Author Archives: Angie Weinberger

I just looked at my diary in shock. Lucy, our holiday lights will be lit in Bahnhofstrasse on Thursday. My agenda is full of evening events and the dentist popped the question first for 2017 “Do you already have all your Christmas presents?”. I think, he was kidding. Mid-November, who has Christmas presents already? Is that a thing?


It’s high time you and I discuss the secret to managing the year-end.

Maybe it is obvious to you but the secret to managing the year-end and every other transition phase is to take small steps, baby steps actually.


Most bigger projects in life such as an international assignment with a move to another country or a move to a new company seem stressful because we are trying to tackle everything at once.


Transitions force us to change and do stuff in a different way, which our whole body resists too. (I’ll spare you the long explanation but you can read about cultural transition phases if you like.)

I used to feel overwhelmed when trying to create more space on my laptop BUT two weeks ago, I had been to a coaching retreat where I reprogrammed my brain. Then I approached the laptop issue step-by-step. (@TK, no, I still don’t read instructions…I still go intuitively).


I updated my dropbox, so I can move the photo library to my bigger Mac. Then I cleared space for old files. Then I finally updated the laptop. Then I used a program called Gemini to find duplicates and now I have 19 GB free space and can work on the road again. (Not literally the road but when I am traveling.)

What we are trying before the Christmas holidays looks a bit like my laptop pre-retreat. We are trying to stuff more activities in the same amount of time and then our system blocks and goes into overdrive- We either explode or despair.

One of the qualities of Switzerland is planning. Here, we schedule in advance so that all processes can run smoothly and without clogging. Sometimes this feels very slow. When you come from an action-packed, high activity country, you might get impatient.


I had a hard time adjusting to planning for at least two years. Then I finally accepted that this is the way it is and since then I plan my lunches four weeks ahead. I take the next appointment for the hairdresser while I’m still sitting there.

Yes, this is the way the rabbit runs in Switzerland (literally translated from a German proverb).

You probably wonder how to take those baby steps. I recommend first of all that you start planning 2018 by buying a physical calendar that shows the whole year. You can already enter your industry events, vacation, seminars, and other long projects. Anything you already know you committed to. Also special days such as anniversaries, birthdays, children’s vacation where you probably won’t work a lot.

Then buy a pack of colorful post-it notes. Split your whiteboard into five sections for the time until the year-end. Write down headers as Week 47 to Week 51.

Now, add three post-its of the same color of the most important projects you have to complete in each week. You should come up with your 15 main professional priorities. I would suggest you use pink for those but it’s up to you. Then take a picture and send it to me. I will continue to explain next steps next week.

Have a productive week ahead (and start buying those Christmas presents).


Kind regards

Angie Weinberger

PS: Sign up on our mailing list, if you wish to receive information about the RockMe! Retreat 2018

I sometimes just want to feel human. Recently, I stayed in a “special hotel” in Munich. The mission of this seminar hotel is to support young “disadvantaged” adults. I was welcomed and my small requests were all adhered to. I noticed that all my small wishes came true. A glass of red wine here, a sausage salad there, extra coffee, TV and generally a cozy atmosphere. I almost felt like I was at home. I did not feel like I had to go out alone.

What I noticed was that happiness can boil down to simple wishes like an apple pie or meeting friends that you have not seen in a while. You sometimes just need to ask for them and express your wishes.

Often we feel that we do not deserve those little treats. We feel that we have to work harder to be able to afford them or we use them as an incentive to perform better.

Is this one of the ways you make yourself feel undeserving? Do you deny yourself chocolate, carbs or a glass of wine because you need to “earn” it first? Or would you love to spend a weekend away with your loved one but feel it could interfere with work or your routine? Do you sometimes feel like a robot on autopilot?

If you feel like this, it might be time to get out of Switzerland for a while. You probably also enjoy the productivity here and that everything runs like clockwork, but maybe we also need the other side of the world.

I enjoy going abroad because the little faults, the imperfections, the annoying traffic, the lack of structure inspire me. I feel like I’m a prisoner on home leave, someone who was let out of their straightjacket and just floats. I feel that I can get into a slack mode where I don’t check emails and where I don’t have to look immaculate. It’s the miracle of waking up without a plan, without an agenda and with the freedom to experiment. Tell me, when was the last time where you allowed yourself a day without a To-Do List, without an obligation, without a task to perform?

And if I told you that I might have the key to a life of inner freedom would you believe me? Would you believe that the key to a life of fulfillment is probably not in your next career step? Would you believe me when I say that the force is inside you already, you just have to unlock it? (Starwars Fans, the pun is intended)

I will offer a new coaching format to you in 2018. Join us for the eight-day RockMe! Retreat in November 2018 (probably from 2 – 9 November 2018) in Lindau (South Germany) where we will work on your personal key to a life of purpose. If you would like to be included on the potential attendee list or if you have questions please reply to this email. Please also share with your friends and colleagues who could profit from such as a retreat. Details will be shared with those who are interested.

Wishing you a week full of productive energy.

Kind regards
Angie Weinberger

PS: Do you know the 31 reasons why Switzerland is the happiest country?


Last week, I was in a state of frenzy. I rushed to get everything important done on Friday morning, ate a quick lunch, dropped a few household chores dropped on my partner’s lap and visited the cash machine to ensure an urgent payment.

Then, I breathe out. I sit on that one train I needed to catch. The whole day I have been dreaming about a relaxed weekend with my bestie, long walks, chats and a quiet train ride to catch up on my writing. I comforted myself in the blue seat, let the footrest down, set the alarm,  took off the warm coat and was ready to move into the creative zone. (Writers you all know what I’m talking about…)

Then (Baa – bi – baa) – an announcement.

“Welcome to ….Please note that pickpockets might be working from stations.”


They might be in the process of stealing my little red suitcase right now. Not to mention that gypsy woman with black skirts, golden earrings, and a black tooth. She is there – bang. In my head and my inner movie theatre starts. Gypsy woman rips open my (locked) suitcase with a sharp pocket knife. No, a huge sickle worth a pirate. Now, she looks like a pirate too.  Her left eye is made of glass. What will she find? A few clothes and books with piano lessons. To her disappointment, my clothes are boring and old.

My impulse is to get up and take my suitcase to my seat. This would mean that no other passenger can sit there.


I don’t get up. I have travel insurance and all my important belongings are right next to me. Yes, it would be annoying to lose my suitcase but it would not be a catastrophe.  What “gypsy lady” makes me think about is how I was listening to the announcement and this one sentence pushed me into a negative inner movie theatre. Or a momentary state of paranoia.

Did you ever experience anything similar?

As a coach, I am trained to listen to my inner voice and voices and there is one strong voice inside of me that says: “People are good. The other people also want to sit on a seat instead of sharing with a suitcase.” I trust this voice today.

In 2017, we jump mental lanes fast.

Every day, only a small incident can push us over an edge. Not every day this means that we will turn into mass murderers but I never before experienced such an affluence of negative thinking and negative assumptions about human beings. The general level of trust in our affluent society is extremely low. The batteries are flat. Most people have psychological and physical health issues.

We are judging someone in an instance and we do it all the time.

It’s matter of seconds between the “Like” and “Dislike” button. It’s a split moment between feeling needy and feeling resourceful. It’s a small line between mental illness and genius. Our attention span is so short that I need to check twice if I have locked the car.

This is why I encourage you to follow weekly routines to ensure you maintain your mental and physical sanity. This is why I ask you to reflect your achievements once a week. Within the RockMe! program we have now established a regular process to remind you to answer four questions every week. Have you noticed a difference since you started to do this?

Hit reply and let me know.


PS: I’m happy to report that little red suitcase is still with me. 😉

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According to the Dubai business setup company, when it first launched its firm and started delivering the services, the workers felt some kind of a communication gap between them and the clientele. Soon they reached out to the different promotion and marketing trends and witnessed the progress of the firm with their own eyes. This along with other researchers on the subject of digital marketing suggests that 76% of the people think that marketing has evolved more in the previous two years that it did over the past fifty years.

With the prevailing trend of digital marketing, it is seen that the demand for the digital marketers and more and more new trends are escalating as well. This puts us under the impression that a dire need of discussing the digital marketing importance over career growth is required and so we have gathered the relevant information on the topic.

An overview of the digital marketing trends

It was long seen that the paper publications and advertisement were the only means to promote and advertise the business brand/ products but, the advent of modernized technology has completely changed the style of marketing. Digital marketing is the center of attention these days. It spreads the information and updates on the online platforms and keeps a check on its progress. From enhancing the conversion rates for sales to the promotion of relevant niche and content, the use of mobile apps, electronic billboards, artificial intelligence and the presence of Big Data analysis has converted the digital platform into a more effective one. The customer client relationship is managed over the online social media networks and is improving day by day with the 24/7 service provided by the business brand.

Why choose digital marketing as a career option?

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The prediction that the number of digital job requirement will go high up to 150,000 (for UAE) by 2020 has open gates for a lot of graduates and skilled marketers. They are eager to embark upon their professional career as the best digital marketer. Here are the main reasons why considering digital marketing as a career can be beneficial:

  • The competition among the business brands on the online platform in term of customer relationship management and customer engagement is increasing. For an industry to enhance their approach they need innovative digital marketers and so showing your creative talent in this field can help you reach the sky.
  • The salary appraisal is on the run for digital marketers and in the coming years with the more advanced trends, all you need is to be up-to-date to earn higher.
  • Business brands intend to invest in the latest trends and digital marketing is the very latest among all.

Thus, with the fact established that the demand of digital professionals is increasing; here are the few courses you need to go through to become the best in your field.

Digital marketing courses and ways in which they turn the tables around for a skilled marketer:

Wondering how to become better at your job? Here are the things you really need to do in order to achieve your goals.

Enroll your name into a digital marketing course!

Eligible for the course: Undergraduates, Graduates, MBA (Marketing)

Professionals who can do it: Marketing professionals, business development executives

About the course:

It is for sure that getting an education in the right direction helps in achieving the objectives and enhances the personal skills. Thus, with this course, you’ll be able to excel in digital marketing tricks and techniques.

It revolves around the basics and advanced knowledge of search engine optimization (SEO), social media optimization (SMO), email marketing and search engine marketing (SME).

Outcomes of the course:

  • Understanding the concept of digital marketing and how it can be used for betterment of the brand
  • Become capable of practicing with the best tools and technologies
  • Plan and manage the entire digital marketing budget and strategies
  • Invest time in affiliate marketing, social media marketing, email marketing
  • Work in order to increase the return on investment of the brand
  • Uplift the number of customers buying the brand

The digital marketing is here to stay and if you expect to earn big in your marketing career, it’s high time you upgrade your knowledge to the rank of digital marketing. The career growth graph seems to go high every year and there is no time soon that you’ll regret your decision of investing in the digital field.


Author Bio: Brenda Cagara 

Brenda Cagara is presently working with business consultants in Dubai. During her five-year writing career, she has written on almost every niche. Her capabilities lie in producing fine writing pieces on business, finance and taxation niches. Brenda’s work is related to helping offshore Dubai company formation and business setup services to clients who are interested. She also deals with bank account opening, visa processing, trade license, trademark, local sponsors and product registration.


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Do you remember the last time you actually closed down your computer only to realize how many open documents and unfinished business you have? Or do you remember the five new business books you ordered from Amazon and when you wanted to dive into them after the first few pages you got a call and then, did you follow up on that?

I laugh at myself when I look through old diaries or notes that I have taken 10 years ago or even longer. I see that my essential challenges are still the same. They boil down to finances, back pain and imposture syndrome. On a bad day, I will probably fall into the trap of telling myself the same story all over again. I also notice that nowadays when I maintain my weekly “sanity rituals” I get out of that self-talk with my inner monster Gollum a lot faster. (I decided to call my inner critic “Gollum” because deep down inside I believe that I am Bilbo Baggins’ granddaughter.)

Do you still believe that it is the agenda and influence of your manager, the loud colleague from the other end of the open plan office or your wife that stop you from completing projects?

On the surface, it is easy to blame others for what we don’t do or don’t achieve. I find it wonderful to use the “I cannot afford it” excuse in order not to invest in my education or in new clothes for example.

When you say “I do”, how can you keep yourself on track?

Here are four approaches to improve your commitment to projects that are important to you.

1) The Engineering Approach

  • Prioritize your projects with an easy classifier such as ABC.
  • Set a deadline for the overall completion.
  • Break down the projects into milestones.
  • Write a project plan that breaks down every milestone into a task and plan time for completion.
  • Do it and tick off every achievement on a daily basis.


2) The People Approach

  • Visualize the end result and paint a detailed picture of it.
  • Add post-it notes of people you see connected to this end vision.
  • Consider which role they will play in your end vision.
  • Reach out to them and let them know that you need their help.
  • Find two commitment buddies who will check in with you on your success and report to them on a weekly basis.


3) The Agile Approach

  • Focus on one project at the time
  • Pick the one that has the highest lever for you.
  • Work from the bottom up by defining what you would like to achieve in the next three weeks (“sprint”).
  • Spend 80% of your work time on this sprint.
  • Then take a week of reflection, check what worked and what didn’t and take a long weekend off.


4) The No-Pain, No-Gain Approach

  • Pick a skill that you would like to have and that you always avoid.
  • Invest an incredible amount of money in order to force yourself to commit (an example could be a personal trainer to follow your fitness routine, or an MBA or a course in Excel).
  • Tell your mother about it and see what happens.


I would suggest that you try to work with the approach that speaks to you most. Whichever approach you take you will probably notice that you are committing yourself to DOING rather than just THINKING ABOUT DOING.

What I’ve thought about before writing this was that I would like to share a secret with you. I took an important decision for next year. I’ve applied to a Masters programme in “International Human Resource Management and Global Mobility”. While the thought of spending two intensive weeks with GM Professionals from around Europe totally excites me, I also feel anxiety creeping in as I have graduated back in 97 and universities have changed a fair bit since then. It’s one thing to teach in a program and another to actually go through it yourself. I’m also considering an additional coaching education that will require funding and time. Imagine me running my business and doing a double degree in one year. I’m taking a mix of a no-pain, no-gain approach and a people approach here. Step 1 completed.

Have an inspired week!