Author Archives: Angie Weinberger

The Cambridge Analytica Files

In March 2018, the Observer published the first in a series of stories, known as the Cambridge Analytica Files, containing an account of a whistleblower from inside the data analytics firm that had worked in different capacities on the two 2016 political campaigns resulting in the election of President Trump and Brexit. 

Cambridge Analytica is a British political consulting firm that profiled millions of people on Facebook to better target them with fake ad hoc content that would make them more susceptible to topics such as immigration and terrorism. When questions were asked in the UK Parliament, Facebook admitted that, in the case of the Brexit referendum, 87 million users had had their profiles hacked. A year later,  the UK parliament published an official report that called Facebook “digital gangsters” and said that Britain’s electoral laws no longer worked. 

After the former director of research at Cambridge Analytica, said that his work also allowed Donald Trump’s presidential campaign to garner unprecedented insight into voters’ habits ahead of the 2016 vote, three U.S. congressional committees called Zuckerberg to testify on Facebook’s involvement in the ongoing data scandal.

Evidently, the widespread online presence of “fake news” can greatly influence our judgment and can have far-reaching impacts on the whole society. Unfortunately, one of the most dangerous features of “fake news” is that they can be hard to distinguish from “real news” due to the lack of transparency embedded in social media algorithms, but also due to the fact they easily and efficiently hide in the storm of information we are inundated with every day. 

It is exactly in this scenario that Digital Media Literacy becomes an essential resource to safely and consciously navigate in an online world where everyone has their own saying. 

Digital Media Literacy refers to the ability to find, write or evaluate information on various digital platforms. Digital literacy is measured by individual skills in composition, grammar, typing, or storytelling and including images or designs for an appealing result.

In order to be digital media literate, one must be able to critically consume and creatively produce multimedia content using digital technologies. Nowadays, the focus has expanded from desktop-only to mobile devices.

Digital literacy does not replace traditional forms of literacy. Instead, it builds on and expands the traditional forms. The term has grown in popularity in education and higher education settings and is used in both international and national standards.

The interpretation of online information can be summed up in the following eight best practices:

  1.   Judge online information
  2. Practice evaluating webpage
  3. Read webpage contents
  4. Beware of clickbait and fake news 
  5. Understand targeted advertising and sponsored content
  6. Identify echo chambers, Influencers, and photo manipulation
  7. Recognize persuasive language
  8. Separate facts from opinions.


Good Online Research Practices
How to evaluate and interpreting online information has become a vital skill. Familiarizing young people in particular with DML so they can better tell fake news has become a necessity, whether you’re reading an article, watching a video, or using social media. On the basis of the eight fields from the definition, here are some recommendations.

1.   Judge Online Information

You cannot trust every website. Think about the purpose of each site and the relevance of the information, be critical with the search results. Do they match your purpose?

  1.   Practice Evaluating Websites

Who wrote or published the contents? What are they claiming? Does the site show bias?

  1.   Read Webpage Contents

Locate the main content, don’t read every word just skim to find what you are looking for, ignore ads, don’t open attachments or third-party links.

  1.   Beware of Clickbait and Fake News

Clickbait is a sensationalized headline that encourages you to click a link to an article, image, or video. Clickbait headlines often appeal to your emotions and curiosity, but the actual content is usually of questionable quality and accuracy. Once you click the link, however, the website hosting the link earns revenue from advertisers regardless of the content.

“Fake news” is an article or video containing untrue information disguised as a credible news source. While fake news is not unique to the Internet era, it has become a major problem in recent years because of how easy it is to publish online in today’s digital world.

  1.   Understand Targeted Advertising and Sponsored Content

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.

Sponsored content is an advertisement for a product, service, or brand that is often presented as organic opinions or recommendations by influencers. Only recently have social media platforms enforced labeling such content appropriately so as not to mislead users entirely. Sponsored content can also take the form of seemingly impartial news articles or videos.

  1.   Identify Echo Chambers, Influencers, and Photo Manipulation

Content or products endorsed by social media stars (“influencers”) may or may not match your needs (see sponsored content above), be guarded and cautious. Using photo editing software, almost anyone can make big changes to an image, from adjusting colors and lighting to adding and removing content. That’s why you should always keep a critical eye on images in the media.

An echo chamber in digital media is a consequence of the algorithms and activity tracking that govern what content a person sees on any platform. This results in that person only encountering information or opinions that reflect and reinforce their own. Echo chambers can create misinformation and distort a person’s perspective.

  1.   Recognize Persuasive Language

Persuasive language can make any type of media more engaging and convincing. However, its ultimate purpose is to win your trust and influence how you think even if the facts do not support the arguments. Curiosity-picking language is typical of clickbait. Be careful, see behind the rhetoric, and think for yourself.

  1.   Separate Facts from Opinions

Newspapers, radio, and TV usually made a clear distinction between the objective facts that can be proven, and opinion crafted by their writers and producers. They used terms like editorial, op-ed, and commentary to distinguish opinionated content from more objective reporting. In digital media, watch out for facts that actually just favor a certain perspective.

Best practices

Digital media is replacing traditional media and is the most accessible form of information for most 21st century audiences and learners. Many countries are conducting research or introducing various educational measures to counter digital illiteracy. Implementing DML into school curricula as well as offering vocational training on DML is becoming more important with the changes in the communication and publication industry. More jobs these days require high-level skills such as accessing information, solving problems, and working collaboratively.

The Singaporean government launched The Digital Media and Information Literacy Framework that guides digital literacy program owners and public agencies in planning media literacy and information literacy programs.

The Framework establishes a set of common objectives for program owners and public agencies and focuses on developing awareness in Singaporeans in the following ways:

  • A fundamental appreciation of the benefits, risks, and possibilities that technology can bring and how online platforms and digital technologies work.
  • A basic understanding of how to use information responsibly.
  • The know-how for safe and responsible use of digital technologies.

The framework addresses both program owners and agencies as well as individuals.


National Technology Education Plan
Schools in the US have started to offer courses in DML following a paper commissioned by The Aspen Institute outlining the need to move the digital and media literacy recommendations of the Knight Commission on the Information Needs of Communities in a Democracy from a plan into action. These steps need the support of educational leaders and a new curriculum was developed in the context of K-12 education.

Steps to strengthen Digital and Media Literacy:

  1. Support community-level DML activities.
  2. Develop partnerships for teacher education.
  3. Engage parents and other stakeholders.
  4. Find inexpensive technology tools (social media is one of them, everybody has access).
  5. Accept and overcome challenges.
  6. Develop online measures of DML to assess learning progression.


British Council cooperates with Hands-on Media Education – a Canadian organization using stop-motion animation to introduce these concepts to people of all ages – as a way to teach digital media literacy through creative play. The iPad Stop Motion Animation workshop encourages these skills with youth, adults and older people alike. It enables them to understand the power of digital media and how it can be manipulated.

China (Beijing)

A perceived digital media literacy of primary student scale was developed with the aim of examining DML in primary school students. The participants (from the 5th and 6th grades) reported rather a high level of critical understanding and technical skills. The study identifies four dimensions of digital literacy that all relate to each other: technical skills, critical understanding, creation and communication, and citizenship participation.

Many terms, such as new media literacy, ICT literacy, ICT competence, digital literacy, and digital competence have emerged over the last few decades in the process of theoretical reflections on new media and technologies. These concepts are aimed at helping students develop a critical understanding of digital media and technologies, and the nature of various digital information.


The European Commission has launched a Digital Education Action Plan outlining how the EU can help people, educational institutions and educational systems better adapt to life and work in an age of rapid digital change. 

The action plan has three top priorities: 

  1. Make better use of digital technology for teaching and learning.
  2. Develop the digital competencies and skills needed for living and working in an age of digital transformation.
  3. Improve education through better data analysis and foresight.

Initiatives entail supporting schools with high-speed Internet connections, scaling up a new self-reflection tool and mentoring scheme for schools (SELFIE), and a public awareness campaign on online safety, media literacy, and cyber hygiene.

Top Seven Killer Tips for Job-Seekers and Solopreneurs

In 2020, it is basically impossible for job-seekers and solopreneurs to thrive professionally without a digital presence. Unfortunately, in our times, professionals who don’t expose themselves via Digital Media are likely to send the wrong message. For example, people might think you are not self-confident and that your professional experience is not valuable, or that you believe you are so popular that others will anyway look for you, or that you don’t need more work because you are already going to become the next millionaire. 

Instead of creating this impression, here are seven killer tips to implement to develop a Digital Media presence: 

  • Focus on the right platform 

The right platform is where potential hiring managers and clients hang out. In most cases, this would be LinkedIn, but depending on your professional profile, you could focus on Twitter or Goodreads (for writers) or Instagram (for photographers).

  • Develop your own blog 

If you want colleagues and potential new clients to look at the content you produce you should have your own digital home base. But don’t expect people to find you right away. 

  • Build trust

Selling online will take longer than face-to-face because before anyone wants to give you their email ID and bank details you will need to have their trust. You can develop trust by being a helpful source of information and by solving people’s problems. You can also build trust by being personal and by avoiding any sales touch.

  • Promote other people’s work

Instead of promoting yourself, you should promote other people’s work. If you help others you will not come across as a big-headed egomaniac but someone who cares about people.

  • Vet and check the information you share

Verify that the information you retweet is genuine, up-to-date and that links are actually working. Look for trusted sources and know where to be skeptical.

  • Encourage others to develop content and endorse your colleagues

Tell others when their work is helpful and that you are actually reading their updates or their input.

  • People will like you even more in Real Life

Digital Presence is great and if people then deal with you in real life (RL) they will still be positively surprised. One of the reasons for lack of trust nowadays is that everyone is putting their own interest in front. Many people are used to being cheated and have a hard time to accept support because they are not used to genuine help.



Hit post No. 1 

Read more about Angie Weinberger’s tips for job-seekers and solopreneurs.

Hit post No. 2 

Read more on where to begin your digital strategy as a solopreneur.


British Council. ‘A way to teach digital media literacy through creative play’. In British Council. Retrieved April 20, 2020, from

European Commission. ‘Digital Education Action Plan’. In Education and Training. Retrieved April 20, 2020, from

European Commission. ‘Digital Education Action Plan: Action 2 SELFIE’. In Education and Training. Retrieved April 20, 2020 from

GCF Global. ‘Digital media literacy’. In GFC Global. Retrieved April 20, 2020 from

Government of Singapore. (2019, July 9). ‘Digital Media and Information Literacy Framework’. In Ministry of Communications and Information. Retrieved April 20, 2020, from

Roscorla, T. (2020, April 14). ‘10 steps to strengthen digital and media literacy’. In Center for Digital Education. Retrieved April 20, 2020, from

Wikipedia contributors. (2020, April 17). ‘Digital literacy’. In Wikipedia, The Free Encyclopedia. Retrieved April 20, 2020, from 

Zhang, H., & Zhu, C. (2016). ‘A Study of Digital Media Literacy of the 5th and 6th Grade Primary Students in Beijing’. In The Asia-Pacific Education Researcher, 25.

Attention through Roses

What beautiful sunny weather, we have had the chance to enjoy these last few days! You might, as I do,  make a point of benefiting from the last golden rays of the sun to soak up as much vitamin D as possible before the days become even shorter. Who doesn’t need that energy to accomplish everything that needs to be done, everything you want to do?  You might be in a position right now where either you are worried about losing your job, or you are already looking for a new job (or any kind of work). Maybe you have even been looking for a while already. Perhaps you feel it’s time to update your resume and your job searching skills, just in case. Anyhow, I thought you could use this reminder from my older publication, “The Global Career Workbook,” on how to get a Swiss recruiter’s attention.

Getting a Swiss recruiter’s attention is almost like asking her out on a date. 

When you write a cover letter, you want the other person to like you and find you attractive enough to read your resumé. The cover letter is your appetizer, and the resumé is your main course. If you get to the interview stage, then that’s like having dessert on the first date. And after three interviews, you might get kissed. I mean, you might get the job offer you are longing for.

Don’t spoil the Swiss recruiter’s appetite by presenting the main course in the cover letter.

Imagine you are on your first date, and your counterpart tells you for half an hour how great they are. Rather boring, right? You zoom out of the conversation and wish to run away. The same is true if a recruiter reads your whole resumé already in the cover letter.

What could you do to make the conversation more interesting?

Cover letter writing is an art. With modern technology, applicants often do not see the need to write a cover letter these days, but in my opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST.

Many recruiters want to read it. They would like to see that you made an effort to get that interview. I receive considerable amounts of cover letters, and most of them sound like they were copied from a textbook. Nobody gets excited reading some sort of ‘copy and paste’ write-ups, void of personal touch.  Only the more personal ones gain my attention. They have to be personal, crisp and show me who you are.

Here are rules for fresh cover letters:

  • Use the correct name of the recruiter instead of Sir or Madam. Take out time to research the recruiter’s name. This portrays you as serious. Make sure you also spell the names of references correctly. Be respectful and address recruiters formally.
  • Make the letter appealing and nice-looking by using one font only and adhering to standard letter writing style in the country you are applying to.
  • Speak about the needs of the other party before you speak about yours. This is so important because the prospective job is about what you can bring to the table.
  • Find a personal connection between either you and the company or you and the recruiter. Maybe you use one of their products, or associate positive feelings with the brand because of a personal story.
  • If you copy and paste (which is not a good idea in general), please check that you did not use the wrong company name or contact person. It helps to read the letter out loud.
  • Use active language and complete sentences. When I say active language, I ask you to use more verbs than nouns, avoid passive constructs and keep sentences short.
  • If you are not an English native speaker, check your translation and let a native speaker review your grammar. Most recruiters get irritated when they find grammatical errors in cover letters.
  • Be brief and stick to a maximum of one page. Five paragraphs are sufficient.
  • Add your contact information in the last paragraph, especially your phone number and email ID. Make sure your email sounds respectable, and the name is memorable. Email addresses like ‘’ are not acceptable.
  • Avoid slang and casual writing style. You are a professional, so behave like one! Even if you are from Generation Y or Z, remember that this is a letter and not a chat. The person you want to date might be the age of your parents.

Here’s to the sunny weather, boosting your energy to take that next important step: preparing your application file. I hope these tips help you write the best cover letter you can write to catch the Swiss recruiters’ attention, get to the “dessert” stage, and get you the job you are hoping for! 


HireMeExpress 2022 – Pre-Workshops for all Club Members

I will teach you insights on 

Workshop No. 1:  Partnering Masters – Building Effective Relationships

Workshop No. 2: Powerful Missions – Having a Voice in a Sea of Noise

Workshop No. 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle


All invites will be shared when you sign up on our HireMeExpress list


Reminder: Sign up here to find out everything you need to know in order to land a job in Switzerland or another market you are not familiar with. We will send you our 19 Fresh Resume Checkpoints and further material such as videos. In case you have any questions you can email us via

Offline and Online Presence is the Way Forward

These days, if you’re not on LinkedIn or any equivalent jobs platform, you’re either sitting on a large inheritance or seriously out of touch with the industry. For freelancers in particular and job seekers in general, having a digital presence is now perhaps as essential as being qualified to work, to begin with.

A network of peers and industry members is something that was essential in the offline era, does it not make sense that professional networking would be more important in the digital age? I remember starting online networking in 2004, a move that was particularly helpful for me – as I moved cities and countries, I was able to remain in constant touch with my established network, able to leverage it for various purposes as the need arose. For us nomads a network that travels everywhere with us is priceless.

Looking back at that time and analyzing the power that was afforded to me by my digital professional network, I got to thinking about how this could be used to empower job seekers everywhere. That is how HireMeExpress was set up: allowing professionals to hack the Swiss Job Market with strong business connections, both offline and online.

Pinpoint the platform where you will find Hiring Managers and Clients for your industry

LinkedIn may be the ‘de facto’ professional networking platform for the masses, but certain industries are known to frequent alternative digital platforms. The publishing and writing industry, for instance, can be found on Twitter and Goodreads. Photographers and videographers have made their home on Vimeo, YouTube, and Instagram. The bottom line: Inhabit the right digital spaces so you can make the right connections.

Understand that a digital presence takes longer to pay dividends.

The internet era is the era of scams and fake profiles. It takes longer to build trust with a stranger than it would through only real-world meets. You can speed the process along by building your digital home, ideally a blog or a Youtube channel that acts as a thorough resume for visitors. Once you’ve interacted with someone online, directing them to your blog would allow them to access not only your professional biography but a way to contact you.

Remember to use tools to set up a sign-up form so you can start building your list of followers.

Support and develop the community.

Self-promotion is a big turn-off, you should instead focus on promoting other people’s work. A great way to be a positive influence in your network is to endorse other people’s work (on LinkedIn or otherwise). It is especially helpful for people who are modest or doubt their own achievements (a condition known as “imposter syndrome”). By fostering a communal and supportive network, you can create goodwill among colleagues and with peers in general. It is essential to create the right image online.

Be genuine when you meet people IRL (In Real Life).


A general assumption about digital presences is that they are heavily curated, that is, they contain cherry-picked information that may not be representative of the entire picture. By showing that you’re as nice, if not nicer, in real life will be a pleasant and welcome surprise to all who meet you. Be genuine in providing help, be genuine in general and good things will happen to you.

You will eventually generate an income
We developed our #HireMeExpress program so that we can help expats and digital nomads with a minority background in the new country to generate an income.

The HireMeExpress program gives you immediate access to a trusted circle of like-minded professionals. We can help you expand your networks faster! In any group, shared experiences are the key to building relationships and trust, while also providing growth opportunities through feedback from the group and the coach. The group gives you accountability and paces your efforts at the same time. Sometimes, especially when you would like to give up, the group carries you to the next step.

I hope the tips above can help you identify and maximize your digital presence.


Everything you Need to Get Started on LinkedIn


With all the world going digital and businesses indulging more in online servicing, communications and social interactions have therefore been more of a hot spot, especially with the likes of LinkedIn helping now Freelance and stay-at-home workers connect and grow themselves.

LinkedIn is by no means a new platform or in its early stages, a well-established and maintained social platform for business-minded individuals and professionals. However, does being a professional on LinkedIn or being a veteran on the site mean you have the best profiles out there? Not at all! Much like everything else, each passing moment calls for a new development that brings multiple changes to the platform. So this brings up the question, how do you get the professional and sleek-looking profile to stand out?

As an ever-growing platform, certain aspects call for a sturdy base for an end-user, and such can be obtained by adding on and working around a few LinkedIn Must-Haves to boost your profile out into the digital world. LinkedIn requires each individual to start off by creating their own profile, but that’s where the majority of the users leave it. There are so many options, tips, and tricks to get the most out of your profile and make it attractive.

1 – Use your Real Name

Your name and title should be exactly how it is in your real life. Please refrain from using nicknames or pseudo names, just like you won’t dare on your resume. LinkedIn is a professional site, full of professionals and businesses looking to get the most of out their work. Hence, keeping it professional yourself will help you get on the bandwagon, people are looking for solutions, not gimmicks!

2 – Use A Professional Headshot

At a glance, your name and photo are the most commonly viewed piece of information regarding yourself. Adding a professional headshot provides the first visual representation of you – do your best!. Remember, it will make your profile seven times more likely to be viewed by others.

3 – Optimize Location

Setting your location as accurately as possible helps businesses and other people look for the ones around them, so optimize yours to the best it can be. It’ll help you network where you will work geographically.  It doesn’t apply to Freelancers/Digital Nomads yet I would recommend you to stay honest regarding your location as preferred by the clients/companies.

4 – Profile Headline

We often wish to see a trailer of an individual before we get to know them for a better understanding, your LinkedIn Profile Headline is just that! You’ve got 110 characters to aptly describe yourself professionally.

5 – Industry Alignment

Looking for a business to match your skill set? You’ll need to be more visible, to make that happen. With the right words and by being specific about your industry, you’re paving a way for potential employers and connections.

6 – Get Connected

At its core, LinkedIn is still a social platform and what do we do on social platforms? Get social! Getting “LinkedIn” the site is part of the name. If you don’t have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd-degree connection as you should.

7 – Be Reachable

It should be easy to find you on other social networks. This is crucial in checking your credibility as a person.  Provide your email address and do add links to Twitter/Facebook even if you don’t use them in a professional capacity.

Flex a little: Add items to your profile, such as projects, test scores, courses, patents, certifications, and volunteering/causes. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience.

Make it Easy to Get Hired on LinkedIn

Now that you’ve got your head above the crowd, how about we get yourself on stage? With the basics covered and brimmed with your details, let’s get into the nooks and crannies to make it a tight seal.

  • Stacking up on Experience: Work on adding more experience and skills. Being a Swiss army knife in this regard with tons of skills and expertise in your repertoire will help you stand out as well as be a prominent prospect for anyone looking to hire  Here are a few suggestions: Social Media, Newsletters, Copy Editing, Web Content, News Writing, Speech Writing, SEO, Email Marketing, Creative Writing, Online Journalism, etc. You can further add Knowledge Management, Learning Management Systems, Talent Management to represent your teaching skills.
  • Tell Us About You: The basics will help lay the foundation, but you’ll need to ice the cake to make it look pretty! Show examples of your work, i.e. Youtube or Vimeo videos, presentations from Slideshare/Prezi/PowerPoint, documents from the scribe, word.
  • Vanity URLs: Create a vanity URL to make your look sleek and extra presentable. Use a customized URL like rather than
  • Consistent Posting: Make it a weekly habit to post, comment, and endorse your connections on LinkedIn. Update your status on a regular basis. Share thoughtful/insightful news within your industry.
  • Endorsements: Endorsements may likewise influence how you show up in LinkedIn searches made by users looking for similar people or results. Multiple billion endorsements are given out since LinkedIn’s initiation (10 million on a daily basis)! A normal number of endorsements per LinkedIn client is five. It is a simple method for being better in search results than expected!
  • Polish Your Achievements: Add accomplishments, publications, blogs, certifications, and licenses. Bring out those tidbits of information and experience you have under your belt, even a little goes a long way!
  • Recommendations: Get recommendations and endorsements on the skills from colleagues/friends on LinkedIn. That’ll help people trust your skill set more once it’s endorsed by other individuals. On LinkedIn you’ve got to establish your credibility, so get on the grind and ask for them!

Digital Media Consultant

About the Author

Nabeha Latif is a Digital Media and Branding Consultant who specializes in leveraging online marketing channels to achieve desired goals. Since after her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP to name a few. She is also actively involved in providing business development services related to marketing.

Additional Resources

Have you ever dreamt of being your own boss and opening your very own food business or culinary establishment? Whether your dream is a restaurant, a bakery, a bar, or a coffee shop – here are four useful tips to help you set up your business in Switzerland. 

#1 Decide on the Location

If you decide that you want to start a gastronomic business, one of the first questions you should ask yourself is where to open it. The right location plays a significant role as you are participating with many other businesses for customers and they might not allocate value to taking a long way to your shop. Especially as most of your customers will probably be walk-in customers. However, you should also not invest too much into the rent of your location. This link might help you to get a feeling of the differing rent prices across the country:


#2 Create a Business Plan

To not get lost in a crowd of culinary establishments it is important to work on a business plan that lets you stand out from the rest. To achieve this, you will need to think of a unique selling proposition. You could think of what kind of customers are likely to purchase your products in the location you have set on before. Are there rather people that might for example need a quick coffee on the go or will your customers be happier with a full menu set up?


#3 Legal Requirements Needed

This point might be one of the most cumbersome ones that also takes a lot of time to handle. All cantons will require an operating license and a hygiene concept for self-monitoring also called the HACCP concept (Hazard, Analysis, Critical, Control, Points). This concept should be personalized and adapted to your business. The following link will lead you to a HACCP Template:

Moreover, depending on the canton you will also be required to hand in further documents and certificates. These might be a host patent, a capability statement, a retail approval for a liquor pub (in case you will sell alcohol), and in some cases, you will have to undermine an assessment regarding food hygiene and addiction prevention. Where you get all documents and have to hand them in is listed in the link below:


#4 Create a Budgeting Plan

Finally, budgeting is an important topic and you should definitely create a detailed and well-thought-out budget plan to avoid any surprise costs. Furthermore, you should prepare yourself well for pitching your idea to your investor as they will also ask unpleasant questions for certain. For this event, you can also set an appointment for a personal consultation concerning the financing of your business.