Let’s stop the self-exploitation of female entrepreneurs

I procrastinated on this article for too long but today is the day where I need to write it. Why? Because I almost fell into the trap, the trap of self-exploitation, self-damage and nearly ruined myself in the process. I was wondering for a while why many female entrepreneurs and freelancers allow themselves to work for little money or even free. I came across seven reasons that I want to share with you. I’m hoping for a discussion on how we can avoid exploiting ourselves as female entrepreneurs

If you are the partner or husband of a female entrepreneur maybe you also want to know how you can support her.

Here are seven reasons why you are not making enough money

1) Your basic needs are met

Guess what, if you are having a roof above your head and food on the table you are privileged. If you can openly express your concerns you live in a great country. Still, how will you pay for your old-age pension? What if something happens to your partner and your savings are eaten up too quickly?

2) You are wealthy

You were born with a silver spoon or your parents already gave you an inheritance that won’t make you worry about your bank account anymore. You can actually work for free and volunteer for good causes because you are a princess. Well, congratulations! Maybe you could consider helping other women get their business off the ground.

3) Imposture Syndrome

You think deep down inside that you do not deserve to be paid adequately for your work and that everything you have achieved so far happened by luck or by an alignment of the stars. You are worried that one day you will be called out an imposture.

4) Fear of Competition

You keep your prices low, because you feel that there are hundreds of other women in the canton of Zurich or around the globe with a similar skill set and with similar profiles. You are working in a space where competition is high because you have not found your niche. Your brand is not recognizable and you are not even proud of yourself.

5) You are not clear about your potential clients

You have not defined your client group narrow enough and you think you can work for everyone and with everyone. Potential clients don’t feel that they are in the right place because they are not sure you can cater to their specific issues.

6) You lack tech skills

You don’t understand digital and social media marketing and you are worried about putting yourself out there because it could create actual work for you. You are afraid of using the Internet, your name and photo because of scammers, stalkers and robots.

7) You don’t have a network

You rely too much on tech, digital and social media marketing and potential clients are used to freebies and free-everything. You cannot get out of a place where everything is thrown at potential clients for free into a space where clients are prepared to pay for your products and services. You lack a good offline network and former clients who are willing to give a reference for you.

How can you solve this issue for yourself? As a first step, I would suggest to have a chat with me so we can discuss what is really blocking you from success.

Cheers

Angie Weinberger



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