Tag Archives: Personal branding

The ‘Bourne Effect’ – Why you Need a Brand

Why do you need a personal brand? How are your work principles related to your personal brand? The " Bourne Effect"

You are Jason Bourne, you wake up in a hotel room in a Middle Eastern country. It’s too hot in your room. You sweat and you just woke up from a nightmare. You are not sure if this nightmare is a memory because you cannot remember who you are. How will it be possible for you to connect with anyone? How will you trust others if you do not even know who you are? What if you have changed your identity so often that you cannot even clearly pronounce your name? This is a challenge and you are probably shaking your head. “This is a movie, it’s not real.”.  Yes, but there is a truth in this movie that is […]

Back to School – Seven Virtues for Purpose, Performance, and Productivity

Back to School in a great car

The Back-to-School Mood Rose petals sprinkled over my neglected Zen Garden, sunflower fields turned brown, and you have started to turn on the lights in the morning again. When you get home from work, you don’t want to sit outside anymore, as it is dark, but you might vaguely remember this feeling you had as a kid when you were playing hide and seek at this time of the year, and it was just a notch better because it got dark at dinner time.  This August was a bit like the “Summer of ‘69”. Finally, out again in the world, listening to “Rock’n’Roll Music” or “Jailhouse Rock.”  Still, my dear, fall is here. We can still have a glass of […]

Living a Life of Purpose – Five Sanity Practices

Purpose

Did you have another day where you cleaned up your desk, wondered what you had achieved today, and got home to a stack of dishes, a pile of clothes, and a crying son? Did you spend last night driving your daughter to SCUBA class, squeeze in a conference call, and forget that it was your mother’s birthday? Did you then, at 11 pm, sit down thinking, “Why am I not moving on with my life?” Often, we think we are too busy to do the right thing—the book we want to draft, the Ph.D. we want to start, the Master’s thesis we want to finish. We keep putting the start off until we “are ready.” “We do not do what […]