Global Digital Nomad – Part 5

Which Channels To Use in Order to be a More Effective

As the world changes and goes through the transition it is important to move with it on every level, as each passing moment brings new and improved methods/practices to sustain oneself. Similarly, becoming a Global Digital Nomad requires a person to be more social, adaptive, and flexible to accommodate the learning curve. Traveling to work in various and sometimes remote locations may make you a Digital Nomad, but how to make a successful career out of it is another story. Much like any other field, it requires prior knowledge to understand the core meaning of being a digital expert. So stick around as we delve into the digital world and the key platforms you’ll want to establish yourself on, all while working as a nomad!

YouTube

Top of the digital food chain when it comes to video-based content, a vital form of media in the modern world. Although reading content and gaining knowledge from articles and such is a key component, video content adds a whole new flair to the debate. It is easier to demonstrate a topic as a coach and it is much easier to understand with the help of visual aids on the user’s end. As we’re inclined to gain knowledge in the most efficient way possible, YouTube offers a host of content creators and trainers ready to break down topics for your understanding.

YouTube receives millions of views on a daily basis and gaining small traction with your content eventually leads to a mass following. The platform allows for the users to interact with the content by Liking, Commenting, Sharing, and even disliking (Something which other platforms lack). YouTube allows monetization for channels when they reach a certain subscriber count and watch-time, making it a perfect source of passive income.

Dishing out the right content for your audience may seem daunting, especially from a business standpoint. But it is important to understand the audience is built and studied, therefore presenting the key components of Digital Marketing will always attract the people willing to gain knowledge and enhance their skill set. Style of content is completely up to you and how you wish to present yourself, people may come for the learning aspect but may stay because of your training style.

If nothing else, watching a few videos on how to establish a new channel from YouTube itself may just do the trick! That’s the versatility it offers, we are all familiar with using Google to search our queries away yet YouTube tutorials allow for a more practical learning experience.

MailChimp 

Definitely a mode of media and content sharing that flows under the radar, but it is still so important that it makes the top of this list. Email communication remains one of the most direct ways for companies, brands, and professionals to communicate with their customers. There are no social platform restrictions (such as the word count on Twitter, the necessity of visuals on Instagram, and so on), so you can really experiment with your branding and hone it exactly to what works for you as a professional, or for the clients that you are representing.

Whether you’re running a retail brand or providing training or coaching services, having a planned newsletter not only gives your audience regular updates and reminders but also adds a layer of professionalism to your operations. Haphazard, untimely communication can sour the audience to your communications very quickly.

Newsletters involve sending members or subscribers news updates regarding the brand, events, and giveaways. They’re versatile and can be used to share a variety of different materials, for example, sending a link to new content on your website or an update to your services.

Newsletters in theory may seem daunting and a tedious process, however with the use of online tools such as MailChimp, it is actually a breeze! MailChimp is an automation platform as well as an email marketing service. Exactly the tool you should have under your belt! Using the platform is fairly simple as well, you can assign email recipients into groups and categories if you wish to supply niche content separately. 

Thanks to the latest applications available for creating and sending newsletters, you can even analyze insight into how your email marketing is performing. This insight provides a clear understanding of what type of content is clicked more often – including the frequency of clicks and views emails are yielding. 

Zoom

A relative unknown before 2020, Zoom blew up beyond their wildest imaginations at the start of the pandemic and resulting global quarantines last year. Zoom is a video conferencing software available on almost all major operating systems and capable of handling 100 users on one video call or even 1000 with the paid add-on. The benefits are plenty with the software and the user count is still growing as it is a free and simple to use service compared to the competitors who often had restrictions and limits – people being stuck inside their houses and working and socializing digitally through Zoom helped!

It’s not hyperbole to say that Zoom has in great part changed how we work remotely, with teaching, workshops, and training moving almost entirely to that platform. While large corporations and universities paid for the premium features to host large classrooms, Zoom’s free features are enough for you to establish video conferencing, meet clients online, or even conduct your services through the platform.

Zoom integrates smoothly with online calendars such as Google Calendar which is a great reminder of meetings and makes collaboration easy with the team. Please note that Zoom is my personal favorite but that doesn’t mean that we don’t have more options. If it doesn’t suit you, you can try Google Meet which is a tad bit less complicated than Zoom. Just remember to not pay hefty amounts on any video call subscription before checking a trial version first, especially when we’ve such amazing free options available.

Clubhouse 

Remote Working requires you to stay connected to the world and your social network, yet maintaining the connectivity can be a hassle more times than not. Clubhouse is a new platform on the conferencing and connectivity scene but its simplicity is what makes it stand out! With the emphasis put on having quality options rather than quantity, the audio-based platform provides blazing speeds compared to the market! By keeping their focus on audio-based communication, the value of words outweigh the visuals.

Clubhouse provides a platform to manage work without being bombarded with a host of customization and saturated features that go unnoticed. It’s a complete tool, packed with the essentials so a solid one-stop shop with great performance. It’s still in beta- version and invite-based only so I would suggest you get in now before they start charging for membership.

Clubhouse provides you access to team and classic company management, the integrated API option allows for a seamless connection when needed. The company iterates on its blazing-fast performance, which is a result of removing the bulky options and optimizing the necessities. The audio calling and conferencing takes place without lag which is a common theme with most platforms, and acts as the perfect tool for not only business discussion but workshops as well as creative sessions!

Users are able to join into the main workshop and later subside into smaller group conversations or teams to work seamlessly. You’re able to visit the participants’ profiles and learn more about them, which makes the smaller group division even more practical, this exclusive feeling is similar to that of a real Clubhouse which acts as the main appeal!

The platform is built with traveling and ease of access in mind with its easy-to-use features and fast loading speeds even on the go! Creating, joining, and hosting sessions are a few easy clicks away, and Clubhouse offers a secure server with only invited members given access to the audio chat! A key addition to any Nomad’s arsenal. You can join a room based on your interests and simply listen to amazing conversations happening around the globe. If you ever decide to talk on a topic of expertise (or anything random), make sure that you get co-hosts on board so that you don’t have to carry the entire session alone. Remember it’s a conversation-based tool so try to build an audience by providing meaningful audio content in the panel discussion sort of format. If any audience member wants to join, they get an option to raise their hand and you can let them in for questions or exercises.

As a Digital Nomad adapting to new platforms and their changes is key to staying relevant, so implementing these techniques with a combination of tactical strategies and straight-up hard work might just land you on that beach in the Bahamas – once the COVID-19 pandemic is finally contained.

About the Author

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. 

Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.

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