A study by Learnlight shows that four in ten international assignments are judged to be a failure. And yet the number of overseas assignments continues to rise. Global companies are under considerable pressure to determine what makes a successful overseas assignment and to understand why they so often fail. However, what has been so often overlooked is why it is difficult to measure expatriate performance. Since both assignment failure and success depends on how expats perform on the job, it becomes pertinent to consider how expats perform and why it is difficult to measure their performance. In the following points, I will highlight and elaborate on five reasons why it is difficult to measure expatriate performance.
- Goals for Expats are often not clearly defined. They are often conflicting as they have to take into account the interests of the home and host company, or headquarters and subsidiaries. It becomes difficult to work effectively when expats are trying to achieve the home company goals while simultaneously trying to fit in the expectations of the host company. More expats would perform well if the goals of the host company align with the objectives of the home company.
- Performance ratings have been calibrated for years. However, we know that there is an unconscious bias in the data. The first rater is usually a direct manager. This person potentially judges their own weaknesses less and thinks that the expat is responsible for failure alone. However, often the manager in the host country does not help the expat to solve dilemmas. The home country manager should consider it a responsibility to make it seamless for the expatriate to integrate well into the system. One of the biggest factors that determine whether or not an assignee would be successful is who his or her line manager is.
- Cultural concepts of performance are biased. Definitions of “high performance” have been largely influenced by Western values and did not take team performance into account. The gig economy will need stronger team collaboration and fewer individual players. Eastern values and approaches might have an advantage now.
- Management by Objectives is outdated. We need a new conceptual framework of performance. Even in the past setting annual targets was not always the best method of judging performance (irrespective of expat or local).
- Expat managers usually lack the informal network and access to the host culture so it is not surprising if their performance drops in Y1. It is quite impossible to know how to navigate in a terrain that you are not familiar with. Also, they are busy adjusting and have a family to integrate into the new life abroad. One might think that we can accelerate the cultural adjustment and then just go “back to the normal way of judging performance” but I would advise against such thinking. It takes time to fit into the system and culture of a new location. Hence, the whole process of cultural adjustment takes its tolls on expat performance.
Expatriate Performance and Potential Assessment
Scullion, Collings (2011) describe the performance assessment system at Novartis which will be used as a generic example for global companies. The system “…grades employees on (a) business results (the “what”) and (b) values and behaviors (the “how”). While the business results are unique to each business area, the values and behaviors (ten in all) are common across the entire firm.” Together with the potential assessment talents are assessed in a nine-box matrix. (Scullion, Collings, 2011, p. 29)
Basing expats’ performance solely on business results may not give the overall picture of all that transpires to make an assignment either a success or a failure. There should be a holistic overview of all the processes that go into cultural adjustment and family acculturation.
Expat adjustment as a success factor – The Term “Expat Failure” and what it commonly refers to
When discussing the success of an international assignment or project a common way to measure “success” is expat adjustment which in contradiction to “expat failure” is often equalized with completing an assignment for the planned assignment period.
“The authors leave open how long it may take an expatriate to attain the same level of applicability and clarity abroad as at home, stressing that one or two years may not suffice. To reach higher levels, the person may very well have experienced an identity transformation far more profound than passing through a cycle of adjustment.” Hippler, Haslberger, Brewster (2017, p.85)
“A “comprehensive model of success is missing” and Caligiuri’s (1997) suggestion that future studies should clarify what is meant by adjustment, as opposed to performance, indicated the need for definitional and discriminant clarity when examining performance.” Care and Donuhue (2017, p.107)
Talent management approaches in Germany and Switzerland and most of Europe are driven by the U.S.-based ideas about talent identification and definitions and use the “nine-box grid” to select key talents with a halo-effect towards white males.
Influence of psychological contract on expatriate retention
An issue in expatriation is often the lack of clarity around the role after repatriation. A psychological contract exists between the expat and the company but there is no written agreement or clear understanding of the next role or roles in the process. Expectations are not properly managed and often expats are disappointed with their title, pay or role content in the next role when returning from an assignment.
Two years after repatriation there are several factors influencing retention significantly.
- a) re-entry cultural adjustment, another
- b) role expectation mismatch and
- c) the lack of applicability of the learning from the previous assignment.
The Integration of Global Mobility and Global Talent Management
One of the reasons for this lack of synchronization is the missing integration of global mobility and global talent management activities and functions in today’s organizations. The only guidance focuses on academic concepts of expatriate return on investment.
A Holistic Competency Model is Needed
I claim that we not only need a better integration of Talent Management and Global Mobility (hence the term Talent Mobility) but we also need to look at our performance management systems, global competency models, recruiting and talent identification process under a new light. We finally need to advance HR to an interculturally competent function and reduce the inherent bias in all of our processes, tools and leaders. This will be a major task in a post-colonial BANI World.
My Global Competency Model has been an attempt to integrate Eastern and Western mindsets into a model. Our coaching approach builds on Eastern and Western coaching practices. We included the ethics by the International Coaching Federation (ICF). The holistic approach of my coach, educator Drs. Boudewijn Vermeulen, further developed by Dr. Eva Kinast into a holistic, body-oriented and intercultural coaching method. This method focuses on building and maintaining effective trust-based relationships, the body-mind-heart connection and is linked to the psychology of Carl Gustav Jung.
The model also assumes weekly reflection, regular practices, which originate from Eastern mindsets and concepts such as ZEN. We integrated body learning which was taught to me by Dr. Jay Muneo Jay Yoshikawa in a course of Eastern Mindscapes (back in 2005 at the Summer Institute of Intercultural Communication in Portland, Oregon). Reflected experiences are based on the single-loop and double-loop learning theory of Argyris and Schoen. Also, experiential learning that I first learned from Thiaggi about 20 years ago and have further developed into all of my programs.
Trust and Relationships are Collaboration Glue
In almost every coaching session right now leaders talk to me about the need to get better at building trust (also in a virtual setting) and relationships. Relationships in my view are the glue to working well together within a monocultural but also multicultural environment. Collaboration (as opposed to Cooperation) requires a higher level of trust among project team members. Agile needs it. And Diversity, Equity and Inclusion demand it.
WHAT DOES THIS MEAN FOR GLOBAL MOBILITY?
“Better alignment between global mobility and companies’ global talent agenda is a precondition for making mobility truly strategic and helping companies achieve a significant return on investment with their international assignments.”
- Widening the scope of Global Mobility to include international hires, cross-border commuters, international transfers, lifestyle assignments, global digital nomads and other groups of internationally mobile professionals.
- Reviewing all HR models and processes to reduce bias and White Supremacy should be on the priority list of every HR leader but you can also make it your personal mission. Help us create a world where everyone has a chance and invite those to the table that are often overlooked.
- Defining assignment objectives up front and tracking progress throughout assignment. You must ensure that not only the home company or headquarters have clear cut objectives for the expat but also that the host company’s objectives are in sync and align with that of the headquarters. Coach the expat or send them to me for coaching. Help them be a success rather than a failure.
- Improving productivity by addressing development areas such as communication, process and culture barriers. Key problem areas should be identified. Oftentimes, expats complain about loss of connection to the home company. Nobody from the headquarters or home company is interested in how they fare in the new environment. If expats feel deserted, it could adversely affect their performance output. Proffering viable solutions to pain points of expats, such as cultural roadblocks would help improve expats performance. Give them the vocabulary to speak about their blockers, send them to intercultural awareness training.
- Helping coordinate annual talent review of all expatriates. Reviews like this give expats the opportunity to express their perception of the international assignment.
- Increase the expat’s self-awareness. Let expats learn more about themselves. We use the IDI (Intercultural Development Inventory) and ICBI™ (Individual Cultural Blueprint Indicator) for example for self-awareness assessment and the outcomes can be a great conversation starter in a coaching session.
You already know that I am on a mission to bring the Human Touch back into Global Mobility and therefore we would also like to contribute to research in the growing body of knowledge around Global Mobility. Our Academic Intern Monica Kim Kuoy is running a research project and I hope you would like to support us by being an interview partner or sounding board for our ideas.
We look forward to hearing from you.
RESOURCES
Who is an Expatriate Employee?
https://expatfinancial.com/who-is-an-expatriate-employee/
https://feibv.nl/wp-content/uploads/2019/04/Master-Thesis_Weinberger-Angela_Jan-2019_Final.pdf
We have been living in a world dominated by political, economic, and environmental uncertainty for many years now. However, the past two years have been particularly exceptional and tough for most of us. The global health crisis caused by Covid-19 has brought the entire planet to its knees. The pandemic impacted all aspects of life and radically changed the way we work. The world of Global Mobility has not been spared. Considering the extent of the impact caused by the pandemic, it doesn’t take a fortune teller to foresee that Global Mobility teams will have to deal with the blow of the crisis in the years to come.
However, it’s not all bad news! We need to think positively and see the good in all situations. For example, the crisis showed that Global Mobility teams continue to be incredibly resilient and are constantly coming up with immediate and particularly creative solutions to face issues that arise overnight. Imagine the difficulty of having to suddenly repatriate an expat (or an expat family) who was temporarily on holiday in a third country and remains stuck there without any other assistance. Or the complexity of finding a quick solution for someone who was about to go on assignment but suddenly had to postpone their departure, despite all their household goods having already been shipped to the host location. The following section will briefly outline the top eight Global Mobility (GM) trends to watch in 2021.
1 – Diversify the Assignment Types in Your Guidelines
A constantly changing and diverse population like today’s requires closer alignment between mobility types and support levels and more flexibility and agility. Since the 1990s, the mobility types have evolved enormously from only having long-term or short-term assignments. In the 2000s, new types of assignments emerged, such as the rotator, the international transfer, the globalist, and the commuter. Then, the 2010s saw the rise of business travelers, international new hires and domestic relocations. In the present decade, we will see the assignment type evolve and diversify further with new possibilities like the “flexpat”, the virtual roles, the contingent workers, remote working, and other future mobility options we haven’t thought about. Predictably, there will be more variety in the range of mobility locations as well. The “global approach,” which Global Mobility has seen increasing over time, will become the leading type of move.
Even though Long-Term Assignments (LTAs) remain an important and widely used relocation model, it is also true that the deployment of shorter and more flexible approaches, such as Short-Term Assignments (STAs), business trips, immersive experiences, and commuter models, are constantly gaining traction (Deloitte, 2019). The Global Assignment Policies and Practices Survey from KPMG (2020) confirm the same trend, with survey participants expecting to rely the upcoming five years more on STAs (46%), Commuter (52%), and Permanent Transfers (52%). On the other hand, 44% of respondents expect a reduction in the use of traditional LTAs, and 42% believe that it will remain the same. The diversification of assignment types directly brings us to the next trend; the need for flexibility.
2 – Become More Flexible in Dealing With the Needs of a Diverse Workforce
Flexibility has dominated HR headlines for several years. It continues to be a trending topic, driven by several factors such as a constantly changing expat population and assignment types, employee expectations, modern technologies, and tools. This trend has also been driven lately by the unexpected global halt caused by the COVID-19 pandemic, as it has been a severe stress test of flexible policies and has raised essential questions in the flexibility debate (Mercer, 2021a).
For a GM program to be successful, it needs to work well both for the organization and the expats. But having a policy both flexible and defined enough to be used as the foundation for any mobility scenario is a big challenge even for the most evolved GM programs, as data from Mercer’s 2019 Flexible Mobility Policies Survey report.
The expat population is changing. Nowadays, a more diverse population than ever is embarking on International Assignments. Employees are more diverse in cultural backgrounds, family situation, age, gender, etc. It is impossible to address all the needs of these various groups in a one-size-fits-all policy.
A more diverse workforce equals a larger variety of individual assignees’ expectations, with the result that a proposition might be very attractive for one employee while not being appealing at all for another. This is clearly pinpointed by the 2018 How Global Mobility is Responding to New Dilemmas Survey: expectations from millennial generation employees are impacting mobility programs for 43% of surveyed companies, while the aging workforce has 36% of companies re-evaluating their program policies.
The need for flexibility is clear, and organizations have come to understand its importance as 65% of respondents of the AIRINC Mobility Outlook Survey 2021 (MOS) believe that demand for flexibility from the business will increase. Furthermore, 33% of respondents state that increasing flexibility within policies is their top priority to focus on in the next couple of years. The survey also shows that the number of policies that companies support increased each year, with an average amount of 4.5 policies in 2017 to 6.2 in 2021.
Flexibility is needed to cater to individual needs. According to the Mercer 2019 Flexible Mobility Policies Survey, the most popular policy elements for which the participants introduced flexibility are family-related: housing, spousal support, child education, and home leave tickets are all items that can help improve the Expat Experience while on assignment.
However, with the crisis, the importance of duty of care over excessive flexibility was acknowledged: policies should not be made flexible if they are essential for the wellbeing of employees. Flexible policies have prepared some companies to deal more efficiently with urgent repatriations and unforeseen mobility scenarios. Other companies adopting flexible policies have found them inapplicable and inappropriate in the context of urgency.
3 – Expect more Balance in Dual-Career Expat Couples
Dual-Career Expat couples have been a topic in GM for the past years. The 2017 Worldwide Survey of International Assignment Policies & Practices (WIAPP) survey report pinpointed dual-career/family-related issues and cost as the main barriers to mobility. Similarly, the expected advantages of a flexible mobility program were also closely related to these issues. Also, the report published by Crown (2019) highlights the same problem. But if this is not a new phenomenon, why is it considered a trend to watch in 2021?
Because nowadays many more households, globally, rely on two salaries. This means that when an employee is asked to take on an international assignment, the economic impact on the family is more significant than it used to be. Consequently, an increasing number of companies are struggling with the challenges posed by the dual-career demographic and are in search of creative solutions. According to the report published by Crown in 2020, dual-career couples are more the norm, and often the accompanying partner has left a career for the move. Interestingly, research also shows that often, the expat partner has the most challenging time adjusting. Lack of spousal/partner career support is, according to the latest AIRINC MOS (2021), even among the top five reasons why assignments fail.
To deal with the dual-career factor, companies have put in place several strategies. Many have put in place policies to support split families, offering more frequent home leave. However, this is generally limited to 12-24 months, after which the employee runs a higher risk of suffering from burnout with a negative impact on work productivity as well. Another solution is the increase of commuter assignments, especially across the EU, where distances are limited. The downside of this could be that the commuter status will impact the employee and their family and the team’s morale in the home and host location after some time. Another strategy, the one for which we advocate, is putting Expat Spouse support at the core of GM policies. The most standard support comes in the form of reimbursements for job search assistance, professional affiliations, and credential maintenance.
4 – Facilitate and Organize “Virtual Assignments”
The first trend highlighting the continuous diversification of GM also encompasses a higher number of Virtual Assignments. Differently than managers who oversee a region or frequent Business Travelers who might occasionally be involved in operations abroad from remote, a virtual assignee does remotely the same job as an assignee who has relocated to the host country. Virtual Assignments have been the breakout topic since the pandemic (Crown, 2021). The COVID-19 crisis is changing all the debate around the possibilities of working from home and Virtual Assignments. Never in history have so many employees worked remotely to guarantee essential business continuity. Virtual Assignments also raise a lot of new questions.
Virtual mobility does not necessarily imply that employees remain in the home country while being responsible for operations in other locations. It allows expats to ‘’work from anywhere’’, meaning that employees can also work in a third country of choice (not the home country or the location benefiting from the task performed). This possibility enables expats to become digital nomads as they are no longer bound to a specific location. Implementing a more significant number of Virtual Assignments also means acknowledging and accepting that working arrangements are changing fast in response to technology, generational changes, and sudden business disruptions.
Of course, there are limits to this as well. The most obvious of which is that not all jobs can be performed remotely, which is also one of the reasons why virtual mobility will not replace traditional mobility. Tax and compliance issues can pose a risk too. The company having no existing operations and not wishing to have a permanent establishment in the location where the employee would like to be based is another possible barrier to Virtual Assignments. Some organizations are also concerned that Virtual Assignments could hinder company culture and teamwork, with the risk for the employee to feel like a perpetual outsider. The final point worth considering is that cost saving is not necessarily automatic. In some cases, the assignee wants to live in a high-cost country where sending them will cost the company much more (Mercer, 2021b).
It is now easier to see how the popularity of virtual mobility is closely related to the increase of a more dispersed international workforce. As companies upgrade their technology and become more agile, they could decide to assign projects and tasks to mobile people rather than moving defined jobs as such. In other words, instead of trying to fit assignees into predefined boxes, the aim is to manage a diverse workforce in a more fluid and coordinated way (Mercer, 2021d).
Moving jobs to people instead of moving people to jobs will not substitute the traditional way of thinking GM, but it is one more tool companies can use in their global operations. We live in an era where recruitment is not limited by geography, and hiring can occur in any global location to fill open positions. As organizations gradually embrace best practices to manage a distributed international workforce, it will be essential for Global Mobility teams to adapt to a new way of thinking and learn to implement Virtual Assignments successfully.
5 – Expand Your Skills and Become More Agile
According to the Cambridge Dictionary, multi-skilling is “the practice of training employees to do several different things, or of using employees who can do several different things,” or, in other words, the ability to master a wide range of skills relevant for different types of functions and jobs. Research from Hershbein and Khan (2018) provides broad-based evidence of how firms demand even more upskilling from workers when the local economy suffers a recession. Thus, this practice will likely be even more helpful in the aftermath of the crisis, when more agility is required in all business areas.
The “future of work” (#FoW) is skill-driven, and the expansion of the gig economy brings proof to the statement. Since organizations are becoming flattered and more digital, corporate positions or job titles will not matter as much as skills and the capacity to update and renew these skills. Mercer listed a series of skills that GM professionals should acquire to thrive under these conditions. Below is a summary.
Now more than ever, global mobility teams are asked to be advisers to the business and help anticipate risks and compliance issues. Mobility professionals should function as bridges between departments and geographies and serve as facilitators to coordinate arising matters. One possibility is that the mobility functions will be gradually more oriented towards consultancy. In one sentence, Global Mobility teams need to master compliance issues.
Ensuring that the basics are in place in terms of metrics and cost tracking will be essential, but what will make a difference for HR professionals is turning the results of newly developed metrics into concrete suggestions to improve people management.
It is also fundamental that mobility professionals speak the same language as general management and finance departments, linking mobility with compelling business cases.
Another crucial point Global Mobility teams need to bring to the top of their agendas is developing the ability to be good storytellers. Explaining the bigger story behind talent mobility and to what extent employees’ tasks relate (even distantly) to the overall economy and the society’s well-being is a differentiator. Storytelling is also about clearly summarizing the mobility program policy’s main principles or what the very mobility program entails.
Today we live in an unprecedented abundance of information. The crucial issue is determining which data are true and relevant and interpreting them to draw appropriate conclusions for the business. GM professionals also have a role to play in the digitalization of companies. They need to familiarize themselves with the concepts and technologies revolving around AI and develop statistical and technology literacy.
Now that companies diversify more and more their compensation approaches, GM professionals need to dig deeper into Expat base pay, benefits, short-term and long-term incentives to have a more comprehensive financial understanding of the implications of an international move. It’s time to broaden reward skills.
6 – Consider Adding “Human Touch”
The days when careers were only about moving up the ladder are forgone. Nowadays, it’s about moving across the structure and the expat experience (KPMG, 2021). For employees, this results in a heightened focus on wellbeing, development, and recognition. At the same time, expats have started perceiving the mobility experience differently: They once used to see compensation as the primary incentive for global relocations but now tend to value providing validation on both a personal and professional level. Nowadays, the global workforce is attracted and motivated by a more personalized, agile, and holistic experience. Therefore, adding the human touch is needed which predictably results in a better relationship between employees and employers.
Employers picked up this trend and refer to it as improving “employee experience.” 47% of respondents of the AIRINC MOS 2021 mentioned this as a top priority to focus on in the upcoming years. However, it would be unfair to deny that it is too often difficult to prioritize employee experience if teams are too busy focusing on the many operational aspects of the mobility program. A well-designed human-centric global mobility program does not simply consider individual employee needs but also considers all the people involved.
If you wish to embrace the human touch in your global mobility program, you successfully should focus on the following four core aspects:
- Operational Support. Structure of operations and satisfaction with external vendors.
- Financial Welfare. Rewards, benefits, and other types of support provided to the employee.
- Professional Engagement. Successful integration into the host location and career progression.
- Expat well-being. Employee resilience and focus outside of work life.
The COVID-19 crisis has particularly highlighted the very last aspect of the above list, expat well-being. According to Deloitte’s 2020 Global Human Capital Trends, 80% of the respondents identified well-being as an important priority for their organization’s success over the next 12-18 months, making it this year’s top trend. Yet, only 12% feel “very ready” to address this issue, showing a clear “readiness gap.” Expat well-being does not stop at healthcare considerations and should not only be prioritized during emergencies. Expat well-being should also entail social, emotional, and financial aspects. Those are natural aspects in which highly mobile employees are automatically more at risk. Factors such as stress, mental health, family and financial issues, and demotivation or failed assignments should put the mobility team on full alert. We need to get back to providing a service that is essentially a human experience. Especially, to improve the expat’s well-being it is extremely important that they have contact with people from inside and outside the company to which they can talk to.
Undoubtedly, the current crisis pushes companies to accelerate their strategies to ameliorate expat well-being, potentially enabling a better work-life balance. There are plenty of good reasons to make investments to improve well-being: Burnout impacts employee retention, employees with higher well-being are more likely to feel engaged at work and recommend their organizations, and to some extent, well-being drives organizational performance (Deloitte, 2020).
7 – Deal with Harder Immigration Compliance
Even before this global pandemic, the waiting time organizations had to face before holding all the authorizations required for an employee to travel abroad for business was becoming increasingly longer. The quicker visa to obtain, that for short-term business travels, are not intended for productive work or long-term assignments. Many countries are enforcing measures more actively against illegal employment. A growing number of employees have to pay pricey fines, and some even undergo criminal punishments.
Problems only increase when the employee is accompanied by their spouse who travels on a holiday visa and then tries to find a job in the new host country or get a local driver’s license.
Undoubtedly, the unexpected crisis caused by the widespread presence of COVID-19 has made immigration compliance and timelines for assignments even more complicated for organizations wanting to send their employees abroad, repatriate or transfer them to a third country. Also, companies might be losing key talent now that the job market is picking up if they had to wait for their assignments, sitting on packed suitcases for more than a year.
In a world where business travel, secondments, and overseas relocations are routine, the resulting level of disruption caused by the restrictions on movement that governments set in place to combat the spread of the pandemic is unprecedented. With companies working hard to prioritize their staff’s well-being, another whole set of legal challenges arise. In such a rapidly changing scenario, some mobile employees might remain stranded in their host country or a transit country or even risk overstaying their visas. Some of the measures that governments around the world are enacting are temporary, but others could have a more negative effect on business in the near future.
- Entry restrictions and an increased number of admission criteria for citizens of certain countries, including bans on some high-risk locations.
- Heightened eligibility criteria and application requirements where visas are issued, including suspension of visa waiver agreements and more detailed document requirements for new applications.
- Longer lead times for applications and discrimination in the selection leading to class systems of vaccinated versus non-vaccinated applicants.
8 – Embrace Digital Innovation
In the past 24 months, many organizations have focused on digitization (moving to more digital formats) and digitalization (strategically shifting to digital processes and activities) of the mobility function. Many consider technological breakouts to be a megatrend. One of the biggest challenges is to incorporate technology into the business in a way that adds value to the company and its employees. One positive example of digitalization is reporting assignees through an intuitive HR system and tracking assignees through security apps such as the International SOS assistance app.
Companies’ level of ‘digital engagement’ depends on how “digitally mature” their global mobility programs already are. Some might be just ‘exploring digital,’ using robotics to carry out simple and repetitive tasks, while others might be already ‘becoming digital’ with a formal digital strategy set in place.
Mobility functions are already experiencing success where automation is implemented to perform tasks that humans would generally be assigned, such as ending routine emails or copying and pasting information from public or private sources. In turn, workers are given higher-value tasks for the benefit of the mobility function. By adopting and introducing those techniques into existing processes, GM teams will focus on diminishing costs, increasing productivity by improving operational efficiency, and retaining talent. Some of the latest HR systems like Success Factors or Workday offer basic workflow functions for international assignments but cannot yet run the full process with all the external vendors involved. Data needs to be shifted from the HR System to the vendor platform but an integrated solution has to be found to do this efficiently while still respecting GDPR and Data Security.
Robotic Process Automation (RPA) technology is another interesting use of AI in the field. It is already being used to speed up administrative/transactional processes in mobility functions. Equally important is that automation can also reveal itself as crucial in reducing hierarchical thinking. If you want to read more about this topic then this article on our blog might be of interest to you.
Core office technologies such as telephone, word processing platforms, and email have already evolved to expand connected and collaborative working possibilities. Expats can now access the latest information, join video conferences, share and work on the same documents or workspace at their convenience, from a device and location of their choice. It is a great aid tool for managing assignee package creation. It makes it possible for Global Mobility teams to stay in close communication with their assignees abroad.
As for Augmented and Virtual Reality (AR and VR, respectively), they can transform the employee’s onboarding experience into the organization or allow them to meet and collaborate with colleagues in other countries. Additionally, it can be used to virtually recreate cities to immerse oneself in the new environment before deciding to move there.
According to Deloitte (2020), AI is projected to add US$13 trillion to the global economy over the next decade. It is no wonder that in their 2020 Global Human Capital Trends Survey, 70% of the respondents stated that their organizations were exploring or using AI to some extent. At this point, the question is not whether AI will affect jobs but rather how. Reducing costs by replacing the workforce with AI technology is not the only viable path: 60% of the surveyed organizations use AI to assist rather than replace workers.
By using smart devices to predict, detect and prevent risks in moving people around the globe, AI is already helping organizations go beyond traditional ways of managing the global workforce. With the massive increase of the data volume available to organizations, the emergence of advanced AI-based algorithms, and the growing availability of data scientists, systems become increasingly self-managing and potentially self-defending against risks.
For regular updates on Global Mobility you can order “The Global Mobility Workbook (Third Edition)” via your favorite bookseller and sign up to our readership here:
https://globalpeopletransitions.com/become-a-reader-of-the-global-people-club-sandwich/
If you wish to bulk order please contact our team here.
https://www.angieweinberger.ch/gmwb/
References
Websites
Dictionary.cambridge.org. (2021). multi-skilling. Retrieved 18 August 2021, from https://dictionary.cambridge.org/dictionary/english/multi-skilling
Mercer. (2021a). Global mobility policy flexibility in practice. Retrieved 18 August 2021, from https://mobilityexchange.mercer.com/Insights/article/Global-mobility-policy-flexibility-in-practice
Mercer. (2021b).The rise of virtual assignments. (2021). Retrieved 18 August 2021, from https://mobilityexchange.mercer.com/insights/article/the-rise-of-virtual-assignments
Mercer. (2021c). Upskilling the Mobility Function. (2021). Retrieved 18 August 2021, from https://mobilityexchange.mercer.com/Insights/article/Upskilling-the-Mobility-Function
Mercer. (2021d). Talent mobility: looking ahead. Retrieved 18 August 2021, from https://mobilityexchange.mercer.com/Insights/article/Talent-mobility-looking-ahead
Books and Reports
AIRINC. (2021). Mobility Outlook Survey 2021. Retrieved 18 August 2021, from https://www.air-inc.com/mobility-outlook-survey-2021/
Crown. (2019). Big Global Mobility Trends to Watch in 2019. Retrieved 18 August 2021, from https://www.crownworldmobility.com/wp-content/uploads/2019/02/Big-global-mobility-trends-to-watch-in-2019-CWM.pdf
Crown. (2020). Big Global Mobility Trends to Watch in 2020. Retrieved 18 August 2021, from https://www.crownworldmobility.com/wp-content/uploads/2020/03/Big-global-mobility-trends-to-watch-in-2020-CWM.pdf
Crown. (2021). Five Standout Talent Mobility Trends for 2021. Retrieved 18 August 2021, from https://www.crownworldmobility.com/wp-content/uploads/2021/03/5-standout-talent-mobility-trends-for-2021_digital-CWM.pdf
Deloitte. (2019). ’Global Workforce Insight 2019.’ Deloitte. Retrieved 18 August 2021, from https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/tax/deloitte-ch-Back-to-the-future-global-workforce.pdf
Deloitte. (2020). ‘2020 Deloitte Global Human Capital Trends Survey. Deloitte.’ Deloitte. Retrieved 18 August 2021, from https://www2.deloitte.com/content/dam/insights/us/articles/us43244_human-capital-trends-2020/us43244_human-capital-trends-2020/di_hc-trends-2020.pdf
FIDI. (2019). ‘2020 Vision: A Focus on Next Year’s Trends.’ FIDI Global Alliance. Retrieved 18 August 2021, from https://www.fidi.org/blog/2020-vision-focus-next-years-trends
Hershbein, B. and Khan, L. B. (2018). ‘Do Recessions Accelerate Routine-Biased Technological Change? Evidence from Vacancy Postings.’ American Economic Review. Vol. 108, no. 7, pp. 1737-72. Retrieved May 27, 2020, from https://www.aeaweb.org/articles?id=10.1257/aer.20161570
KPMG. (2020). Global Assignment Policies and Practices Survey. Retrieved 18 August 2021, from https://assets.kpmg/content/dam/kpmg/xx/pdf/2020/10/gapp-2020-survey-web.pdf
KPMG. (2021). Global Mobility Forecast: Trends in Risk, Talent and Digital. Retrieved 18 August 2021, from https://assets.kpmg/content/dam/kpmg/xx/pdf/2021/02/global-mobility-forecast-trends-in-risk-talent-and-digital.pdf
Mercer. (2017). Worldwide Survey of International Assignment Policies and Practices. Retrieved 18 August 2021, from https://www.imercer.com/products/WorldwideIAPP
Mercer, (2019). ‘Flexible Mobility Policies Survey.’ Retrieved 18 August 2021, from https://mobilityexchange.mercer.com/solutions/data-solutions/policies-and-practices-surveys/flexible-mobility-policies-survey
PWC. (2016). Women of the World: Aligning Gender Diversity and International Mobility in Financial Services. Retrieved 18 August 2021, from https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf
More Sources
Baker McKenzie. (2019). ‘The Global Employer: Focus on Global Immigration and Mobility.’ Baker McKenzie. Retrieved May 27, 2020, from https://www.bakermckenzie.com/en-/media/files/insight/publications/2019/12/the-global-employer-focus-on-immigration-and-mobility_041219.pdf
Beck, P., Eisenhut, P. and Thomas, L. (2018). „Fokus Arbeitsmarkt: Fit für die Zukunft?”. Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/publikationen/fokus-arbeitsmart-fit-fuer-die-zukunft
Bertolino, M. (2020). ‘How Covid-19 Is Disrupting Immigration Policies and Worker Mobility: A Tracker’. Ernst and Young. Retrieved May 28, 2020, from https://www.ey.com/en_gl/tax/how-covid-19-is-disrupting-immigration-policies-and-worker-mobility-a-tracker
Hauri, D., Eisenhut, P., and Lorenz T. (2016). „Knacknuss Wachstum und Zuwanderung: Hintergründe und Zusammenhänge.” Stiftung Zukunft.li. Retrieved 28 May, 2020, from Knacknuss Wachstum und Zuwanderung
Robb, A., Frewin, K. and Jagger, P. (2017a). ‘Global Workforce Trends: The Impact of the Digital Age on Global Mobility.’ Deloitte. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/tax/deloitte-uk-global-mobility-trends-latest.PDF
Robb, A., Frewin, K. and Jagger, P. (2017b). ‘Global Workforce : Digital Innovation in Mobility.’ Deloitte. https://www2.deloitte.com/content/dam/Deloitte/fi/Documents/tax/deloitte-uk-digital-innovation-in-mobility.pd
I’m on a MISSION to bring the HUMAN TOUCH back into Global Mobility. One theme that I see more now is that we Global Mobility Professionals are involved in the recruiting of Global Talent. This makes a lot of sense when you consider that we have the knowledge and skills to deal with most of the challenges that hiring people from other countries brings. However, since in most organizations we are not officially responsible we don’t get the resources we need to deal with recruiting professionally. Hence, we can consult but not support. So, dear recruiters, I hope this is helpful.
Lifestyle Expats, or Self-Initiated Expats (SIEs), are an important factor in today’s global force and the actual circumstances suggest the phenomenon is on the rise (Habti & Elo, 2019). In fact, thanks to technological changes, such as online recruiting, the labour market has become more international and more fluid and made the process of filling jobs internationally (internally or externally the organization) much simpler. As a consequence, an increasing number of professionals consider working abroad a realistic career option and there are growing opportunities to identify and eventually find a job abroad.
We are in the middle of an unprecedented global crisis, which is bound to create a stronger recession than the 2008 financial crisis, and the war for talent is as heated as ever.
Specialized Subject Matter Experts are increasingly hard to find and when you turn to places rich in talent such as Singapore and certain areas of the US like Boston and the Silicon Valley, that’s of course where competition is already extremely high. Moreover, there is no real point in stealing from the competition if you aim at bringing in innovation.
It’s 2020 and the global workforce is as varied as ever, with five generations working side by side and companies striving to fulfill all their D&I goals (gender/religion/ethnicity/sexual orientation). As cited by Forbes, diversity plays an ever more important role in recruitment and is proving to be directly correlated with an increased revenue for the company (Boston Consulting Group, 2018; KPMG, 2018).
Yet, relocation policies have historically been a one-size-fits-all model and are often still struggling to include points such as religion, ethnicity, age, disability status, working mothers, non-traditional family units, etc.
Make sure your Global Mobility policies acknowledge and support your employees’ varying needs to make them feel more encouraged to accept International Assignment. The point is to ensure that deserving and promising talent does not experience barriers to success.
Demographic changes will require highly-skilled migrants to fill positions as turnout of university graduates declines in developed countries. Also at the EU level and among the Member States there is consensus on the need to address labour market shortages, worsened by the deepening demographic crisis and skill mismatch (Platonova & Urso, 2012).
Even rich countries like Liechtenstein, (Beck et al., 2018; Hauri et al., 2016) may have a hard time attracting talent. Other more traditional expat hubs, like Singapore, London, New York City, the UAE, Hong Kong and Switzerland, continue leading the ranking despite the high costs of living. In this case, according to the 2020 Global Talent Competitiveness Index, what really makes the difference are their socio-economic policies in which talent growth and management are central priorities.
Perhaps even more important to acknowledge is that the world of work as we knew has already changed. With new technology enabling employees to work almost anywhere and anytime, the classic ‘nine to five’ is outdated. In an article published by Sage People even before the pandemic changed companies’ approach, figures speak for themselves: not only do 50% of the US interviewees say they’d like to be more mobile at work, but a good 54% would change job if it meant more flexibility.
In Global Mobility, Virtual Assignments are an opportunity to give employees the much longed-for flexibility they seek. Despite Virtual Assignments having always been on the rise since the widespread implementation of the internet, it’s easier to see how they’re going to be even more numerous in the aftermath of the Corona-crisis. In fact, never before have so many employees worked remotely in order to guarantee essential business continuity.
But there is another side of the medal, and this is the portion of talent who seek international experience as part of their decision to join a company. In particular, overseas assignments are becoming more appealing among Millennials, who often see the opportunity to live and work abroad as more rewarding than a pay rise. They are called Digital Nomads or Telecommuters. According to Smart Gear, 90% of digital nomads plan on working remotely for the rest of their careers, while 94% of them encourage others to try Digital Nomadism themselves.
Whether or not you’re having troubles attracting talent, here are six basics to add to your recruiting suite that you should consider during and after the recruiting process.
1 – Make Sure They Have a Realistic Picture of What it’s like to Live in Your Expat Hub
Try to put yourself in the mind of a candidate who is contacted by a company in a foreign location. What’s the first thing that you would like to know? Salary? Job title? The direction of the company? Probably none of these things, but rather: “Why would I want to move there?”
Moving continents, or even “just” countries, isn’t a decision that can be taken on the potential of a great office view only. Instead, candidates need to know what the place looks like, what language is spoken, where they (and maybe their families) would live and whether they would fit in.
It is useful to include this information on your careers page so as to make it more of a relocation portal and less of a job listing. Workable offers a service to help you in this process. Not only will candidates benefit from this information, but so will your company: showing what candidates want to know during the overseas job hiring process builds your credibility from the beginning.
This type of thinking is beneficial for companies at every level, whether you’re hiring someone 70 or 7,000 miles away.
2 – Help with the Move of Household Goods
Among Expats and Expat Spouses, the phase of moving abroad is often cited as the most stressful one. Moving out doesn’t take one day only: there are farewells, often a party, and especially when small kids are involved, the family needs to stay with friends or in a hotel room. While Expats are still busy handing their work over and finalizing conversations with clients, Expat Spouses are often alone in coordinating all the logistics behind the move. That’s why it is important that they are connected with a moving company. Having someone who takes care of their house goods until they are settled in the new location surely spares the Expat family from a lot of stress.
If you are looking for a relocation company, consider paying a visit to the Keller Swiss Group. They offer relocation services, household removals, business relocation and household storage services, both in Switzerland and worldwide.
3 – Organize Support with Immigration
Organizing support with immigration is definitely another helpful and efficient way of helping the expat family during the stressful pre-assignment phase. In recent years, the process of obtaining work permits and visas has become more complex. Letting Expats and Expat Spouses navigate this sea of bureaucracy all alone would put on them an incredible and unnecessary amount of stress.
When it comes to immigration compliance, each case is different and needs to be examined thoroughly. Some relocation companies, like BecomeLocal in Switzerland, are specialists in this field. They can help you handle the permit process, write applications and submit to the authorities, instruct professionals and executives to obtain visas, sparing your organisation and the expat family a lot of hustle.
4 – Provide Spouse Career Support and A Pre-Hire Assessment for the Spouse
The effects that International Assignments have on the Expat Spouse’s wellbeing and state of mind are often underestimated. For some Expat Spouses, the sudden change from independent career person to stay-at-home parent has a strong psychological impact, even more so if getting a working visa is not possible.
Coaching is a very powerful tool with which companies can support Expat Spouses. With the help of a Career Coach, some Expat Spouses manage to start their own businesses while living abroad, thus finding deeper fulfillment in the experience.. At Global People Transitions we are specialized in this. If you want to know more about what we do to help Expat Spouses find motivation and new perspectives, visit Global People Transitions or send me an email (angela@globalpeopletransitions.com).
It is also very fair to the Expat Spouse to have a realistic idea of whether their profile actually leads to potential employment in the host market or whether their chances of finding work are slim. An Expat Spouse Coach can also help with a pre-hire assessment for the Expat Spouse.
5 – Consult them on Technical Issues such as How to Get Health Insurance, What to do About Their Taxes
Once again try to put yourself in the mind of your future employees. They now have a clearer idea of what it means to live in your expat hub and they are positively considering relocating there. Perhaps their spouses and children are coming along. In this preparatory phase, Expats are inevitably very busy with what needs to be handled back at home in their professional and private life. But they also need to be ready for what’s coming next.
Handling both “back home” and “in host country” can be extremely overwhelming, especially if this means going through important technical issues of a country with a different system and in a language they don’t understand. This is the right time to step in and consult them on important decisions such as which type of health insurance to get and how to do it, but also on how to handle their taxes. If you can’t deliver this in-house we’re happy to help.
6 – Sprinkle Everything with A Bit More Human Touch
As I said earlier and many times before, HUMAN TOUCH is my MISSION and the key to enhancing the employee experience. Deloitte (2019) proved to be onboard with that when stating that today’s global workforce is attracted and motivated by a more personalised, agile and holistic experience than before. This is why it’s important that you find your way to unlock the HUMAN TOUCH. For example, you can start by welcoming new team members with a hand-written card. You will make their first day a celebration.
If you wish to review your global recruiting policies or your process please contact me for a proposal via angela@globalpeopletransitions.com.
Resources
Become Local. Swiss Immigration Adviser. https://www.becomelocal.ch
Harrison, C. (2019, 19 Sep.). „7 Surprising Statistics about Digital Nomads.” Smart Gear Blog. https://smartgear.travel/7-surprising-statistics-about-digital-nomads/
Hayes, A. (2020, 7 Apr.). „What is a Digital Nomad?”Investopedia. https://www.investopedia.com/terms/d/digital-nomad.asp
Keller Swiss Group. Worldwide Moving Relocation. https://www.kellerswissgroup.com/
MBO Partners. (2018). „Rising Nomadism: A Rising Trend.” MBO Partners, Inc. https://s29814.pcdn.co/wp-content/uploads/2019/02/StateofIndependence-ResearchBrief-DigitalNomads.pdf
Montilla, E. (2020, 17 Jan.). „Achieving workplace diversity through recruitment in tech.” Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/17/achieving-workplace-diversity-through-recruitment-in-tech/#2214496a1359
References
Beck, P., Eisenhut, P. and Thomas, L. (2018). „Fokus Arbeitsmarkt: Fit für di Zukunft?”. Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/publikationen/fokus-arbeitsmart-fit-fuer-die-zukunft
Boston Consulting Group. (2018). „How diverse leadership teams boost innovation.”, BCG. Retrieved 28 May, 2020, from https://www.bcg.com/publications/2018/how-diverse-leadership-teams-boost-innovation.aspx
KPMG. (2018). „Inclusion and Diversity: How Global Mobility can help move the Needle”, KPMG. Retrieved May 28, 2020, from https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pdf
Habti, D and Elo, M. (2019). Global Mobility of Highly Skilled People. Cham, Switzerland: Springer.
Hauri, D., Eisenhut, P., and Lorenz T. (2016). „Knacknuss Wachstum und Zuwanderung: Hintergründe unde Zusammenhange.”Stiftung Zukunft.li. Retrieved 28 May, 2020, from https://www.stiftungzukunft.li/application/files/3215/1635/3318/Knacknuss_Wachstum_und_Zuwanderung_Endfassung_22_11_2016.pdf
Platonova A. and Urso, G. (2012). „Labour Shortages and Migration Policy.” International Organization for Migration. Retrieved May 28, 2020, from https://publications.iom.int/system/files/pdf/labour_shortages_and_migration_policy.pdf?language=en
An Expert Interview by Sara Micacchioni
Prof. Tamara Pawluk is specialized in cognitive diversity and inclusion. She has collaborated with teams designing Diversity and Inclusion campaigns and training teams to leverage diversity potential. Her professional goal is to contribute to any organization where diversity is seen as a key factor to achieve competitive advantages. Interestingly, she also works as Project Manager for Diego Romero Music to support her husband in bringing Argentinian and Latin American music into the European market.
In early September I met her in her apartment in Berlin to get inspired by what she does.
Who is Tamara Pawluk in a nutshell?
I am an interculturalist by profession and by mindset. I like working with people from different cultural
backgrounds, I am a curious person and I like to listen to stories. I have the feeling that everyone has a story to tell and that even when they think it’s not interesting, I always find it fascinating. I mean, we’re all protagonists of our lives after all.
I also love learning, not only from books and manuals but especially from people. I love to be amazed by what others do in their professions and act as a connecting bridge between them.
I’ve been teaching at college for six years. I love doing classes and helping people develop their talent and discovering their potential together. Currently I am mostly dedicated to webinars but I keep teaching within the startup I work for, Expertlead.
I am a very family-oriented person too and love spending time at home with my husband and my friends, playing cards or board games, watching Netflix…or going outside to practice roller skating (and failing miserably) 😉
Can you tell us a bit more about Expertlead and your projects there?
Our core business is trying to build a solid network of freelancers. However, we do this in a very human-centric way i.e. guiding them through a professional self-discovery journey and helping them plan their career development. We mostly work with IT professionals: front-end and back-end developers, mobile developers, software development engineers, architects, project managers, designers and data scientists. We try to understand what exactly each of them brings to the table and only then we do the matching. We don’t just feel responsible for ensuring that they get paid for their job, but we also worry that they are performing tasks that they really enjoy. Besides that, we also do webinars on professional branding, CV improvement, train the trainers, stakeholder management, and soft skills training.
As the head of freelancer management, I strive to help freelancers be the best versions of themselves.
One of the Diversity and Inclusion projects we’ve just launched is our blog series “Freelancing Women in Tech” about which I am really enthusiastic. We interview female freelancers within the network and discover together their success stories and obstacles they encounter in the IT field as women.
You can have a look at the blog and at our recent articles where we interview a female iOS developer and a female software engineer.
There is a lot of potential in IT when it comes to D&I and we’re trying to get in touch with other associations that might be connected to a wide and diverse talent pool. For example, we’d like to partner with associations for refugees that promote IT educational programs and other initiatives of this kind. If you are one of them, don’t hesitate to get in touch!
Would you like to share with our readers the learning and career path that brought you to the position you so passionately hold now?
Well, there are a couple of relevant episodes that really marked my professional development. The first was at the age of 15 when I got into an exchange program with people from around various parts of the world. Thanks to this, I got to spend lots of time with people from Tunisia, South Africa, Russia, you name it. Even if I was “just” a teenager, I was amazed by how much you can learn just by actually allowing yourself to be open to everything. That’s basically how I start to learn from people and about people. This marked me so much that it led me to choose my next degree, a BA in Intercultural Management.
What other salient events happened next?
Then I had the opportunity to work as a ghost in a haunted mansion at the famous Disney World Park in Orlando 😉 You might wonder what this has to do with what I do currently but…
There I had a conversation with a colleague of mine that really made me start reflecting about a reality I hadn’t been faced with much until then. And so I started getting curious about the topic of diversity and more in particular about gender and sexual orientation and the role that this plays in identity. This was such an eye-opener that I decided to make Diversity and Inclusion the focus of my PhD, creating a fusion with the topic of Intercultural Management.
Finally, the last piece of the puzzle fell into place when I met my husband who is a musician. I want to contextualize this: my parents are doctors and when I entered the field of Social Sciences they thought this was already weird. But what they accepted even less easily was me having a musician as my boyfriend. During this phase, I realised how important the role played by professional identity is in our lives. Now they love him as well as his music.
And so I landed in cognitive diversity, i.e. valuing people for the different ideas that they bring at the table and the different experiences they had in life. This brought me to Talent Management and to Berlin, where I currently live.
I can really say that being part of an amazing team at Expertlead really enables me to bring together all the different aspects of culture identity in which I am a specialist.
What are the major challenges that you face in your industry?
When it comes to Talent Management, unconscious bias for me is the main obstacle. Too often, I find that people very easily allow their own prejudices and pre-formed opinions to shape the situation they’re faced with as well as the idea of the person they have in front. The issue with unconscious bias is that in a few seconds, you’ve made up your mind and from that moment you don’t allow yourself to be wrong anymore.
But we need to change this and learn to admit that we can be wrong about the first impression. We need to learn to get rid of our assumptions, become better listeners and let the new information come in. This is especially important when you work with diversity.
This is interesting. How do you help people raise awareness about their own issues with unconscious bias?
When I encounter new clients, I always start with the most simple biases. I avoid talking about biases linked to gender, race, sexual orientation etc from the very beginning because they might make it difficult for people to let their barriers down.
I’d like you to run this small social experiment. Next time you’re in a group, just try to draw three boxes on a paper and ask three volunteers in front of you to write three words about diversity on the sheet. What happened?
I can bet that now all boxes contain a word. But have you actually ever asked them to write the words inside the boxes? If you followed my instructions carefully, you did not.
Yet, if you try to ask people to explain the reasons why they wrote words inside the boxes, you’ll see that they will struggle a lot finding the answers. And this is what a bias is about: thinking/doing something automatically and without second thoughts.
I tried this each semester for six years, and not in a single group was there a volunteer who did this differently.
That’s brilliant and quite an eye-opener.
Now, what education would you recommend to somebody who would like to embark on a career similar to yours?
Well, I’d start by saying that when you deal with jobs around Intercultural and Talent Management, I think it’s really important to find a good mentor. Follow someone in the field to whom you can relate professionally and let yourself be inspired by what they do. It’s not an easy-to-answer question because we, professionals in the intercultural field, very often have a different background.
Definitely, here in Europe there are a lot of academic courses you can decide from if you want to study this at university, and having studied in Argentina where options are really limited, I don’t know even half of them.
I am pretty confident when I say that the field of diversity allows for different career paths and allows you as well to find your own professional identity.
Certificates might open a gate or two but they won’t drive your internal need to make a change. It’s relatively easy to obtain certifications, but the most challenging and most important is finding the inner spark inside. Only this will make you thrive.
What’s your recipe for success?
Be yourself and be authentic to who you are. You’re never going to be happy trying to pretend to be someone you’re not. One of my mottos, and this is borrowed from a teacher, is
“Never stay where you don’t want to be.”
Considering that you probably spend half your existence at work. My tip is, if you have the privilege of deciding where you work, choose well where you want to spend your time.
Is there a final thought you’d like to share with our readers?
You might not be able to change the world, but if you manage to change only one person, you’ve changed a world.
If you want to be in touch with Prof. Tamara Pawluk you can connect on LinkedIn or write to her on Facebook. You can also subscribe to her Youtube channel.
Tamara is also busy writing her book on Diversity Management which she’ll publish in 2021. Stay tuned!
About Sara Micacchioni
Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.
Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.
Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.
An Expert Interview by Sara Micacchioni
Petra lives in Hamburg and if you meet her in person, you’ll probably notice one of her eighteen shades of blue. Born and raised in Germany, one of her qualities is working in-time, which means to take care of customer’s leadership needs as much as possible in the Here and Now – also and especially when it’s complex and challenging. She is a Global Leadership Coach and with decades of experience across international Business, NGOs and engagement for Women and Black issues, she has become a specialised Transformation Synergist.
Petra’s mission now is to support GLOBAL WOMEN IN/TO LEADERSHIP.
But how she got there is a very unconventional story.
In Africa they say, you know people by their name. And yes, Petra’s name already tells a story. The german part, her father’s name Sorge, had been widely seen as ‘worry’. When starting to work globally Petra used its second meaning ‘taking care of’. Because that’s what she’s used to doing i.e. taking care of others professionals’ success. After her late marriage with an Afrobrazilian she decided to make her surname a bridge between cultures and became Sorge dos Santos, ‘care of the Saints’.
Petra was a pioneer in her field and throughout her life she developed a certain focus on learning and teaching. At 21, while she was still studying Adult’s Education she also started her career. Funnily enough, she began teaching a class made up by male ex-soldiers only. Coming from the last only female class of a girls’ high school, at university she early noticed the lack of female professors and the absence of awareness about women’s issues.
She felt tremendously the urge to fill this gap and became one of the founders of the NGO ‘Hamburg Women’s Week’ – where 260 female experts taught 9000 women in just six days, while the only men inside the university building took care of their children. Subsequently, she founded another NGO, ‘Denk-t-räume’, a women’s center for learning and research. Since then she’s never stopped doing what she loves which is empowering women and changing the narrative around them. Let’s remember that for as much as the gap in gender equality is still a big issue today, addressing this topic thirty years ago must have been a totally different story.
After finishing her diploma, she went into the field of professional career training. One of her innovations was to implement coaching sessions, at a time (the late 80s) when coaching was nearly unknown in Germany.
In 1992, she had the luck to meet Michael Grinder, NLP founder John Grinder’s brother. Since he specialised in applying Neuro Linguistic Programming (NLP) into teaching, she was highly motivated to deepen her understanding of Neurolearning and two years later obtained a master’s degree in NLP.
In 1986, Brazil came in and changed her life.
She travelled solo for three months which felt like diving into a fascinating new world. A world which fascinated her with her tradition of music and dance but which also challenged her ‘Germanness’.
When she went back to Germany, she became a member of the first women’s foundation. Having lly get to know in person the power and competence of purposeful female leaders from the Global South. Coming back to her country that typically only saw them as needy migrants and that still considered even German women as inferior was quite a challenge. All this finally turned into her today’s identity of Globalista and it fueled her decision to become self-employed: in 1995 she founded CL!C – Crossculture Linking and Consulting.
Global Leaders who deal with international teams and customers especially need to understand others and the cultural differences they bring at the table. And this is where her expertise came in: for more than fifteen years, she trained international leaders and their teams to acquire more cultural competencies. This job opened her eyes to what the difficulties in leading with diversity often are. It also made her perceive how the majority of Western leaders, on average male and 55 years old (in Germany), carry a serious deficit of cultural intelligence (CQ).
At the same time, she also realised that well-qualified women who grew up, studied and worked in two or more cultures/countries are very different in this sense. They can adapt to and navigate different cultures more easily. This is one of the reasons why Petra now focuses on what she calls Global Women and their different needs in becoming successful leaders.
Petra’s professional life was eventful and rich in changes. After her overseas consultancy had taken her to support women not only in Brazil, but also in the Caribbean and Angola, she became inspired to work on the radio. She created Radio Triangula where she focussed on Africa-Brazil-Hamburg, played nice-to-dance music and introduced to the public global men and women engaged across cultures. Later on she also hosted a local TV program called ‘Hamburgisch by Culture’ where she regularly held biographical interviews with her Hamburg guests. Bringing diversity into the media was quite a good way to balance her other job as a trainer of German male executives.
A serious health issue finally forced her to think her career over and – like she always tells her coachees – to start focusing on what she really wanted. And that is to make leadership become more global, diverse and female both in quantity and quality.
Her personal goal is to bring all her expertise together in one project. For her, this means she will do more than COACHING. Her virtual learning together with her trainer background calls for what is state of the art: ONLINE LEARNING. This is also true for her target group: women who feel home in more than one culture, who don’t only live in Hamburg or Germany and who are definitely spending part of their working/learning time online. Starting her project in English enables her to realise her vision of CONNECTING across cultures. Thirty years ago she already connected with one another female leaders from the Global South. Now, she wants to connect women who belong to the young generations. Finally, integrating her passion for media, she will talk about her global participants and expert role models through her podcast ‘Leadership Lights’ as well as her ‘Petra Global TV’ starting as a Facebook Live.
So for her as well as for her participants it’s about “Leading with GUTS”
What are the main obstacles in the work that Petra so passionately does?
“The main problem with Global Leaders is their lack of self-awareness.” This characteristic is, in fact, often overlooked and regarded as a merely private aspect of a leader’s life. But knowing yourself and being able to lead oneself is fundamental when it comes to working with others, especially in a globalized environment. Nowadays, with the digitalization of company culture, employees need leadership with personality more than ever.
Are you also attracted by the topic of Leadership and/or do you want to become an Intercultural Trainer?
Then Petra’s main piece of advice for you is to widen your open-mindedness and nurture your curiosity. Her personal secret to success is, whatever career you decide to embark on, go for something you really want, do not follow the path someone else paved for you.
If you’re a student, you can choose courses in Cross-Cultural Management / Intercultural Communication led by professionals from the field.
If you’re already in international business you should consider taking a professional qualification on top. Aside from that, Petra believes that only by DOING you become an actual coach and trainer.
Finally, let’s look at Petra’s recommended books:
- ‘Das Rebellische Eigentum’ by Peter Martin –the rebellious property. A Study on enslaved Africans, showing their many facets of rebellion, right from the start.
- ‘I love myself when I’m laughing‘ by Zora Neale Hurston – An anthology of the intellectual and spiritual foremother of the next generation of black writers.
- ‘Dare to Lead’ by Brené Brown – a female reframe of Leadership by a famous TED speaker who pleads for starting from vulnerability.
Petra’s whole life has formed her into the global synergist of transformation that she is today. Her breakthrough program for Global women that she is promoting at the moment is called ‘Leading with GUTS’.
While combining a global mindset-work with understanding and including others and transformation with self-Awareness, it covers three parts of online leadership learning in this sequence: 1. Leading Self 2. Global Competence 3. Leading Others
If you are interested, register for her free challenge ‘Smartly Overcoming Leadership Barriers’. If you want to start on a smaller scale her Leading Self Kickoff might be interesting for you.
Do you find Petra’s story as interesting and exciting as I did? Do you want to drop her a personal message? You can contact her via email or you can visit her website or podcast ‘Leadership Lights‘. Or you can listen to Radio Triangular, live stream every fourth Saturday of the month at 5 PM CET.
In order to support this B2C-approach she is looking for partnerships which might also extend to a B2B-trainee program inside companies. The best way to contact her is via LinkedIn.
About Sara Micacchioni
Sara Micacchioni is currently working as Academic Intern at Global People Transitions, where she is responsible for research and quality assurance projects. At the beginning of 2020, she graduated from an international English-taught master degree in Intercultural Management at the University of Burgundy, France. In the past, she also carried out several short-term and long-term voluntary work projects in Europe and South America.
Sara lived, studied, and worked in seven European countries and speaks four foreign languages. She considers herself an interculturalist with a real passion for globetrotting. In her mission to travel the world, she has now ticked off 30 countries globally.
Connect with Sara on LinkedIn if you want to talk about Diversity and Inclusion, Intersectionality, Cultural Intelligence (CQ), Bilingualism, Digital Learning, Immigration or Low-Cost Travels.
