Tag Archives: Solopreneurs

Where to Begin Your Digital Strategy as a Solopreneur

Digital Marketing

by Taylor McKinney As a solopreneur, you know that no good business can run without a solid digital strategy. After all, failing to plan is planning to fail. With a carefully curated approach, you can anticipate increased sales, new and returning customers, and long-term growth. Here’s what you need to know about creating your digital strategy as a team of one. Determine your mission This is the foundation upon which your entire business is run, so consider this one carefully. For example, Patagonia’s mission statement isn’t just about selling outdoor clothing and gear, but to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” Ask yourself what’s at the […]

Improve Your Productivity Kanban-Style


The Digital Nomad – Part 3 – Improve Your Productivity Kanban-Style Last week, when you could not fall asleep because you felt overwhelmed by the increasing number of items on your to-do list, you had the brilliant idea to buy post-its and start to plan your next four weeks. Then, you also thought about writing down your 25 priorities.  You already felt a little relieved and fell asleep. However, the question remains “did you actually do what you planned the day after?” I bet you didn’t do it even if you thought it was a great idea.   The good news is that what happened to you last week happens to most of us too. The bad news is that […]