Category Archives: Virtual Teams
Rise of Women

Picture this scenario: a leading multinational company needs to select somebody with the right skills to establish their first overseas division and they have two equally strong candidates. Alice just got married and, in their best intentions but without consulting her, leadership decides that she would not like to go on assignment as she is likely to be starting a family. The opportunity is therefore offered to George. 

What do Alice and George think twelve months later? 

Alice and her husband wanted to get the wedding out of the way so that she could pursue her dream of going on an international assignment. She was shocked about not even being consulted. But it all worked out for her in the end: she is now working overseas for one of their competitors and is very happy in her role.

For George, the company’s decision really came at the worst time. His wife and he were about to tell their families about their first baby. But he still said “yes” to the opportunity and eventually convinced her wife to try that out. However, it was very tough on her and she ended up being sick through the whole pregnancy. When the baby was born, she had no support network. This situation also impacted his performance which was much lower than back home. For this reason, the company decided to bring him back. 

I bet it’s not the first time you are faced with this scenario. Wrong assumptions and stereotypes are in fact one of the reasons for which women continue to be highly under-represented within the expat population

However, there are a few positive sides that make the rise of women in Global Mobility look somewhat brighter than some time ago. Take policy and awareness for example. In 2011, only 12% of CEOs saw poor retention of female talent as a key business challenge, and only 11% were planning policy changes to attract and retain more female workers (PwC’s Annual Global CEO Survey). Yet, just a few years later, 64% of CEOs worldwide confirm that they finally have a diversity strategy and 13% of them are planning to adopt one over the next 12 months (PwC, 2016a).

What’s to Celebrate?

When we look at data, it’s important to break it down. If it’s true that the percentage of expat women swings between  just 14%  and 25% (Mercer, 2017; PwC, 2016a; PwC, 2016b), we cannot bypass the significant differences between regions and industry sectors. For example, while expat women in the energy and high tech sectors are only 8-11%, the percentage for the life science sector is 23%. Companies in the service and retail sectors also generally tend to have a higher percentage of women expats. 

Other research (Communicaid, 2017) provides an even more optimistic picture, showing us how the proportion of expat women grew slowly but steadily from 1980s onwards.          

And always on the bright side, among those employees who have already had an international experience, 47% of the female and 53% of the male respondents confirmed they had completed more than one international assignment. In addition, based on their most recent international experience, 84% of women said that they would repeat a similar experience, and 93% state that they would recommend an international assignment to a colleague (PwC, 2016a). 

Last but not least, 73% of women working in Financial Services believe that they have equal opportunities than men to undertake international assignments at their current workplace (PwC, 2016b). This percentage is encouraging in comparison with the 50% of women taking part in the previous year’s millennial survey who believe that promotion is biased towards men (PwC, 2015).

Even with something to celebrate, we shall keep in mind that these variations don’t change the overall conclusions: we are still decades away from seeing this percentage rising to 50%. Predictions show that, in the best case scenario, this will be reached only around 2050 (Mercer, 2017) 

How can you benefit from having a more expat women ? 

1 – You will Facilitate Better Assignment Selection with a Broader Talent Pool 

One of the main mobility cost drivers is related to the limited choice of candidates ready for assignments. By inviting more women to the club, you create more options for your company and indirectly to control costs better. The more good candidates you have, the better will your selection be and the higher the chances that you don’t have to sell an incredibly overpriced assignment package.

2 – You will Record a Higher Assignment Success Rate

The When Women Thrive report highlights that women are perceived to have unique skills that are particularly relevant for expatriation, including flexibility and adaptability (39% vs. 20% who say men have those strengths); inclusive team management (43% vs. 20%); and emotional intelligence (24% vs. 5%.). In short, women tend to build cultural bridges better than men and work in a more sustainable manner.

3 – You will not only Attract, but also Retain Talent

Female demand for international mobility has never been higher than now, with 71% of female millennials wanting to work outside their home country during their careers. Also, 64% of all women interviewed said that international opportunities were critical in attracting them as well as keeping them with an employer (PwC, 2016).

If you want to be successful in attracting and retaining female employees, you need to have a talent brand with international experience as a core element of your employee talent proposition. 

Are you not yet convinced that more expat women provide a huge added value to your company?  In our previous post, we give other proofs of how a more diverse expat population makes you a more profitable and valuable company. 

Seven Obstacles to the Rise of Women in Global Mobility

1 – Strategy

Like the majority of international organizations, you too might be currently challenged with a lack of alignment between Diversity & Inclusion and Global Mobility. This is a crucial issue that you should be working to solve as soon as possible. When goals and data are discussed with Senior Management, Global Mobility Managers need to have a seat at the table. 

2 – Policy

Many Global Mobility policies have originally been developed for male assignees with children and a “trailing” spouse. It’s 2020 and this needs to change. Make sure your policy addresses the issues of expat women and new types of families – single parents for example (the vast majority of them being female), or same-sex couples.

3 – Nomination Process

As we mentioned in our previous post as well, too many times there is still a lack of transparency over who is assigned and why. Companies often don’t have a clear view of those employees who would be willing to be internationally mobile. And like in Alice’s and George’s stories, unconscious bias still plays a considerable (yet invisible) role in the selection of the right candidates. Because of the prevalence of stereotypes that associate women with family, female employees are usually not  even asked even if they would be willing to consider. 

I’ve been there personally as well. 

And if you want to take a small journey into the world of the unconsciously biased HR world, have a look at this insightful article on gender decoding. 

4 –  Non-Diverse Host Locations 

This is probably not such a big issue (apart from a few very critical war zones and dangerous locations). The issue, instead, is the assumption that expat women won’t be accepted because of the fixed gender roles men and women have in the host location. As a matter of fact, expat women in India have automatically a higher status than local women. And in some Muslim cultures, as long as you wear a ring implying that you are married, you can be seen as highly respectable and you will be treated accordingly. 

5 – Representation

While Global Mobility Managers are often female, women don’t benefit from the same representation rate at the upper levels. This means that Senior Leaders and Executives in Global Mobility are mainly men. As a consequence, there is an issue of lack of awareness at Senior Management level, and this is especially true in traditionally conservative countries.

6 – Lack of Visible Assignment Opportunities for Women

65% of female employees (PwC, 2016a) are still unhappy with the little transparency of their companies over the availability of opportunities for overseas assignments. 

It’s time that you make opportunities readily accessible to all, including underrepresented talent groups!

7  –  Lack of Human Touch 

The lack of Human Touch and/or previous bad Expat Experiences might stop women from actively seeking opportunities for international exposure.

In fact, teams are often too busy focusing on the many operational aspects of the mobility program and fail to design a human-centric Global Mobility program for their expat population. 

If you haven’t started yet, do it now. Talk openly about diversity in your policies and encourage internal discussion on this topic. Communicate about role models and success stories.

Six Potential Solutions  for a More Inclusive and Diverse Global Mobility Program 

1- Set Clear Diversity and Inclusion Goals  for Global Mobility

Global Mobility and Diversity and Inclusion teams need to set realistic yet challenging goals for increasing the number of female assignees AND female department heads in Global Mobility. According to KPMG (2018), only 41% of the organizations surveyed had clear D&I objectives in place. Without specific targets nothing will change! 

2 –  Allow for More Flexibility by Having Different Assignment Types 

New types of assignments and flexibility are making things easier for women and employees with family responsibilities to go on assignment. As I reiterate in The Global Mobility Workbook, Global Mobility should not systematically be synonymous with traditional Long-Term Assignment. In fact, even if those remain the most preferred assignment type by both genders, women favour 6-to-12 months’ assignments more than men (37% vs 29%). The same can be said for assignments shorter than three months (10% vs 5%) as well as frequent business travels (36% vs 32%) (PwC, 2016a).

3 – Identify and Understand What the Real Barriers are 

Do you actually know what the real barriers to inclusive mobility are for your workforce and organizations? If you’ve never measured in which way your current policies hinder women’s mobility, it’s time you act NOW.  Stop simply assuming the barriers to gender inclusiveness and understand better where the actual issues lay. That’s why I recommend intercultural training for all Global Mobility Managers.

4 – Give More Visibility to Female Role Models

While 68% of men feel that there are enough male role models of successful expats in their organization, only 48% of women feel the same about female role models (PwC, 2016b). This impacts negatively the wider female talent pool of companies and their Global Mobility programs.  If you want to help fill the gap, take active measures to drive awareness of the positive experiences of successful expat women within your organizations. 

At page 24 of this PwC report you can read a short and inspiring testimonial of a Tax Partner and Expat Woman role model. 

5 – Use More Gender-inclusive Language 

Too often Global Mobility policies still refer to their globally mobile workforce with masculine pronouns. At the same time, they would make you assume that Expat or “trailing” Spouses should be female. Well, it’s 2020 and this is not anymore the case. If you want to make your program more inclusive, start from how you address your talent. The UN has recently published new very helpful guidelines that can definitely be useful for your policies too.

6 – Foster a Supportive and Inclusive Culture

It is absolutely critical for your company to move away from the restrictive gender stigmas of the past if you wish to unlock your full global workforce potential. Your ultimate challenge is to create a culture where all your employees are on board with diversity and recognize how valuable this is.

Our message is clear: Global Mobility strategies that do not fully include women will simply not deliver to their full potential.

How we can Help you

If it all makes sense to you but you don’t know where to start from, this is why we’re here. Here are four ideas on how we can help you.

  1. We deconstruct your expat nomination process and review your existing policies for inclusiveness.
  2. We improve the language you use in communication to make them gender-inclusive and we also help you sprinkle them with “Human Touch”.
  3. We conduct an analysis of your Expat Experience and identify unveiled barriers for female expats and their spouses.
  4. We facilitate transition workshops with expat women in the host country, and prepare female candidates for potential expat assignments through our exclusive 1:1 Executive coaching program RockMe!

PS: I want to tell you two more things.

Are you looking for a board member mandate in Switzerland? Have a look at VRMandat and Stitungsratsmandat and check how they can support you.

Look up the above links also if you’re trying to expand your board of directors.

Resources

Read the insights of the 4th edition of the Advance and HSG Gender Intelligence Report.

https://stiftungsratsmandat.com/de/

https://www.vrmandat.com/en/

https://dorothydalton.com/2016/03/11/gender-de-coding-and-job-adverts/

https://www.bbc.com/worklife/article/20160929-where-are-all-the-expat-women 

http://www.internationalhradviser.com/storage/downloads/Gender%20Bias%20in%20Global%20Mobility%20Developing%20Female%20Leaders%20PwC.pdf 

https://www.shrm.org/resourcesandtools/hr-topics/global-hr/pages/women-expatriate-workforce.aspx 

References 

KPMG. (2018). Inclusion and Diversity in Global Mobility. KPMG. https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle.pdf

Meier, O. (2019). The path to diversity. Mercer. https://mobilityexchange.mercer.com/insights/article/the-path-to-diversity-women-on-assignment

PwC. (2015). Female millennials in financial services: Strategies for a new era of talent. PwC. https://www.pwc.com/gx/en/financial-services/publications/assets/pwc-female-millennial-report-v2.pdf

PwC. (2016a). Modern Mobility: Moving women with purpose. PwC. 

https://www.pwc.com/gr/en/publications/assets/modern-mobility-moving-women-with-purpose.pdf

PwC. (2016b). Women of the world: Aligning gender diversity and international mobility in financial services. Pwc.

https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf 

This is a good example of Women in Global Mobility
Riikka Virtanen Schwitter speaking during the EY “Future of Mobility” event (February 2020)

GUEST POST BY NABEHA LATIF

From a Punny Remark to a Household Media Channel
Ever since Twitter hit the internet in 2006, it evolved from a punny remark about your meal snaps to an integral part of online communication as a whole. With its simple ideology and a tweet (message) consistent with a set amount of characters, you witness an ever-growing set of to-the-point remarks and comments alike.

 

However, Twitter isn’t only for some fun pastime. It can be utilized as a significant component of managing your business online. So here’s our guide to keeping your business up to the digital standard.

Why Twitter for Business?
There are many motivations to make Twitter a piece of your business’s digital media plan in an undeniably jam-packed online media scene.

Marketing and getting the word out on Twitter is particularly appealing because the platform fights at a surprisingly high level as far as reach is concerned. The complete number of individuals going on Twitter consistently is more than the number of registered accounts!

This implies that you’re not simply getting your content to users when you tweet. Instead, you’re likewise contacting a more extensive crowd who additionally reads Twitter.

The Basics:
Assuming you’re completely new to Twitter, the initial steps are similar whether you’re making a profile for a business or individual use.

 

Whether you already have an account or not, utilizing these tips will keep your basics solid.

 

Creating a Profile

  1. Profile Photo: The profile photo represents your account everywhere on Twitter. It should be recognizable and shouldn’t change too often. Most companies include their logo in their profile image.

  2. Header/Cover Photo: This is where you can share the latest updates in a visually striking format. It is often replaced, unlike the profile picture.

  3. Username: Your @name is the name of your account. It doesn’t change. You can change your display name, but it’s best to set it as your organization’s name and leave it at that.

  4. Bio: Your bio is your brand’s elevator pitch. A concise introduction for your brand, Link your website!

  5. Pinned Tweet: A pinned Tweet is the first piece of content users see when coming across your profile. It isn’t required, but it’s a great place to highlight content.

Twitter Slang/Terminology:
I’m sure we’re all familiar with what a “tweet” is by now, but when it comes to Twitter, that’s only a starter! Here’s some terminology you should understand before heading on in the circle:

 

  1. Hashtag: A word preceded by a # symbol. It acts as a tag to content to categorize or relate to a particular topic.

  2. Mentions: A tweet with the @ symbol followed by a person or brand’s username. This helps you tag people and monitor them to see what others say about you.

  3. Retweet: Sharing someone else’s tweet is known as a retweet.

  4. Quote: Similar to a retweet, but with an added comment about the original tweet.

  5. DMs: Also known as Direct Messages, they are private messages between accounts. If a non-follower contacts you, they will be sent to your requests folder. This can be changed in settings.

  6. Topics: These are headings and tags an account can follow in order to see content related to a subject of interest.

Verification:
Verification on Twitter means having a recognized account by Twitter and being granted a blue tick in front of your username. It’s similar to verifying your account on Instagram.

For a brand, you’ll need to provide your Official Website and Official Email. For a brand celebrity etc., an extra piece of information is required, which will be a form of Official Identification.

How to run your business on Twitter:
Once you’ve nailed down the basics and prepped your account for expansion, consider going through the following tips to grow your business.

  • Create a Marketing Strategy:
    Creating, posting, and monitoring your Tweets is a key aspect of your business. So It’s best to be consistent and orderly about it all. A Twitter marketing strategy will help you bring your brand on track and help you achieve your set goals.

    Your Twitter strategy will tie into your overall Social Media Strategy and should be on your content calendar. Having a global view of your social media marketing will allow you to take advantage of each platform’s specific strengths.

  • Finding a Brand Voice:
    Twitter is covered with the graves of accounts that didn’t think before tweeting. It pays to have your brand’s voice designed for the platform.

    Having a consistent voice on social media makes it simpler to interface with your audience. It likewise assists your brand with standing apart among the organizations battling a portion of the 1.9 billion hours that clients spend on Twitter every month.

  • Use Twitter Lists:
    When you get active on Twitter and your channel begins to top off, Twitter Lists can diminish the clamor by sorting your channel into targeted topics.

 

Making a Twitter List resembles making a timeline that just has content from the accounts you pick.

There is an assortment of topics you should make a List about for your business. You can utilize them to monitor accomplices, contenders, or the accounts that draw in with you the most.

Twitter Spaces:
Twitter Spaces is another component that permits you to have live audio discussions with different clients.

 

With Spaces incorporated into the Twitter platform, it’s not difficult to spread the news about your audio sessions. Joining is pretty much as simple as clicking a link in a Tweet.

 

Announcing your Spaces talk with a Tweet allows you to use the span of your current Twitter brand into engagement on Spaces.

Using Ads to Promote:
Twitter’s millions of clients are a major piece of what makes it an alluring platform for brands. In any case, the volume of the content presented on Twitter consistently can likewise imply that your brand’s Tweets become mixed up in the conflict.

Twitter advertising is the response to this issue. You can promote anything from a solitary Tweet to a whole account.

With no base financial plan, there’s a Twitter advertising choice that will assist any brand in getting noticed.

Utilize Advanced Search:
For thousands of Tweets each moment about movies and memes, Twitter’s search bar generally isn’t to the point of observing the content you’re searching for.

 

Twitter’s advance option is an all the more integral asset for filtering through Tweets, with many capacities to assist with advancing your brand.

 

You can look by account notices to observe clients drawing in with you. Commitment channels permit you to track down the most famous Tweets about a topic.

Monitor with Twitter Analytics:
Twitter Analytics is a robust platform that utilizes diagrams and reports to give experiences to your Twitter usage.

 

This instrument gives data on everything from your top Tweet to ad transformation rates.

 

Knowing how to utilize Twitter Analytics gives many advantages to your business. For example, you can use it to decide the days and times your audience is generally dynamic or analyze your ads’ profit from speculation.

Twitter API:
The Twitter API (computerized programming connection point) permits you to cause programs that collaborate straightforwardly with Twitter.

 

There are numerous ways that this instrument can help your business. You can make your own channels to get constant data on just the most essential Tweets or make custom audiences.

 

Not every person with a Twitter account approaches the API. To utilize it, you initially need to apply for a developer account.


Key tips and tricks:
A Tweet is a 280-character fresh slate. It isn’t always simple to know how to impart your brand’s message on Twitter.

 

These tips and tricks will guide you to make Twitter content that gets results.

 

  1. Keep it Concise: Simple, Short, and Clear. That’s how your tweets should be! Remember, you’ve got limited characters.

  2. Keep It Organic: People don’t really talk to brands, do they? So why talk like one! Keep engagement on a high by toning down on the formal end.

  3. Engage with People: If you’re just broadcasting out into the Twitterverse, it’s easy for your audience to tune you out. And you don’t want a passive audience. The more engagement you get, the more visible you are.

  4. CTAs: Good business Twitter use strikes a balance between conversational Tweets and advertorial content. The traditional best practices of ad copy still apply on Twitter. And knowing how to write a good CTA never goes out of style.

  5. Use the Emojis: Emojis help you cut down on long words with little emoticons to help get your points across. Tweets with emojis generate more engagement than those without!

  6. Trending Hashtags: Hashtags cut through the noise of Twitter to get your Tweets seen by people who are interested in a specific topic.

  7. Add Some Visuals: Twitter isn’t a picture-based platform, so that’ll help you cut through the crowd with more visuals paired with a fresh tweet. Tweets that include a visual element (an image or a video) generate more engagement than those that don’t.

  8. Time Your Tweets: Don’t waste your perfectly crafted content by tweeting it when no one’s around to see it. Use Twitter Analytics to track when your Tweets get the most engagement.

  9. Frequency of Tweets: In most cases, it’s best to tweet more than one or two and fewer than three to five times per day. There are several ways to schedule your Tweets so that they come out at the right frequency. Twitter has a built-in scheduling feature to ease your burden.

An Expert Interview by Sara Micacchioni

Prof. Tamara Pawluk is specialized in cognitive diversity and inclusion. She has collaborated with teams designing Diversity and Inclusion campaigns and training teams to leverage diversity potential. Her professional goal is to contribute to any organization where diversity is seen as a key factor to achieve competitive advantages. Interestingly, she also works as Project Manager for Diego Romero Music to support her husband in bringing Argentinian and Latin American music into the European market. 

In early September I  met her in her apartment in Berlin to get inspired by what she does. 

Who is Tamara Pawluk in a nutshell? 

I am an interculturalist by profession and by mindset. I like working with people from different cultural

Headshot
Prof. Tamara Pawluk

backgrounds, I am a curious person and I like to listen to stories. I have the feeling that everyone has a story to tell and that even when they think it’s not interesting, I always find it fascinating. I mean, we’re all protagonists of our lives after all.
I also love learning, not only from books and manuals but especially from people. I love to be amazed by what others do in their professions and act as a connecting bridge between them. 

I’ve been teaching at college for six years. I love doing classes and helping people develop their talent and discovering their potential together. Currently I am mostly dedicated to webinars but I keep teaching within the startup I work for, Expertlead

I am  a very family-oriented person too and love spending time at home with my husband and my friends, playing cards or board games, watching Netflix…or going outside to practice roller skating (and failing miserably) 😉 

Can you tell us a bit more about Expertlead and your projects there? 


Our core business is trying to build a solid network of freelancers. However, we do this in a very human-centric way i.e. guiding them through a professional self-discovery journey and helping them plan their career development. We mostly work with IT professionals: front-end and back-end developers, mobile developers, software development engineers, architects, project managers, designers and data scientists. We try to understand what exactly each of them brings to the table and only then we do the matching. We don’t just feel responsible for ensuring that they get paid for their job, but we also worry that they are performing tasks that they really enjoy.  Besides that, we also do webinars on professional branding, CV improvement, train the trainers, stakeholder management, and soft skills training. 

As the head of freelancer management, I strive to help freelancers be the best versions of themselves.

One of the Diversity and Inclusion projects we’ve just launched is our blog series “Freelancing Women in Tech” about which I am really enthusiastic. We interview female freelancers within the network and discover together their success stories and obstacles they encounter in the IT field as women. 

You can have a look at the blog and at our recent articles where we interview a female iOS developer and a female software engineer

There is a lot of potential in IT when it comes to D&I and we’re trying to get in touch with other associations that might be connected to a wide and diverse talent pool. For example, we’d like to partner with associations for refugees that promote IT educational programs and other initiatives of this kind. If you are one of them, don’t hesitate to get in touch! 

Would you like to share with our readers the learning and career path that brought you to the position you so passionately hold now? 

Well, there are a couple of relevant episodes that really marked my professional development. The first was at the age of 15 when I got into an exchange program with people from around various parts of the world. Thanks to this, I got to spend lots of time with people from Tunisia, South Africa, Russia, you name it. Even if I was “just” a teenager, I was amazed by how much you can learn just by actually allowing yourself to be open to everything. That’s basically how I start to learn from people and about people. This marked me so much that it led me to choose my next degree, a BA in Intercultural Management. 

What other salient events happened next? 

Then I had the opportunity to work as a ghost in a haunted mansion at the famous Disney World Park in Orlando 😉 You might wonder what this has to do with what I do currently but…

There I had a conversation with a colleague of mine that really made me start reflecting about a reality I hadn’t been faced with much until then. And so I started getting curious about the topic of diversity and more in particular about gender and sexual orientation and the role that this plays in identity. This was such an eye-opener that I decided to make Diversity and Inclusion the focus of my PhD, creating a fusion with the topic of Intercultural Management.

Finally, the last piece of the puzzle fell into place when I met my husband who is a musician. I want to contextualize this: my parents are doctors and when I entered the field of Social Sciences they thought this was already weird. But what they accepted even less easily was me having a musician as my boyfriend. During this phase, I realised how important the role played by professional identity is in our lives. Now they love him as well as his music.

And so I landed in cognitive diversity, i.e. valuing people for the different ideas that they bring at the table and the different experiences they had in life. This brought me to Talent Management and to Berlin, where I currently live. 

I can really say that being part of an amazing team at Expertlead really enables me to bring together all the different aspects of culture identity in which I am a specialist.

What are the major challenges that you face in your industry? 

When it comes to Talent Management, unconscious bias for me is the main obstacle. Too often, I find that  people very easily allow their own prejudices and pre-formed opinions to shape the situation they’re faced with as well as the idea of the person they have in front. The issue with unconscious bias is that in a few seconds, you’ve made up your mind and from that moment you don’t allow yourself to be wrong anymore. 

But we need to change this and learn to admit that we can be wrong about the first impression. We need to learn to get rid of our assumptions, become better listeners and let the new information come in. This is especially important when you work with diversity.

This is interesting. How do you help people raise awareness about their own issues with unconscious bias?

When I encounter new clients, I always start with the most simple biases. I avoid talking about biases linked to gender, race, sexual orientation etc from the very beginning because they might make it difficult for people to let their barriers down.

I’d like you to run this small social experiment. Next time you’re in a group, just try to draw three boxes on a paper and ask three volunteers in front of you to write three words about diversity on the sheet. What happened? 

I can bet that now all boxes contain a word. But have you actually ever asked them to write the words inside the boxes? If you followed my instructions carefully, you did not. 

Yet, if you try to ask people to explain the reasons why they wrote words inside the boxes, you’ll see that they will struggle a lot finding the answers. And this is what a bias is about: thinking/doing something automatically and without second thoughts.

I tried this each semester for six years, and not in a single group was there a volunteer who did this differently.

That’s brilliant and quite an eye-opener.

Now, what education would you recommend to somebody who would like to embark on a career similar to yours?

Well, I’d start by saying that when you deal with jobs around Intercultural and Talent Management, I think it’s really important to find a good mentor. Follow someone in the field to whom you can relate professionally and let yourself be inspired by what they do. It’s not an easy-to-answer question because we, professionals in the intercultural field, very often have a different background. 

Definitely, here in Europe there are a lot of academic courses you can decide from if you want to study this at university, and having studied in Argentina where options are really limited, I don’t know even half of them. 

I am pretty confident when I say that the field of diversity allows for different career paths and allows you as well to find your own professional identity.

Certificates might open a gate or two but they won’t drive your internal need to make a change. It’s relatively easy to obtain certifications, but the most challenging and most important is finding the inner spark inside. Only this will make you thrive. 

What’s your recipe for success? 

Be yourself and be authentic to who you are. You’re never going to be happy trying to pretend to be someone you’re not. One of my mottos, and this is borrowed from a teacher, is 

“Never stay where you don’t want to be.”

Considering that you probably spend half your existence at work. My tip is, if you have the privilege of deciding where you work, choose well where you want to spend your time.

Is there a final thought you’d like to share with our readers? 

You might not be able to change the world, but if you manage to change only one person, you’ve changed a world.

If you want to be in touch with Prof. Tamara Pawluk you can connect on LinkedIn or write to her on Facebook. You can also subscribe to her Youtube channel.

Tamara is also busy writing her book on Diversity Management which she’ll publish in 2021. Stay tuned! 

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/

An Expert Interview by Sara Micacchioni

Interviewee's headshot
Petra

Petra lives in Hamburg and if you meet her in person, you’ll probably notice one of her eighteen shades of blue. Born and raised in Germany, one of her qualities is working in-time, which means to take care of customer’s leadership needs as much as possible in the Here and Now – also and especially when it’s complex and challenging.  She is a Global Leadership Coach and with decades of experience across international Business, NGOs and engagement for Women and Black issues, she has become a specialised Transformation Synergist.


Petra’s mission now is to support GLOBAL WOMEN IN/TO LEADERSHIP. 

But how she got there is a very unconventional story. 

In Africa they say, you know people by their name. And yes, Petra’s name already tells a story.  The german part, her father’s name Sorge, had been widely seen as ‘worry’. When starting to work globally Petra used its second meaning ‘taking care of’. Because that’s what she’s used to doing i.e. taking care of others professionals’ success. After her late marriage with an Afrobrazilian she decided to make her surname a bridge between cultures and became Sorge dos Santos, ‘care of the Saints’.

Petra was a pioneer in her field and  throughout her life she developed a certain focus on learning and teaching. At 21, while she was still studying Adult’s Education she also started her career. Funnily enough, she began teaching a class made up by male ex-soldiers only. Coming from the last only female class of a girls’ high school, at university she early noticed the lack of female professors and the absence of awareness about women’s issues.

She felt tremendously the urge to fill this gap and became one of the founders of  the NGO ‘Hamburg Women’s Week’ – where 260 female experts taught 9000 women in just six days, while the only men inside the university building took care of their children. Subsequently, she founded another NGO, ‘Denk-t-räume’, a women’s center for learning and research. Since then she’s never stopped doing what she loves which is empowering women and  changing the narrative around them. Let’s remember that for as much as the gap in gender equality is still a big issue today, addressing this topic thirty years ago must have been a totally different story. 

After finishing her diploma, she went into the field of professional career training. One of her innovations was to implement coaching sessions, at a time (the late 80s) when coaching was nearly unknown in Germany.

In 1992, she had the luck to meet Michael Grinder, NLP founder John Grinder’s brother. Since he specialised in applying Neuro Linguistic Programming (NLP) into teaching,  she was highly motivated to deepen her understanding of Neurolearning and two years later obtained a master’s degree in NLP.

In 1986, Brazil came in and changed her life.
She travelled solo for three months which felt like diving into a fascinating new world. A world which fascinated her with her tradition of music and dance but which also challenged her ‘Germanness’.

When she went back to Germany, she became a member of the first women’s foundation. Having lly get to know in person the power and competence of purposeful female leaders from the Global South. Coming back to her country that typically only saw them as needy migrants and that still considered even German women as inferior was quite a challenge. All this finally turned into her today’s identity of Globalista and it fueled her decision to become self-employed: in 1995 she founded CL!C – Crossculture Linking and Consulting. 

Global Leaders who deal with international teams and customers especially need to understand others and the cultural differences they bring at the table.  And this is where her expertise came in: for more than fifteen years, she trained international leaders and their teams to acquire more cultural competencies. This job opened her eyes to what the difficulties in leading with diversity often are.  It also made her perceive how the majority of Western leaders, on average male and 55 years old (in Germany), carry a serious deficit of cultural intelligence (CQ). 

At the same time, she also realised that well-qualified women who grew up, studied and worked in two or more  cultures/countries are very different in this sense. They can adapt to and navigate different cultures more easily. This is one of the reasons why Petra now focuses on what she calls Global Women and their different needs in becoming successful leaders.

 
Petra’s professional life was eventful and rich in changes. After her overseas consultancy had taken her to support women not only in Brazil, but also in the Caribbean and Angola, she became inspired to work on the radio. She created Radio Triangula where she focussed on Africa-Brazil-Hamburg, played nice-to-dance music and introduced to the public global men and women engaged across cultures. Later on she also hosted a local TV program called ‘Hamburgisch by Culture’ where she regularly held biographical interviews with her Hamburg guests. Bringing diversity into the media was quite a good way to balance her other job as a trainer of German male executives.
A serious health issue finally forced her to think her career over and – like she always tells her coachees –  to start focusing on what she really wanted. And that is to make leadership become more global, diverse and female both in quantity and quality.

Her personal goal is to bring all her expertise together in one project. For her, this means she will do more than  COACHING. Her virtual learning together with her trainer background calls for what is state of the art: ONLINE LEARNING.  This is also true for her target group: women who feel home in more than one culture, who don’t only live in Hamburg or Germany and who are definitely spending part of their working/learning time online. Starting her project  in English enables her to realise her vision of CONNECTING across cultures. Thirty years ago she already connected with one another female leaders from the Global South. Now, she wants to connect women who belong to the young generations. Finally, integrating her passion for media, she will talk about her global participants and expert role models through her podcast ‘Leadership Lights’ as well as her ‘Petra Global TV’ starting as a Facebook Live. 


So for her as well as for her participants it’s about “Leading with GUTS”

Example of tagline

What are the main obstacles in the work that Petra so passionately does?

“The main problem with Global Leaders is their lack of self-awareness.” This characteristic is, in fact, often overlooked and regarded as a merely private aspect of a leader’s life. But knowing yourself and being able to lead oneself is fundamental when it comes to working with others, especially in a globalized environment. Nowadays, with the digitalization of company culture, employees need leadership with personality more than ever.

Are you also attracted by the topic of Leadership and/or do you want to become an Intercultural Trainer? 

Then Petra’s main piece of advice for you is to widen your open-mindedness and nurture your curiosity. Her personal secret to success is, whatever career you decide to embark on, go for something you really want, do not follow the path someone else paved for you.

If you’re a student, you can choose courses in Cross-Cultural Management / Intercultural Communication led by professionals from the field.
If you’re already in international business you should consider taking a professional qualification on top. Aside from that, Petra believes that only by DOING you become an actual coach and trainer.  

Finally, let’s look at Petra’s recommended books: 

  • ‘Das Rebellische Eigentum’ by Peter Martin –the rebellious property. A Study on enslaved Africans, showing their many facets of rebellion, right from the start. 
  • I love myself when I’m laughing by Zora Neale Hurston – An anthology of the intellectual and spiritual foremother of the next generation of black writers.
  • ‘Dare to Lead’ by Brené Brown – a female reframe of Leadership by a famous TED speaker who pleads for starting from vulnerability.

Petra’s whole life has formed her into the global synergist of transformation that she is today. Her breakthrough program for Global women that she is promoting at the moment is called ‘Leading with GUTS’.
While combining a global mindset-work with understanding and including others and transformation with self-Awareness, it covers three parts of online leadership learning in this sequence: 1. Leading Self 2. Global Competence 3. Leading Others
If you are interested, register for her free challenge ‘Smartly Overcoming Leadership Barriers’. If you want to start on a smaller scale her Leading Self Kickoff might be interesting for you.

Example of an Online Challenge

Do you find Petra’s story as interesting and exciting as I did? Do you want to drop her a personal message? You can contact her via email or you can visit her website or podcast Leadership Lights. Or you can listen to Radio Triangular, live stream every fourth Saturday of the month at 5 PM CET. 


In order to support this  B2C-approach she is looking for partnerships which might also extend to a B2B-trainee program inside companies. The best way to contact her is via  LinkedIn.

 

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/

Guest post by ANGELINE LICERIO

Discrimination of any kind should be unacceptable in any given situation. Gender discrimination, on the other hand, takes this to another notch, especially in the workplace. The sad reality is that gender discrimination still happens in most hiring processes. I found this surprising, and no wonder if you’re shocked too: in light of our new global situation, those who work remotely also experience gender discrimination. An article published by Harvard Business Review has highlighted that women are viewed by employers to be carrying out more domestic responsibilities, while men are seen to be more career-oriented and likely to expand their work spheres. Another article published by Forbes suggests that men are more likely to put in extra overtime on work tasks, while women pick up the slack with more domestic duties.

So, is gender a factor when hiring a remote employee? The short and definitive answer is “no”. The decision to hire a worker should be based on how they fit the role and how they can contribute to the growth of the organisation. Hiring an employee, especially for a remote position, should always be based on merits, qualifications, and skills.

Is Gender Discrimination Still Happening?

Gender issues in the workplace still happen, and it’s a proven fact. Women and men both get discriminated against when it comes to work, especially remotely. Some employers would often put in their job posting that they only hire women or men for specific roles. This is not illegal just across the whole European Union (Directive 2006/54/EC), but also in many other more authoritarian countries and notably less egalitarian countries. Hence, you might be shocked to read this. Human Rights Watch spotted “men only”, “suitable for men” or the like on thousands of job descriptions in China, despite this being illegal there as well. Read the report here.

While this may be the case, we should also highlight that there are a lot of companies that look past gender differences and many leaders genuinely respect a person for his or her achievements at work. More people have the utmost respect for both women and men in the workplace because of their contributions to their respective fields.

A Different Approach

Hiring remote employees, whether a single one or a full team, requires not only the right skill sets but their ability to work in an unsupervised working environment. Remote work has a lot of merits. At the top of that is more savings timewise and moneywise, which makes this option very attractive to both employers and employees. Remote workers are also not bound by geographic locations, which means that an employer looking to hire has a massive pool of talent at his disposal. 

Let’s now look at the skills that make remote workers more employable regardless of their genders.

Self-discipline

A remote employee needs to be able to work with minimal supervision, and being male or female has no bearing on this whatsoever.  Remote workers need to block and manage their time for and focus their energy on work when it is time to. Great employees need to be on the clock without anyone telling them to do so, and this should be among the top considerations when looking to hire remote workers. This quality is never gender-related – it is either a person has self-discipline or not.

Strong, Above-average Communication Skills

Having average communication skills will never be enough for a remote worker because communication is a crucial element for a successful remote-based work. In this case, a person can have excellent communication skills regardless of sex. There is no workaround for not having above-average communication skills in a remote working environment. 

For one, a remote employee would need to be in constant communication with their teammates and their direct supervisors. Instructions will likely be over calls, emails, and video conferences. Average communication skills help when you’re working with someone face to face, but you will need to be an excellent communicator to thrive in the remote work environment.

Remote workers need to have the extra sensitivity to listen and hear what is actually being said in an email or telephone conversation. It would take above average communication skills to read between the lines of an email and to pick up the nuances in a conversation.

Troubleshooting Skills

The ability to troubleshoot not only work-related problems concerning clients but also technical and business continuity problems are crucial when it comes to working remotely. Remember that when a person works remotely, there is no IT department to support them round the clock. A remote worker should, at the very least, have rudimentary troubleshooting skills when it comes to networks and computers. Without this, simple installation or a simple network problem can cause delays in their deliverables.

Troubleshooting does not always mean technical problems, but it is also about finding out the root cause of a problem. We need not to reiterate it, but troubleshooting skills are never dependent on the gender of the employee.

Have Reliable Judgment

Some would say that this is part of having troubleshooting skills, but for us, having a reliable judgment is completely separate. It comes very handy whenever decisions have to be made without the help of a team or a committee. A person who has great judgement, whether male or female, can make decisions that will affect the business he or she is representing as a whole.

The ability to rely on themselves and weigh their options well is one rare but necessary skill to have as a remote worker. 

In Closing

Hiring remote employees brings a lot of benefits to the table. Apart from more productivity and motivation, the company can save money and get higher quality output in the long run. This is why gender should never be a cause for someone’s disqualification.

It is unfortunate that this topic even exists and that we feel the need to enumerate the right qualifications for hiring a remote employee. Gender ultimately has no bearing on the effectiveness of a remote worker to do their jobs well. Any company that uses gender to segregate their employees should rethink their hiring process if they want to thrive in their chosen industry. Being male or female has nothing to do with a person’s ability to succeed in their jobs, be it remote or not.

How the Author Defines a Remote Worker

In this article, the author refers to remote workers as anyone who works outside of a traditional office environment. They can be working from home, working from a coworking space, at a coffee shop, etc.

Resources and further reading

Guest post by ANGELINE LICERIO

Discrimination of any kind should be unacceptable in any given situation. Gender discrimination, on the other hand, takes this to another notch, especially in the workplace. The sad reality is that gender discrimination still happens in most hiring processes. I found this surprising, and no wonder if you’re shocked too: in light of our new global situation, those who work remotely also experience gender discrimination. An article published by Harvard Business Review has highlighted that women are viewed by employers to be carrying out more domestic responsibilities, while men are seen to be more career-oriented and likely to expand their work spheres. Another article published by Forbes suggests that men are more likely to put in extra overtime on work tasks, while women pick up the slack with more domestic duties.

So, is gender a factor when hiring a remote employee? The short and definitive answer is “no”. The decision to hire a worker should be based on how they fit the role and how they can contribute to the growth of the organisation. Hiring an employee, especially for a remote position, should always be based on merits, qualifications, and skills.

Is Gender Discrimination Still Happening?

Gender issues in the workplace still happen, and it’s a proven fact. Women and men both get discriminated against when it comes to work, especially remotely. Some employers would often put in their job posting that they only hire women or men for specific roles. This is not illegal just across the whole European Union (Directive 2006/54/EC), but also in many other more authoritarian countries and notably less egalitarian countries. Hence, you might be shocked to read this. Human Rights Watch spotted “men only”, “suitable for men” or the like on thousands of job descriptions in China, despite this being illegal there as well. Read the report here.

While this may be the case, we should also highlight that there are a lot of companies that look past gender differences and many leaders genuinely respect a person for his or her achievements at work. More people have the utmost respect for both women and men in the workplace because of their contributions to their respective fields.

A Different Approach

Hiring remote employees, whether a single one or a full team, requires not only the right skill sets but their ability to work in an unsupervised working environment. Remote work has a lot of merits. At the top of that is more savings timewise and moneywise, which makes this option very attractive to both employers and employees. Remote workers are also not bound by geographic locations, which means that an employer looking to hire has a massive pool of talent at his disposal.

Let’s now look at the skills that make remote workers more employable regardless of their genders.

Self-discipline

A remote employee needs to be able to work with minimal supervision, and being male or female has no bearing on this whatsoever.  Remote workers need to block and manage their time for and focus their energy on work when it is time to. Great employees need to be on the clock without anyone telling them to do so, and this should be among the top considerations when looking to hire remote workers. This quality is never gender-related – it is either a person has self-discipline or not.

Strong, Above-average Communication Skills

Having average communication skills will never be enough for a remote worker because communication is a crucial element for a successful remote-based work. In this case, a person can have excellent communication skills regardless of sex. There is no workaround for not having above-average communication skills in a remote working environment.

For one, a remote employee would need to be in constant communication with their teammates and their direct supervisors. Instructions will likely be over calls, emails, and video conferences. Average communication skills help when you’re working with someone face to face, but you will need to be an excellent communicator to thrive in the remote work environment.

Remote workers need to have the extra sensitivity to listen and hear what is actually being said in an email or telephone conversation. It would take above average communication skills to read between the lines of an email and to pick up the nuances in a conversation.

Troubleshooting Skills

The ability to troubleshoot not only work-related problems concerning clients but also technical and business continuity problems are crucial when it comes to working remotely. Remember that when a person works remotely, there is no IT department to support them round the clock. A remote worker should, at the very least, have rudimentary troubleshooting skills when it comes to networks and computers. Without this, simple installation or a simple network problem can cause delays in their deliverables.

Troubleshooting does not always mean technical problems, but it is also about finding out the root cause of a problem. We need not to reiterate it, but troubleshooting skills are never dependent on the gender of the employee.

Have Reliable Judgment

Some would say that this is part of having troubleshooting skills, but for us, having a reliable judgment is completely separate. It comes very handy whenever decisions have to be made without the help of a team or a committee. A person who has great judgement, whether male or female, can make decisions that will affect the business he or she is representing as a whole.

The ability to rely on themselves and weigh their options well is one rare but necessary skill to have as a remote worker.

In Closing

Hiring remote employees brings a lot of benefits to the table. Apart from more productivity and motivation, the company can save money and get higher quality output in the long run. This is why gender should never be a cause for someone’s disqualification.

It is unfortunate that this topic even exists and that we feel the need to enumerate the right qualifications for hiring a remote employee. Gender ultimately has no bearing on the effectiveness of a remote worker to do their jobs well. Any company that uses gender to segregate their employees should rethink their hiring process if they want to thrive in their chosen industry. Being male or female has nothing to do with a person’s ability to succeed in their jobs, be it remote or not.

How the Author Defines a Remote Worker

In this article, the author refers to remote workers as anyone who works outside of a traditional office environment. They can be working from home, working from a coworking space, at a coffee shop, etc.

Resources and further reading

Read the insights of the 4th edition of the Advance and HSG Gender Intelligence Report.

https://globalpeopletransitions.com/?s=Tips+for+Managing+an+International+Workforce

https://globalpeopletransitions.com/?s=Values+in+Global+Virtual+Teams

https://cdn.gendereconomy.org/wp-content/uploads/2020/04/COVID-and-gender-GATE-policy-brief-.pdf

https://link.springer.com/article/10.1007/s11205-018-2025-x

References 

Ibarra H., Gillard J., Chamorro-Premuzic T. (2020, July 16). ‘Why WFH isn’t necessarily good for women’. Harvard Business Review. Retrieved August 14, 2020 from https://hbr.org/2020/07/why-wfh-isnt-necessarily-good-for-women

Stauffer, B. (2018, April 23). ‘Only Men Apply’, Human Rights Watch. Retrieved August 14, 2020, from https://www.hrw.org/report/2018/04/23/only-men-need-apply/gender-discrimination-job-advertisements-china

Gaskell A. (2020, April 1). ‘Breaking Down The Gender Divide To Survive Working From Home’. Forbes. Retrieved 2020, August 14 from https://www.forbes.com/sites/adigaskell/2020/04/01/breaking-down-the-gender-divide-to-survive-working-from-home/#7996063720cf

https://globalpeopletransitions.com/?s=Tips+for+Managing+an+International+Workforce

https://globalpeopletransitions.com/?s=Values+in+Global+Virtual+Teams

https://cdn.gendereconomy.org/wp-content/uploads/2020/04/COVID-and-gender-GATE-policy-brief-.pdf

https://link.springer.com/article/10.1007/s11205-018-2025-x

References 

Ibarra H., Gillard J., Chamorro-Premuzic T. (2020, July 16). ‘Why WFH isn’t necessarily good for women’. Harvard Business Review. Retrieved August 14, 2020 from https://hbr.org/2020/07/why-wfh-isnt-necessarily-good-for-women

Stauffer, B. (2018, April 23). ‘Only Men Apply’, Human Rights Watch. Retrieved August 14, 2020, from https://www.hrw.org/report/2018/04/23/only-men-need-apply/gender-discrimination-job-advertisements-china

Gaskell A. (2020, April 1). ‘Breaking Down The Gender Divide To Survive Working From Home’. Forbes. Retrieved 2020, August 14 from https://www.forbes.com/sites/adigaskell/2020/04/01/breaking-down-the-gender-divide-to-survive-working-from-home/#7996063720cf 

Author’s Bio

Author's headshotAngeline Licerio is a content writer for Elevate Corporate Training. Like the rest of her teammates at Elevate, Angeline believes that she can help create better bottom lines, happier and healthier staff and build communities where people engage with each other in high functioning relationships.  

Here is her LinkedIn profile: https://www.linkedin.com/in/angeline-licerio-2a3406107/