How to Become an “Expat Coach”
1 – Obtain Basic Training
You have a wide selection of potential courses and it will be easy to get lost in the wide web of opportunities.
I suggest first reading this post before selecting your education. I offer consultation sessions to future coaches, too. Also, If you are looking for coach supervision, please ask for a coaching session with me. You can work with me under the “Global Rockstars” program. I would recommend any ICF-accredited courses, systemic approaches, holistic approaches such as the Vermeulen® method taught by Dr Eva Kinast (in German). Intercultural coaching courses are also provided by Prof. Dr. Kirsten Nazarkiewicz and Dr. Gesa Krämer. Both thought this through two decades ago conceptually and with academic rigor. Sundae Schneider-Bean offered the Global Coach Coalition course and has a comprehensive course that includes a course on building a business, too.
We plan to offer a program and workbook, “The Global Coach Journal” in connection with a brand partnership license as of 2026. You can email me if you are interested so we can update you. angela@globalpeopletransitions.com.
Upcoming Publications: Sign up here to be invited to Angie Weinberger’s forthcoming book launches and related workshops http://eepurl.com/dpfrrf.
2 – Gain More Experience
In the beginning, you work with test and pilot clients. Still, you should move to paid clients when someone is willing to pay you. To get more practice and coaching hours, you could work with a coaching platform such as
EZRA EZRA
CoachHub Coach Hub
BetterUp BetterUp
BetterGo BetterGo.io
(If you are a therapist, you could offer online therapy to Expats.)
3 – Work with a Relocation Management Company (RMC)
4 – Always Continue to Study and Learn
My current training in TA: https://www.ebi-zuerich.ch/
5 – Join the Relevant Associations
I recommend joining SIETAR in your country, FIGT, and ICF.
https://coachingfederation.org/
6 – Accept my Caveats and Reality Check
The term COACH is not protected. Hence, you can call yourself a coach any day now. However, that also leads to confusion, and the coaching market is overfilled with people who promise shortcuts and know everything.
Quality and branding are critical; building a business is not for the faint-hearted. You need a lot of energy and capacity. It is a full-time job in the first five to ten years. Then you can work less than 50 hours. Read my accounts of the rollercoaster of starting and maintaining a startup company through the first five years.
https://globalpeopletransitions.com/the-digital-nomad-part-1/
7 – Ask me for a consultation and coach supervision
While there may be an overlap in the skills and techniques used by expat coaches and other types of coaches, the specialization in expatriate issues and the understanding of cross-cultural dynamics distinguish them from “normal” coaches. This specialization enables expat coaches to provide tailored support and guidance to individuals navigating the complexities of living and working abroad.
As an expat coach, I specialize in understanding individuals’ unique challenges living, working, or studying abroad. I am trained and experienced in helping clients navigate cultural adjustment, language barriers, homesickness, career transitions, cross-cultural relationships, and identity issues.
My deep understanding of Global Mobility, systemic issues, power dynamics, white supremacy, privileged and deep psychology allows me to support my clients in reaching their goals.
If you are looking for coach supervision, please ask for a coaching session with me. You can work with me under the “Global Rockstars” program.
Conference Recommendations 2025
26 to 28 June 2025: Lucerne, Switzerland, from SIETAR Switzerland
13 to 15 November 2025: SIETAR Germany Forum
https://sietar-deutschland.de/events/forum-2025/
11 to 15 November 2025 Portland, Oregon, USA, SIETAR USA (waiting for more info)
What is an Expat Coach?
The primary difference between an expat coach and a “normal” coach (often referred to as a career coach, leadership coach or executive coach) lies in their specialization and focus on addressing the unique challenges and needs of expatriates or individuals living and working abroad.
- Career Coach: This coach helps individuals navigate career transitions (CT), job searches, career planning, and professional development. Clients often include job seekers, mid-career professionals, or those looking to switch industries.
- Leadership Coach: This coach focuses on developing leadership skills at various levels, from emerging leaders to middle managers. This includes emotional intelligence, decision-making, communication, and organisational influence.
- Executive Coach: This coach works with senior-level leaders (e.g., Directors, Managing Directors, and C-suite executives) to enhance leadership effectiveness, strategic thinking, and organizational impact. It often involves working with company stakeholders and integrating business strategy.
Requirements of Career Transition Coaches, Leadership Coaches and Executive Coaches
The International Coaching Federation (ICF) offers three levels of accreditation for professional coaches based on training hours, coaching experience, and performance evaluations. Here are the levels:
- Associate Certified Coach (ACC)
- Training: At least 60 hours of coach-specific training from an ICF-accredited program.
- Experience: Minimum 100 hours of coaching with at least eight clients (75 paid hours required).
- Mentor Coaching: 10 hours of mentor coaching over a minimum of three months.
- Exam: Must pass the ICF Credentialing Exam (based on ICF Core Competencies).
- Performance Evaluation: Submission of a recorded coaching session for assessment.
- Professional Certified Coach (PCC)
- Training: At least 125 hours of coach-specific training.
- Experience: Minimum 500 hours of coaching with at least 25 clients (450 paid hours required).
- Mentor Coaching: 10 additional hours of mentor coaching.
- Exam: Pass the ICF Credentialing Exam.
- Performance Evaluation: Submission of coaching recordings for review.
- Master Certified Coach (MCC)
- Training: At least 200 hours of coach-specific training.
- Experience: Minimum 2,500 hours of coaching with at least 35 clients (2,250 paid hours required).
- Mentor Coaching: 10 hours of mentor coaching from an MCC coach.
- Exam: Pass the ICF Credentialing Exam.
- Performance Evaluation: Submission of two recorded coaching sessions for evaluation.
In Switzerland, coaching accreditation aligns with the International Coaching Federation (ICF) standards and the Berufsverband für Coaching, Supervision und Organisationsberatung (bso), which set high-quality benchmarks for coaching professionals.
ICF Coaching Accreditation Levels
The International Coaching Federation (ICF) offers three levels of coaching credentials:
- Associate Certified Coach (ACC) – Requires at least 60 hours of coach-specific training and 100 hours of coaching experience.
- Professional Certified Coach (PCC) – Requires 125 hours of training and 500 hours of coaching experience.
- Master Certified Coach (MCC) – Requires 200 training and 2,500 hours of coaching experience.
ICF accreditation is globally recognized and ensures coaches adhere to professional standards and ethics. Several Swiss institutions, such as the Centre for Coaching Switzerland and the Academy of Executive Coaching (AoEC) Switzerland, offer ICF-accredited programs to help coaches achieve these credentials.
bso Coaching Accreditation
The Berufsverband für Coaching, Supervision und Organisationsberatung (bso) is a Swiss professional association that has set standards for coaching, supervision, and organizational consulting since 1976. The bso accreditation is highly regarded in Switzerland and emphasises practical experience, supervision, and continuous professional development.
To obtain the “Coach bso” certification, candidates must:
- Complete a bso-recognized training program.
- Provide evidence of relevant professional experience in coaching, supervision, or leadership.
- Undergo supervision by qualified professionals.
- Engage in ongoing education to maintain high coaching standards.
The bso collaborates with 17 training providers offering 19 accredited programs, ensuring a high-quality and practice-oriented certification process. Coaches who obtain the “Coach bso” title benefit from increased credibility in the Swiss coaching market and access to a professional network.
Which Accreditation is Right for You?
- ICF accreditation is ideal for coaches seeking international recognition and opportunities beyond Switzerland.
- bso accreditation is particularly valuable for professionals focused on the Swiss market and those working in supervision, organizational consulting, and coaching.
Both accreditations emphasize professional excellence and offer distinct advantages depending on a coach’s career goals.
Requirements of an Intercultural Coaches by SIETAR
The Society for Intercultural Education, Training, and Research (SIETAR) has established ethical guidelines and offers resources to support intercultural professionals, including coaches. While SIETAR does not provide specific accreditation standards exclusively for intercultural coaches, it emphasizes ethical conduct and professional development across all intercultural practices.
Living Code of Ethical Behavior: SIETAR USA has developed the “Living Code of Ethical Behavior,” which outlines ethical standards for intercultural educators, trainers, and researchers. This code serves as a guideline for ethical professional practice in the intercultural field. Members are encouraged to adhere to these standards to maintain professionalism and integrity in their work.
Professional Development Resources: SIETAR Europa offers resources such as the “Intercultural Training Tool Kit,” including activities designed to develop intercultural competence for virtual and face-to-face teams. While not specific to coaching, these tools can be valuable for intercultural coaches seeking to enhance their practice.
In summary, while SIETAR does not have distinct accreditation standards solely for intercultural coaches, it provides ethical guidelines and professional development resources applicable to all intercultural professionals. Intercultural coaches are encouraged to engage with these materials to uphold moral standards and enhance their competencies in the field.
SIETAR Switzerland offers a mentoring program for intercultural trainers and coaches. In June, we will hold a conference where you can learn more about the professional development opportunities available. Please join my workshop!
Requirements of a Global Mobility Coaches (not an established role yet)
I would recommend a background in HR Global Mobility or talent development for working inside organisations as a Global Mobility Coach. Most companies are currently outsourcing coaching, so I believe this role will probably mostly be an externally sourced service (for example, from my company, Global People Transitions Ltd., and similar companies).
I will discuss this topic in a webinar on 10 March 2025 organized by Expatise Academy. Please listen to my webinar.
Ten Differentiators of Good Expat Coaches
- Understanding of Migration Challenges: An expat coach is trained and experienced in understanding the specific challenges clients face living, working, or studying in a country other than their home country. These challenges may include cultural adjustment, language barriers, homesickness, career transitions, cross-cultural relationships, and identity issues.
- Cultural Competence: Expat coaches deeply understand cultures and cultural dynamics. They can help clients navigate cultural differences, develop cultural competence, and adapt their behavior and communication styles to thrive in a multicultural environment.
- Relocation Guidance: Expat coaches guide individuals and families before, during, and after relocation. They help clients prepare for the challenges of moving to a new country, make informed decisions, and effectively manage the transition process.
- Career Transition and Development: Expat coaches assist clients in exploring career opportunities abroad, leveraging their skills and experiences in an international context, and overcoming career-related challenges such as job search, networking, and professional development in a new cultural environment.
- Emotional Well-being: Expat coaches focus on the emotional well-being of their clients, addressing not only career-related concerns but also personal and emotional challenges associated with expatriate life. They help clients build resilience, cope with stress, enhance self-awareness, and develop strategies for personal growth and fulfillment.
- Intercultural Coaching: Expat coaches provide intercultural coaching to help clients navigate cultural differences and develop intercultural competence. They facilitate cultural awareness, sensitivity, and effective communication across cultural boundaries. (I am not sure why in the US lit I read the term cross-cultural whereas in Europe we prefer intercultural)
- Knowledge of Global Resources: Expat coaches know of global resources, wide-reaching networks, and brand partners that can assist clients in accessing information, assistance, and community resources specific to their needs as expatriates.
- Own Intercultural and transition experience: It is not a complete deal breaker but I think an Expat Coach must have either a migration background or have been through (several) intercultural transitions, managed a global, virtual team or be a TCK or ATCK. Otherwise, I feel they lack credibility and won’t be able to relate to many of the experiences and inner landscapes of an Expat, Migrant or Refugee.
- Advanced Expat Coaches should understand trauma: As migration is always more or less traumatic an advanced expat coach will need to understand and learn more about trauma and not only rely on classical coaching approaches.
- Advanced Coaches will need to understand systemic and power dynamics, white supremacy and privilege. (You will know what I mean when you see it in your clients.)
While there may be overlap in the skills and techniques used by expat coaches and other types of coaches, the specialization in expatriate issues and the understanding of cross-cultural dynamics are what distinguish them from “normal” coaches. This specialization enables expat coaches to provide tailored support and guidance to individuals navigating the complexities of living and working abroad.
Contact me for a detailed discussion of your situation via angela@globalpeopletransitions.com or +41791922877. Arrange a Complimentary 25-minutes meeting via Calendly https://calendly.com/angieweinberger. https://globalpeopletransitions.com/
Becoming an Expat Coach
Starting a business as an expat coach requires careful planning and consideration of various factors. Here are some important aspects to focus on:
- Legal Requirements: Ensure you understand the legal requirements for setting up a business in your country including registering your business, obtaining necessary permits or licenses, and complying with tax regulations. Consulting with a local business attorney or advisor can help navigate these requirements.
- Market Research: Conduct thorough market research to understand your local demand for expat coaching. Identify your target audience, their needs, preferences, and the competitive landscape. This will help you tailor your services and marketing strategies effectively. You can work with anyone, anywhere in the world. However, it’s also good to have a local foothold.
- Cultural Understanding of your Expat Hub: Every expat hub and city has a unique business culture and customs. Understanding cultural nuances and business etiquette is crucial for building client relationships and credibility. Consider networking with local expat communities or joining professional organisations to gain insights into the local culture.
- Language Skills: While English is widely spoken in most expat hubs, having proficiency in host country languages can be advantageous, especially when dealing with local clients or navigating administrative processes. Consider enhancing your language skills if necessary.
- Building a Professional Network: Networking is essential for building a client base and establishing partnerships. Attend industry events, join professional associations, and connect with fellow coaches, expats, and potential clients through online platforms or local meetups.
- Financial Planning: Develop a solid financial plan that outlines your startup costs, projected income, and expenses. Consider office rent, marketing expenses, insurance, and professional development. It’s also essential to set pricing for your services that reflects the value you provide while remaining competitive in the market.
- Digital Presence: Establish a strong online presence through a professional website and an active presence on social media platforms. Showcase your expertise, testimonials from satisfied clients, and valuable content to attract potential clients and build credibility.
- Continued Learning and Certifications: Stay updated with the latest trends and best practices in coaching by investing in continued education and certification programs. This demonstrates your commitment to professional development and enhances your credibility as a coach.
- Supervision
Handout 113_Helpful Websites in Global Mobility_Weinberger (2025)
Resources
“There’s always an open door.”
I started my Expat Coach Business in 2010 with a blog and officially launched two years later, leaving a well-paid career and jumping ship. I learned that there’s always an open door and that whenever I hit a wall, I needed coaching myself, and then more doors would open. This is one of the rare occasions where I spoke about my journey, and in the last few days, several clients asked me for advice on how to start an Expat Coach Business.
BLOG POST:
https://globalpeopletransitions.com/angie-weinberger-expat-coach-zurich/
https://globalpeopletransitions.com/improve-your-productivity-with-kanban/
https://globalpeopletransitions.com/how-to-be-a-global-coach-consultant/
https://www.executivediversity.com/our-clients/summer-institute-for-intercultural-communication/
https://globalpeopletransitions.com/the-digital-nomad-part-1/
Pingback: Digital Intercultural Coaching - Hype or Hip?
Hello Angie,
It’s Anita Tóth from Hungary.I have just read your article on expat coaching,and would like to say thank you for it.
I relocated to NYC when I was about 24 years old,with very basic English knowledge,and without any clue about anything really 😁
Thank you again,
Anita
anitatothuhu@gmail.com
Hi Anita, that was very brave of you. Chapeau. Angie
Pingback: Finance Planning for Expat Coaches
Hi Anita, why don’t we connect on LinkedIn? I can’t seem to find you. Are you also working as a coach?