How To Become an Expat Coach
How To Be A Global Coach – Digital Nomad Series
By Nabeha Latif, Digital Media Guru
Traveling the world with your laptop and setting up temporary offices in foreign coffee shops or on exotic beaches sounds like a dream. Well, that’s how easy being a digital nomad is depicted to be! The position, although flexible, requires some serious hard work and dedication to the craft. Experienced workers earn a hefty income and with a flexible work ethic, it’s the ideal job for some. For newcomers, however, the going is a bit tough when they’re starting off, they definitely need the right sort of advice that accelerates rather than hurts their futures. Let’s look at some essentials of being a Global Digital Coach and successfully clearing those early hurdles to cement your presence in the field.
What is a Global Digital Coach and what do they do?
A Global Digital Coach by definition is known to be a tech-savvy individual who works in a nomadic or remote environment, not an avid traveler going around putting scenic stories on their socials while barely doing any work. Typically, you have a variety of skills embedded into their arsenal, beyond just having the ability to work in almost any environment. Such professionals provide digital services from their advanced skill set and work as independent entities. To become a successful Global Digital Coach, you’ll need to polish some essential digital skills. With the world rapidly advancing and social media being an intuitive and exciting platform, there is no base as solid or versatile, or as essential to being a Digital Nomad.
A digital presence isn’t optional anymore.
Marketing in today’s day and age requires you to go digital. Whether you’re building visual heavy content for the likes of Instagram or Snapchat, or focusing on a balance of visuals and text for Facebook and LinkedIn, you need in-depth knowledge of the platform and how its algorithms and functions work. More importantly, however, you need your own presence online where you can showcase your knowledge of platforms, tools and your specialist skills. That means a website.
Websites are still essential
With the increasing dependence on social media platforms, one would think that there is no need to have a website when you could just list your business details in the profile section of your social channels. However, websites allow you to set up your online office front and create, so to say, a place where prospective customers can come and browse through your wares. That makes them essential to establishing a foothold in digital work spaces.
Thanks to platforms like WordPress, Squarespace, Wix and more, building your own website has never been easier and requires little to no prior coding knowledge, though that always helps! A basic website should consist of contact information, skill and work showcases and a payment gateway, if applicable. The aforementioned tools can also integrate with website metric tools which will help you understand what visitors to your website like or dislike about how you have presented your virtual place of business, allowing you to improve and refine the user experience. As in marketing, websites require iteration, improvement and further iterations to keep you competitive in the industry.
Demystifying Social Media Platforms
Social media platforms have a plethora of tools to manage ads, content creation and customization to help you target your desired audience smoothly. It can be daunting to be handed all those tools and being told to grow your brand, so we are breaking down the critical features of the major social platforms that will let you hit the ground running.
Why LinkedIn (LI Pulse)?
LinkedIn’s reputation as the more ‘formal’ social network makes it quite underrated when compared to the other networks. Its versatility as a platform, however, is what provides a gripping edge for marketing. LinkedIn is primarily used to connect a user with business partners and other similar field workers to grow their PR (Personal Reputation), and having a transparent connection with a brand through such a platform provides quality engagement.
Setting up your brand page with as much detail possible is a solid first step, whilst keeping your page banner (cover) as well as display (profile) picture up to date. Much like the other networks, boosting your content is fairly similar but there are a few key differences. LinkedIn offers a few ad types for you to select from, the simpler being a Sponsored Post that appears on your audience’s feed at set intervals. Then we have Sponsored Messaging, which, unlike the sponsored post is much more personal. It allows you to market and message your target audience directly without hoping that your content appears on their algorithmic feeds.
There are further options within this method but the core usage is the same. A user or face of the company is utilized to send these messages, this will benefit the theme of LinkedIn as a platform and keeps a healthy professional conversation for you to benefit off of. If going directly with your customers isn’t your brand image, keeping it on the lighter side of things, Text Ads might just be your solution.
Launching this campaign requires the least effort, but the right placements and wording could have the most benefit! This method works on creating new leads and works on the base of PPC or Pay Per Click which allows you to have further control over the ad.
Finally, we have Dynamic Ads. This offers a unique ad and placement style that is not commonly available on other platforms. Dynamic Ads showcase your brand page to those who share similarities in job description, title, location, and other profile data. This ad shows up amidst your feed and showcases any fellow associates following the page you might be interested in. These can be customized according to your need whether it’s brand awareness, recruitment, or highlighting a specific service you offer. It is highly effective so tweaking it to the right audience will provide the results you need!
LinkedIn provides a campaign manager that allows you to manage your ads from one central hub, altering anything necessary and providing key insights with its open kanban view. The campaign manager is utilized to oversee ad performances and analytics to narrow down your desired results. But this isn’t the only way to boost your brand or monitor its performances.
LinkedIn Pulse is a key example here. Unlike traditional ad methods, Pulse allows you to publish larger amounts of text in the form of articles. The inclusion of more data from a single post is a huge benefit, which allows you more space to hook your audience and convert their interest into business. Pulse articles have an advantage over other posts as it is known to stay on newsfeed longer and even appear on Google search results. Users can also find any of these articles on your company page. This is especially useful for B2B purposes but is versatile to be molded into any form you wish.
Joining relevant social groups to chat and learn about the community is also a great option. Posting surveys and asking for other’s views on a subject can surely benefit the brand growth, so don’t be shy to start a conversation in groups.
Instagram (Live and Stories)
Though a Facebook subsidiary, Instagram’s platform couldn’t be more different. With an emphasis on visual content (pictures, Instagram Live, Stories and Reels), Instagram focuses on appealing to its audience’s sense of aesthetic and it’s really paying off – Instagram is one of the most popular platforms right now!
Instagram is open to many popular brands, as engaging with customers and users directly on this platform is very easy. The image-based scheme truly lets the brand show its true colors, but how do you target the audience you want? Here are a few key tips you’ll need to boost your brand image.
Instagram offers a few options when it comes to ads, which mainly consist of the format whether it is a picture or video and whether you’d place it in the feed, explore, or story. Let’s go through the simplest way you’d opt for after your page has been set up. You have the ability to boost posts from your page directly, this is especially helpful if you wish to boost your followers.
Since Instagram has a few key ad placements let’s talk about those, starting off with the stories. While swiping through stories and advertisements is seen to pop up, this ad can be image, text, or video-based with the option to swipe up and direct the user to the website/store. As for uploading a direct link to any comment section or story that won’t hyperlink itself, this is a sure way to do so. However, you can upload links to your page bio. Other ads include the main news feed posts, much like your normal feed, an ad can be presented in the signature box or 1:1 ratio format. These can contain carousel ads that let you post multiple pictures in a single post or a single video. The caption or text on these posts is substantially more considered to a story but you’ll miss out on the variety of colors and widgets a story offers. Collection ads also fit into this segment, which acts as a collage of images on one frame which allows the user to grasp more detail in one glance. The explore page shows the trending side of Instagram mixed with your personal interests, ads on here are similar to that of the newsfeed.
Though social platforms thrive on ad spend to help brands reach audiences and grow, certain organic methods are fairly common and useful as well. Instagram Live is an excellent example. You can broadcast events, Q & A’s, quizzes, discussion, and much much more from just one feature! This also allows you to go live with another user or brand to collaborate. Engagement can be boosted through the poll and slider options on Instagram Stories, which act as a fun medium for discussion. Similarly, the Ask Questions widget can be used for Q & A’s as well. Most influencers and accounts use stories as their daily mode of interaction between followers, reserving the posts for more priority content.
Facebook (Groups)
The reigning king when it comes to online connectivity and social media. Facebook practically coined the terminology used by current platforms and its early rise to its current peak is unmatched. Over the years Facebook has received multiple updates, often revamping the entire layout and introducing various tools as well as options to make itself more than just a fun way to talk to friends. Let’s dive in to see how Facebook works behind the curtain, and how you can market yourself or any brand using it.
For starters, you need to set up your page with all the necessary details – profile images and essential details about your services and availability are essential. This will help you present your page, and get an easy start with the marketing tips ahead. Facebook has several options when it comes to advertisements, so let’s get to them.
While posting on your page you’ll notice an option to boost that post. From there you can set the target audience, budget, and other details to get the most out of your spending. Similarly, videos and multiple groups of pictures can be boosted. Pre-existing posts will also have the option to boost or you could opt to boost a newly made one.
Similarly, there are other ways to set up ads or boost your brand in general. In terms of ads, you can define a set audience or experiment with changes to see what sticks better. From there you can use ads to get likes, engagement, messages, and even direct leads, there’s essentially a model for each company type. Facebook ads can be narrowed down to very specific targets which isa big bonus, as you’ll be targeting those who matter most. Not only can you select your audience based on age, gender and location, but you can also shortlist them based on their interests, habits, likes and even the time they log onto Facebook.
With share options, you’re able to connect other social media networks from Facebook and post to your accounts seamlessly. This works especially well in coordination with Instagram and its stories, so you’re essentially getting the best of both!
If it’s only increasing the number of likes that entices you, Facebook conveniently has an option for that as well. To manage all these ads and their varieties, the platform offers extensive analytics, and reports to oversee your growth. Also, not only is the network completely capable of advertisements and its management on its own but with the monstrous number of online tools and APIs available to link with Facebook, it completely raises the bar to another level!
With so much available under Facebook’s hood, that’s only a part of the whole story. A series of campaigns can be run without you having to spend a penny! These do however involve strategic planning and effort, yet the results are totally worth it. Like LinkedIn, Facebook has multiple groups that you can target based on location or type. These groups are a solid way to engage with the masses directly, posting regularly and keeping tabs could help you build a following that is completely organic.
If you’re selling products, for instance, Facebook Marketplace and Buy/Sell groups could be targeted directly with Facebook being so populous and receiving billions of users each month, it comes as no surprise such techniques work out to be fruitful.
About the Author
Nabeha Latif
Digital Media Marketing Consultant
SparkZing.Net
Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.
