Category Archives: HireMe!
Angie Weinberger

“Just reinvent yourself!” 

This phrase is advice Expat Spouses (partners of expats) often hear when they cannot find a job in Switzerland. You are a typical Gen X professional in New York, London, Frankfurt, or Mumbai. You have a career image stamped on yourself. Telling you to reinvent yourself is like saying “Why don’t you just run a marathon after you just recovered from COVID-19.”

At parties, you say “I’m a Senior Consultant / Director / Lawyer / Doctor / Scientist” and with that, you talk about the pleasure of long-distance travel in times of terrorism or you mention that your partner is away too often and that the kids know the nanny better than their parents, or you explain that you never get to the city because you feel that childcare is too expensive and you rather stay at home than trusting your kids to another person.

Your professional reputation has fueled your ego and you did everything to improve it. You attended courses, webinars, conferences, networking events and you read everything you could about the topic on your commute to work. Not to mention that you had a routine of ensuring that your social media profiles reflected your success only and you ensured your name was published at least once a year.

Then out of the blue (or even because you were following a long-term idea), your spouse gets a job offer in Basel, Switzerland or your job is outsourced to Pune, India. After the initial excitement or shock, you start to consider what a career change means for you right now. You might even consult blogs and books on the matter. From one day to the next, you worry about your branding as a professional. And you might even notice that you don’t really know what you want.

It is not so easy to find out what you want so I recommend you work with a career coach to develop a vision of your next role and probably a long-term career vision too. What I personally found even harder though is to let go of my old career image. I had acquired a status in HR and in my new roles, I felt like a beginner again.

In our cultural context here in Switzerland we say “Schuster bleib bei Deinen Leisten!”. We are discouraged from changing our chosen career path.

Break in Your new Career Image

We know well that a shoe we have worn for a while is comfortable. A new shoe often feels too tight or too big for us to fill. If you imagine now you have to get out of your patent leather shoe and into a hiking boot that is comparable to the change you are going through.

You need to break your career boot in. You might know already consciously that the hiking boot is more practical, fits better to your personality, and has more value on icy mountain grounds but you still feel the burden of a heavier shoe.

Seven Steps to Let Go (of Anything)

You need to throw your old patent leather shoe into the mental “Altkleidercontainer” (the recycling bank for old clothes and shoes). 

  1. Write down all the advantages of the new hiking boot: Think of every aspect of your new career and how it will look and feel. Run a meticulous research. Interview experts and speak to friends who work in this area. Collect as many details as you can and either collate them in a diary or add them to a vision board.
  2. Work in your new career part-time: Work in your hiking boot, at least, one to two days a week by volunteering or finding a cause in this profession worth supporting. Get a consulting project before you commit full-time. Build experience and skill in your new career.
  3. Pretend you are the CEO of your own company: Pretend you are already experienced in walking with the hiking boot, attend seminars and networking events wearing a batch with your new role on it and have business cards printed.
  4. Market yourself with your new personal brand: Update all your biographies, social media profiles, and websites and show that you are wearing the boot already. Mention your new role and functional title. Be the career you want to be.
  5. Support yourself with visuals: Leave post-its in your office, in the bathroom and at home with a visual anchor. For example, if you want to become a scientist working in the pharma industry you could jot down a logo of a company that you find attractive or a picture of you with security glasses.
  6. Create your productive workspace for your new career only: Develop a space that signifies “productive work” in your new career for you. It could be an office or an area on your kitchen table. Make sure that this area is reserved for work in your new career only.
  7. Learn more about your ideal client: Write down the story of your ideal client, someone who will depend on the results or fruits of your new labor. Who is that person, what is important to that person and how does this person live?

These are seven ideas on how can let go of your old career image and start with a new business idea or career.

If you are looking for further insights you can book a consultation with our team or join one of our programs.

 

Badi Tiefenbrunnen

Temperatures are at summer highs, soccer champions are keeping us glued to our T.V.s, and before you know it, we will have reached the Swiss Recruiting Summer Slump. 

From Mid July to Mid August, Switzerland seems to fall asleep. This year might be different; we cannot tell yet, how recruiting will evolve over the summer. However, I am still expecting to start the “summer schedule” very soon.

Decision-makers aren’t around to take interviews and your chances of finding a job over the summer holidays usually are lower than in the more active times. If you haven’t signed a contract by now, I bet you won’t sign one within the next four weeks. Yes, I will invite you to a Cheeseburger if you prove me wrong.

With the start of international and Swiss school holidays, you notice fewer people in the trains and motivation to work is generally a bit lower than usual. This is the time to take overtime compensation, go home at decent hours, and get out of the country for a while. It’s also time to jump into a lake near you every evening after work.

That being said, even if there is a recruiting dip during summer, that doesn’t mean that there are no interesting opportunities. In fact, contract-to-hire positions are abundant during that season, and many job-seekers decided to take the summer off, which is a considerable advantage if you keep job hunting. Moreover, the Swiss Federal Statistical Office published a press release on 27 May 2021 concluding that despite the first quarter of 2021 being the fourth quarter in a row to see employment fall, it revealed some signs of improvement (4000 more vacancies than in the 1st quarter of 2020 and an employment outlook indicator showing an upward trend of +2,6%).

We observed a rise in job postings over the last three weeks and because of the pandemic, I am expecting a slight delay in the “Sommerloch” (Summer Dip) this year. As you know we share job postings with a low number of applicants in our Facebook Groups. As a client, you can join this group: The Global People Club. In case you are a reader but not a client yet please join here and refer to this post: 

That is good news, but on top of that, many predict a new phenomenon, coined the “Great Resignation” by Anthony Klotz, that might help you find a new job in the next few months: due to the major shifts in the labor market landscape since the start of the pandemic, an important proportion of workers will want to change jobs. That will, in turn, create thousands of job openings. Now is the time to jump at the opportunity: Work on your brand, nurture your network and in between, take the time to take care of yourself!

If you are looking for a job right now, you probably feel that you are late to the game. The most common reaction I see from clients is to stop all efforts over the summer. This would be counter-productive. You could still use this time for your job search by following these six important steps for finding a job in Switzerland (and maybe elsewhere too.) We also want to encourage you to plan your time so you can still spend more time outside. Starting this week, we recommend you work on a special “Summer Schedule” from 7 AM to 1 PM, and then you can spend the rest of the day in the “Badi” of your choice, reading, listening to podcasts, and enjoying life.

Aperol Sprizz in the Sun

1) Start your Summer Schedule with a Beauty Ritual

Before you get your headshot taken, plan time to pamper yourself during the summer. Georgina Axis runs an English-speaking day spa in Zurich. The Pure Beauty Spa team is highly professional, and the products are all amazing. It’s the perfect way to start your “summer schedule*.” You will get 20% off your first facial when you mention “Angie Weinberger” in your booking.

2) Have Your Headshot Taken

You might also want to revisit why a personal brand is essential and how it links to your seven work principles. If you are looking for a photographer, we recommend Carmen Sirboiu, owner of Carmen.Photo. All our members and clients are eligible for a unique discount for a Premium LinkedIn and Personal Branding photo session with Carmen. If you use the code ‘’Global People,’’ you will get the session (value 190 CHF) at the Special Price of 99 CHF. 

3) Build More Professional Relationships Outside of the House

Summer is an excellent time to build new relationships and catch up with your current contacts. Most busy people might feel less pressure than usual. Encourage them to enjoy the nice weather and spend time outside. Why don’t you take them for ice cream in the sunshine after work? Why don’t you request an early morning walk by the lake combined with a cold coffee? Or you could offer to take over their recycling runs as you have enough time on your hands at the moment for half an hour of them sharing career tips with you. A personalized request is key here.

4) Develop a Weekly Practice for Meeting Your Contacts

Set yourself a weekly practice for meeting at least one contact. Ask them if they can introduce you to three more professional contacts in your field. If you are hesitant, you probably have not written down your networking purpose yet. Write down your networking purpose, send it to me, and add a weekly practice to your RockMeApp.

5) Enjoy the Holiday With Your Family

Summer is also the best time to be away from Switzerland if you are looking for a job. You will probably not miss much, and in emergencies, companies could also interview you by video call in your holiday home. I would advise that you charge your batteries and get out of the city for a minimum of two weeks. Your children and partner/spouse will probably love it that you have time for them.

Travel Later6) Practice German and Prepare for an Exam

You have now been in Switzerland long enough to have at least started with German lessons. Ensure that you have one exam in your pocket and the certificate in your application file. While the summer is a great time to enjoy your time off, it also has rainy days. Join Heike Reinhart for a trial class and work on your German.

Join the next HireMeExpress Program

Commit yourself to a schedule by working with us. The next HireMeExpress group program after the summer break is open for sale from 13 July 2021 and will close on 22 July 2021. The program will start with the first group session on 27 August 2021 and we will release Module 1 on 20 August 2021. Wishing you a lovely summer time and see you back at the end of August.

Kind regards

Angie & Team

PS: Individual coaching sessions can be booked all through July. Just make sure you reserve them as soon as possible and ideally in the mornings. 

 

References:

Coffey, Patty. In Forbes, 28 May 2021, „7 Reasons To Keep Up Your Job Search This Summer.” Retrieved 25 May 2021, from

https://www.forbes.com/sites/nextavenue/2015/05/28/7-reasons-to-keep-up-your-job-search-this-summer/?sh=f5a426b1b176

Federal Office of Statistics, 27 May 2021, „Employment barometer in the 1st quarter 2021, Employment in Switzerland fell in 1st quarter 2021 for the fourth consecutive time – but outlook is positive.” Retrieved 25 June 2021, from 

https://www.bfs.admin.ch/bfs/en/home/statistics/industry-services/businesses-employment.assetdetail.17344107.html

Kelly, Jack, in Forbes, 26 May 2021, „How to Attract the Attention of Recruiters as We Head Into the ‘Great Resignation’ and People Look to Switch Jobs.” Retrieved 25 June 2021, from

https://www.forbes.com/sites/jackkelly/2021/05/26/how-to-attract-the-attention-of-recruiters-as-we-head-into-the-great-resignation-and-people-look-to-switch-jobs/?sh=3779c45e389a

Rainbow Logo

Biases and prejudices are burdens that confuse the past, threaten the future and render the present inaccessible” ~  Maya Angelou. 

Although international organizations have Diversity and Inclusion objectives, in the vague sense of it as it were, yet according to a report by KPMG, 2018, many are falling short due to failure to understand how Diversity and Inclusion impact Global Mobility programs. 

Another survey by KPMG highlighted that the majority of Global Mobility Programs do not have specific Diversity and Inclusion objectives as part of their department’s strategy. 70% of the companies that do have diversity and inclusion practices in place stated that this was due to a strong business case for diversity across all areas of the business. 

At this juncture, it is important that we define “Female and Minority Talent”. While what you consider as a minority will depend largely on your home base country, where your headquarters is based, I recommend that you consider all of these groups:

  • BIPOC: The acronym BIPOC refers to black, indigenous, and other people of color and aims to emphasize the historic oppression of black and indigenous people.
  • LGBTQ+: LGBTQ+ stands for Lesbian, Gay, Transgender, Queer, and other sexual identities and genders.
  • Religious and cultural minorities in your home and host countries.

We previously discussed the obstacles women face in Global Mobility. We also raised the why question. This is about the how.

As rightly posited by Tom Paton, diversity is slower to gain reception in areas where prejudice or centuries of deep-rooted behavior may persist. Unconscious bias is when a Sponsoring Manager is preparing to send only white men abroad to fill a business gap. 

What you will see is often unconscious bias against female talent because the Sponsoring Manager assumes that a woman has a house to keep and children to raise. Sometimes the prejudice is just as simple as “women don’t do this kind of job or can’t work in this country”. There is a strong stereotype that women with children don’t want to work abroad. 

Meanwhile, data shows that 88% of women feel that they need to go on an international assignment to advance their careers (PWC, 2016). The study shows that 73% of women in Financial Services wish more transparency on opportunities overseas. The lack of transparency in overseas opportunities leads minority groups and women to be underrepresented as they are not aware of the opportunities. 

Consequently, companies have smaller talent pools as the communication of overseas opportunities is often rather ambiguous. The outcome of the survey by KPMG brings a little hope in this aspect, as nearly half of the companies surveyed indicated that the review of their Global Mobility processes will result in broadening communication to employees about opportunities. 

We all want to maximize the potentials of our pool of resources. 

There is enough evidence that companies having both gender diversity and ethnic and cultural diversity are more likely than ever to outperform their less diverse peers. 

McKinsey’s most recent report ‘’Diversity Wins’’ outlines that companies in the top quartile for gender-diverse executive teams are 25% more likely to have above-average profitability than companies in the fourth-up quartile. The outcome for ethnic and cultural diversity is equally appealing. Therefore, the business case for diversity and inclusion is clear, it is time for us to take matters into our own hands.

Here are our top six tactics to give female and minority talent a seat at the Global Mobility table.

1 – Identify Strong Candidates: This boils down to eliminating all forms of prejudices, stereotypes, and biases. Regardless of being male or female, it is important to create a system of identifying those who are qualifying for international work and projects. The key points to consider for an ideal selection are performance, potential, and if needed proficiency with the relevant languages. Use your performance and potential data and don’t just rely on “gut” feeling about candidates. Make sure that you have “hard skills” added to your HR System so you can search talent by language or IT skills.

2 – Select Candidates Based on Intercultural Sensitivity Tests: Every candidate that meets the requirement for being sent on an assignment should go through an intercultural sensitivity test.  We must stop making the assumption that women with children are unwilling to take up an international assignment.  Not only can women be willing to receive an assignment, but they are just as capable of accomplishing great things and succeeding as their male colleagues.  On another note, the potentially stressful or dangerous context in the host location might be a deterrent for some employees, but before assuming, have a conversation with your potential assignee. You have to ensure that your selection process is based on data and facts, rather than sentiments. Work with a professional to assess their intercultural competence. At GPT, we use assessment tools such as the Intercultural Development Inventory or  Individual Cultural Blueprint Indicator.

3 – Provide Global Guidelines for Recruiters: This sounds simple yet very profound. We have witnessed the surge of different “expatriates” such as Cross-Border Commuters, Virtual Assignees, Global Nomads, International Business Travelers, and Commuters. In Global Mobility, if we want to be inclusive, we need to offer support to all of these people, their families, and their needs have to matter to us. Here are my ideas for your global recruiting guidelines. 

4 – Enhance Intercultural Intelligence Across all Levels: “Intercultural intelligence means suspending judgment until enough information about the other person becomes available; paying attention to the situation; cross-cultural training that increases isomorphic attributions, appropriate affect, and appropriate behaviors; matching personal and organizationally attributes; increasing the probability of appropriate organizational practices”  Now is the time to promote intercultural intelligence within your workforce population. Offer “Unconscious Bias” training for your senior managers and ensure your senior managers lead a diverse workforce. Expose them to other cultural styles.

5 – Offer an open Job Platform: Most companies work like Twitter. You have fans and followers and people who watch what you are doing closely. Instead of organizing talent programs, you can make your global job market transparent. All talents want to be given a fair chance at success and you need to find ways to motivate more introverted busy bees as well. Part-timers often need more recognition and sponsors who help them be seen for opportunities. 

You might want to rewrite all your job postings to be more inclusive and reduce the white male-dominated language. You also need to reduce the profiles so they match real professionals. As I mentioned in “The Global Career Workbook” most job profiles I’m reading have been written for Superman and Wonderwoman. According to a study by Hewlett-Packard, women only apply for jobs when they meet 100% of the requirements while men already do so if they meet 60% of them. This finding is often quoted in articles to prove that women lack confidence. It is never wrong to boost up your confidence, but the reason behind the figures seems to be something else. 

According to an article by Tara Sophia Mohr, the reason why women apply less quickly is because of the bias that women need to meet more qualifications than their counterparts. Secondly, from a young age girls are being taught to follow the rules and are being rewarded for doing so. This often leads to a rule-following habit that makes women believe that if they don’t meet all the requirements, that they shouldn’t waste their or the HR Manager’s time and energy. So, don’t post vacancies that only heroes can fulfill as you will miss out on many potential candidates. 

6 – Target Your External Job Ads to Female and Minority Talent: When you post a job profile on LinkedIn, you can pay for as much or as little exposure as you want and target it to a very specific audience. Indeed, if you manage your campaign effectively by targeting Female and Minority Talent you not only show your support, you also help your brand. Mention that you wish to hire women and minorities explicitly. Posting jobs online is like getting applicants in real-time. Online announcements can help you either increase your efforts to attract more candidates or even prevent candidates from applying if you’ve already found the right person for the job. If you are looking for younger recruits in particular, then e-recruitment is probably the single most effective and efficient strategy possible; in the US, for instance, 98% of the 18–29 age group are active internet users. It can help if you build a fan base through a specific topic and use this fan base for building your female and minority talent pipeline.

We’re offering a series of free workshops in advance of our upcoming #HireMeExpress fall group program.

Workshop 1:  Partnering Masters – Building Effective Relationships 

with Angie Weinberger
Thursday, 24 June 21 

from 4 PM to 5 PM CET

Workshop 2: Powerful Missions – Having a Voice in a Sea of Noise 

with Angie Weinberger
Thursday, 1 July 21 

from 4 PM CET to 5 PM CET

Workshop 3: Planning Money – Bringing Financial Security to your Life 

with Keren-Jo Thomas
Thursday, 8 July 21 

from 4 PM to 5 PM CET.

We promise friends, fame, and finances.

#hiremeexpress #humantouch #globalmobility #expats #digitalnomads #networking #minorities #diversityinclusion #financialplanning #retirement #friends #fame #jobalert #jobs

Please sign up here to receive all updates on our workshops, the 19 POINT FRESH RESUME CHECKLIST, and our special offers:  http://eepurl.com/hitraT.

RELATED POSTS:

Why only 25 percent of international assignees are women

https://www.sundaebean.com/2019/04/29/121-why-only-25-percent-of-international-assignees-are-women/

The Ultimate Holiday Reading List for Minority Expats to Reinvent Themselves

https://globalpeopletransitions.com/the-ultimate-holiday-reading-list-for-expats-to-reinvent-themselves-start-2021-with-a-plan/ 

Why we Need to Push for More Minority and Female Expats in Global Mobility

https://globalpeopletransitions.com/why-we-need-to-push-for-more-minority-and-female-expats-in-global-mobility/

Every Expat and Spouse Should have the Best Experience – Why we Need to Transform Global Mobility

https://globalpeopletransitions.com/every-expat-and-spouse-should-have-the-best-experience-why-we-need-to-transform-global-mobility/

https://www.globesmart.com/blog/four-ways-organizations-can-support-their-lgbtq-employees/

References:

KPMG. (2018a). Inclusion and Diversity: How Global Mobility can help move the Needle. KPMG. Retrieved May 13, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf

Kramer, S. (2018). How Inclusion and Diversity Impact Global Mobility Programs [Report]. Retrieved 15 June 2021, from https://fowmedia.com/how-inclusion-and-diversity-impact-global-mobility/ 

McKinsey & Company. (2020). Diversity Wins: How inclusion matters [Report].
https://www.mckinsey.com/~/media/mckinsey/featured%20insights/diversity%20and%20inclusion/diversity%20wins%20how%20inclusion%20matters/diversity-wins-how-inclusion-matters-vf.pdf

Paton, T. (2021). DiversityBusiness.com | News. Retrieved 15 June 2021, from http://www.diversitybusiness.com/news/diversity.magazine/99200881.asp 

PwC. (2016). Women of the world: Aligning gender diversity and international mobility in financial services. Pwc. https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf

Why Women Don’t Apply for Jobs Unless They’re 100% Qualified. (2014). Retrieved 15 June 2021, from https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified 


Guest Post

Due to the high demand for tech workers, organizations are providing exceptional salaries and perks. Although getting a new job has become more challenging, tech professionals now have better jobs with a better work-life balance. During the coronavirus lockdown, many people have begun to learn new tech skills to increase their chances of getting a new job. 

Nowadays, coding schools are popular because they provide students with the right skills to help organizations reshape the market. Their graduates have the right knowledge to meet employers’ needs and land their dream job. So, if you’re wondering what skills you need to get employed and land a six-figure job during COVID-19, this list will allow you to achieve your goal.

Python

Python is a must-have programming tool for every tech worker these days. In 2020, Python is gaining ground because it’s great for analyzing, visualizing, and interpreting data. Python is also an excellent tool for implementing machine learning algorithms. It’s been used by many companies to automate processes and provide more personalized services. In the data science field, Python helps data scientists and data analysts create better insights. Consequently, organizations can make better data-driven decisions and develop better products.

Python is very easy to learn, and it’s a great option for those looking to start a new career. Today, a Python developer earns, on average, $116,161 per year at Bank of America. Many coding bootcamps offer Python courses. But, if you have a busy schedule and you’re looking to learn from home, you should enroll in Springboard’s coding bootcamp.

At Springboard, students learn at their own pace and can get job-ready in only six months. Springboard’s data science course is designed to provide students with core data science concepts. They learn statistics, data wrangling, machine learning, and storytelling skills vital to meet employers’ needs. And by working on real projects, they build an interview-ready portfolio.

Java

Java has become very popular lately because it is the perfect match for creating IoT software. In 2020, companies are using data to identify what customers want and how they want it. Given that, they gather information from multiple devices and platforms. Java is an object-oriented programming tool that can be used for creating cross-platform solutions. And it’s also a must-have for Android development. Nowadays, Android has about 85% of the smartphone market. So, becoming an Android mobile developer will indeed increase your job opportunities.

In the US, a Google Android developer earns, on average, $125,989 per year, according to Indeed. These professionals also enjoy great perks like on-site spa sessions, gym classes, and free food. Google’s workers not only love their jobs because of the salary but because of the perks and work environment. For that reason, they’re always willing to work harder to achieve the company’s goals.

Learning Android development skills is easy with the help of General Assembly’s courses. General Assembly provides students with instructors that teach them how to build exceptional and interactive Android apps. At General Assembly, students learn through hands-on projects. Students build real apps to develop their coding skills.

JavaScript

Learning JavaScript is among the best options to land a six-figure job. It allows developers to create front-end and back-end code. In other words, it’s an essential tool for full-stack developers. Also, many companies—like Paypal, Netflix, and Microsoft—use JavaScript on their sites. In other words, learning JavaScript will allow you to land the job of your dreams.

JavaScript full-stack developers are in-demand, and at Microsoft, they have outstanding salaries. In fact, they earn, on average, $55.84 per hour in the US. Flatiron School is among the best coding schools in the US, and it offers a software engineering course that allows you to learn full-stack development skills. During the course, students will learn how to think and build like professionals. And they will get equipped with the tools to create any web app. The program mainly covers Ruby and JavaScript. The company also designed the course to allow students to launch software engineering careers, independent of any specific programming language.

Digital Marketing

Today, people are spending more time online, digital marketers are in-demand, and companies are offering outstanding salaries to meet their expectations. They are responsible for creating marketing campaigns and use digital channels to increase companies’ brand recognition. They also use their SEO skills to help organizations rank in search engines. To become a digital marketer, you need a lot of patience and discipline. This is because they regularly deal with customers, and they must be on their best behavior. They also use social networks and email to provide better customer service.

At PayPal, digital marketers make, on average, $149,655 per year, according to Glassdoor. And for example, companies like Netflix provide them with six-figure salaries and excellent perks like paid parental leave and paid vacation leave. So, becoming a digital marketer will allow you to land a six-figure job and even improve your well-being.

To learn digital marketing skills, you should enroll in Thinkful’s coding bootcamp. Their digital marketing course is designed to give you the right skills to join any marketing team. And by developing skills like SEO/SEM, email marketing, content marketing, and marketing analytics, you’ll be able to stand out from the competition. Also, since tuition costs can make students feel stressed, Thinkful offers several financing options to help them deal with the expenses. 

Conclusion

Getting employed and earning a six-figure salary won’t be just a dream if you get equipped with these tech skills. They will help you to become an attractive worker and meet companies’ requirements. The learning process can be tough, but I can guarantee that you’ll have no regrets. Also, you have to remember that the tech market is growing fast, and it’s disrupting every industry around the globe. If you want to be ready for future challenges and get the job you have always wanted, learning in-demand tech skills is necessary.

About Author: Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

https://www.linkedin.com/in/meyster

Twitter: @arturmeyster

Social Media Presence is Key!

A guest post by Nabeha Latif – Social Media Guru

This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:

Top 10 Tips for a Killer LinkedIn Profile

1 – Get a Personalised URL

In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.

2 – Nail that Headline!

You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.

3 – Populate your Experience

Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.

If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.

4 – Get Creative!

This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.

5 – Engage, Engage, Engage

LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!

6 – Master the Algorithm

A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.

LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.

On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile

7 – SEO is King

Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.

8 – Be Pixel Perfect!

Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?

I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!

9 – It’s not a Sprint, it’s a Marathon

You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.

10 – Run a Company? Treat the Page as you would your Profile

If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.