Introducing the founder of alegria: Flavia Augusta de Almeida

FAAby Nabeha Latif

Flavia Augusta de Almeida’s dream for “alegria” started when she moved to Switzerland with her family. She had worked with many companies as an architect around the globe. However, it was next to impossible to find a job in Basel where her husband had been hired for a large pharmaceutical company.

Despite her love for architectural design, she decided to work on her own startup “alegria“.

The word “alegria” means happiness. Her company provides children products like crochet vegetable and fruit toys, which help children learn and discover new things.  This startup was crafted with an idea to support working women in Brazil and to spread happiness and love for children.

I asked Flavia about her future plans for alegria.   Her main goal for first year is the growth and marketing of alegria with the objective to grow alegria from a sole proprietorship into a GmbH. She also aims to introduce the alegria play collection into the British Market via stores which promote designer products. She was persistent to focus on the alegria’s giving back company philosophy, which is a model for a more humane centric economy.unnamed

 

Here’s a summary of my interview with Flavia Augusta de Almeida (FAA).

NL: What led to your career change? 

FAA: “Initially my career development was centered around my professional area. It was only towards the end that I opened up to Angela Weinberger and discussed the dream of alegria, and that I was seriously considering pursuing it. Not only I received more information as to where to start from and the fundamentals of setting up my own business in Switzerland, I was also provided with great incentive and positive reinforcement. We had great brain storming sessions regarding the possibility of the company, products, etc. Her enthusiasm was a great source of inspiration and encouragement for me in the development of my startup company.”

NL: What can a client expect to get from working with a career coach such as Angela Weinberger?

FAA: “Aside from the common misconceptions, job coaching is a holistic experience which involves:

1. Evaluation of career goals and prospects for progression in the current cultural and economic market setting, one finds her/himself in.                         Untitled

2. Learning how to highlight one’s professional strengths and use them to the enhancement of their professional development, with the aim of achieving the desired career goals.

3. Learning how to improve one’s weaknesses or areas which require professional improvement/development. Using these areas of professional development as goals towards effective carrier progression.

4. Learn how to network outside your professional realm.

5. Effective use of social media, such as LinkedIn, towards career development and job search.

6. Cultural awareness and its importance in today’s international job market.

7. Professional branding development and how to present yourself in order to achieve desired career goals.

Above all good career coaching offers encouragement and motivation.”

NL: What are the most common misconceptions about career coaching?

FAA: “A lot of us think that career coaching is limited to only CV review and job interview coaching. There’s so much more to it!”

NL: What are the typical sessions like with Angela Weinberger?

FAA: “I started my career development with Angela half way through my career development program and I saw a significant improvement in the structure of the sessions which were very goal oriented. Area(s) of development were identified and worked through during the session at high level. There was a lot of brain storming involved. I then had around two weeks to work on the area(s) to be developed. In this two-week period there was always email communication with Angela, where she would constantly send me articles or material relevant to my career development areas. There was constant email communication between the time we did not meet so my career development progress was continuously moving forward.”

NL: Flavia Augusta de Almeida, Congratulations on having your launched your business and thank you for this interview.

 

Nabeha Latif is a Social Media Marketer and works with Global People Transitions GmbH on a freelance basis.



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