Author Archives: Angie Weinberger

Last week, I was in a state of frenzy. I rushed to get everything important done on Friday morning, ate a quick lunch, dropped a few household chores dropped on my partner’s lap and visited the cash machine to ensure an urgent payment.

Then, I breathe out. I sit on that one train I needed to catch. The whole day I have been dreaming about a relaxed weekend with my bestie, long walks, chats and a quiet train ride to catch up on my writing. I comforted myself in the blue seat, let the footrest down, set the alarm,  took off the warm coat and was ready to move into the creative zone. (Writers you all know what I’m talking about…)

Then (Baa – bi – baa) – an announcement.

“Welcome to ….Please note that pickpockets might be working from stations.”


They might be in the process of stealing my little red suitcase right now. Not to mention that gypsy woman with black skirts, golden earrings, and a black tooth. She is there – bang. In my head and my inner movie theatre starts. Gypsy woman rips open my (locked) suitcase with a sharp pocket knife. No, a huge sickle worth a pirate. Now, she looks like a pirate too.  Her left eye is made of glass. What will she find? A few clothes and books with piano lessons. To her disappointment, my clothes are boring and old.

My impulse is to get up and take my suitcase to my seat. This would mean that no other passenger can sit there.


I don’t get up. I have travel insurance and all my important belongings are right next to me. Yes, it would be annoying to lose my suitcase but it would not be a catastrophe.  What “gypsy lady” makes me think about is how I was listening to the announcement and this one sentence pushed me into a negative inner movie theatre. Or a momentary state of paranoia.

Did you ever experience anything similar?

As a coach, I am trained to listen to my inner voice and voices and there is one strong voice inside of me that says: “People are good. The other people also want to sit on a seat instead of sharing with a suitcase.” I trust this voice today.

In 2017, we jump mental lanes fast.

Every day, only a small incident can push us over an edge. Not every day this means that we will turn into mass murderers but I never before experienced such an affluence of negative thinking and negative assumptions about human beings. The general level of trust in our affluent society is extremely low. The batteries are flat. Most people have psychological and physical health issues.

We are judging someone in an instance and we do it all the time.

It’s matter of seconds between the “Like” and “Dislike” button. It’s a split moment between feeling needy and feeling resourceful. It’s a small line between mental illness and genius. Our attention span is so short that I need to check twice if I have locked the car.

This is why I encourage you to follow weekly routines to ensure you maintain your mental and physical sanity. This is why I ask you to reflect your achievements once a week. Within the RockMe! program we have now established a regular process to remind you to answer four questions every week. Have you noticed a difference since you started to do this?

Hit reply and let me know.


PS: I’m happy to report that little red suitcase is still with me. 😉

Image source:


According to the Dubai business setup company, when it first launched its firm and started delivering the services, the workers felt some kind of a communication gap between them and the clientele. Soon they reached out to the different promotion and marketing trends and witnessed the progress of the firm with their own eyes. This along with other researchers on the subject of digital marketing suggests that 76% of the people think that marketing has evolved more in the previous two years that it did over the past fifty years.

With the prevailing trend of digital marketing, it is seen that the demand for the digital marketers and more and more new trends are escalating as well. This puts us under the impression that a dire need of discussing the digital marketing importance over career growth is required and so we have gathered the relevant information on the topic.

An overview of the digital marketing trends

It was long seen that the paper publications and advertisement were the only means to promote and advertise the business brand/ products but, the advent of modernized technology has completely changed the style of marketing. Digital marketing is the center of attention these days. It spreads the information and updates on the online platforms and keeps a check on its progress. From enhancing the conversion rates for sales to the promotion of relevant niche and content, the use of mobile apps, electronic billboards, artificial intelligence and the presence of Big Data analysis has converted the digital platform into a more effective one. The customer client relationship is managed over the online social media networks and is improving day by day with the 24/7 service provided by the business brand.

Why choose digital marketing as a career option?

Image source:







The prediction that the number of digital job requirement will go high up to 150,000 (for UAE) by 2020 has open gates for a lot of graduates and skilled marketers. They are eager to embark upon their professional career as the best digital marketer. Here are the main reasons why considering digital marketing as a career can be beneficial:

  • The competition among the business brands on the online platform in term of customer relationship management and customer engagement is increasing. For an industry to enhance their approach they need innovative digital marketers and so showing your creative talent in this field can help you reach the sky.
  • The salary appraisal is on the run for digital marketers and in the coming years with the more advanced trends, all you need is to be up-to-date to earn higher.
  • Business brands intend to invest in the latest trends and digital marketing is the very latest among all.

Thus, with the fact established that the demand of digital professionals is increasing; here are the few courses you need to go through to become the best in your field.

Digital marketing courses and ways in which they turn the tables around for a skilled marketer:

Wondering how to become better at your job? Here are the things you really need to do in order to achieve your goals.

Enroll your name into a digital marketing course!

Eligible for the course: Undergraduates, Graduates, MBA (Marketing)

Professionals who can do it: Marketing professionals, business development executives

About the course:

It is for sure that getting an education in the right direction helps in achieving the objectives and enhances the personal skills. Thus, with this course, you’ll be able to excel in digital marketing tricks and techniques.

It revolves around the basics and advanced knowledge of search engine optimization (SEO), social media optimization (SMO), email marketing and search engine marketing (SME).

Outcomes of the course:

  • Understanding the concept of digital marketing and how it can be used for betterment of the brand
  • Become capable of practicing with the best tools and technologies
  • Plan and manage the entire digital marketing budget and strategies
  • Invest time in affiliate marketing, social media marketing, email marketing
  • Work in order to increase the return on investment of the brand
  • Uplift the number of customers buying the brand

The digital marketing is here to stay and if you expect to earn big in your marketing career, it’s high time you upgrade your knowledge to the rank of digital marketing. The career growth graph seems to go high every year and there is no time soon that you’ll regret your decision of investing in the digital field.


Author Bio: Brenda Cagara 

Brenda Cagara is presently working with business consultants in Dubai. During her five-year writing career, she has written on almost every niche. Her capabilities lie in producing fine writing pieces on business, finance and taxation niches. Brenda’s work is related to helping offshore Dubai company formation and business setup services to clients who are interested. She also deals with bank account opening, visa processing, trade license, trademark, local sponsors and product registration.


Social Profiles:



Do you remember the last time you actually closed down your computer only to realize how many open documents and unfinished business you have? Or do you remember the five new business books you ordered from Amazon and when you wanted to dive into them after the first few pages you got a call and then, did you follow up on that?

I laugh at myself when I look through old diaries or notes that I have taken 10 years ago or even longer. I see that my essential challenges are still the same. They boil down to finances, back pain and imposture syndrome. On a bad day, I will probably fall into the trap of telling myself the same story all over again. I also notice that nowadays when I maintain my weekly “sanity rituals” I get out of that self-talk with my inner monster Gollum a lot faster. (I decided to call my inner critic “Gollum” because deep down inside I believe that I am Bilbo Baggins’ granddaughter.)

Do you still believe that it is the agenda and influence of your manager, the loud colleague from the other end of the open plan office or your wife that stop you from completing projects?

On the surface, it is easy to blame others for what we don’t do or don’t achieve. I find it wonderful to use the “I cannot afford it” excuse in order not to invest in my education or in new clothes for example.

When you say “I do”, how can you keep yourself on track?

Here are four approaches to improve your commitment to projects that are important to you.

1) The Engineering Approach

  • Prioritize your projects with an easy classifier such as ABC.
  • Set a deadline for the overall completion.
  • Break down the projects into milestones.
  • Write a project plan that breaks down every milestone into a task and plan time for completion.
  • Do it and tick off every achievement on a daily basis.


2) The People Approach

  • Visualize the end result and paint a detailed picture of it.
  • Add post-it notes of people you see connected to this end vision.
  • Consider which role they will play in your end vision.
  • Reach out to them and let them know that you need their help.
  • Find two commitment buddies who will check in with you on your success and report to them on a weekly basis.


3) The Agile Approach

  • Focus on one project at the time
  • Pick the one that has the highest lever for you.
  • Work from the bottom up by defining what you would like to achieve in the next three weeks (“sprint”).
  • Spend 80% of your work time on this sprint.
  • Then take a week of reflection, check what worked and what didn’t and take a long weekend off.


4) The No-Pain, No-Gain Approach

  • Pick a skill that you would like to have and that you always avoid.
  • Invest an incredible amount of money in order to force yourself to commit (an example could be a personal trainer to follow your fitness routine, or an MBA or a course in Excel).
  • Tell your mother about it and see what happens.


I would suggest that you try to work with the approach that speaks to you most. Whichever approach you take you will probably notice that you are committing yourself to DOING rather than just THINKING ABOUT DOING.

What I’ve thought about before writing this was that I would like to share a secret with you. I took an important decision for next year. I’ve applied to a Masters programme in “International Human Resource Management and Global Mobility”. While the thought of spending two intensive weeks with GM Professionals from around Europe totally excites me, I also feel anxiety creeping in as I have graduated back in 97 and universities have changed a fair bit since then. It’s one thing to teach in a program and another to actually go through it yourself. I’m also considering an additional coaching education that will require funding and time. Imagine me running my business and doing a double degree in one year. I’m taking a mix of a no-pain, no-gain approach and a people approach here. Step 1 completed.

Have an inspired week!


When you want to drive in the fast lane and get into a traffic jam on the German autobahn on a Friday afternoon it can feel like a bonding experience among a nation dedicated to the speed of travel. On the radio, the announcer only always referred to the “long traffic jams”. They did not even have the time to mention the shorter ones. It took me seven hours to get from Frankfurt to Zurich, including a break, and alternative options such as train and airplane seemed to be even more complicated.

I’m telling you this because I felt that driving on the German autobahn is a metaphor for our current lives. We rush everywhere and try to squeeze more into every small hole of time. When we get a chance to have a zip of water or eat a good dinner we are still driving in our heads. We already think about the next meeting, presentation or of water or eat a good dinner we are still driving in our heads. We already think about the next meeting, presentation or client.

With all of our tools, apps, and navigation devices we give up control over our lives. We put it into the hands of technology and robots, and most of us lost touch with what really matters to us. During the drive, my colleague and I had rain, a huge rainbow, a sunset in France with dark clouds over Germany. We had a productive conversation and solved issues of work and life together, and we laughed about the craziness of our modern life.

I was tired and just wanted to get home. When I finally arrived, I had a good chat with a client, who just had a successful interview and when I hung up, I went to the kitchen, made a cup of tea and thought about this drive. Was it worth the pain? Am I feeling clogged with my overflowing task list and more and more passwords, email accounts, and queries from left and right? What helped and what can I learn from this?


Persistent Patience and Weekly Reflections

Right now we all move from Monday to Sunday, achieve our most important priorities at work, waste a lot of time trying to sort out tech and admin and then we rush into a weekend full of plans and ideas, and around 5 pm on a Saturday we just want to open a bottle of wine but we still have to run to the shops, wash our clothes, iron them, cook dinner, buy presents, support our children, see our families and so but we still have to run to the shops, wash our clothes, iron them, cook dinner, buy presents, support our children, see our families and so on.

We could get exhausted and burn out. Many managers do.

If you shift your attention to the beauty you will notice that at the end of the day what matters are the relationships you build, the humans you spend your offline time with and that you cherish the fact that you are alive. When you take note of the five or six-layered rainbow, the painted sunset and the colors of a canola field, then you gain hope. When you remember to breathe and drink sips of water, then you stay hydrated and fresh. When you intentionally give 1€ because the toilet cleaner is a woman and not a machine and she wishes you a good journey and a wonderful weekend, then your heart might beat a bit faster.

And when you are thankful for snuggling next to your hubby and when you know that you make a small difference in another person’s life, then you know that the ride is worth it.

Kind regards,


What we know can get in our way. This is true with intercultural knowledge too. We tend to assume that everything works exactly as it does in our home culture. And then we experience the opposite.

It could be that a train is not running when we expect one. The definition of „morning“ could be different than “roughly between 7 and 10 am”. Machines for petrol, for parking or for payments could be running in another way than what we are used to. Locks could turn the other way round.

It could be common to have a net price for a meal on the menu, a charge for the cover, a charge to open a bottle and the VAT added at the end of invoice. Maybe the tip is a lot higher or lower than what you are used to.

Crossing cultures you could be confused by words, by language, by habits, and by standards. It could be that your expectation of „normal“ is absurd in the other context. It could happen that you drink water from the tab and it is detrimental to your health.

Intercultural crossings have been as old as Europe. We (Europeans) never had to go far to hear a language that we do not understand. We know the feeling of being in a place where you have a different currency, different plugs, and different rules. We enjoy these little challenges as long as we are tourists. We enjoy our incapabilities in the language. When we have crossed many cultures and lived abroad, we tend to overestimate our intercultural competence. We tend to think that we are good at communicating with people from other cultures. This might be easy on holidays but it could be a challenge when we are managing a global and virtual team.

As managers, we then often ask our team members to follow our cultural dominance. We assume that we create the rules because we were chosen to lead. We assume that we can become irritable and impatient with our staff if they do not „get it“ right away. We assume that we don’t have to change, but the others have to.

Think of your last week.

Did you think to yourself „Why don’t they get it?“. Have you been annoyed or even angry with one of your team members from another culture? Have you said „…this process is not efficient“? These could be signs that you are not yet a global leader and that your intercultural competence has not evolved yet. It could be a sign that you still have a lot to learn in interactions with people in general but especially with people from other cultures.

Tell me what you remember.

Kind regards,


PS: This post is about a related theme on aggression at work and five methods to reduce aggressive and annoying behavior in the workplace.