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My Red Couch Talk with Julia Tatje

Posted on 13 July, 202615 July, 2026 by Angie Weinberger

Julia Tatje spent years in marketing before happily falling into the world of Swiss tax. Now she runs taxum AG, a Zurich-based boutique helping expats, entrepreneurs, and globally mobile professionals make sense of Swiss tax without the headache (or the jargon).

Her superpower? Making tax feel less like a chore and more like a conversation. She’s also the host of Tax and the City, a podcast and blog where she brings in experts from tax, law, finance, and global mobility to tackle the questions every international professional secretly has with a lot more humor and heart than you’d expect from anything tax-related.

🛋️ My Red Couch Talk with Julia Tatje: Tax, Trust, and the City

Julia Tatje is a Swiss tax advisor, the founder of taxum AG, and the creator of Tax and the City—a podcast and platform designed to strip the jargon out of financial compliance. Originally from Germany, Julia studied sociology and economics in Munich and Basel before spending years in marketing.

After a colleague convinced her to try her hand at tax consulting, she discovered a surprising superpower: making complex cross-border fiscal regulations feel approachable, conversational, and lighthearted.

In this episode, Julia breaks down the realities of Swiss taxation for expats, entrepreneurs, and global executives. We talk about her collaboration with US tax specialists, her hands-on barn renovation project, and why staying inside the comfortable “expat bubble” is the biggest mistake a newcomer can make when moving to Switzerland.

Key Talk Takeaways:

Tax with a Pulse: How Julia applies humor, heart, and a marketing mindset to break down individual taxes for international professionals.
The Integration Imperative: Why true career and personal fulfillment in Switzerland require breaking out of expat networks and actively building relationships with locals.
Cross-Border Complexities: How taxum AG coordinates with international advisors to handle high-stakes multi-jurisdictional tax compliance for tech, aviation, and banking leaders.
Previewing the Expat Expo: Julia’s upcoming corporate workshops and consulting sessions designed to ease the transition for Switzerland’s newest global residents.