Elevator Pitches for Dummies I’m teaching others how to do a two-minute elevator pitch. But I’m less than perfect when it comes to pitching myself. I sometimes have to rush to an event and am not well prepared. Once, I saw the issue coming when more and more other coaches (competition!) entered the hall. It was like a movie scene. The potential clients came streaming towards us as if they had thought about it. I ended up chatting with one woman. Then the coordinator asked us to pitch. I wanted to use storytelling, but it did not fit into her structure, and (damn!) I had not even written down what to say. It was a matter of unpreparedness because I […]