Zurich

With Five Pandemic Proven Methods for Connection

Modern society has evolved in many regards, especially in how we interact with each other. A significant amount of these interactions now happen in digital social spaces than real ones. One excuse I get a lot these days is that you can’t “network” because it’s very difficult to meet other people in person, especially people you don’t know.

Digital spaces are revolutionary and have brought people at great distances together but if you are like me you probably feel entirely ready to leave the house and meet a stranger in person. I have started to chat a bit longer with the bakery lady and the guy who fixes my doner kebab. It’s weird but necessary because human interaction has become so scarce and I also feel that we all deserve a bit more love these days. Don’t get me wrong: I’m generally not a very chatty person unless I’ve known someone for a long time. I rather keep a “professional” interaction short and this might come across as arrogance to some. 

However, over the last year I changed my attitude a lot. The pandemic has made me realize how little I often connect with people in business as in good German style I still separate business and pleasure, colleagues and friends. If you have listened to my workshops about the importance of building relationship you probably wonder how I can hold up this paradox. 

My answer is simple: It’s a deeper level of trust that I share with the friends and more personal connections. I also don’t hold back whereas in a professional environment I would probably not use certain expressions. Today it’s all a bit more blurred because I speak to everyone from my living room. I feel like I let everyone into my personal space, hence they must be able to handle the more authentic “Angela” as well.

Building Trust Through Offline Networking

When was the last time you trusted a random person on the internet? In fact, isn’t the first advice given to anyone on online social media to ignore and not trust anything a stranger tells you? Just how much of a relationship do you have with someone you’ve only interacted with in Twitter DMs? And even worse, if you are on social media you probably get abused by scammers and other annoying people a lot. Social media for me has a dark side and it’s very easy to feel vulnerable there after you were told for the 100th time that someone wants something from you. Most of the time I find it irritating and frustrating.

Professional networking, similarly, can only go so far to building your relationships if they’re limited to online interactions. Face-to-face meetings help develop a higher level of trust among participants – positive body language plays a great role in helping put nervous people at ease. Similarly, interacting in the same physical space (over a coffee, at a lunch or even a mixer of sorts) is a great ice-breaker. Shared experiences always do leave a lasting memory, what better way to start building a repertoire with your network?

Believe in the Networking Karma

The thing about networking is, it’s not a transactional relationship. You don’t go into it expecting rewards, or even gratitude. You do it because you believe in ‘networking karma’. That said, you are only human and even the most generous of givers can find themselves overwhelmed at times. That’s why it is important to set up boundaries that help you prevent burnout and maintain a healthy relationship with yourself and your network. I have adopted the “Five-Minute-Favor” from Adam M. Grant’s book “Give and Take” as one of the principles that I can easily say yes to. With knowledge exchange it depends on whether I feel I get the same inspiration out of the relationship that I give in. Usually, this is the case in most of my networking groups, usually I prefer “Erfa”-Groups where practical tips are exchanged to a captive audience and “Mastermind-Groups”, where we usually bring our lazy selves forward and overcome imposter syndrome. In Switzerland you can also follow the institutionalized networking by joining an association or club that is dedicated to your profession. If you need more advice on this please reach out to me. I’m offering my resources and recommendation to readers and clients within our HireMeExpress program.

Five Pandemic Ideas for Offline Networking

1 – Go for a Walk at Lake Zurich with a Cup of Americano

The easiest way to network offline right now is the walk along the lake with a coffee to go. I have finally bought a reusable cup because the waste of coffee cups and general one-way packaging is starting to get on my nerves. My local bakery accepts that you bring your own plate or bowl when you buy lunch from them.

2 – Allow for a Weekly “Watercooler Chat”

What I am missing the most about working in an office environment is the social part, the watercooler chats about not so professional topics, the casual bumping into colleagues and asking them about their cats and the general exchange of fun and pleasantries when you work with the same people for years. As a global digital nomad you will have to get used to building up relationships fast but there are always people that you have known for a long-time even if you worked at different companies or on different projects. And it is absolutely okay if you contact them without a reason and set up a “Watercooler” chat where you strictly make smalltalk only or chat about your family or the last tech problem you faced when trying to organize a vaccination for your mother from abroad. I know you are as keen as I am in turning into a mega productive robot but allow yourself this time by blocking half an hour once a week (that’s in addition to a daily lunch break).

3 – Visit the Zoo or Kunstmuseum

I admit that I haven’t been to the Zurich Zoo yet and the last time I went to the Kunstmuseum was probably when I was here as a tourist or when I had friends over from other countries. I admit that I tend to not fully utilize all the opportunities Zurich offers during “normal” times but if you wanted to meet me right now these two options are open and you can connect while watching giraffes or looking at a Warhol. I am sure this will go down really well as a networking opportunity. 

And: If you aren’t convinced yet at least take your kids there to support the Zoo because…

https://www.youtube.com/watch?v=ztC2QCkge2I&ab_channel=ZooZ%C3%BCrich

4 – Go for a Hike

Generally we have a lot of opportunities for small hikes in the city and out in the countryside. If you are a workaholic you might not be aware of them so I suggest you start with Uetliberg, Felsenegg, Greifensee and Pfäffikersee. I don’t own a car but most of these locations can be accessed by public transportation and if you wish to save your contact time you will need to let them know how they get there or pick them up.

5 – Share a Themed Take Out Meal on a Park Bench

With the upcoming week and the spring weather we are expecting you could invite a person you wish to meet to a themed take out meal on a park bench. Even if restaurants are still closed we have these beautiful parks in Zurich and a botanical garden where you can take your lunch in a beautiful atmosphere. If you want to make it even more interesting you could combine it with a topic or an expert interview.

If you are a Giver Watch your Boundaries

If you’re a seasoned professional with the wisdom of experience to share, offline networking can help you build trust with those who wish to seek your advice but would hesitate to reach out to you directly. By giving off an approachable vibe, perhaps giving a little impromptu talk to a group of people, you can embed that necessary bit of trust in younger professionals to reach out and network with you and others at your position. They’d go on to do it when they reach your place in their careers, and continue the cycle of positive networking!

A natural consequence of purposeful networking is the asking and giving of advice. For experienced professionals, especially those who actively network, it can soon become an overwhelming practice. Giving advice is great, it’s what makes the world turn, but when your network constantly reaches out for advice on anything from spreadsheet optimization to career planning, it can lead to the sort of burnout that makes you want to stop networking. It may also negatively impact your health!

Learning to say no is never easy, especially if you’re worried about coming off as impolite. It is, however, essential. Let your principles guide you: Develop a strategy that lets you identify scenarios where you say yes and those where you say no. Stick to this guideline and maintain your sanity!

Kind regards,

Angie Weinberger

Why you need networking principles

https://www.youtube.com/watch?v=HRUXcBT_QS8&t=10s&ab_channel=AngieWeinberger

https://www.everydayhealth.com/coronavirus/how-to-not-let-pandemic-fatigue-turn-into-pandemic-burnout/

https://www.youtube.com/watch?v=mdFudLPyqng&ab_channel=RobBulder


Do you feel the first attempts of spring to lure us into this illusion that everything will be fine shortly? It’s heartwarming when you get outside these days, sunshine in your face, birds chirping and first flowers jumping out of earth as if we never even had a winter…or a pandemic…or something weird going on in the world.

Spring is my favorite time of the year and you might already know that this is also the time for deep cleaning. And as you know that I am not the best “hausfrau” of Switzerland and won’t ever win a gold medal for the cleanest house (that one will go to my auntie A.), you probably understand that I am talking about a different kind of cleaning. I am talking about inner and outer order and I would again like to take you by the hand so we can start this journey together. 

What a better way to start with updating your resume and online profiles? 

Offline and Online Presence is the Way Forward

These days, if you’re not on LinkedIn or any equivalent jobs platform, you’re either sitting on a large inheritance, or seriously out of touch with the industry. For freelancers in particular and job seekers in general, having a digital presence is now perhaps as essential as being qualified to work to begin with.

A network of peers and industry members is something that was essential in the offline era, does it not make sense that professional networking would be equally, if not more important in the digital age? I remember starting online networking in 2004, a move that was particularly helpful for me – as I moved cities and countries, I was able to remain in constant touch with my established network, able to leverage it for various purposes as the need arose.

For a Global Mobility Professional, a network that travels everywhere with them is priceless.

Looking back at that time and analysing the power that was afforded to me by my digital professional network, I got to thinking about how this could be used to empower job seekers everywhere. That is how the offline HireMeGroup was set up: allowing professionals to hack the Swiss Job Market with strong business connections, both offline and online.

Pinpoint the platform where you will find Hiring Managers and Clients for your industry


LinkedIn may be the ‘de facto’ professional networking platform for the masses, but certain industries are known to frequent alternative digital platforms. The publishing and writing industry, for instance, can be found on Twitter and Goodreads. Photographers and videographers have made their home on Vimeo, YouTube and Instagram. The bottom line: Inhabit the right digital spaces so you can make the right connections.

Understand that a digital presence takes longer to pay dividends.


The internet era is the era of scams and fake profiles. It takes longer to build trust with a stranger than it would through only real-world meets. You can speed the process along by building your digital home, ideally a blog that acts as a thorough resume for visitors. Once you’ve interacted with someone online, directing them to your blog would allow them to access not only your professional biography but a way to contact you. Remember to use blog tools to set up a sign-up form so you can start building your list.

Support and develop the community.


Self-promotion is a big turn-off, you should instead focus on promoting other people’s work. A great way to be a positive influence in your network is to endorse other people’s work (on LinkedIn or otherwise). It is especially helpful for people who are modest or doubt their own achievements (a condition known as “imposter syndrome”). By fostering a communal and supportive network, you can create goodwill among colleagues and with peers in general. It is essential to creating the right image online.

Be genuine when you meet people IRL (In Real Life).


A general assumption about digital presences is that they are heavily curated, that is, they contain cherry-picked information that may not be representative of the entire picture. By showing that you’re as nice, if not nicer, in real life will be a pleasant and welcome surprise to all who meet you. Be genuine in providing help, be genuine in general and good things will happen to you.

You will eventually generate an income
We developed our #HireMeExpress program so that we can help expats and digital nomads with a minority background in the new country to generate an income. 

The HireMeExpress program gives you immediate access to a trusted circle of like-minded professionals. We can help you expand your networks faster! In any group, shared experiences are the key to building relationships and trust, while also providing growth opportunities through feedback from the group and the coach. The group gives you accountability and paces your efforts at the same time. Sometimes, especially when you would like to give up, the group carries you to the next step.

I hope the tips above can help you identify and maximize your digital presence. We would also like to invite you to join our preparatory free workshops starting on 16 March 2021. 

If you’re ready to join the HireMeExpress you should let me know asap. We also offer a special deal to members of the Global People Club until 15 March 2021 only.

We look forward to zooming with you shortly.

In 2018 I wrote an article called “Digitizing Your Intercultural Coaching Practice – Ten Steps to a Digital, Global Coaching Practice” which was published in in the SIETAR Europa Journal. Since the publication, I have made further progress and hope to be able to answer your questions on how to deliver digital, intercultural coaching and what it actually means for your business model as a coach, trainer or consultant. Many of the lessons learned work for consulting as well. You probably don’t know this but I spend a large junk of my week working as a Global Mobility Project Manager inside companies. Due to the Pandemic I currently work from home and only go to the client when it is absolutely necessary. Our living room has been converted into a spaceship that could easily compete with the Millenium Falcon. We divided the space in three sections: Eat, Work, Play. Who would have thought that I could convert my “practice” into a fully digital operation in just two years. The only issue I am still struggling with today is that I am using the printer too much. 

Most executive and business coaches I know prefer to work face-to-face with their clients. This is usually possible because classical coaching happens within the same city and like with a therapist a client builds a relationship with a coach over a relatively short period of time to follow certain goals. However, a lot of coaches are passed on between clients based on good old word of mouth. It’s not really a topic you openly write a review about on LinkedIn. Hence, I find it hard to ask my clients to write an honest review. I feel it breaches our confidentiality agreement. 

Digital Intercultural Coaching still is new in the Swiss market. I’ve been running a coaching practice since 2012. My clients are all international and they are all busy global people.

In the early days of my business, I used to travel to a client in Basel for two hours for a 1.5-hour coaching session. I sometimes coached up to 15 clients in one week. That was the maximum I could manage with a good distribution of hours, without exhausting myself completely and with a good quality for the clients. Despite having a 60-hour workweek my income had dropped to one-third of what I had made as a Global Mobility Leader earlier. I know that you have to accept a loss of income in your first two years as a founder but I was not making enough money to survive. I am the breadwinner in the family and Zurich is one of the most expensive cities in the world. The cost of running a physical practice was eating up a lot of the earnings so in 2018 together with my wise accountant we decided to digitalize as much as possible.

In addition to corporate seminars, I offer a job search support group through HireMeExpress and the one-week RockMeRetreat. (Before Corona this was all possible offline, now we needed to reconsider and we offer many programs online via Zoom as well.)

If you want to build a coaching model with potential to scale you need to adopt digital practices in order to serve more clients in a shorter time frame. I had experimented with Skype coaching and other online methods already and I figured out that a lot of my methods would work online too.

The 10-Step Plan to a sustainable Digital, Global Coaching Practice

Step 1: Understand Your Ideal Client

You are not in business for yourself. If you don’t work with a client as in a person who is willing to pay for your services you probably have a hobby. Before you think about your positioning in the market, you should know what your ideal client looks like and how she or he lives and works. It’s a good idea to write a story about your ideal client.

Step 2: Have a Profile on LinkedIn

You need to have an authentic online presence. Even if you work as a freelancer you need to be able to show your qualification and approach online, you need to be able to connect with clients and potential colleagues online. At a minimum you should have a good and solid LinkedIn profile. We have several articles on how to improve this and LinkedIn has courses on it as well. 

Step 3: Own a Mobile-Friendly Website

If your website dates back to 1990 and is not mobile-friendly you should invest in making it mobile friendly. You could easily have a WordPress or google site without investing a lot of money.

Step 4: Work from Home

One advantage of a digital coaching practice is that your practice becomes location-independent. If you now think that you can work from coffee shops and the beach I would say that yes, in principle that is possible. You will still want to take calls from clients but you might be able to have those during specific hours of the day when you are in a disturbance-free area.

If you can work from home without feeling distracted this is your chance to move to the mountain hut you had dreamed about. However, in my experience, you can get lonely quite easily. I prefer to work in the city of Zurich so I can engage in offline networking and still offer physical meetings with my clients when they are close to my office.

You will need a reliable Internet connection in order to hold Skype or Zoom calls. It’s worthwhile to invest in good headsets and a comfortable office chair.

Step 5: Work with an Email Marketing Provider

It took me a long time to figure out the best tools and media for sharing my messages with my clients and readers. I read a lot of blogs and reports and I curate content and events for my readers. They spend time reading interesting posts or watching relevant videos instead of digging through the social media circus. I always enjoyed sharing interesting content and now I use this skill professionally. 

It’s important to understand that despite social media marketing you still need to build an email list with your own clients and prospects. I recommend a two-list approach. One list is for everyone who is vaguely interested in what you do. This is the where you let people join when they sign up on your website for free. In my view, it is mandatory that you have such a sign-up option. In WordPress, you could start with Magic Action Box for example.

You should also have a list of paying clients. This list is important for your targeted marketing campaigns. It’s also possible to “segment” lists if you have several programs to advertise.

Step 6: Invest in tech and your user platform

We developed our own web application called RockMeApp so we could run sessions without the use of paper and in parallel to an online session. Clients can enter their coaching targets and I can follow their weekly progress. There are platforms out there offering similar options but you can obviously not influence their layout and design. If you are just starting you might want to work as a sub-provider first and invest in your own technology later, when you have a better understanding what is out there.

Step 7: Focus on Selected Social Media Channels

I could spend all day on Instagram, Facebook, Twitter, LinkedIn and Youtube. So, I have hired a DIGITAL MEDIA MANAGER to help me. The main reason is that I want to focus on writing content and creating rather than sharing and discussing. With good organization I believe you can spend less than two hours a day on social media.

My advice is that you focus on the channel that speaks to your ideal client the most. I assume that most of my clients hang out on LinkedIn and this platform also serves for connecting clients and contacts with each other. Also, I often find inspiring articles there by following the hashtags I work with. 

Step 8: Organize with a Shared Cloud Drive and Master Sheets

One of the challenges of today is that we all share everything. It is more difficult to find what you need especially if the documents are not tagged correctly. I use a system where I try to sort all my work according to event date because I have a lot of events. I also use names and tags on my documents.

As a shared drive, I work with Google Drive because it allows me to share work with my global, virtual team without having to send emails back and forth. It also works with corporate clients if they use Google Drive. In order to keep overviews of projects and tasks, I developed very simple master sheets in Google Sheets. I like to use sheets as I can post a link (URL) to the relevant document or website there.

We are also using SLACK for our team to message each other and keep track of progress. However, for me (probably because I am Gen X) a simple spreadsheet is a lot easier to work with.

Step 9: Clarify your Purpose and Pivot

One of my main enjoyments in having my own company next to working with incredible Expats, Expat Spouses and Global Mobility Managers is the fact that I have the time and capacity to write and edit. I have been pretty good at maintaining a weekly blog called the “Global People Club Sandwich”. I regularly get requests for guest posts and together with collaborators my company has published two workbooks in different formats and editions. A third workbook “The Global Rockstar Workbook” is in the making.

I am considering a pivot for Global People Transitions into a publishing company, which will develop digital tools for global people in intercultural transitions. However, at the moment I still have a lot to do to fulfil my mission to “bring the Human Touch back into Global Mobility”. Hence, the publishing company probably has to remain a side business in 2021 as well.

Step 10: Use Paper as a Strategy

As mentioned my final step to full digitalisation will be to reduce all the paper in the office. In order to do that, I do not allow myself a large quantity of printing paper in the office. I try to have flyers and seminar presentations and folders printed by professional printing companies in order to be more environmentally conscious.

One of the issues is that I seem to need paper to remember information better. So now I use paper as a strategy, for example, to write “morning pages” or “have-done-lists”. I use paper to write my coaching notes.

To avoid printing, I use “print to .pdf” as a default on my printer and I work on a big screen in my home office so I can reduce the necessity to print.

I have noticed that if I cannot read a document online it might be because they were formatted for print. In that case, it helps to go back to the original source and check if the same article has an online version.

Kind regards

Angie Weinberger

PS: Usually our readers are Expats and Expat Partners. If you aspire to be a digital nomad with a coaching, training or consulting business and you enjoyed this article, please sign up here for more.

Attention through Roses

 

How to get Swiss recruiter’s attention through well-written cover letters and organized testimonials.

Getting a Swiss recruiter’s attention is almost like asking her out on a date. 

When you write a cover letter you want the other person to like you and find you attractive enough to read your resumé. The cover letter is your appetizer and the resumé is your main course. If you get to the interview stage then that’s like having the dessert on the first date. And after three interviews you might get kissed. I mean you might get the job offer you are longing for.

Don’t spoil the Swiss recruiter’s appetite by presenting the main course in the cover letter.

Imagine you are on your first date and your counterpart tells you for half an hour how great he or she is. Rather boring right? You zoom out of the conversation and wish to run away. Same is true if a recruiter reads your whole resumé already in the cover letter.

What could you do to make the conversation more interesting?

Cover letter writing is an art. With modern technology, applicants often do not see a need to write a cover letter these days but in my own opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST.

Many recruiters want to read it. They would like to see you made an effort to get that interview. I receive a number of cover letters and most of them sound like they were copied from a textbook. Nobody gets excited reading some sort of ‘copy and paste’ write-ups that are void of personal touch.  Only the more personal ones gain my attention. They have to be personal, crisp and show me who you are.

Here are rules for fresh cover letters:

  • Use the correct name of the recruiter instead of Sir or Madam. Take out time to research the recruiter’s name. This portrays you as serious. Make sure you also spell names of references correctly. Be respectful and address recruiters formally.
  • Make the letter appealing and nice looking by using one font only and adhering to normal letter writing style in the country you are applying to.
  • Speak about the needs of the other party before you speak about your needs. This is so important because the prospective job is about what you can bring to the table.
  • Find a personal connection between either you and the company or you and the recruiter. Maybe you use one of their products or you associate positive feelings with the brand because of a personal story.
  • If you copy and paste (which is not a good idea in general), please check that you did not use the wrong company name or contact person. It helps to read the letter out loud.
  • Use active language and full sentences. When I say active language I ask you to use more verbs than nouns, avoid passive constructs and keep sentences short.
  • If you are not an English native speaker check your translation and let a native speaker review your grammar. Most recruiters get pissed off identifying grammatical errors in cover letters.
  • Be brief and stick to a maximum of one page. Five paragraphs are sufficient.
  • Add your contact data in the last paragraph especially your phone number and email ID. Make sure your email sounds respectable and the name is memorable. Email addresses like ‘nancysexy@gmail.com’ are not acceptable.
  • Avoid slang and casual writing style. You are a professional so behave like one! Even if you are from Generation Y or Game, remember that this is a letter and not a chat. The person you want to date might be the age of your parents.
  • A lot of applications still do not get that this is the whole purpose of the cover letter. I also recommend brainstorming exercises to my clients on why they want to work in the role and the company before they start writing a fresh letter. (You can read all about it in “The Global Career Workbook” or you can join our HireMeExpress program.)

Send convincing testimonials

In Switzerland and Germany work certificates, references and testimonials are usually summarized with the word “Zeugnisse“. They are required for any job application. Some employers only request them once you are offered a job, others want to see them when you send your initial application. When a job advertisement asks you to hand in your “complete documentation” or “dossier”, then you should include all your work certificates, references, and testimonials

Helpful types of work certificates, references, and testimonials

1) Work certificates and confirmations 

Show proof from all your previous employment. Here we expect to see a qualitative element in them explaining what you do well and how you performed in your job. If you apply from abroad, request a three liner from your previous employer confirming the times you have worked for them and a contact person who will give a reference. If you only have names of referees make sure they expect to be called by the potential employer.

2) Certificates of language certifications and seminars

Our assumption is that the more additional training you have undertaken, the better you are at your job. Even if the certification is a bit older it is worthwhile adding it to your file. Make sure all foreign language certifications are translated into English.

3) University and high school diplomas

Usually, the last diploma and transcript are required. If your marks do not translate into German try to give an explanation on a separate sheet. Please note that even Switzerland and Germany have completely opposite grading systems so it is always good to explain (1.3 in Germany is excellent, in Switzerland, it is a fail).

4) Client testimonials and performance reviews

If you have a chance and it is not against any confidentiality agreements you can add client testimonials and even your performance reviews in your file. It is often more credible to hear words of praise of others than your own. You can ask your former clients and managers to edit and sign a draft that you send to them so they know exactly what you would like them to confirm about you. To make it easy for the recruiter I would advise you sort the testimonials in chronological order and give an overview on a cover page too. Scan all docs in one pdf and make sure that the file size is not more than 2MB as a lot of recruiting platforms won’t accept bigger files. If you do not have all your documents together yet mention on the cover page when you will hand them in.

HireMeExpress – From desperate to confident as a Minority Expat Partner. 

HireMeExpress is the online course that will get you from desperate to carving out an income and feeling at home in your new country.

Sign up here to find out everything you need to know in order to land a job in Switzerland or another market you are not familiar with. We will send you our 19 Fresh Resume Checkpoints and further material such as videos. In case you have any questions you can email us via angela@globalpeopletransitions.com.

Is there anything I could help you with?

You probably despise networking. You think of networking as wasting time and you don’t like to go to events with no direct outcome. Are you appalled by “coffee meetings” with people who never plan to support you but happily take your free advice? Know that feeling?

You probably heard me say this before: For me, time has an immense value and since I started my business I’ve come to the conclusion that I have three major priorities: 1) My health, 2) My time and 3) My support group (including my family and partner). Without these you cannot run a successful company of one.

In order to use my time effectively and to the best possible outcome, I am constantly reviewing my “networking” strategy and have become very strategic about building connections in a way that suits me but also generates business. At the same time with recent health challenges, working from home and restrictions on events I had to think of other ways to “network the network”. The term “working the net” already indicates that there is work involved in building and maintaining mutually beneficial business relationships. AND while this comes natural to expats and other people from more relationship-based cultures, it requires energy for people from strictly task-based cultures.

The secret to making peace with “networking” as I often explain in my talks and workshops such as “#Networking4Nerds” is to treat your business relationships similar to other friendships and to be a giver.

Here are my five recipes for working your net:

1) Connect those who would not meet

A big benefit of being a networking queen or king is that you can organize connections. Think about who would need to know whom in your network in order to move ahead one step with one of their issues. Maybe a friend needs a new job or a business contact wants a new client or needs to solve an immediate problem at hand. Risk a little discomfort. Set them up for a “Professional Blind Date”. Trust your judgement and see what happens.

Over the last few years I have made several professional introductions. Mainly I helped my clients to find jobs that they would otherwise not even know. I also benefit from introductions so I try to keep the karma of connections spinning. 

2) Accept that Relationships require work

As in a good marriage you want to keep the relationship alive by making it beneficial for both parties. Once you know too many people you might just react once you are asked but even a small advice to a junior colleague might help them to move ahead in their career or move out of a job where they have stopped to learn.

A lot of professionals I know have lost the ability to trust their managers and colleagues. Being a mentor for a more junior professional in your industry can be really motivating for this person.

3) Share your knowledge and expertise graciously

There has never been a time where too much knowledge was hurtful. It’s also impossible to shock people with well-written report summaries or other insights you have about your industry. Start posting on LinkedIn. Tell people what you know and how you view the trends. In a worst-case scenario you get a negative comment. Be bold and bring in your unique perspective to the world.

4) Help others and increase your self-esteem

It sounds like a boy/girl-scout value but “a good deed a day keeps the shrink away”. When you help your contacts then you will feel more self-respect and wake up with a smile on your face. It always makes me so happy when a client tells me they found a job they love or that a connection was really helpful.

It’s even more fun to just support people in your network (for FREE). Give them likes, +1, endorsements, retweets and hearts when you are not paid for it. It’s a great way to give people appreciation and we all could get a bit more of that especially in the corporate world.

5) Challenge yourself and treat networking as a game

I often ask my clients to set a networking target. That includes that they must give before they take. It could be a small weekly challenge such as meeting a person you never met for a coffee. You could also offer to connect someone to someone else because you know they share a theme, hobby or interest.

These connections really seem to bring out most amazing collaborations. You obviously want to ask permission before sharing details. You could implement a score card on your whiteboard and whenever you helped a connection you add a smiley there. Imagine how that will make YOU feel.

 

If you would like to know more and keep updated on how to find work in a new market sign up here to join our HireMeExpress Waiting List.


The weather is chilly and grey if you live in Zurich, Switzerland right now. You might have thought about going to your home country for the holidays and that might not have worked out thanks to the pandemic.

The year was undoubtedly a recipe for disappointment and mental stress in many ways. We can’t meet our families at home due to governmental restrictions but hopefully things will be better next year and we will get through this alive.

This time of the year usually feels very quiet but this year it almost feels as if time came to a halt. We (our team) thought about ways to inspire you and we came up with this compilation of books.

Here is a compilation of our 12 best books to read from our team to all those who are looking for inspiration on how to change their lives for the better.

NOTE: The inclusion of Amazon links for each book should help you make your purchase as easy as possible, though we would recommend you order through a local bookstore to support the local community. I’ve mentioned my bookstore at the end of the list. The books are in no particular order and we would be interested in your opinion on them as well.

1 – Do Over by Jon Acuff

About: When life isn’t how you want it to be, whether you still lust over your dream job or still think about taking that alternate path in life. “Do-Over” as the name suggests aids in this predominant struggle to achieve the most out of life. Jon Acuff highlights the four elements in life, which all successful careers collectively share: Relationships, Skills, Character, and Hustle!

Get that new edge in your life by investing yourself in what truly matters. Hurdles are inevitable so it’s better to hope for the best and be prepared for the worst.

Link: https://www.amazon.com/Do-Over-Today-First-Career-ebook/dp/B00LFYXE5I/ref=sr_1_1?crid=3H0T135ZQ7GR3&dchild=1&keywords=do+over+jon+acuff&qid=1607938210&sprefix=Do+over%2Caps%2C342&sr=8-1

2 – Banishing your Inner Critic by Denise Jacobs

About: You are your harshest critic, right? But how do we know when enough is enough? Banishing your inner critic helps you identify your core self, whilst eradicating the copious amount of self-doubt a person deals with. It’s time to unleash your most productive, creative, and positive self!

Denise Jacobs provides an intuitive read on how one can master certain power practices to uphold your core strength and overcome self-doubt, time to break free!

Link: https://www.amazon.com/Banish-Your-Inner-Critic-Self-Doubt/dp/1633534715/ref=sr1_1?dchild=1&keywords=banishing+the+inner+critic&qid=1607938236&sr=8-1

3 –  The Artist’s Way by Julia Cameron 

About: Ignite your passion, reinvent your creativity, elevate your confidence, and burst open like your ideal self! The American author Julia Cameron guides you on the spiritual path to creative bliss. To book itself provides in-depth exercises and trusted methods to rejuvenate your artisanal self.
Link: https://www.amazon.com/Artists-Way-25th-Anniversary/dp/0143129252/ref=sr_1_2?dchild=1&keywords=The+artist+way&qid=1607938262&sr=8-2

4 – Give and Take by Adam Grant

About: Success is always known to be a combination of hard-work, determination, and willpower, amongst many other factors. But the main idea is the same, we as an individual must strive for it. Yet in this modern world, where everyone is interconnected at almost all points in their life, going solo isn’t the right approach. As Adam Grant aptly named the book “Give and Take”, the core message is encompassed by it. As an esteemed professor and an award-winning researcher put it “Being a giver is not good for a 100-yard dash, but it’s valuable in a marathon”.

Link: https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986/ref=sr_1_1?crid=28UZSJNM5AQKU&dchild=1&keywords=give+and+take+adam+grant&qid=1607938327&s=books&sprefix=give+and+take+adam+%2Caps%2C376&sr=1-1

5 – Company of One by Paul Jarvis

About: It’s not all about working big, sometimes you have to work smart! The Company of One by Paul Jarvis truly encapsulates this exact mentality. Working on what situation, timings, and ideology suit you best. At this scale, you’ll build your company around your life, and not the other way around.

Link: https://www.amazon.com/Company-One-Staying-Small-Business/dp/0358213258/ref=sr_1_1?dchild=1&keywords=company+of+one&qid=1607938373&s=books&sr=1-1

6 – The Middle Finger Project by Ash Ambirge

About: Having a breakdown just thinking about your day? Or maybe some tyrant boss has made your way to that promotion a minefield? Well, sometimes you’ve to stick it to the man and flip the finger to the gods above. Ash Ambridge uses her humorous and fresh writing style to hook the reader on her journey of overcoming imposter syndrome. Sometimes you need to be your own hero, through all the tacky, ugly, and nasty process. The only thing stopping you is you, so kick it and live it how you want to!

Link: https://www.amazon.com/Middle-Finger-Project-Imposter-ckwithable/dp/0525540326/ref=sr_1_1?dchild=1&keywords=The+middle+finger+project&qid=1607938405&s=books&sr=1-1

7 –  Feel the Fear And Do It Anyway by Susan Jeffers

About: No one is perfect or can hustle through life without fear. Much like happiness and anger, it’s still an emotion at the end of the day. The author works around fear and exposes the underlying problems that may cause it. We as humans fear failure or rejection which stops us from achieving and ultimately stunts our growth. Jeffers has therefore mapped out a series of tests, to feel our fears as nothing more than an emotion.

Link: https://www.amazon.com/Feel-Fear-Anyway-Indecision-Confidence/dp/B011T7KWO6/ref=sr_1_2?dchild=1&keywords=Feel+the+fear+and+do+it+anyway&qid=1607938092&sr=8-2

8 – The Alchemist by Paulo Coelho

About: The Alchemist truly is a modern classic, its mystical story has inspired generations and sold millions of copies along the way. This tale of wisdom and wonder follows the journey of a boy Santiago. A mere shepherd’s boy, whose belief in his recurring prophetic dream takes him to Egypt in search of treasure.

Link: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005/ref=sr_1_1?dchild=1&keywords=The+alchemist&qid=1607938434&s=books&sr=1-1

9 – Big Magic by Elizabeth Gilbert

About: Elizabeth Gilbert is a household name by now, empowering much of the youth through her series of captivating books. Big Magic delves into the process of the author’s own creative perspective and her thought process. It truly is a manual on embracing and making the most of your creative side, it’s broken into six segments, each of which contains more food for thought. The six topics are as follows: Courage, Enchantment, Permission, Persistence, Trust, and Divinity.

Link: https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726/ref=sr_1_1?dchild=1&keywords=big+magic&qid=1607938459&s=books&sr=1-1

10 – Lessons from Life by Steven Darter

About: By questioning his own decisions and reflecting on his placement in life, Steven Darter takes us on an emotional journey to find the purpose of life. Steve truly hooks the reader with his visual storytelling, combining both personal and professional experiences along the way. Lessons from Life pushes you as a person to rethink your choices no matter what age group you lie in.


Link: https://www.amazon.com/Lessons-Life-Meaning-Purpose-Success/dp/1981970916/ref=sr_1_2?dchild=1&keywords=lessons+from+life&qid=1607938484&s=books&sr=1-2

11 –  Searching for God in the Garbage by Bracha Goetze

About: We’ve all been into unhealthy food addictions, at times munching on just sugar and carbs. Thought of switching up your dietary habits right there and then may have popped in your mind before, here’s how Bracha Goetze a Harvard graduate decided to do exactly that. She’s kept her journey transparent from becoming an observant jew, to completely cutting of unhealthy eating, and finally beating anorexia!

Link: https://www.amazon.com/Searching-God-Garbage-Bracha-Goetz/dp/1635540887/ref=sr_1_1?dchild=1&keywords=searching+for+god+in+the+garbage&qid=1607938529&s=books&sr=1-1

12 – The Elegant Out by Elizabeth Bartasius

About: The Elegant Out showcases the story of Elizabeth herself, where she escapes an abusive relationship, a tedious eight-to-five job and delves into her goal of publishing a book. She puts her thought of expanding her family with a new baby aside to focus on her writing, but the announcement of pregnancies from her social circle and her husband’s unwillingness for another baby put her in a dire situation that complicates into frustration and depression. Thus Elizabeth is put in a precarious situation and must make an executive choice between separation or a baby. 

Link: https://www.amazon.com/Elegant-Out-Novel-Elizabeth-Bartasius/dp/1631525638/ref=sr_1_1?dchild=1&keywords=The+Elegant+Out+by+Elizabeth+Bartasius&qid=1607938559&s=books&sr=1-1

I hope these books will inspire you. Please note: We have added AMAZON to ensure you know which book it is. However, I would very much prefer if you ordered through a local bookstore. My neighborhood bookstore BUCHHANDLUNG HIRSLANDEN orders and delivers to your home address in Zurich during the Pandemic.

Email: lesen@buchhandlung-hirslanden.ch.

AND, if you liked this please sign up to our reader’s list here.


The Digital Nomad – Part 3 – Improve Your Productivity Kanban-Style

Last week, when you could not fall asleep because you felt overwhelmed by the increasing number of items on your to-do list, you had the brilliant idea to buy post-its and start to plan your next four weeks. Then, you also thought about writing down your 25 priorities. 

You already felt a little relieved and fell asleep. However, the question remains “did you actually do what you planned the day after?”

I bet you didn’t do it even if you thought it was a great idea.

 

The good news is that what happened to you last week happens to most of us too. The bad news is that when you do this in your personal life, you are more inclined to do the same in your professional life as well. We accept a mediocre solution or we try to put a plaster on a process instead of analyzing the root cause of the issue.

According to Schwarzt et al (2014), the great majority of companies see this phenomenon as a challenge to productivity and overall performance, but struggles to handle it. According to Deloitte, over half of the respondents to her survey  say that “their organizations are not doing a good job helping workers address information overload and today’s demanding work environment.” 57 percent believe their organizations are “weak” when it comes to helping leaders manage difficult schedules and supporting employees manage information flow.

Have we lost all of our ideals of Total Quality Management (This is a management approach to long-term process through customer satisfaction. In a Total Quality Management effort, all members of an organization participates in improving processes, products, services and the culture in which they work)  from the good old nineties? Do you know about Kanban and visualizing process flows?

We need to learn how to become more productive and we need to learn it now. If, like me, you are always eager to receive tips on how to increase productivity, check this podcast out.

Kanban 

Kanban is a lean method which originated in lean manufacturing, which was inspired by the Toyota Production System. It aims at managing work by balancing demands with available capacity, and by improving the handling of system-level bottlenecks. 

In knowledge work and in software development, the aim is to provide a visual process management system which facilitates decision-making about what, when, and how much to produce. 

Among the most important characteristics is that work items are visualized to provide a view of progress and process, from start to finish, usually through a Kanban board. Indeed, in Japanese, kanban means “signboard” or “billboard.”

Kanban Boards 

A colorful, tidy and good-looking kanban board is one of the most effective tools in project management. It can be used to plan and work through any project, both in your personal and professional life. 

Kanban boards visually display a certain process in its various stages using cards to represent work items and columns to represent each phase of the process. Cards are moved from left to right to show progress and to help coordinate teams performing the work. 

Simple boards have vertical columns for the “to-do”, “doing”, and “done” work.  Alternatively, they may be labelled “waiting”, “in progress” and “completed”. Complex Kanban boards can also be divided into horizontal “swim lanes” representing different types of work or different teams performing the work. Additionally, it can subdivide the “in progress” work into multiple columns to visualise the flow of work across a whole value stream map.

Example of a Kanban board:

 

Seven core practices for Kanban

 

Here I suggest six core practices that will make you optimize the efficiency of the tool and become a master of kanban boards.

  1. Visualize the flow of work. You cannot work on a Kanban board, either physical or electronic, if you cannot visualize the process steps needed to deliver your work. Depending on the complexity of your process and your work-mix, your Kanban board can be very simple or very elaborate. Once you visualize your process, then you can visualize the current work that you and your team are doing. 
  2. Use Colors. Use post-its in different colors for different types of projects. Or, if you decide to use this tool for personal life projects, consider using different colors for different kinds of activities (orange for the projects you wish to complete at home, yellow for your children’s requests, and so on).
  3. Limit WIP (Work in Progress). It’s important to reduce WIP to a minimum to encourage yourself and your team to complete work at hand first before taking up new work. Work currently in progress must be completed and marked done. This creates capacity in the system, so that you can focus on new tasks. Limiting WIP helps you finish what they are doing already before taking up new stuff. This practice is also useful because it communicates to the customer and other stakeholders that there is limited capacity to do work, and they need to plan carefully what work they ask you or your team to do.
  4. Manage Flow.. A Kanban system helps you manage flow by highlighting the various phases of the workflow and the status of work in every single phase. Based on how well you defined the workflow and set the limits to WIP, you will observe either a smooth flow of processes or work piling up as a bottleneck forms and starts to hold up capacity. Kanban helps you analyze the system and adjust their work accordingly to improve flow. In this way, you will manage to reduce the time it takes to complete each task. By improving flow, your delivery of work becomes smoother and more predictable, making it easier to communicate to your customer when you will manage to get any work done. You will also automatically increase your reliability to your customers’ eyes.
  5. Make Process Policies Explicit. Visualize explicitly your policies, process rules or guidelines for how you do your work. In this way, you create common ground for all those involved in the process to understand how to work in the system. The various policies can be at the board level or at a “swim lane” level or for each column. Examples of explicit policies are: what defines a task complete, what describes individual “swim lanes” or columns, who pulls when, etc. 
  6. Implement Feedback Loops. This practice is an essential part of any good system. Kanban encourages and helps you implement different types of feedback loops. If you want to deliver the right work in the shortest possible time, it’s crucial to get feedback early, especially if you ended up on the wrong track.
  7. Improve Collaboratively, Evolve Experimentally (using the scientific method). The Kanban Method helps you implement small changes and improve gradually in a way that is sustainable for you and your team. It encourages you to form a hypothesis, test it and make changes according to the results you obtain. In a few words, it aims at tackling issues through a scientific method. As an individual or team who aims at being agile, it’s fundamental that you evaluate your process continuously and improve as much as needed.

Notable tools

This is a list of tools that implement the Kanban method. You can test some of them for free.

  • Asana, with boards.
  • Azure DevOps Server, an integrated ALM-platform for managing work in and across multiple teams.
  • CA Technologies Rally, provides teams with the option of managing pull-based, lean software development projects.
  • Unicom Focal Point, a portfolio management and product management tool.
  • Jira (software), provides kanban boards.
  • Microsoft Planner, a planning application available on the Microsoft Office 365 platform.
  • Pivotal Tracker provides kanban boards.
  • Projektron BCS, project management tool, provides kanban boards for tickets and tasks.
  • Trello, cards-based project management.
  • Tuleap, an agile open source tool for development teams: customize board columns, set WIP (Work In Progress), connect board with Issue Trackers, Git, Documents.
  • Twproject (formerly Teamwork), project and groupware management tool.
  • Wrike, an Agile Collaborative Work Management Platform.

Reflection

Think of three ways a Kanban board could facilitate your own professional and/or private life. When you come up with ideas, try to be very specific. They have to reflect what you do and how you operate on your daily routine. 

If you haven’t tried Trello yet, try navigating it and setting up your own account.

 

Resources

If you want to learn more about Kanban: 

https://en.wikipedia.org/wiki/Kanban_(development)

If you want to learn more about Kanban implementations and Kanban boards:

https://www.digite.com/kanban/what-is-kanban/ 

If you want to know why you should use Kanban in marketing https://business901.com/blog1/why-you-should-use-kanban-in-marketing/

If you think your lack of digital competencies is affecting your productivity: https://globalpeopletransitions.com/lack-of-digital-competence-affecting-your-productivity-heres-how-you-escape-that-rut/

If you’re curious to know more about the benefits of handwriting: https://www.fastcompany.com/90389979/5-times-when-using-paper-and-a-pen-is-better-than-using-an-app

References

Piper, J. (2018). Focus in the age of distraction: 35 tips to focus more and work less. Panoma Press, St. Albans.

Schwartz J. et al. (2018, Aug. 4), ‘The overwhelmed employee: Simplify the work environment.’ Deloitte University Press. https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2014/hc-trends-2014-overwhelmed-employee.html#:~:text=The%20overwhelmed%20employee%20Simplify%20the%20work%20environment&text=Too%20much%20access%20to%20information,us%20into%20%E2%80%9Coverwhelmed%E2%80%9D%20employees.&text=Sixty%2Dfive%20percent%20of%20executives,ready%E2%80%9D%20to%20deal%20with%20it

Productivity Makeover with Graham Allcott (Podcast): https://www.sundaebean.com/2019/12/02/152-productivity-makeoverwith-graham-allcott/

If you’re curious to know more about the benefits of handwriting: https://www.fastcompany.com/90389979/5-times-when-using-paper-and-a-pen-is-better-than-using-an-app

References

Piper, J. (2018). Focus in the age of distraction: 35 tips to focus more and work less. Panoma Press, St. Albans.

Schwartz J. et al. (2018, Aug. 4), ‘The overwhelmed employee: Simplify the work environment.’ Deloitte University Press. 

Zuerichhorn "Heureka"

Despite what is happening in the world I have been keeping myself really busy. Honestly, getting stuff done gives me deep satisfaction and having a lot of great client conversations raises my energy level to the max. So, I personally feel that I work on my mission to bring the Human Touch back into Global Mobility and my team is helping me along.

However, many of you work in corporations and don’t have the luxury that I have where I can choose how I spend my time and with whom I am talking. Many of you still feel the pressure of having a boss or someone to report to and their demands sometimes drive you crazy.

However, being “busy” is not the same as being “effective” so I wanted to share a method that has helped me over the last few years to feel a sense of accomplishment over the holidays. You probably will notice that this year the annual Christmas rush and madness will be different. Not only because we work from home a lot more. I think that our common anxiety level is already a lot higher this year than in the past and working towards the year end might even seem less stressful this year because your adrenaline has been high the whole year. Please let me know if you wish to talk to me. I will give priority to clients but I am also available for our readers here for calls.

I wanted to list a few topics that I am observing in projects and conversations and give you a method on how you can deal with it in a playful way. This is also an activity where you can involve your family and as Chase Eskelen and yours truly recently wrote “Family Success is a Team Sport”.

(This just reminded me of my father and how he used to organize family meetings when we were kids. A funny thing at the time, but I assume that now it is a thing.)

The Perpetual Machine

What I am observing inside corporations and what increasingly frustrates me is the lack of accountability and constant waste of resources and time. It reminds me of Jean Tingeluy’s artwork “Heureka” at my favourite spot in Zurich. Often it seems that many functions and positions are just there to maintain a well-oiled machine but the value they add to the client or company they serve is minimal. 

Bad Data Quality

We also use a lot of time correcting or searching for data because the original source does not contain the data or the data is flawed. We have to rely on our brain to remember specific scenarios so we can cover all exceptional circumstances. We hire more consultants to help us administer a workflow tool that does not deliver the data we need instead of training the data entry specialist in the Philippines or in India so that the data is entered correctly. We implement three levels of controls instead of helping the first handler of the data to deliver a zero error quality report.

Flawed and Broken Processes

Do you often chase someone because they forgot to take action on an item they were supposed to deliver so you can continue your process. You might be correcting processes and mending broken ones because the decision makers do not understand the process and just run around like a headless chicken. Sometimes you might feel like a mother at work trying to collect the toys that the children left lying around all over the floor. You pick them up so that nobody trips but you are also not really noticed as you do your work quietly in the background.

Administration to Control Digitalization

Many digital processes still are in the baby’s shoes so they often need someone to check them and make sure that they are completed. I have been in arguments with my bank because they don’t offer a draft function so that I can enter payments right when I receive the invoice and execute them later when I have enough funds in the account. My payments regularly get stuck because of cash flow issues. Then I need to build an administration around the digital process. And the funny thing is that here they always blame the customer. They hardly ever say: “This is an interesting idea and if we can help you with that we will consider it.”. 

Lack of Integration

The more digital you work the more you miss the link between systems. Be it through platforms or API’s. However, often you work with many different tools and providers and then it is your responsibility to link them all and like LEGO build a castle or a spaceship from scratch. Don’t get me wrong, I like IKEA approaches too, but sometimes I wish I had more detailed understanding of programming languages so I could focus on important deep work rather than fixing the lack of integration of various tools.

Sometimes I feel we lost all of our ideals of Total Quality Management from the good old nineties. At the end of a day we often feel totally exhausted but haven’t achieved anything meaningful. 

What I have noticed is that I can live with certain flaws in my personal space. I can accept a less than perfect light in the bathroom but I cannot accept it in my work. 

One of the reasons why my apartment almost looks the same as five years ago is that my energy goes more into my profession. Now that we are spending more time at home it has become more of a priority for me so I clean up regularly and try to keep the recycling piles low. I also have a few home improvement projects to work on. However, the paid work usually takes over and that leads to me not speaking to good friends forever (SORRY!).

The 25 Priorities Kanban Board

In our team, we have developed a visualization method (The 25 Priorities Kanban Board) to help us prioritize work before we add them to Slack, Trello and the number of G-Sheets that I use for planning. I am a big fan of planning and consistency so this method basically helps me to keep track of my priorities and get stuff done.

You need 

  • A stack of colorful post-it notes.
  • A few big pens
  • A flipchart size (A1) poster or a blank wall.

Here is how it goes:

  • Five Pink Post-It Notes (Work Projects)- Here you write down your five most important work projects to complete until Mid-December.
  • Five Green Post-It Notes (Home Improvement) – Write down five projects you wish to complete at home before the holidays. 
  • Five Yellow Post-It Notes (People) – Write down five people you wish to connect with before the year-end.  
  • Five Orange Post-It Notes (Love Tasks) – Write down five requests of your partner or children that you would like to fulfil until the year-end.
  • Five White Post-It Notes (Self-Care) – Here you write down five wishes that you will grant yourself before the year-end.

Send me a photo of your Kanban Board and observe what happens.

Professional Agile Project Management Tools

If you are looking for useful agile project management tools check this page out please.

TCK

A natural consequence of the international professional, accelerated in recent years through increased globalisation and advances in Global Mobility, is the rise of Third Culture Kids, or, children who have grown up in cultures that weren’t the passport cultures of their parents. This term originated through the work of American sociologist Dr. Ruth Hill Useem in the 1960s. You can read more about her legacy here.

Given that the term has been around for so long, some of these children have now grown up and are referred to as ATCK (Adult Third Culture Kid). Therefore, it is important that their unique experiences and those of current TCKs are recognized and better understood, as they will be shaping the future. I’d like to do just that.

TCKs Have an Expanded Understanding of the World

Research has clearly demonstrated that TCKs are more tolerant of other people, their beliefs and cultures because of their broader world views. This allows them to build relationships with all cultural backgrounds, which makes them great international assets as professionals. However, They Can Suffer From Identity Crises

A person’s self-esteem and identity is intrinsically linked to their attachment to the social constructs of culture, the sense of belonging that comes from such an attachment can often be lacking in TCKs, given that they are uprooted from their origin culture at a young age and thus they can become culturally “homeless” if their transition into the new culture is not smooth.

Often, the reverse can happen as well, with the TCK adjusting smoothly to the new culture but becoming alien to the original one. This fear is something expat parents frequently bring up with me and I always suggest that parents try to maintain a link between their children and the culture of their homeland. A great way to do that is through books, particularly those that spark the imagination of inquisitive young children. In fact, Cukibo has a range of delightful and enchanting books geared specifically for expat children that will help them learn and remember what makes their home culture so wonderful. Do read more about this series, it is called Journey to Another Homeland.

TCK’s Identity Issues Lead to  Difficulties

These identity issues, at such a critical time of psychological development, can lead to further problems down the road for TCKs. They have trouble adjusting to adult life as the feeling of not having roots like those with cultural “stability” can lead to frustration and a further loss of self-esteem. Their values can be compromised as well, particularly if the home and expat cultures have complementary cultures.

TCKs Develop Excellent Intercultural Competence

That is solely due to how the Global Mobility has changed in recent decades. Previously, most expats moved once, overseas, and built a life there. That is no longer the case, with expats moving multiple times and bonding with more and more diverse people. It is not uncommon for TCKs now to belong to 3 or more cultures, and as part of their upbringing they develop the capacity to function effectively across national, ethnic, and organizational cultures.

TCKs Also Boost Global Mobility

Surveys have shown that TCKs retain a desire to travel and move once they reach adulthood. Their professionals careers, consequently, have a focus on international travel and mobility. The influx of these ATCKs into professional spheres is pushing greater mobility and emphasis on the international aspects of their development: multilingualism, high cultural intelligence and sensitivity.

There is no denying that TCKs face the kind of challenges that non-expat children do and by overcoming those challenges, they grow up into the kind of three-dimensional and evolved professionals and human beings that are slowly ushering the world into a new era of globalism and open-mindedness.

Schools are also taking the TCK’s into account more and more. You can read more about how international recruiters can solve the family education and support internationally mobile families here.

An Expert Interview by Sara Micacchioni

Prof. Tamara Pawluk is specialized in cognitive diversity and inclusion. She has collaborated with teams designing Diversity and Inclusion campaigns and training teams to leverage diversity potential. Her professional goal is to contribute to any organization where diversity is seen as a key factor to achieve competitive advantages. Interestingly, she also works as Project Manager for Diego Romero Music to support her husband in bringing Argentinian and Latin American music into the European market. 

In early September I  met her in her apartment in Berlin to get inspired by what she does. 

Who is Tamara Pawluk in a nutshell? 

I am an interculturalist by profession and by mindset. I like working with people from different cultural

Headshot
Prof. Tamara Pawluk

backgrounds, I am a curious person and I like to listen to stories. I have the feeling that everyone has a story to tell and that even when they think it’s not interesting, I always find it fascinating. I mean, we’re all protagonists of our lives after all.
I also love learning, not only from books and manuals but especially from people. I love to be amazed by what others do in their professions and act as a connecting bridge between them. 

I’ve been teaching at college for six years. I love doing classes and helping people develop their talent and discovering their potential together. Currently I am mostly dedicated to webinars but I keep teaching within the startup I work for, Expertlead

I am  a very family-oriented person too and love spending time at home with my husband and my friends, playing cards or board games, watching Netflix…or going outside to practice roller skating (and failing miserably) 😉 

Can you tell us a bit more about Expertlead and your projects there? 


Our core business is trying to build a solid network of freelancers. However, we do this in a very human-centric way i.e. guiding them through a professional self-discovery journey and helping them plan their career development. We mostly work with IT professionals: front-end and back-end developers, mobile developers, software development engineers, architects, project managers, designers and data scientists. We try to understand what exactly each of them brings to the table and only then we do the matching. We don’t just feel responsible for ensuring that they get paid for their job, but we also worry that they are performing tasks that they really enjoy.  Besides that, we also do webinars on professional branding, CV improvement, train the trainers, stakeholder management, and soft skills training. 

As the head of freelancer management, I strive to help freelancers be the best versions of themselves.

One of the Diversity and Inclusion projects we’ve just launched is our blog series “Freelancing Women in Tech” about which I am really enthusiastic. We interview female freelancers within the network and discover together their success stories and obstacles they encounter in the IT field as women. 

You can have a look at the blog and at our recent articles where we interview a female iOS developer and a female software engineer

There is a lot of potential in IT when it comes to D&I and we’re trying to get in touch with other associations that might be connected to a wide and diverse talent pool. For example, we’d like to partner with associations for refugees that promote IT educational programs and other initiatives of this kind. If you are one of them, don’t hesitate to get in touch! 

Would you like to share with our readers the learning and career path that brought you to the position you so passionately hold now? 

Well, there are a couple of relevant episodes that really marked my professional development. The first was at the age of 15 when I got into an exchange program with people from around various parts of the world. Thanks to this, I got to spend lots of time with people from Tunisia, South Africa, Russia, you name it. Even if I was “just” a teenager, I was amazed by how much you can learn just by actually allowing yourself to be open to everything. That’s basically how I start to learn from people and about people. This marked me so much that it led me to choose my next degree, a BA in Intercultural Management. 

What other salient events happened next? 

Then I had the opportunity to work as a ghost in a haunted mansion at the famous Disney World Park in Orlando 😉 You might wonder what this has to do with what I do currently but…

There I had a conversation with a colleague of mine that really made me start reflecting about a reality I hadn’t been faced with much until then. And so I started getting curious about the topic of diversity and more in particular about gender and sexual orientation and the role that this plays in identity. This was such an eye-opener that I decided to make Diversity and Inclusion the focus of my PhD, creating a fusion with the topic of Intercultural Management.

Finally, the last piece of the puzzle fell into place when I met my husband who is a musician. I want to contextualize this: my parents are doctors and when I entered the field of Social Sciences they thought this was already weird. But what they accepted even less easily was me having a musician as my boyfriend. During this phase, I realised how important the role played by professional identity is in our lives. Now they love him as well as his music.

And so I landed in cognitive diversity, i.e. valuing people for the different ideas that they bring at the table and the different experiences they had in life. This brought me to Talent Management and to Berlin, where I currently live. 

I can really say that being part of an amazing team at Expertlead really enables me to bring together all the different aspects of culture identity in which I am a specialist.

What are the major challenges that you face in your industry? 

When it comes to Talent Management, unconscious bias for me is the main obstacle. Too often, I find that  people very easily allow their own prejudices and pre-formed opinions to shape the situation they’re faced with as well as the idea of the person they have in front. The issue with unconscious bias is that in a few seconds, you’ve made up your mind and from that moment you don’t allow yourself to be wrong anymore. 

But we need to change this and learn to admit that we can be wrong about the first impression. We need to learn to get rid of our assumptions, become better listeners and let the new information come in. This is especially important when you work with diversity.

This is interesting. How do you help people raise awareness about their own issues with unconscious bias?

When I encounter new clients, I always start with the most simple biases. I avoid talking about biases linked to gender, race, sexual orientation etc from the very beginning because they might make it difficult for people to let their barriers down.

I’d like you to run this small social experiment. Next time you’re in a group, just try to draw three boxes on a paper and ask three volunteers in front of you to write three words about diversity on the sheet. What happened? 

I can bet that now all boxes contain a word. But have you actually ever asked them to write the words inside the boxes? If you followed my instructions carefully, you did not. 

Yet, if you try to ask people to explain the reasons why they wrote words inside the boxes, you’ll see that they will struggle a lot finding the answers. And this is what a bias is about: thinking/doing something automatically and without second thoughts.

I tried this each semester for six years, and not in a single group was there a volunteer who did this differently.

That’s brilliant and quite an eye-opener.

Now, what education would you recommend to somebody who would like to embark on a career similar to yours?

Well, I’d start by saying that when you deal with jobs around Intercultural and Talent Management, I think it’s really important to find a good mentor. Follow someone in the field to whom you can relate professionally and let yourself be inspired by what they do. It’s not an easy-to-answer question because we, professionals in the intercultural field, very often have a different background. 

Definitely, here in Europe there are a lot of academic courses you can decide from if you want to study this at university, and having studied in Argentina where options are really limited, I don’t know even half of them. 

I am pretty confident when I say that the field of diversity allows for different career paths and allows you as well to find your own professional identity.

Certificates might open a gate or two but they won’t drive your internal need to make a change. It’s relatively easy to obtain certifications, but the most challenging and most important is finding the inner spark inside. Only this will make you thrive. 

What’s your recipe for success? 

Be yourself and be authentic to who you are. You’re never going to be happy trying to pretend to be someone you’re not. One of my mottos, and this is borrowed from a teacher, is 

“Never stay where you don’t want to be.”

Considering that you probably spend half your existence at work. My tip is, if you have the privilege of deciding where you work, choose well where you want to spend your time.

Is there a final thought you’d like to share with our readers? 

You might not be able to change the world, but if you manage to change only one person, you’ve changed a world.

If you want to be in touch with Prof. Tamara Pawluk you can connect on LinkedIn or write to her on Facebook. You can also subscribe to her Youtube channel.

Tamara is also busy writing her book on Diversity Management which she’ll publish in 2021. Stay tuned! 

About Sara Micacchioni

Sara
Sara Micacchioni

Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.

Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.

Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.

https://www.linkedin.com/in/sara-micacchioni/

Over the last twenty years in Human Resources I noticed that a lot of international talents were frustrated in the process of moving to another country for work. It was not only because their companies paid them another package than what they expected. It was also because a lot of international assignee underestimated the challenge of moving to another country.

For example expats moving to Switzerland often think it will be easier to find affordable childcare, high-quality apartments and a job for their “trailing” spouse. Most expats believe it will be easy to learn the local language (or they even think we speak English). Most expats believe that they are going to have a great career step after their repatriation.

I have seen a lot of anger when assignees went to another country and when they returned home and did not get that promotion or the role they were hoping for. Regularly, I have clients break out in tears because they feel overwhelmed by the international assignment experience. When I worked in India and when I moved to Switzerland I also shed tears. It was not all “Bollywood” or “Chocolat”.

When I started Global People Transitions GmbH in 2012 I was convinced that an international assignment does not have to be a painful experience. I believed that companies can improve their international assignments. I believed that you can have a great experience when you move to a new country. I believed that you can find work you care about – no matter where you are in the world.

So I wrote a vision statement

“We aspire peace and prosperity for all people! Through global mobility expertise, executive coaching and intercultural training our clients build sustainable relationships across the globe and act as responsible leaders.”

Angela Weinberger,
Global People Transitions – Our Vision 2012

And then I developed experience with coaching

In Global People Transitions we have three major goals.

1) We help international professionals to find work they care about.

2) We help global leaders to drive team performance.

3) We work with Global Mobility Professionals to improve their consulting and communication skills.

How do we do this?

We now have four established programs and can also customize workshops for your specific needs.

How much do we charge for these programs?

We have standard rates and are happy to send you our price list.

Who you get in touch with?

It’s time to introduce myself. In the typical German style I talk business first, then I tell you more about myself. My name is Angie Weinberger. I am the founder, owner and main contact at Global People Transitions GmbH.

What is the Global People Club Sandwich?

We write a blog post about international assignments and expat life for the Global People “Club Sandwich” once a week. You will receive a monthly summary of all posts if sign up to our “Global People Club”.


Guest Post

Due to the high demand for tech workers, organizations are providing exceptional salaries and perks. Although getting a new job has become more challenging, tech professionals now have better jobs with a better work-life balance. During the coronavirus lockdown, many people have begun to learn new tech skills to increase their chances of getting a new job. 

Nowadays, coding schools are popular because they provide students with the right skills to help organizations reshape the market. Their graduates have the right knowledge to meet employers’ needs and land their dream job. So, if you’re wondering what skills you need to get employed and land a six-figure job during COVID-19, this list will allow you to achieve your goal.

Python

Python is a must-have programming tool for every tech worker these days. In 2020, Python is gaining ground because it’s great for analyzing, visualizing, and interpreting data. Python is also an excellent tool for implementing machine learning algorithms. It’s been used by many companies to automate processes and provide more personalized services. In the data science field, Python helps data scientists and data analysts create better insights. Consequently, organizations can make better data-driven decisions and develop better products.

Python is very easy to learn, and it’s a great option for those looking to start a new career. Today, a Python developer earns, on average, $116,161 per year at Bank of America. Many coding bootcamps offer Python courses. But, if you have a busy schedule and you’re looking to learn from home, you should enroll in Springboard’s coding bootcamp.

At Springboard, students learn at their own pace and can get job-ready in only six months. Springboard’s data science course is designed to provide students with core data science concepts. They learn statistics, data wrangling, machine learning, and storytelling skills vital to meet employers’ needs. And by working on real projects, they build an interview-ready portfolio.

Java

Java has become very popular lately because it is the perfect match for creating IoT software. In 2020, companies are using data to identify what customers want and how they want it. Given that, they gather information from multiple devices and platforms. Java is an object-oriented programming tool that can be used for creating cross-platform solutions. And it’s also a must-have for Android development. Nowadays, Android has about 85% of the smartphone market. So, becoming an Android mobile developer will indeed increase your job opportunities.

In the US, a Google Android developer earns, on average, $125,989 per year, according to Indeed. These professionals also enjoy great perks like on-site spa sessions, gym classes, and free food. Google’s workers not only love their jobs because of the salary but because of the perks and work environment. For that reason, they’re always willing to work harder to achieve the company’s goals.

Learning Android development skills is easy with the help of General Assembly’s courses. General Assembly provides students with instructors that teach them how to build exceptional and interactive Android apps. At General Assembly, students learn through hands-on projects. Students build real apps to develop their coding skills.

JavaScript

Learning JavaScript is among the best options to land a six-figure job. It allows developers to create front-end and back-end code. In other words, it’s an essential tool for full-stack developers. Also, many companies—like Paypal, Netflix, and Microsoft—use JavaScript on their sites. In other words, learning JavaScript will allow you to land the job of your dreams.

JavaScript full-stack developers are in-demand, and at Microsoft, they have outstanding salaries. In fact, they earn, on average, $55.84 per hour in the US. Flatiron School is among the best coding schools in the US, and it offers a software engineering course that allows you to learn full-stack development skills. During the course, students will learn how to think and build like professionals. And they will get equipped with the tools to create any web app. The program mainly covers Ruby and JavaScript. The company also designed the course to allow students to launch software engineering careers, independent of any specific programming language.

Digital Marketing

Today, people are spending more time online, digital marketers are in-demand, and companies are offering outstanding salaries to meet their expectations. They are responsible for creating marketing campaigns and use digital channels to increase companies’ brand recognition. They also use their SEO skills to help organizations rank in search engines. To become a digital marketer, you need a lot of patience and discipline. This is because they regularly deal with customers, and they must be on their best behavior. They also use social networks and email to provide better customer service.

At PayPal, digital marketers make, on average, $149,655 per year, according to Glassdoor. And for example, companies like Netflix provide them with six-figure salaries and excellent perks like paid parental leave and paid vacation leave. So, becoming a digital marketer will allow you to land a six-figure job and even improve your well-being.

To learn digital marketing skills, you should enroll in Thinkful’s coding bootcamp. Their digital marketing course is designed to give you the right skills to join any marketing team. And by developing skills like SEO/SEM, email marketing, content marketing, and marketing analytics, you’ll be able to stand out from the competition. Also, since tuition costs can make students feel stressed, Thinkful offers several financing options to help them deal with the expenses. 

Conclusion

Getting employed and earning a six-figure salary won’t be just a dream if you get equipped with these tech skills. They will help you to become an attractive worker and meet companies’ requirements. The learning process can be tough, but I can guarantee that you’ll have no regrets. Also, you have to remember that the tech market is growing fast, and it’s disrupting every industry around the globe. If you want to be ready for future challenges and get the job you have always wanted, learning in-demand tech skills is necessary.

About Author: Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

https://www.linkedin.com/in/meyster

Twitter: @arturmeyster

Mountain View

As I mentioned in this post during the early days of the pandemic my mother could not find yeast. Her village in Southern Germany had a yeast shortage. We don’t have a shortage of anything here in Zurich, neither toilet paper, nor yeast, even though demand for both was higher than in “normal” times. My mother likes to bake in normal times but I felt she needed to bake even more in these times. 

I went to SPAR and bought five packs of dry yeast. The man at the post office laughed when I told him what was in the small parcel. My second delivery since the beginning of our lockdown. The price for the package was higher than the value of the goods but hey, this was the only thing I could do for my family from here. I was so happy that I could help them with a small gesture. This year for Easter I did not order anything online: I used my social media skills to locate the flower shop in my mother’s village and we actually talked on the phone (I know bizarre…). Once she understood my relationship with the village’s eldest woman (my grandma), I think she totally trusted me and I trusted her. We agreed to her delivering flowers that I would pay via bank transfer. No credit card, no contract, just trust and five minutes of small talk. She understood that this gesture was important to me. I only live about two hours away from my family but I might as well live in Cochin or Costa Rica.

I’m an accidental “expat”. I did not really think of myself as an expat since I’ve been living the closest to “home” for the last 11 years. Coronavirus “expatriated” me. I’ve been working with expats most of my professional life, I’ve lived abroad and been on international assignments. I’m an expert in Global Mobility but it took a virus to make it hard for me to return to my passport-country. 

I feel your pain. 

Maybe you got stuck somewhere. Maybe your family and elderly relatives live in another country. You used to go there every summer and every winter. You used to spend your home leave with loved ones, caught up with all your close friends and now you are looking forward to this chance again. I hear from colleagues and friends that they are starting to plan their “home leaves”. I’m planning to spend three weeks in Germany in the summer to catch up with my relatives and loved ones. 

We have learned to be resilient, we have survived previous crises and we have managed to turn life around in the oddest situations. But now, we are not so sure anymore. When will this pandemic end? And how will we live when we get out of it? Which part of the world will feel safe? Will our children ever be able to catch up on the school lessons they have missed? 

I want to be optimistic but it is hard to say something without a caveat or with inverted commas or a thought bubble saying “assuming that the pandemic will be over by then…”.

So, today I’m announcing that we will offer the RockMeRetreat from 18 to 25 November 2021 under the assumption that we will have enough people vaccinated and that the virus doesn’t fool us again. I wish for all of us to support each other in communities and I’m convinced that despite the wonders of technology an OFFLINE RETREAT will almost certainly create miracles. Because of the travel situation and insecurities around the world I have decided to offer the RockMeRetreat in Switzerland at this monastery in Ilanz. I had been on a retreat there before and it’s a very simple place but the sisters are extremely warm and welcoming and the mountain view is just amazing.

https://www.klosterilanz.ch/de/

I hope you will join us and I would be happy to set up a meeting with you to discuss your participation. Hopefully, once you come back from this week you’ll feel refreshed and inspired again and ready to tackle the next challenge in your expat or nomadic lifestyle. 

I miss having offline workshops and what I love about this retreat is that we can be offline most of the time and connect with our inner creators again. We can work on our relationships with people that are important to us and we can build a community of people who help each other (irrespective of their cultural or religious background but based on shared values and deep love for people).

Like we need yeast to bake bread, we need energy and love to work and live with people around us. We might think that we can just stay at home and send our avatars to work but who are we then? 

We need to get dressed in nice clothes, have a commute to work and a distance between “work” and “leisure”. Otherwise, we lose our fire, our inspiration and we lose touch with our inner creator. I look forward to hearing from you.

Resources and further reading

NewInZurich

https://newinzurich.com/2020/06/expats-and-covid-19-five-steps-to-avoid-burn-out/

Ana Margarida Forte Interview

https://anchor.fm/agora-podcast–radio/episodes/PODCAST-INTERNATIONAL-Serie-2-5-WorldWild-Ana-Margarida-Forte-with–Angie-Weinberger-talking-about-mental-health-eoi3uf

Looking at the whole family in the expatriation process …

https://bridgek12.org/the-importance-of-looking-at-the-whole-family-in-the-expatriation-process-will-raise-global-mobility-to-the-next-level/

Our epic blog posts

https://globalpeopletransitions.com/getting-out-of-the-november-blues-six-quick-tips-to-deal-with-negative-emotions-this-season/

https://globalpeopletransitions.com/the-rise-of-weinberger-building-up-strength-during-the-pandemic-part-4/

https://globalpeopletransitions.com/the-passion-games-playing-yourself-through-the-pandemic-part-3/

https://globalpeopletransitions.com/sleepless-in-switzerland-getting-through-the-pandemic-part-2/

https://globalpeopletransitions.com/angie-alone-at-home-managing-yourself-through-the-pandemic-part-1/

https://globalpeopletransitions.com/assignment-failure-on-the-rise-the-solution-is-to-prevent-family-separation-part-1/

https://globalpeopletransitions.com/avoiding-assignment-failure-through-family-issues-seven-key-provisions-for-your-global-mobility-guidelines-part-2/

 

Weinberger, A. (2020) Recordings on “Expat Health” – 

https://studio.youtube.com/video/J_0tvWF7nrY/edit

https://studio.youtube.com/video/h6kKIqoTCG4/edit

 

Global TV Talk Show with Ed Cohen:

https://www.youtube.com/watch?v=A__8MmVCRD0&feature=emb_title

Interview with Ed Cohen on Minority Expats

https://www.youtube.com/watch?v=udn5keryiZQ&ab_channel=EdwinCohen

Virtual Lounge

Subscribe here to get access to our upcoming free online workshops in preparation of the HireMeExpress program.

As the world changes and goes through transition it is important to move with it on every level, as each passing moment brings new and improved methods/practices to sustain oneself. Similarly, becoming a Global Digital Nomad requires a person to be more social, adaptive and flexible to accommodate for the learning curve. Travelling to work in various and sometimes remote locations may make you a Digital Nomad, but how to make a successful career out of it is another story. Much like any other field, it requires prior knowledge to understand the core meaning of being a digital expert. So stick around as we delve into the digital world and the key platforms you’ll want to establish yourself on, all while working as a nomad!

YouTube

Top of the digital food chain when it comes to video-based content, a vital form of media in the modern world. Although reading content and gaining knowledge from articles and such is a key component, video content adds a whole new flair to the debate. It is easier to demonstrate a topic as a coach and it is much easier to understand with the help of visual aids on the user’s end. As we’re inclined to gain knowledge in the most efficient way possible, YouTube offers a host of content creators and trainers ready to breakdown topics for your understanding.

YouTube receives millions of views on a daily basis and gaining a small traction with your content eventually leads to a mass following. The platform allows for the users to interact with the content by Liking, Commenting, Sharing and even disliking (Something which other platforms lack). YouTube allows monetization for channels when they reach a certain subscriber count and watch-time, making it a perfect source of passive income.

Dishing out the right content for your audience may seem daunting, especially from a business standpoint. But it is important to understand the audience is built and studied, therefore presenting the key components of say Digital Marketing will always attract the people willing to gain knowledge and enhance their skill set. Style of content is completely up to you and how you wish to present yourself, people may come for the learning-aspect but may stay because of your training style.

If nothing else, watching a few videos on how to establish a new channel from YouTube itself may just do the trick! That’s the versatility it offers, we are all familiar with using google to search our queries away yet YouTube tutorials allow for a more practical learning experience.

Newsletters 

Definitely a mode of media and content sharing that flows under the radar, but it is still so important that it makes the top of this list. Email communication remains one of the most direct ways for companies, brands and professionals to communicate with their customers. There are no social platform restrictions (such as the word count on Twitter, the necessity of visuals on Instagram and so on), so you can really experiment with your branding, and hone it exactly to what works for you as a professional, or for the clients that you are representing.

Whether you’re running a retail brand or providing training or coaching services, having a planned newsletter not only gives your audience regular updates and reminders, but it also adds a layer of professionalism to your operations. Haphazard, untimely communication can sour the audience to your communications very quickly.

Newsletters involve sending members or subscribers news updates regarding the brand, events, and giveaways. They’re versatile and can be used to share a variety of different material, for example, sending a link to new content on your website or an update to your services.

Newsletters in theory may seem daunting and a tedious process, however with the use of online tools such as MailChimp, it is actually a breeze! MailChimp is an automation platform as well as an email marketing service. Exactly the tool you should have under your belt! Using the platform is fairly simple as well, you can assign email recipients into groups and categories if you wish to supply niche content separately. 

Thanks to the latest applications available for creating and sending newsletters, you can even analyze insight of how your email marketing is performing. This insight provides a clear understanding of what type of content is clicked more often – including the frequency of clicks and views emails are yielding. 

Zoom (Ideal for meetings, workshops as well as training)

A relative unknown before 2020, Zoom blew up beyond their wildest imaginations at the start of the pandemic and resulting global quarantines last year. Zoom is a video conferencing software available on almost all major operating systems and capable of handling 100 users on one video call or even 1000 with the paid add-on. The benefits are plenty with the software and the user count is still growing as it is a free and simple to use service compared to the competitors who often had restrictions and limits – people being stuck inside their houses and working and socialising digitally through Zoom helped!

It’s not hyperbole to say that Zoom has in great part changed how we work remotely, with teaching, workshops and training moving almost entirely to that platform. While large corporations and universities paid for the premium features to host large classrooms, Zoom’s free features are enough for you to establish video conferencing, meeting clients online or even conducting your services through the platform.

Zoom integrates smoothly with online calendars such as Google Calendar which is a great reminder of meetings and makes collaboration easy with the team. Please note that Zoom is my personal favorite but that doesn’t mean that we don’t have more options. If it doesn’t suit you, you can try Google Meet which is a tad bit less complicated than Zoom. Just remember to not pay hefty amounts on any video call subscription before checking a trial version first, especially when we’ve such amazing free options available.

CLUBHOUSE 

Remote Working requires you to stay connected to the world and your social network, yet maintaining the connectivity can be a hassle more times than not. Clubhouse is a new platform on the conferencing and connectivity scene but its simplicity is what makes it stand out! With the emphasis put into having quality options rather than quantity, the audio based platform provides blazing speeds compared to the market! By keeping their focus on audio based communication, the value of words outweigh the visuals.

Clubhouse provides a platform to manage work without being bombarded with a host of customization and saturated features that go unnoticed. It’s a complete tool, packed with the essentials so a solid one stop shop with great performance. It’s still in beta- version and invite based only so I would suggest you get in now before they start charging for membership.

Clubhouse provides you access to team and classic company management, the integrated API option allows for a seamless connection when needed. The company iterates on its blazing fast performance, which is a result of removing the bulky optionals and optimizing the necessities. The audio calling and conferencing takes place without lag which is a common theme with most platforms, and acts as the perfect tool for not only business discussion but workshops as well as creative sessions!

Users are able to join into the main workshop and later subside into smaller group conversations or teams to work seamlessly. You’re able to visit the participants profile and learn more about them, which makes the smaller group division even more practical, this exclusive feeling is similar to that of a real Clubhouse which acts as the main appeal!

The platform is built with travelling and ease of access in mind with its easy to use features and fast loading speeds even on the go! Creating, joining and hosting sessions are a few easy clicks away, and Clubhouse offers a secure server with only invited members given access to the audio chat! A key addition to any Nomad’s arsenal.You can join a room based on your interests and simply listen to amazing conversations happening around the globe. If you ever decide to talk on a topic of expertise (or anything random), make sure that you get co-hosts on board so that you don’t have to carry the entire session alone. Remember it’s a conversation based tool so try to build an audience by providing meaningful audio content in the panel discussion sort of format. If any audience member wants to join, they get an option to raise their hand and you can let them in for questions or exercises.

As a Digital Nomad adapting to new platforms and their changes is key to staying relevant, so implementing these techniques with a combination of tactical strategies and straight-up hard work might just land you on that beach in the Bahamas – once the COVID-19 pandemic is finally contained.

Nabeha
Social Media Guru Nabeha Larif

About the Author

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. 

Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.

Social Media Presence is Key!

A guest post by Nabeha Latif – Social Media Guru

This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:

Top 10 Tips for a Killer LinkedIn Profile

1 – Get a Personalised URL

In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.

2 – Nail that Headline!

You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.

3 – Populate your Experience

Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.

If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.

4 – Get Creative!

This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.

5 – Engage, Engage, Engage

LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!

6 – Master the Algorithm

A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.

LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.

On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile

7 – SEO is King

Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.

8 – Be Pixel Perfect!

Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?

I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!

9 – It’s not a Sprint, it’s a Marathon

You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.

10 – Run a Company? Treat the Page as you would your Profile

If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.