I recently wrote an article called “Digitizing Your Intercultural Coaching Practice – Ten Steps to a Digital, Global Coaching Practice” which was published in a short version in the SIETAR Europa Journal. Since the publication, I have made further progress on this topic and I hope to be able to answer your questions on how to deliver digital, intercultural coaching and what it actually means for your business model as a coach, trainer or consultant.

Digitalization is a megatrend. Still, most executive and business coaches work face-to-face with their clients. This is usually possible because classical coaching happens within the same city and like with a therapist a client builds a relationship with a coach over a relatively short period of time to follow certain goals. However, a lot of coaches are passed on between clients based on good old word of mouth. It’s not really a topic you write a review about on LinkedIn or Xing.

Digital Intercultural Coaching seems to be fairly new in the Swiss market. I’ve been running a coaching practice since 2012. Before I coached people in the companies I worked for. I had a few trial clients and I focus on Global Mobility in my coaching. So, my clients are intercultural, international and they are all extremely busy global people. Among others, I work with the Boudewijn Vermeulen® method. It works best face-to-face (F2F) and it is my preferred way of working. However, I have to admit that F2F is not always the best option for my business. I used to travel to a client in Basel for two hours for a 1.5-hour coaching session. In the early days of my coaching practice, I sometimes coached up to 15 clients in one week. That was the maximum I could manage with a good distribution of hours, without exhausting myself completely and with a good quality for the clients.

I started to doubt the coaching business model when I realized, that despite having a 60-hour workweek my income had dropped to one-third of what I made as a Global Mobility Leader earlier. I know that you have to accept a loss of income in your first two years as a founder but I was not making enough money to survive. I am the breadwinner in the family and Zurich is one of the most expensive cities in the world.

I decided to digitalize as much as possible. In addition to corporate seminars, I will now offer support groups and twice a year our one-week RockMeRetreat.

If you want to build a coaching model with potential to scale you need to adopt digital practices in order to serve more clients in a shorter time frame. I had experimented with Skype coaching and other online methods already and I figured out that a lot of my methods would work online too.

The 10-Step Plan to a sustainable Digital, Global Coaching Practice

Step 1: Tell the story of your ideal client

You are not in business for yourself. If you don’t work with a client as in a person who is willing to pay for your services you probably have a hobby. Before you think about your positioning in the market, you should know what your ideal client looks like and how she or he lives and works. It’s a good idea to write a story about your ideal client.

Step 2: Use LinkedIn to present yourself

You need to have an online presence in 2018. Even if you work as a freelancer you need to be able to show your qualification and approach online, you need to be able to connect with clients and potential colleagues online.

Step 3: Own a mobile-friendly website

If your website dates back to 1990 and is not mobile-friendly you should invest in making it mobile friendly. You could easily have a WordPress or google site without investing a lot of money.

Step 4: Work from home or a shared office

One advantage of a digital coaching practice is that your practice becomes location-independent. If you now think that you can work from coffee shops and the beach I would say that yes, in principle that is possible. You will still want to take calls from clients but you might be able to have those during specific hours of the day when you are in a disturbance-free area.

If you can work from home without feeling distracted this is your chance to move to the mountain hut you had dreamed about. However, in my experience, you can get lonely quite easily. I prefer to share an office in the city of Zurich so I can engage in offline networking and still offer physical meetings with my clients when they are close to my office. You will need a reliable Internet connection in order to hold Skype or Zoom calls. We work with Google-Meet too. It’s worthwhile investing in good headsets and a comfortable office chair.

Step 5: Work with a good email marketing tool

It took me a long time to figure out the best tools and media for sharing my messages with my clients and readers. I read a lot of blogs and reports and I curate content and events for my readers. They spend time reading interesting posts or watching relevant videos instead of digging through the social media circus. I always enjoyed sharing interesting content and now I use this skill professionally. I recommend Chimpessentials if you want to learn what email marketing really is and can do.

It’s important to understand that despite social media marketing you still want to build an email list with your own clients and prospects. I recommend a two-list approach. One list is for everyone who is vaguely interested in what you do. This is the where you let people join when they sign up on your website for free. In my view, it is mandatory that you have such a sign-up option. In WordPress, you could start with Magic Action Box for example. You should also have a list of paying clients. This VIP list is important for your targeted marketing campaigns.

Step 6: Invest in tech and your user platform

We developed our own web application called RockMeApp so we could run sessions without the use of paper and in parallel to a Skype or Google Meet call. Clients can enter their coaching targets and I can follow their weekly progress.

Step 7: Focus on selected social media

I could spend all day on Facebook, Twitter, and LinkedIn. My focus is on these three. Many coaches will tell you that you need to be on youtube and Instagram too. My advice is that you focus on the tool that speaks to your clients the most. I assume that most of my clients hang out on Facebook, Twitter, and LinkedIn.

Step 8: Organize yourself with a good shared cloud drive and master sheets

One of the challenges of today is that we all share everything. It is more difficult to find what you need especially if the documents are not tagged correctly. I use a system where I try to sort all my work according to event date because I have a lot of events. I also use names and tags on my documents. As a shared drive, I work with Google Drive because it allows me to share work with my global, virtual team without having to send emails back and forth. It also works with corporate clients if they use Google Drive. In order to keep overviews of projects and tasks, I developed very simple master sheets in Google Sheets. I like to use sheets as I can post a link (URL) to the relevant document or website there.

Step 9: Clarify your purpose and pivot

One of my main enjoyments in having my own company next to working with incredible Expats, Expat Spouses and Global Mobility Managers is the fact that I have the time and capacity to write and edit. I have been pretty good at maintaining a weekly blog called the “Global People Club Sandwich”. I regularly get requests for guest posts and together with collaborators my company has published two workbooks in different formats.

I am considering a pivot for Global People Transitions into a publishing company, which will develop digital and analog tools for global people in intercultural transitions and Global Mobility Managers.

We will still offer our programs but I will try to bring the more standardized programs online and focus on a few selected clients. It means that you have a great chance to take over my programs and that you can offer your own version of the HireMe! Program. Once you buy the published “Global Career Workbook” you can use it for your Spouse Career Support, even if you are not based in Switzerland.

Step 10: Use paper as a strategy

My next step will be to reduce all the paper in the office. In order to do that, I do not allow myself a large quantity of printing paper and flipchart paper in the office. I try to have flyers and seminar presentations and folders printed by professional printing companies in order to be more environmentally conscious.

I also consider investing in a good scanner so that I can digitize all the documents that I have collected in my professional life. I have noticed though in the last two years that I am not fit for a completely digital life. One of the issues is that I seem to need paper to remember information better. So now I use paper as a strategy, for example, to write “morning pages” or “have-done-lists”. I use paper to write coaching notes.

To avoid printing, I use “print to .pdf” as a default on my printer and I work on a big screen in my office so I can reduce the necessity to print.

I have noticed that if I cannot read a document online it might be because they were formatted for print. In that case, it helps to go back to the original source and check if the same article has an online version.

Please share this post with your coaches and trainer friends who try to make a living.

Kind regards

Angie Weinberger

 

PS: Special thanks to Dr. Eva Kinast and Matthew Hill and my support group Claudia, Angelica, and Cornelia. Also to Atiq, Pascal, Robert, Bernd, Tine, Anette, my mom, aunt, and uncle. Pascale Z. and Jörg B. you all have been amazing supporters in 2018. (I hope I did not forget anybody).

 

Happy Holidays


With our HireMeGroup we hack the job market in Switzerland through developing strong business connections.

Have you been looking for a job or a new job for more than six months?

Have you written over 100 online applications without getting a positive response – EVER?

And are you sure that there are jobs in your field but you just never get a chance to show that you could excel at them?

And are you worried that you will never be able to feed your family, that your kids will never get the education they deserve and that your partner despises you for being at home?

Then it’s time to work with us. Because these are all good reasons to join our upcoming HireMe! Groups or get 1:1 support from Angie Weinberger.

You will receive guidance from our experienced Global Mobility Coach Angie Weinberger and the support of a group of like-minded professionals. Angie is the author of “The Global Career Workbook”.

Hack the Swiss Job Market!

With HireMe! you’ll hack the Swiss Job Market.

You’ll feel more self-confident in your job search and understand how to network even if you are introverted. Most of our clients find a job during or shortly after the HireMe! program.

Program Dates:

Meetings will be held on three Saturday mornings from 9 AM to 12 PM in a location in 8032 Zurich. We will arrange one meeting per month on 26 January 2019, 16 February 2019, 9 March 2019.

Arrange a meeting with Angie now to discuss and agree your personal goals for the #HireMeGroup. These should be completed before the start of the Group.

*** Special Holiday Deal ***

Buy the full program now and get a 10% discount. You need to register by 30 December 2018 and invoice has to be paid by 15 January 2019.

Fee:

CHF 1’200 + VAT per participant, payable before the start of the program.

It’s possible to buy one session only at CHF 400 + VAT. However, for the group experience and dynamic of supporting each other it is better if you attend the full program.

Group size: Maximum 6 participants.

Prerequisites:

  • Valid residence permit (L, B or F) for Switzerland. If you have an L-permit you can also join us. We are open to recognized refugees.
  • The group will be run in English but in case you’d prefer to join a German group, please let us know.
  • We will not accept more than four people per group to ensure that everyone has enough air time.
  • Participants have to come to our Global People Club Lounge in Zurich. If you live too far away ask Angie for 1:1 online coaching options.

Still deciding?

Not sure if a group coaching program is right for you? Here are some of the reasons why you might select a group, over an individual, coaching program

  • Wider accountability not just to the coach but also to others in the group
  • Gain immediate access to a trusted circle of like-minded professionals
  • Expand your network faster – in a group, you will not only exchange experiences but also networks
  • Receive feedback from the coach but also from others in the group
  • Get access to our expertise at a lower cost

Not ready yet but you might want to join a group in the future?

Sign up for the Global People Club Sandwich.

Here is an outline of the content we usually cover in the HireMe! Groups. However, it’s not a training so content and discussion topics will always be customized according to the needs of the group on the day of the event.

Outline

Build your professional network in Switzerland or elsewhere

Refine your personal brand

Improve your professional presence online

Style your job applications to Swiss recruitment practices

Write effective Letters of Motivation

Learn the art of storytelling in interviews

Improve your stories

Deepen your understanding of your personal values

Improve your Executive Presence in Interviews

Set weekly targets at a healthy realistic pace

The Global Career Workbook

The Global Career Workbook will be used as a guide through the program.

Facilitator / Coach: Angie Weinberger

Guest Blog by Danny

Every day, there are people seeking opportunities to work abroad thanks to the internet that has increased information exchange, making it a lot easier for people to find jobs to apply for. While it goes well for most of them, some people still struggle with fitting in and properly adjusting to a new work environment.

Other than a chance to grow financially, anyone considering to work overseas must have other goals of advancing in different areas. But before you make that move, what are the top things you need to consider:

Anticipate culture shock

Most people do thorough research about a new environment before they move, but unlike moving from a city to another, changing nations, and perhaps continents, is not easy. Culture shock is the emotional, mental and physical disorientation someone experiences due to the sudden exposure to a totally new environment. Unfortunately, there is no test, even the Basic Skills Test that tests your cognitive ability for maximum productivity in the workplace, that can adequately prepare you for this kind of situation.

At first, the difference you realize while in the new environment may only be in the eating and dressing habits, but with time, concepts like time zones, economic structures, language barrier, organizational cultures, bureaucratic systems, among others, will catch you by surprise. Driving might even be difficult for you, with different rules to apply. You will probably experience what is called “culture shock”. Culture shock is the emotional, mental and physical disorientation someone experiences due to sudden exposure to a totally new environment. It includes changes in lifestyle habits, attitudes, food changes, language barrier, among others. It often refers to an emotional state similar to a depression where you do not want to meet the local population any longer and where you wish to retreat to your home.

Therefore, it always helps to anticipate a certain level of disorientation for the move to overseas.

Understand the work permit terms

A lot of people end up frustrated in a foreign place after termination of employment, having to find illegal ways of sticking around, simply due to failure to understand the terms of the visa.

Now, depending on which type of work permit you have, the terms are different. Some dictate that you return to your home country after being fired or losing a job, while some give you a chance to work for a limited number of years, upon which you must return to your nation. In most cases, the employer takes care of acquiring a work permit for their international hires, but that does not take off the duty you have of going through the paperwork to understand the conditions. Further, different countries stipulate different guidelines under which someone would receive a work permit, depending on the amount of work you do.

Getting credit can be very difficult

Do not just assume that once you move abroad things will be well for you, particularly financially. Once you are in a foreign country, it can be tough to get things done on credit and loans. Instead, consider getting a credit card with an international bank before you leave your nation, which is a lot easier to transfer the card over having to rally for people to vouch for you before you can acquire a credit card.

Banking can also get complicated

Working overseas might be the clean slate you needed to get your life on the right track both financially and careerwise, but when it comes to banking, you may need to come prepared, because anything could happen. The first step you must ensure you follow before the big move is to have reserve money in the bank, preferably in an international bank. While you may find it cheaper to travel on local currency with a weekly paycheck to keep your wallet busy, you will need some backup plan should anything go wrong, for example, a stall in your payment.

Have an international health cover

Among the worst things that could happen to you in a foreign land is to fall sick, when you do not have the comfort of family or a little understanding of the medical systems. Make it a priority to get an international medical cover that will take some of the pressure and worry away.

Change is not easy, leave alone a big change like this. While it is okay to get excited about your new job, take time to deliberate through some of the things enlisted here to help you transition effortlessly.

The Global Career Workbook

If you want to move abroad for work and do not know where to start check out Angie Weinberger’s “Global Career Workbook” here.

About the Blogger: Danny Kariuki

https://www.linkedin.com/in/danny-kariuki-31733374/

Danny Kariuki is a top-rated freelance writer on Upwork. He helps clients reach greater heights through top-notch content development strategies.

by Caitlin Krause

I must admit, I initially went to see Spectre in the theater for one prime reason: eye candy. Yes, my motivation was all about the external appeal: I wanted to dive into a light panoplied spectacle that’s equal parts engaging and artificial; to lose myself in iconic imagery, and to revel in watching easy-on-the-eyes Daniel Craig as James Bond in the flesh.

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Why is Bond so palatable, across generations, sexes, cultures and creeds? Bond is as familiar as he is idolized; men want to be him; women want to date him. Or, women want to be him and men want to date him — it actually doesn’t matter how you slice it; he’s an archetype for the ages; a brand’s dream. Now, with everything from 007 drinks to anti-perspirant, there’s a whole range of products catering to those who want to “be Bond” (or, at least, smell like him).

So, what’s the secret that makes Bond stick? It’s an appeal that’s much deeper than skin. Yes, he’s the quintessential sexy Brit — yet, he also represents something universally appealing to our core sensibility as humans.

Spy and agent activity aside, the following five aspects of Bond’s behavior are mindful hallmarks:

1 — He’s self-directed. James Bond understands the bigger picture, and he usually knows the next steps he needs to take, without always waiting for direction and instruction from authority figures. In this way, he exhibits modern leadership traits of self-reliance and strength. His superiors (Ralph Fiennes among them, as the new “M”) learn to give him a certain amount of autonomy, promoting modern teamwork models of self-management and mutual trust.

2 — He’s radically honest. Bond rarely (if ever) feigns friendship. He’s true to his allies, and his opponents know where he stands. He usually gives others the benefit of the doubt, until his trust is compromised. He even sometimes puts himself in vulnerable positions (such as visiting enemy lairs and hangouts) in the hopes of gaining knowledge and forming alliances. He’s cautious, yet open, which often gives him a hidden advantage… and, heightens the drama.

3 — He’s patient. Strategic and contemplative, Bond knows how to wait for the opportune moment. He’s not impulsive — rather, he’s direct and deliberate. He plans, without over-thinking to the point of rumination. Impressive in his own circumspect manner, he also delays/denies his own fun… if he’s pushed to sacrifice it, that is. The opening scene of Spectre is case-in-point: is Bond’s female companion from the festival in Mexico City still waiting for him to return to their hotel room? In a classic comic scene, she asks him where he’s going, he disappears out the window, telling her that he’ll “be right back”… yet, way leads unto way, and it seems there are more important matters at hand.

4 — He knows how to focus. Along with the above point, Bond knows how to be fully engaged in the present moment, without fixating on past and future. This doesn’t mean that he can’t learn from his experiences, yet he doesn’t let them distract him from his goals. In fact, we see any fixation on ghosts from the past revealed as a weakness, which is part of the theme of Spectre. What might haunt him instead becomes an advantage when he learns how to apply his knowledge and focus to the present moment.

5 — He can kick off his shoes and have a good time. Basically, Bond would be a fun date. I’m not certain if he’s much of a conversationalist, yet he seems to appreciate the moments of joy (ahem!) along the way. He can joke around a bit, and he often pauses between the high-stress moments in order to appreciate the finer details. He likes his martinis shaken, not stirred, and he loves the thrill of the ride (after all, it’s all about the journey, right?). Fineries aside, I could certainly imagine Bond appreciating the beauty in a reflective moment… fleeting as it might be.

Yes, while I could point out all of the mindful aspects of his personality and behavior, certainly Bond’s propensity for fisticuffs would discredit him from becoming the mindful poster-boy. Still, for me, it’s compelling to consider that much of the Bond attraction could be due to his cool, calm, collected persona. Developing a life of his own seems to be his next mission… This just might be the ultimate mindful message: in the end, Bond chooses personal love over his agent identity. Could this be his moment of mindful redemption? If so, love really does conquer all.

Do you know Darth Vader, the dark force of many of the Star Wars movies? Did you know that we all have a bit of Darth Vader in us? We are driven by our fears. The Star Wars movies are full of allusions to deep psychology and how our attachments and fears form our behaviors and life. With this post, I would like to give you an understanding of how we are influenced by our fears and how you can change to become a Jedi. 

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Fritz Riemann, a deep psychologist established a theory based on four basic forms of fear (“Grundformen der Angst”). The four basic forms of angst are formed in our early childhood and determine to a large extent how we behave when we are grown up. In the extreme form these fears turn into psychological illnesses.

For Riemann, the Sith are called schizoid, depressed, obsessive and hysterical people. You have to be aware that even though these terms have found their way into our everyday language the clinical spectrum of these illnesses is serious and needs treatment through therapy.

Carl Gustav Jung, another deep psychologist discovered the “shadow”. Jung assumed that all of our relationships with other people are based on unconscious projections of our own wishes and expectations into their behavior.

According to Jung, the shadow is the part of us that we have driven into the unconscious as it was unwanted (for example unwanted behavior as a child) as opposed to our “Persona” which was the desired (performing) part of us. Did you ever notice that you don’t like a trait in another person and later someone told you that you have this trait too?

To speak in Star Wars terminology: You might have a bit of Darth Vader in you even though you might be a Jedi most of the time.

Like Darth Vader, we were not always bad. Some of us had negative experiences. Other lost trust in the world because of a traumatic experience. Our education system did not help either. We were ruled by authority and we had to perform. If you did not have your homework back in the 70ies and 80ies you were punished.

No one told us that we are great because we are creative or even because we are who we are. We were taught to perform for making it in life. My parents had a different approach to education but they also were young and idealistic and sometimes forgot their own children over the ones they took care of.

Today when you watch TV or check an ad statement you will see that what is often shown to us is a world full of existential angst or full of gold-coated “happy families”.

We are torn between a world to be afraid in and a world where everyone is on happy pills all the time. It’s like a world where the dark forces rule and were the Sith have won. Everywhere.

Could you still become a Jedi?

What if you decided that you did not want to be ruled by fear and anxiety?

What if you wanted to be the light and show others to stay “good” or to stay on their mission?

What if you could be Luke Skywalker or Princess Leia Organa?

You see that the Jedis confront their fear all the time. They deal with it. They do what they are afraid to do and they fight evil step-by-step. They don’t stop. They sometimes take a break to train or to collect the force. They retreat to be able to focus on their mission again.

Real change happens only through taking action. You start by confronting what you are afraid of. You go to the dark tunnel and the abyss of your soul. You dive deep into the black sea of concern and unconscious. There, you will find the monsters, the Sith, the evil you need to handle. You need to work through those with a lightsaber. You tackle one relationship after the next relationship. You go through them all. All your fears, projections, shadows. (I’ll stay by your side like Obi Wan Kanobi.)

Cherish the people who criticize you but don’t let their criticism stop you from what you think is right.

Stay on your path.

One day you will look back and only see Jedis around you.

Happy Holidays!

Angie