With the world going digital and businesses indulging increasingly in online servicing, communications and social interactions have become more of a hotspot, especially with LinkedIn helping freelance and stay-at-home workers connect and grow their brands.As an ever-growing platform, certain aspects call for a sturdy base for an end-user, and such can be obtained by adding on and working around a few LinkedIn Must-Haves to boost your profile in the digital world. LinkedIn requires each individual to start by creating their profile, but that’s where most users leave it. There are many options, tips, and tricks to get the most out of your profile and make it attractive. Use Your Real and Full Name Your name and title should be exactly […]

This week I’ll be talking about one of the most important tools in a professional’s repertoire and that is creating a killer LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment and now serves as a business development platform across the globe. 1 – Get a Personalised URL for Your Killer LinkedIn Profile In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalized URL can be used to promote your profile in email signatures, […]

For the last few days I felt stuck and depressed and last night I went to an apéro of the Gesellschaft der Freunde des Schauspielhauses (yes, it’s a long name). And even though I am one of the younger members (hahaha) it felt really great to talk to other lovers of the theatre. I was very inspired by Ulrich Khuon as he discussed the polarity and paradoxes in our current world and the need we all have for bridging the gaps and for community and connection. I felt seen and understood. #Zurich is not always the most open place on earth, but if you are willing to make an effort you can build wonderful relationships here. The trouble is that […]

The hidden job market, particularly in Switzerland and Germany, consists of positions that are not publicly advertised. Research shows that up to 60-80% of roles are filled through personal networks and informal methods rather than open job listings. Many companies find it more efficient and cost-effective to rely on referrals or internal recommendations to fill roles, especially for niche or highly specialized positions. For example, industries like agriculture, education, and healthcare often use informal hiring channels more frequently than high-tech sectors, where roles are often advertised more widely. In Switzerland, studies by the University of Zurich’s Swiss Job Market Monitor reveal that while jobs in certain sectors remain hidden, about 80% of available positions are NOT publicly advertised on company […]

Explains why and how to use Twitter.