You are Jason Bourne, you wake up in a hotel room in a Middle Eastern country. It’s too hot in your room. You sweat and you just woke up from a nightmare. You are not sure if this nightmare is a memory because you cannot remember who you are. How will it be possible for you to connect with anyone? How will you trust others if you do not even know who you are? What if you have changed your identity so often that you cannot even clearly pronounce your name? This is a challenge and you are probably shaking your head. “This is a movie, it’s not real.”.  Yes, but there is a truth in this movie that is … Continue reading The ‘Bourne Effect’ – Why you Need a Brand