Guest Post by Nabeha Latif, Social Media Guru If you’ve got all your social media covered, why leave out YouTube? If you haven’t gotten around to capitalizing on the video platform’s huge audience, now is better than ever! When it comes to numbers, YouTube is hitting it out of the park! With around 500 hours worth of video content uploaded every minute, no wonder, it ranks No. 2 for global and domestic web traffic globally. In the current era of media consumption and content consumption, whether it’s education, entertainment, or news updates, YouTube has a vast variety for it all. With the whole social trend gradually moving towards video-based content on almost all platforms, YouTube is in the spotlight. Surely […]

Explains why and how to use Twitter.

GUEST POST BY NABEHA LATIF Instagram has seen dramatic development in recent years, from roughly a million clients in 2010 to more than one billion. One could contend that Instagram is an online media network like no other. Rather than words, the stage is constructed on the whole around sharing pictures and recordings. This visual contort is the reason Instagram is the social stalwart it is today — “Instagramming” is authoritatively an action word now. Assuming you are keen on getting an Instagram account or just made one but are not sure how to utilize it, you are in the right place – Here, we will cover every one of the fundamentals, so you can see why Instagram is the […]

Did you go to a party last night and ask Karen, the other Expat Spouse across from you, how she managed her transition to Switzerland? And did Karen say: “Just reinvent yourself!”. This is a dreadful sentence to tell any newbie in a new place.  This sentence is advice you often hear when you lose your work or are still looking for a new job in Switzerland.  You are a New York, London, Frankfurt, or Mumbai professional. You have a career stamped on yourself. Telling you to reinvent yourself is like saying, “Why don’t you just run a marathon after recovering from COVID-19.” People make it sound so simple; it makes you feel guilty and shameful because it seems to […]