship do you have to have to your potential clients?

Before you invite your clients to “pay” for anything you need to have built your credibility and a relationship of trust.

Why is it so hard to spend time and money on a course?

I know from my own experience that even though I would like to participate in a lot of courses the decision about spending time and money on learning and growing is often not a priority when we have to pay rent, food, children’s needs. Think of how much you would be willing to pay and under which circumstances. What would you need to go through or suffer from before you spend money on your own learning or a service? (It is a different story when your employer pays for it.)

What is a good price?

Price is a hot potato. You cannot undersell your service because you are running a business but at the same time you need to make it easy for your client to spend the money for what you offer. It needs to be reasonable but a no-brainer.

Global Mai 13 _071
Price can be a hot potato.

How well do you know your target market?

In order to judge what price is right you need to know your target market and their spending habits well. One example: I am happy to spend 100 CHF on a good manicure or a good wellness massage but I am not happy to pay 100 CHF for a credit card or to get my car repaired. Some expenses we are very happy to have as they make us “feel good”. Others just seem to be random and a waste of our financial resources. You get the idea?

How is Marketing related to this?

A secret of Marketing seems to be that it makes us “feel good” about the expenses that we do not necessarily want to have. You find tons of videos on youtube where Marketers will explain how they “sell” us a negative and convert it into a positive.

My advice is that you speak a lot to your clients in person and always have a pilot before you launch a product or service. Let me know what your experience is.