Seven Strategies to Keep your Business Afloat in Face of the Coronavirus Pandemic
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by Oyin Adedokun  

oyindamola@globalpeopletransitions.com 

There is no doubt that the novel Coronavirus has taken its toll on your business. A lot of things are not working perfectly and the little things that are, are only doing so skeletally. There is a current wave of uncertainty, volatility, and complexities that is sweeping the world. However, I have some good news for you. Yes, good news! You are not the only one in this whole drama. We are all in this together. There is nothing to be gained from asking the question ‘when will this pandemic be over?’ because nobody knows. The best you can do instead is to start taking measures to stay ahead of the pandemic. Now, here is the good news. I will give you seven strategies that will allow your business to stay afloat this pandemic and its gruesome impacts.

Identify the unique challenges confronting your business. The starting point to proffering viable solutions to any problem is to first identify the problem itself. It’s quite amazing that many people run helter-skelter seeking solutions, yet give vague answers such as Coronavirus when asked what exactly the problem is. You must be explicit about the challenges confronting your business.

Be Flexible. This period requires the fortitude to be able to adapt conveniently with the series of changes that are sweeping across the world. A lot of decisions would need to be made promptly as events continue to unfold.

Embrace technology. The novel Coronavirus has fast-tracked the emergence of a digital world. As the need for physical touch and presence in executing and managing business suddenly fizzles out, the need to embrace digital contacts has further been accentuated by the pandemic.  According to Forbes’  the Corona Pandemic is forcing digital transformation. 

Apply for social security packages. You might be eligible for a support package for your business in your location targeted at cushioning the effect of Coronavirus. Governments are making a lot of fiscal and monetary policies geared towards stimulating the economy by supporting companies from suffering bankruptcy and facilitating a sustainable recovery.

Ensure effective Communication. This point ought to be at the head of the list because it is a non-negotiable factor to keeping your business running successfully during and even after Coronavirus.  You must be able to keep in touch constantly with your employees, clients, and customers. This is simply because you must keep intact the trust that relevant stakeholders have in you. The greatest tool for achieving this is tomaintain constant and effective communication with both your customers and stakeholders. Employ the service of a copywriter, if possible.

Think ahead.  It is imperative to think about what would be obtainable after Coronavirus is over or perhaps, when the social restrictions are totally lifted. You need to put strategies in place that would give you a competitive advantage. Think about what could be done differently. How do you deliver to your clients in the most dynamic way that keeps them glued as patrons of your services? These and more are the questions you must consistently ask yourself. Our RockMeApp provides you with the facility to help you get ahead. 

Lastly, keep a positive and optimistic mind. I know that the world is currently a difficult place to live in. And even the image of the Coronavirus itself looks scary on its own (well, maybe for me). However, I want you to know that things will fall back to normal. It might interest you to know that this is not the worst pandemic that has ever confronted the world. The world has conquered over and again. We will whip this pandemic as well. But you need to have a positive and optimistic outlook about life to keep your sanity and maintain belief. The fact that you are taking out time to read this piece means you already have hope that things will get better, and trust me, they will.

This too shall pass. Remain positive. Cheers.

Oyin.

Further Reading:

Is COVID-19 Forcing Your Digital Transfomation? 12 Steps To Move Faster:

https://www.forbes.com/sites/blakemorgan/2020/04/05/is-covid-19-forcing-your-digital-transformation-12-steps-to-move-faster/#44f6f1f5617b

ILO: Social protection responses to the COVID-19 crisis-Country responses and policy considerations 

Oyin is an immigration specialist in Nigeria and will work for GPT from September 2020 as an Academic Intern.
About Oyin
Oyin-Ayo Adedokun is a seasoned Immigration Specialist, who engages effective and efficient measures in providing expatriates with the processing of all relevant visas such as, Residence Permits, Quota Approvals, Temporary Work Permit and any other work-related documents required to enable expatriates to work in Nigeria, with a demonstrated history of working in the oil and energy industry.
Oyin has a practical insight into how the Nigeria Immigration Service (NIS) and the Ministry of Interior work and so, facilitates itch-free immigration processes.
He prides himself in mobilizing human capital for international businesses, as well as investors from the global pool of human resources while ensuring that they have a stress-free immigration process both in Nigeria and at various Nigerian Embassies and High Commission all over the world. He is currently managing the immigration facilities of well over 100 expats in one of the leading oil servicing companies in West Africa.
https://www.linkedin.com/in/oyindamola-ayomide-adedokun/


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