We thought we should pull together the main reasons, according to our experience that hinder Expat Spouse employment in the host country. This is a non-scientific analysis based on opinions and experience. There are a number of studies (Permits Foundation, 2012; Silberbauer, 2015) dedicated to the topic though.

Global Mobility providers and academics often research how family impacts “expatriate failure”. In my view, this is not enough. We should investigate how we can bring down the barriers to Expat Spouse employment. Why is it so difficult for Expat Spouses to find work in the host country? Here is a short analysis of the issues.

1- Work Permit Restrictions

Finding a job is not as straightforward for many of my clients as it is in their home countries. Even if most top host locations allow Expat Spouses to work on the partner’s dependent work permit, other countries present significant restrictions to Expat Spouse employment. In fact, while some of them do not issue work permits to any Expat Spouses at all, others may present subtleties linked to marital status or they might not recognize same sex-marriages.

2- Host Language Skills

Even though the expat might work for a global company, most jobs in the host country will require host language skills. Unless you move from the UK to the USA, you often will not have the language skills required to work in the host country. It’s important that you don’t underestimate this aspect and that you start learning the local language as soon as possible, ideally before relocating. The good news is that almost two-thirds of employers already provide this as the main form of assistance (Permits Foundation, 2012). If there is a business need, companies generally pay for a 60-hour course also for the Expat spouse. However, 60 hours is not a lot and for working in another language a basic course will not be sufficient. There are specific job search engines that filter for English-speaking roles. If you are looking to find employment in the Swiss job market, you can look up www.englishforum.ch.

3- Recognition of University Degrees in Regulated Fields and Non-Regulated Fields

While within the EU we can assume that university degrees will be recognized due to the common job market, a Brazilian doctor cannot work in a hospital in Switzerland. We call this a “regulated profession”. In the best-case scenario, you will need to go through a considerable amount of bureaucracy to get your degree converted, and this may cost you a good amount of money. In the worst-case scenario, however, if you want to keep practicing your profession, you will have to get complementary certificates in the host country. Even in non-regulated fields and jobs it seems very hard to translate degrees and determine equivalency. Very often you need to explain what your degree and experience mean in “lay terms.”

4 – Professional Networks

Another issue is the lack of a professional network, which gives access to the untapped and informal labor market in the host country. Often you can only join professional associations when you are in a corporate role or when you have graduated in the country. Building your professional network in your host country will require time and trust. You will have to start from scratch and dedicate a considerable amount of time to this activity if you want to see good results. You will also need to understand that matters of trust and relationships are culturally different, so it’s important that you act in a culturally appropriate manner when attempting to expand your professional network.

5 – Global Mobility Policy

Only very forward-thinking global mobility and global recruiting policies address the need for support for “trailing” dual career partners. While ten years ago dual-career issues on international assignments were solved by sticking to classical Western nuclear “family” models, we now want to adhere to the needs of dual careers, patchwork families, Eastern “family” models, same-sex partners, and unmarried de-facto relationships. Visionary Global Mobility policies address various support models ranging from providing a lump sum to spousal career coaching. As an intercultural career advisor, I also work with clients who decide to start a global, transferable business so that they can follow their life partner to other locations and become location-independent. Thanks to technology I can support clients in NYC as well as in Mumbai. We also support candidates to improve their personal branding in the host market, learn to network effectively and improve their interview skills and online presentations. But it’s crucial that Global Mobility Leaders update their policies and promote spouse support services rather than pay lump sums.

6 – Intercultural Bias of Our Recruiters

Our recruiters often do not understand intercultural differences. Recruiters often don’t understand resumes from other countries and outsourcing talent specialists to HR-shared service centers has not improved the chances of “foreign” candidates in the recruitment process. Most selection methods and assessments are culturally biased. For example, in Switzerland, psychometric testing and other assessments of candidates are used to assess candidates next to interviews. Riedel (2015) shows examples where highly skilled candidates from China fell through the assessment roster in a German company because of their indirect communication style. Companies should provide training on Inclusion and Diversity in an attempt to eliminate unconscious biases and ensure all worthy candidates are being considered for global mobility. This practice is not yet spread. According to KPMG, 39% of employees surveyed aren’t aware of inclusive leadership training within their organizations.

7 – Unconscious Bias of Sending Home Sponsors

PwC issued a study in 2016 on female expatriation where it appears very obvious that a lot more women would be interested in an international assignment than the ones that are actually sent. As a matter of fact, some types of assignments (like short-term, very short-term, and fly-in and out commuter assignments) are notably more popular among women than among men. If women make up 20% only (PwC, 2016) of the internationally mobile population across all sectors, it’s probably due to the unconscious bias of the sending-home sponsors who assume a female manager is not mobile even though she might have mentioned it several times. I speak from experience. If you want to guarantee that the selection of women and other underrepresented groups is fair and objective, you need to measure the relative inclusiveness of mobility assignments and ensure policies on equal access are working. If you find out they are not working, intervene as soon as possible.

8 – Research to Measure the Impact of Dual-Career Programs

In 2012, ETH Zurich conducted extensive research with several European universities on barriers to dual careers within the EU and EFTA countries. For most companies (NetExpat & EY, 2018; Atlas World Group, 2019) the presence of dual-career couples negatively affects the decision to relocate. There’s more: the spouse’s unwillingness to move because of his or her career is the first reason for turning down relocation. After all, it’s 2020, and the increasing number of households relying on two salaries should not surprise us. While in the past, small firms were relatively less affected by spouse/partner’s employment than medium and big firms, in more recent times, the impact has been similar across company sizes. There is evidently still a lot to do in order to integrate the needs of dual-career couples in the expatriation process. If you want to keep pace with reality and stand out with a far-reaching Global Mobility policy, please keep this issue a top priority. 

On the receiving end, I can report that more and more expat spouses are male. There is hope. If you want to see how all these work in practice and would like to receive a proposal from us, please drop a line to Angie Weinberger (angela@globalpeopletransitions.com). I am happy to support you!

Further Readings: 

https://www.sirva.com/learning-center/blog/2019/12/20/supporting-accompanying-spouses-partners-during-relocation

Why Building Professional Relationships is Harder for You

The Modern Professional’s Guide to Avoiding Career Stagnation

My favourite Productivity Hacks – Seven Tips to claim back your Diary

Global Recruiting – Helping Global Talents succeed in Switzerland

Offline and Online Presence is the Way Forward for Modern Professionals

References:

Atlas World Group. (2019). 52nd Annual Atlas Corporate Relocation Survey. https://www.atlasvanlines.com/AtlasVanLines/media/Corporate-Relo-Survey/PDFs/2019survey.pdf

KPMG. (2018). Inclusion and Diversity: How Global Mobility can help move the Needle. KPMG International. https://assets.kpmg//content/dam/kpmg/xx/pdf/2018/06/global-mobility-inclusion-and-diversity-how-gms-can-help-move-the-needle-FINAL.pd

NetExpat & EY. (2018). Relocating Partner Survey Report. https://www.ey.com/Publication/vwLUAssets/ey-2018-relocating-partner-survey-final-report/$File/ey-2018-relocating-partner-survey-final-report.pdf

Permits Foundation. (2012). International Mobility and Dual-Career Survey of International Employers. https://www.permitsfoundation.com/wp-content/uploads/2013/06/Permits+Global+Survey+2012nw.pdf 

PwC. (2016). Women of the world: Aligning gender diversity and international mobility in financial services. PwC. https://www.pwc.com/gx/en/industries/financial-services/assets/women-of-the-world.pdf

Riedel, Tim (2015): “Internationale Personalauswahl”, Vandenhoeck & Ruprecht, Gottingen.

Silberbauer, K. (2015). Benefits of dual-career support for expat spouses, International Journal of Business and Management, vol 3, no. 2. DOI: 10.20472/BM.2015.3.2.005. 

Weinberger, A. (2019). “The Global Mobility Workbook”, Global People Transitions, Zurich.

Weinberger, A. (2016). “The Global Career Workbook”, Global People Transitions, Zurich.

GUEST POST BY NABEHA LATIF

Ever since Twitter hit the internet in 2006, it evolved from a punny remark about your meal snaps to an integral part of online communication as a whole. With its simple ideology and a tweet (message) consistent with a set amount of characters, you witness an ever-growing set of to-the-point remarks and comments alike. However, Twitter isn’t only for some fun pastime. It can be utilized as a significant component of managing your business online. So here’s our guide to keeping your business up to the digital standard.

Why Twitter for Business?
There are many motivations to make Twitter a piece of your business’s digital media plan in an undeniably jam-packed online media scene.

Marketing and getting the word out on Twitter is particularly appealing because the platform fights at a surprisingly high level as far as reach is concerned. The complete number of individuals going on Twitter is more than the number of registered accounts!

This implies that you’re not simply getting your content to users when you tweet. Instead, you’re likewise contacting a more extensive crowd who additionally reads Twitter.

The Basics:
Assuming you’re completely new to Twitter, the initial steps are similar whether you’re making a profile for a business or individual use.

Whether you already have an account or not, utilizing these tips will keep your basics solid.

Creating a Profile

1. Profile Photo: The profile photo represents your account everywhere on Twitter. It should be recognizable and shouldn’t change too often. Most companies include their logo in their profile image.
2. Header/Cover Photo: This is where you can share the latest updates in a visually striking format. It is often replaced, unlike the profile picture.
3. Username: Your @name is the name of your account. It doesn’t change. You can change your display name, but it’s best to set it as your organization’s name and leave it at that.
4. Bio: Your bio is your brand’s elevator pitch. A concise introduction for your brand, Link your website!
5. Pinned Tweet: A pinned Tweet is the first piece of content users see when coming across your profile. It isn’t required, but it’s a great place to highlight content.

Twitter Slang/Terminology:
I’m sure we’re all familiar with what a “tweet” is by now, but when it comes to Twitter, that’s only a starter! Here’s some terminology you should understand before heading on in the circle:

1. Hashtag: A word preceded by a # symbol. It acts as a tag to content to categorize or relate to a particular topic.
2. Mentions: A tweet with the @ symbol followed by a person or brand’s username. This helps you tag people and monitor them to see what others say about you.
3. Retweet: Sharing someone else’s tweet is known as a retweet.
4. Quote: Similar to a retweet, but with an added comment about the original tweet.
5. DMs: Also known as Direct Messages, they are private messages between accounts. If a non-follower contacts you, they will be sent to your requests folder. This can be changed in settings.
6. Topics: These are headings and tags an account can follow in order to see content related to a subject of interest.

Verification:
Verification on Twitter means having a recognized account by Twitter and being granted a blue tick in front of your username. 

For a brand, you’ll need to provide your Official Website and Official Email. For a brand celebrity, an extra piece of information is required, which will be a form of Official Identification.

How to run your business on Twitter:
Once you’ve nailed down the basics and prepped your account for expansion, consider going through the following tips to grow your business.

• Create a Marketing Strategy:
  Creating, posting, and monitoring your Tweets is a key aspect of your business. So It’s best to be consistent and orderly about it all. A Twitter marketing strategy will help you bring your brand on track and help you achieve your set goals. Your Twitter strategy will tie into your overall Social Media Strategy and should be on your content calendar. Having a global view of your social media marketing will allow you to take advantage of each platform’s specific strengths.
• Finding a Brand Voice:
  Twitter is covered with the graves of accounts that didn’t think before tweeting. It pays to have your brand’s voice designed for the platform. Having a consistent voice on social media makes it simpler to interface with your audience. It likewise assists your brand with standing apart among the organizations battling a portion of the 1.9 billion hours that clients spend on Twitter every month.
• Use Twitter Lists:
  When you get active on Twitter and your channel begins to top off, Twitter Lists can diminish the clamor by sorting your channel into targeted topics. Making a Twitter List resembles making a timeline that just has content from the accounts you pick. There is an assortment of topics you should make a list about for your business. You can utilize them to monitor accomplices, contenders, or the accounts that draw in with you the most.
• Twitter Spaces: Twitter Spaces is another component that permits you to have live audio discussions with different clients. With Spaces incorporated into the Twitter platform, it’s not difficult to spread the news about your audio sessions. Joining is pretty much as simple as clicking a link in a Tweet. Announcing your Spaces talk with a Tweet allows you to use the span of your current Twitter brand into engagement on Spaces.
• Using Ads to Promote: Twitter’s millions of clients are a major piece of what makes it an alluring platform for brands. In any case, the volume of the content presented on Twitter consistently can likewise imply that your brand’s Tweets become mixed up in the conflict. Twitter advertising is the response to this issue. You can promote anything from a solitary Tweet to a whole account. With no base financial plan, there’s a Twitter advertising choice that will assist any brand in getting noticed.
• Utilize Advanced Search: For thousands of Tweets each moment about movies and memes, Twitter’s search bar generally isn’t to the point of observing the content you’re searching for. Twitter’s advanced option is an all the more integral asset for filtering through Tweets, with many capacities to assist with advancing your brand. You can look by account notices to observe clients drawing in with you. Commitment channels permit you to track down the most famous Tweets about a topic.
• Monitor with Twitter Analytics: Twitter Analytics is a robust platform that utilizes diagrams and reports to give experiences to your Twitter usage. This instrument gives data on everything from your top Tweet to ad transformation rates. Knowing how to utilize Twitter Analytics gives many advantages to your business. For example, you can use it to decide the days and times your audience is generally dynamic or analyze your ads’ profit from speculation.
• Twitter API: The Twitter API (computerized programming connection point) permits you to cause programs that collaborate straightforwardly with Twitter. There are numerous ways that this instrument can help your business. You can make your own channels to get constant data on just the most essential Tweets or make custom audiences. Not every person with a Twitter account approaches the API. To utilize it, you initially need to apply for a developer account.

A Tweet is a 280-character fresh slate. It isn’t always simple to know how to impart your brand’s message on Twitter. These tips and tricks will guide you to make Twitter content that gets results.

1. Keep it Concise: Simple, Short, and Clear. That’s how your tweets should be! Remember, you’ve got limited characters.
2. Keep It Organic: People don’t really talk to brands, do they? So why talk like one? Keep engagement on a high by toning down on the formal end.
3. Engage with People: If you’re just broadcasting out into the Twitterverse, it’s easy for your audience to tune you out. And you don’t want a passive audience. The more engagement you get, the more visible you are.
4. CTAs: Good business Twitter use strikes a balance between conversational Tweets and advertorial content. The traditional best practices of ad copy still apply on Twitter. And knowing how to write a good CTA never goes out of style.
5. Use the Emojis: Emojis help you cut down on long words with little emoticons to help get your points across. Tweets with emojis generate more engagement than those without!
6. Trending Hashtags: Hashtags cut through the noise of Twitter to get your Tweets seen by people who are interested in a specific topic.
7. Add Some Visuals: Twitter isn’t a picture-based platform, so that’ll help you cut through the crowd with more visuals paired with a fresh tweet. Tweets that include a visual element (an image or a video) generate more engagement than those that don’t.
8. Time Your Tweets: Don’t waste your perfectly crafted content by tweeting it when no one’s around to see it. Use Twitter Analytics to track when your Tweets get the most engagement.
9. Frequency of Tweets: In most cases, it’s best to tweet more than one or two and fewer than three to five times per day. There are several ways to schedule your Tweets so that they come out at the right frequency. Twitter has a built-in scheduling feature to ease your burden.

Request: Please follow @angieweinberger on Twitter too.

Going on an international assignment is often a relationship challenge. Even if you have already been married for a long time moving abroad can bring out the best and worst in the relationship with your spouse and/or life partner.

Gone are the days of the “expat wife” sitting in the expat country club, playing tennis or painting her fingernails at the pool while an armada of the staff was taking care of the driving, children, household, and cooking. Today, life partners and spouses are of all backgrounds and all colors.

My observation is that more and more male spouses are joining female expats. We also see more same-sex couples going on assignments together. Some couples plan to have a family while on assignment, while others have children living in boarding schools in different countries. My advice here is mainly for dual-career couples. If you have children, you might face other challenges, but usually, there is more support around finding schooling by companies than helping with spouse adjustment.

Here are five principles you can use to help your spouse adjust to the host country faster.

1) Make sure you understand all legal obligations when applying for a residence and work permit.

Make sure you have understood the legal obligations in case you are not legally married. Is your life partner allowed to reside in the country? How hard or easy is it to receive a work permit? Did you consider adequate health, accident, and life insurance coverage? Work permit legislation can be tricky, even for married couples. Make sure you understand the implications of your work permit type for your spouse/life partner.

2) Help your spouse with the job search by building your network in the host country fast.

Try to find out how to build up a network in the host location fast. Speak to agencies and headhunters about job opportunities. Understand the role of agencies/headhunters in the process before you contact them. Build on- and offline networks to find a job. Help others too, so that you will be considered when it is your spouse’s turn to look for a job.

3) Get intercultural training to understand cultural differences.

Understand the cultural differences in how to write an application and how a resume typically looks for the host country. What are the usual ways of getting a job? How important are personal introductions? Who should sponsor your spouse? Getting a social life and making friends together will help in the transition into the new culture. Try to make time for events so that your spouse feels that you are on this adventure together.

4) Utilize support offered by your company.

Utilize the resources of the company you work for. Request for help. Some companies offer spouse career coaching or job coaching. f you have a chance get coaching for your spouse. The transition into a new country is stressful. Sitting at home without a real task can trigger depression or a feeling of loneliness.

5) Discuss a fallback option with your spouse.

In case your spouse cannot find a job in the host location, come up with a fallback option and value work even if it does not generate family income. Examples include volunteer work, social engagement, university degrees, freelance work, or building up a company. Sometimes I have observed that expatriates are so busy with starting a new job and a new life that they forget to listen to and support their partners. This might be more important than anything else. I have seen couples who agree that they take turns in advancing their career. After this assignment, your spouse should be able to pick the next role or location first.

I find it critical for a couple to live together (or close to each other) during an international assignment. Commuting creates separation and your life will diverge. Also consider that even though your career step might be important, it does not mean your life. So once in a while, you might be better off, turning down an international assignment to save the relationship.

If you would like to discuss your or your spouse’s situation with me, kindly reply or book an appointment via Calendly.

—

We are excited to announce our upcoming online workshop series, designed to prepare you for the HireMeExpress program.

Workshop 1:  Partnering Masters – Building Effective Relationships
Friday, 14 April 2023 from 12:00 PM CET till 1:00 PM CET

Workshop 2: Powerful Missions – Having a Voice in a Sea of Noise
Friday, 21 April 2023 from 12:00 PM CET till 1:00 PM CET

Workshop 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle
Friday, 28 April 2023  from 12:00 PM CET till 1:00 PM CET 

If you’re interested in learning more, we invite you to sign up for further updates on the next free workshop series, which will be starting shortly.

During these three workshops, you’ll have the opportunity to get to know Angie Weinberger and learn more about her unique approach to working with participants in the HireMeExpress program. In addition, when you sign up, you’ll receive free tips such as our 21 FRESH RESUME CHECKPOINTS, which can help you make your resume stand out from the crowd.

We believe that these workshops will be an excellent opportunity for you to gain valuable insights and prepare for success in the HireMeExpress program.

Thank you for your interest, and we look forward to seeing you at the workshops!

http://eepurl.com/hitraT

Best regards,

Angie Weinberger

Facebook has changed considerably since we initially logged in in 2008. Back then, Facebook was still called “The Facebook.” Facebook has advanced dangerously fast since then, and it’ll continue to adapt and improve at a quick speed however long it exists. Multiple updates and new features are rolling out regularly, but the core concept and workings have not changed essentially. It’s a place where you can connect and network. Being an expat, you can find like minded people and even make friends via Facebook groups.

It is now going to turn into a metaverse wherein we can interact in virtual worlds focused on social connections. Metaverse is however still in its introductory phase so we will see if it will be able to replace Facebook in the near future. 

What is Facebook
Facebook is a social media network that interfaces individuals through an online platform. By sharing content like messages, status, posts, images, videos, and outside joins like blog entries, Facebook clients can contribute thoughts and discuss with others who share something similar or various interests. As well as sharing their thoughts, clients can draw in with the content others share on Facebook by responding to it with a like, a laugh, anger, surprise, and care reaction. Facebook is a great tool to gather feedback on your product/service and also to promote special offers to your target audience.

Organizations can utilize their Facebook Pages to stay in contact with their customers, target new ones, and offer direct customer support. To completely comprehend Facebook and how it functions, you’ll need to get comfortable with common terms utilized on the platform. Here is a rundown of key Facebook terms and what they mean.

What is Facebook Business
A Facebook Business or Facebook Page is open to all public accounts from Facebook that brands can set up based on their own theme and branding. It may also be used as a social page for Public Figures, artists, and people alike. These pages or Business accounts allow users to share contact information, post updates, share content, promote events and releases, and stay linked with their audience.
These pages can easily be integrated with profiles and Facebook shops to offer a broader package for businesses.

Create a Business Page

Before you can sign up for your Facebook Business Page, you have to log into your own Facebook account. You don’t need to worry: the data from your personal account won’t become public on your business page.

This is a relevant question because business pages often have more than one-page manager. The moderators are individuals with each their own individual Facebook accounts. Your personal account works like the way to give you access to your new business page. If you have partners assisting you with your business page, their own accounts will have equal access to the business as an admin account.

Along these lines, in case you’re not currently logged into your own account, log in now; otherwise, click on Sign Up to get started.

Setup Your Personal Account

To sign up for a Facebook account, follow these three easy steps.

• Visit Facebook’s website.
• On the homepage, enter your

1. First name
2. Last name
3. Mobile number or email
4. New password
5. Birthday
6. Gender.

Click Sign Up.

After you’ve signed up for a Facebook account, you can adjust your privacy settings to control who can see your profile and information. Follow these four simple steps to change your privacy settings.

1. Click the arrow (downward-pointing blue triangle) on the top right corner of any Facebook page.
2. Click Settings.
3. Select Privacy from the sidebar.
4. Set who is allowed to see your posts and how people can contact you.

Set Up a Business Page

To create a page for your business, follow these steps.

Visit the Facebook website and Open your Facebook profile.

Basic Setup:

1. At the top of the homepage, select Create and choose Page.
2. Name your page, and make sure to spell your business name out correctly.
3. Add a category to describe your pages, such as a marketing agency or restaurant.
4. Enter business information, such as address and contact information; the more detailed, the better!
5. Select Continue.

Page Setup:

1. You can add a profile photo to your page, then add a photo or business logo and click next.
2. You can add a cover photo to your page. Similarly, add a cover or banner and click next.
3. You may skip either of the pictures if you desire.
4. Select Next to go to your new page when you have completed the steps.

Extra Setup:

1. Link your website.
2. Add a bio or about section for your business.
3. Add as many helpful images as possible (menus for restaurants).
4. Connect to Whatsapp Business (if any).
5. Connect to Instagram Account (if any).
6. Vanity URL (create a username in settings).
7. Add business details (working hours, location, holiday timings, etc.).

Now Post! Ready, Set, Post!

The primary motivation behind Facebook is to help friends and family interface with one another. You can stay on top of your contacts’ minds by refreshing your status once in a while. To share a Facebook status, go to the text box at the highest point of your news feed page or on your profile page.

Types of posts:

1. Feeling/Activity/Update
2. Check In
3. Tag Friends/Followers
4. Tag Event
5. Ask for Recommendations
6. Poll
7. Support Nonprofit
8. Answer a Question
9. Lists
10. Facebook Stories

Open and Facilitate a Group

The Groups page on Facebook will show you which groups you oversee and those you are a member of. Likewise, you can find groups to join depending on Facebook’s ideas and a huge load of different factors.

To get to the Groups page, tap the Home button, and afterward, on the left sidebar, you’ll see the Explore segment, where you can click Groups.

Facebook Groups address an organic chance to contact many individuals keen on particular themes, yet without paying for ads. Joining and presenting on a pertinent Group as your Facebook Page helps individuals interested in your posts navigate your business page rather than your own profile. 

This feature gives Facebook a major advantage over Linkedin and is a great way of building community.

Page Insights

The more data you have about your audience, the more targeted your content becomes and the better you can fulfill their necessities.

Facebook Page Insights makes it simple to assemble information regarding how your fans communicate with your Page and the content you share. To get to Page Insights, click Insights in the Manage Page menu.

Insights give you data about your Page’s general execution, remembering a few information for audience demographics and engagement. You can see measurements on your posts so you can see the number of individuals you’re coming to.

You’ll likewise perceive the number of remarks and responses are acquired from explicit posts-information that assists you with arranging future content.

Connect and Like Other Pages

Since Facebook is, all things considered, a social media platform-based organization, it’s really smart to involve your Page to construct a community for your business.

One method for building a community is to associate with other pages pertinent to your business (but not competitors).

For instance, assuming that you run a shop in a famous shopping region or shopping center, you could interface with different shops in your area. For example, consider this an internet-based adaptation of your neighborhood business improvement affiliation or office of trade.

Assuming you have a virtual business, you could associate with different companies in your industry that could offer extra benefits for your customers without contending with your offerings.

Look Into These Useful Features

1. Events:
   The Events page on Facebook will show you any forthcoming occasions popular with your Facebook friends or have been set up by the groups you take part in. Likewise, you can observe events dependent on their date, area, and class.
2. Marketplace:
   Facebook competes with Netflix in the streaming business; they also rival eBay in the commercial industry. With Facebook Marketplace, you can peruse for a wide range of items, join groups to trade items with individuals in your space or who share comparative interests, search for items sold from various shops, shop by category, and sell your own items.
3. Pinned Posts:
   Is there important data you need all guests to your Page to see? An advancement you don’t want them to miss? A top-performing piece of content you need to flaunt? Put it in a pinned post.

A pinned post sits at the highest point of your Facebook Business Page, right under your cover picture. It’s an incredible spot to put something eye-catching that will attract your guests and make them want to stay close by.

About the Author 

Nabeha Latif is a Digital Media/Branding Consultant specializing in leveraging online marketing channels to achieve desired goals. Since her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP, etc., to name just a few. She is also actively involved in providing business development services related to marketing.