My Red Couch Talk with Khosro Ghobadi
Born and raised in a vibrant Iranian city, Khosro developed an early passion for Persian literature, language, and the power of the written word. This fascination with communication led him to pursue a B.A. in English Language and Literature in Mashhad, serving as a gateway to understanding global cultures.
His professional career began in the corporate fast lane, spending four years as a Merchandiser for tech giants Samsung and Huawei. Immersed in Korean and Chinese corporate cultures, Khosro became fascinated by how cultural nuances drive consumer behavior. This curiosity propelled him to France, where he earned a Master’s in Intercultural Management (ICM) at the University of Burgundy in Dijon. There, he mastered advanced research methodologies in ethnography and market analysis.
Khosro’s expertise was further refined through high-impact roles at Suntory Schweppes Orangina, where he led complex market research projects, and Disney Channel France, where he specialized in online ethnography and social listening.
Today, Khosro channels his extensive experience into his own research agency, Quiet Quotient. Driven by a deep curiosity about people, he helps clients decode the “silent” consumer. In an era where many choose to remain private, Quiet Quotient specializes in understanding what those who don’t post or share publicly truly want from brands, organizations, and public figures.
Connect with Khosro Ghobadi via LinkedIn:
