Tag Archives: SEO

Digital Intercultural Coaching – Hype or Hip?


A digital intercultural coaching practice is a great idea if you want to become a digital nomad as a grown-up. In 2017, I offered a barcamp session at the SIETAR conference (rather spontaneously). I later wrote an article for the SEU Journal titled, “Digitalizing Your Intercultural Coaching Practice – Ten Steps to a Digital, Global Coaching Practice.” The article is so old that I can’t find it online anymore. Who would have thought that I would be a trendsetter (again)? It scares me how I sometimes foresee an idea like coaching an expat via a smartphone, and ten years later, this has become a reality in my world. I remember that, at the time, the participants were a bit skeptical. […]

Where to Begin Your Digital Strategy as a Solopreneur

Digital Marketing

by Taylor McKinney As a solopreneur, you know that no good business can run without a solid digital strategy. After all, failing to plan is planning to fail. With a carefully curated approach, you can anticipate increased sales, new and returning customers, and long-term growth. Here’s what you need to know about creating your digital strategy as a team of one. Determine your mission This is the foundation upon which your entire business is run, so consider this one carefully. For example, Patagonia’s mission statement isn’t just about selling outdoor clothing and gear, but to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” Ask yourself what’s at the […]