GUEST POST BY NABEHA LATIF

Instagram has seen dramatic development in recent years, from roughly a million clients in 2010 to more than one billion. One could contend that Instagram is an online media network like no other. Rather than words, the stage is constructed on the whole around sharing pictures and recordings. This visual contort is the reason Instagram is the social stalwart it is today — “Instagramming” is authoritatively an action word now.

Assuming you are keen on getting an Instagram account or just made one but are not sure how to utilize it, you are in the right place – Here, we will cover every one of the fundamentals, so you can see why Instagram is the top online media stage for commitment today.

To assist you with the beginning, we will stroll through the basics with your Instagram account.

Why Instagram?

Instagram is an online media stage that underlines photograph and video sharing through its portable application. You can take, alter, and distribute visual content for your followers and build a lasting relationship. With roughly two billion monthly active users, Instagram belongs to the most popular social networks worldwide.

It’s hard to remember a time before Instagram. “Do it for the ‘gram” has turned into a typical saying, which implies, basically, “Accomplish something so we can snap a photo and post it to Instagram.”

72% of users report making purchase decisions based on something they saw on Instagram. It makes Instagram a must-have for brands/businesses for building brand image via visuals. Also, it’s an amazing stage for staying connected to the target audience. Remember the trends are changing so quickly nowadays that if you have to keep an eye on social media in real time! (or hire a social media marketer to do it for you!)

Before you get started, connect with your social media and networking purpose again. Remember what you would like to achieve with social media and being connected with more people, grow a following or an audience, and what your one-sentence mission statement is. If you are in one of our programs or work with Angie Weinberger as a coach you probably already know that you need to make a few strategic decisions before you start. You should have clarity on your personal brand, your three labels, your main mission statement, your color scheme, and discussion themes, and decide about your filter already. You don’t just randomly add photos to Instagram, you do this with a purpose and mission in mind.

How To Get Started

To get on Instagram, you should simply download the Instagram application on your phone and get started on your new account by tapping “Join” Instagram is designed to be used via your smartphone only. You can access the platform via a desktop, but you won’t be able to upload content. You can decide to join through Facebook, email, or telephone number. Then, you have to pick a username (short, witty, and relatable to your brand)  and password. After that, you’re ready to get started! 

Once you are done setting up the profile, follow the steps below:

1. Download the application via App Store (iPhone) or Google Play Store (Android).

1. To sign up, click “Sign in with Facebook” if you wish to link the two together, or fill in the usual details such as phone number or email, name, username, and secret key. Then, at that point, click “Join.”

1. On Android, click “Join With Email or Phone Number.” On an iPhone, select “Make New Account.”

1. Enter your email address and phone number, then click “Next.” You can also join Facebook to reduce the time and effort to log in.

1. Whenever you’ve finished setting up your username and password, you will be told to complete your profile information. When you have, tap “Done.”

1. Remember your Short bio is crucial to reflect your brand’s personality. It should include a brief self-description, contact information, emojis, hashtags, and more. 

Bad  Example: 

A Coach, Author, and Keynote Speaker.

Good example:

Redefining success ✨

💡 Successful but stuck? I got you covered.

Global Mobility Lecturer * Author * Keynote Speaker

 🛋️ #HireMeExpress #RockMeRetreat 👩🏻‍💻

👩🏻‍🏫 #CareerStrategist

The Basics

At its core, Instagram is a friendly and casual platform, with most of the talking done through the visual content being posted. Each time you open the application, you’ll see the fundamental feed of ongoing posts from the accounts (people) you follow. A menu bar is available everywhere in the application at the base.

The Instagram menu bar, or the hub, has five buttons at the lower part of the application screen. Each has a unique function and will be the easiest way to navigate the platform. This is what each button does, from left to right:

• Home Button (Little House): Your fundamental feed where you can look through photographs and recordings posted by the people you follow.

• Explore (Magnifying Glass): The magnifying glass symbol takes you to the Explore page, where you can look at and peruse content from accounts you don’t follow yet may find interesting.

• Upload (The “+” sign): Select the photo (or video) you wish to post from your device’s library or tap the camera icon to take a new image with your smartphone camera. This is where you get creative and share engaging content!

• Activity/Notifications (The heart sign): The heart symbol takes you to a page that showcases likes and comments on your posts.

• Profile (Your own picture!): Clicking your own image takes you to your account wherein you can see your posts, edit your profile settings as well as view your posts insights. Posts insights are crucial in understanding the type of posts which are attracting relevant audience.   

How To Post

To share a photograph or video on Instagram, tap the “+” button on the bottom middle of the screen, where you can choose photographs or recordings from your phone’s camera app to post. Instagram permits you to choose up to 10 photographs and recordings to post immediately.

• Decide your Instagram Theme. Decide a theme that you want to follow – which helps in giving your brand a familiar look. You can decide to apply a filter for each post, which, contingent upon who you ask, is vital for the Instagram experience. Filters make it simple to alter shots with various visual preset overlays. 

• Add Suitable Captions. Captions are dependably a smart thought. You can utilize words, emoticons, or hash tags. Very much like in remarks, you can likewise “tag” followers and friends by putting “@” before their username. Remember, you can alter inscriptions whenever — or erase them if it becomes necessary later on.

• Consider Tagging Contacts. Instagram permits you to “tag” somebody in your photographs. When you label somebody, they’ll get a notification in their news feed. Feel free to tag brands/businesses as they will love the promotion done. However, It’s best to ask permission prior to adding tags of people you don’t know. 
• Add Your Location. Location labels let others know where your photograph was taken. Tapping on an area label carries you to its related  area feed, where you can examine other public posts.
• Post to other Social Accounts. Instagram likewise enables you to simultaneously publish a post to other social records. You can cross-post to Facebook, Twitter, and Tumblr by connecting accounts.

Explore These Great Features

As you would expect, Instagram carries out new highlights consistently. From a new substance to a continually growing arrangement of inventive devices, Instagram offers a lot of chances for self-articulation and inventiveness. Here are the best-in-class Instagram highlights.

• Instagram (IG) Stories

Many individuals use Instagram solely to make and survey Stories, which are adjustable posts that remain on your feed for 24 hours. These posts, which could be a blend of photographs and short-structure recordings, are introduced in a slideshow design and available through the highest point of the home feed.

• Instagram (IG) Live

Instagram Live is an element that lets you “Livestream” — as such, broadcast live video from your gadget to any individual who needs to watch. Viewers can send you messages and hearts while you stream, making this an extraordinary method for conversing live with audience and doing Q&A sessions in real time!

• IGTV

IGTV is Instagram’s committed video stage, allowing clients to transfer recordings as long as 15 minutes long (or an hour in the event that you utilize the work area variant). IGTV has its own application for iPhone and Android, yet you can likewise find it inside the customary Instagram application.

• Instagram Shopping

Given Instagram’s ubiquity, it’s nothing unexpected that brands are doing all they can to transform Instagram users into clients. As indicated by Instagram, a great many individuals shop on Instagram consistently.

• Instagram Reels

Worked as an adversary to TikTok, Instagram Reels allows you to record and transfer brief recordings as long as 15 seconds in length. When you record a video, you can alter it and add music, text, and enhancements.

Different followers can like or remark on your Reels recordings, which can be a pleasant method for getting more followers.

I know it can be overwhelming in the start so I always recommend to set attainable short term goals and work towards them. Don’t expect to go viral overnight, but stay consistent with postings. Use the right hashtags and engage! You can also run ad campaigns to attract relevant audience but your content needs to be compelling enough that it stands out and keep your audience engaged. 

Request:

Please follow Angie Weinberger on Instagram. You find her as angie_weinberger.

About the Author

Nabeha Latif is a Digital Media/Branding Consultant specializing in leveraging online marketing channels to achieve desired goals. Since her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP, etc., to name just a few. She is also actively involved in providing business development services related to marketing. Drop her an email at nabehalatif21@gmail.com for any queries

Are you interested in working in Switzerland? The Swiss job market offers a variety of opportunities for job seekers in industries such as finance, pharmaceuticals, and technology. However, before you start your job search, it’s important to research the industries and companies that interest you, as well as the current job market trends.

We understand that researching the job market can be a daunting task, especially if you’re looking for work in a new country. That’s why we offer specific resources to help you navigate the Swiss job market with confidence.

By using these resources and doing your own research, you can gain a better understanding of the Swiss job market and find the right opportunities for your skills and experience. So, whether you’re a recent graduate or an experienced professional, consider exploring the job market in Switzerland and all that it has to offer.

To help you get started, here are some resources that can provide valuable information about the Swiss job market:

• Swiss Federal Statistical Office: This website provides data and information about various industries, sectors, and the job market in Switzerland. You can find reports, statistics, and other relevant information about the Swiss economy.
• Swissnex: Swissnex is a global network connecting Switzerland and the world in education, research, and innovation. They provide information about the Swiss innovation ecosystem, startups, and industries. You can also find events and programs related to different sectors.
• Indeed Switzerland: Indeed is a popular job search engine that allows you to search for jobs by industry, company, location, and other filters. You can also find job market trends, salaries, and reviews of companies in Switzerland.
• LinkedIn Switzerland: LinkedIn is a professional networking platform that can help you connect with professionals, companies, and recruiters in Switzerland. You can also find job postings, industry news, and insights into different industries and companies.
• Swiss-American Chamber of Commerce: The Swiss-American Chamber of Commerce is a nonprofit organization that promotes business relations between Switzerland and the United States. They provide information about different industries, events, and resources for companies and job seekers.
• Check Big Four > Industries  Financial Services – Our latest thinking | EY – Switzerland
• SECO – Swiss Economy Ministry* Industry analysis
• Greater Zurich Area https://www.greaterzuricharea.com/en/technology-sector
• Switzerland Global Enterprise https://www.s-ge.com/de/wirtschaftliches-umfeld
• Special Websites for your industry https://biopharmguy.com/links/country-switzerland-all-location.php
• Top Job Posting Sites in Switzerland: https://www.betterteam.com/job-posting-sites-switzerland
• Best Ways To Find Work in Switzerland: A Foreigner’s Guide: https://studyinginswitzerland.com/work-in-switzerland-for-foreigners/

We will share further resources in our upcoming workshops and the HireMeExpress program.   👉 Sign up here to receive updates and invites to our upcoming free lunch workshops in April.

You will find more help if you go through the Global Career Workbook. If you found those tips about finding a job in Switzerland helpful and informative, then you don’t want to miss our HireMeExpress program. This program is designed to provide you with even more in-depth guidance and support. Within HireMeExpress, you’ll learn valuable tips and strategies for succeeding in the Swiss job market. We’ll cover everything from building a professional network from scratch and branding yourself in a suitable and modest way to improving storytelling for job interviews. 

Angie Weinberger will provide you with personalized guidance tailored to your specific needs and career goals. Whether you’re new to the Swiss job market or looking to take the next step in your career, this program is a great opportunity to gain valuable insights and connect with other job seekers.

👉 Sign up here to receive updates and invites to our upcoming free lunch workshops in April.

If you’re looking for a job in Switzerland as a foreigner, there are a few things you should know to help make your job search easier. Here are our top ten tips:

1. Understand the job market: Research the industries and companies that interest you, as well as the current job market trends. Switzerland is home to a strong economy with a variety of industries, including finance, pharmaceuticals, and technology.
2. Develop a Strategy: Define the Top 20 Companies you will focus your search on and check if you have connections in those companies. Run expert interviews to understand more about the pain points and corporate culture before you craft your cover letter.
3. Focus on lesser-known brands: Switzerland is home to the headquarters of many small and medium-sized companies. They offer a great scope of learning opportunities and you will have better chances to be visible to the HR Recruiter.
4. Bring back the Human Touch: Identify companies that recruit in a human way without too many technical interfaces. Build a friendly relationship to recruiters and HR Managers. Connect with everyone you meet in the process via LinkedIn. Be personable and open about your learning from past failures.
5. Show your Work Permit and Certificates: Mention that you have a  work and residence permit and how long it is valid in your resume. 
6. Build an Amazing Professional Network: Networking is key in Switzerland, both in-person and online to land a job. Join industry-specific groups on LinkedIn, attend networking events, and connect with recruiters to expand your professional network. Ask people to meet in person and invest in relationships.
7. Study the local language: While English is widely spoken in Switzerland, studying the local language (German, French, or Italian depending on the region) will give you a significant advantage when applying for jobs.
8. Submit a complete application file: Often you will need to provide all work certificates right away and you need to have complete documents to be taken seriously. 
9. Be patient: The Swiss hiring process can be tedious because it is a very democratic process and many decision-makers are booked weeks in advance. Before applying speak to the recruiter and find out if you are a good fit for the role. Only follow up after submitting your application if you do not hear anything for two weeks or more. Be patient as the hiring process unfolds. Ask what the next steps are and when you can expect an answer.
10. Stay humble: Many foreigners come across as overly confident and that puts recruiters and HR Managers off. Be realistic about your achievements, know your market value and stay humble in the interviews.

You will find more help if you go through the Global Career Workbook. If you found those tips about finding a job in Switzerland helpful and informative, then you don’t want to miss our HireMeExpress program. This program is designed to provide you with even more in-depth guidance and support. Within HireMeExpress, you’ll learn valuable tips and strategies for succeeding in the Swiss job market. We’ll cover everything from building a professional network from scratch and branding yourself in a suitable and modest way to improving storytelling for job interviews. 

Angie Weinberger will provide you with personalized guidance tailored to your specific needs and career goals. Whether you’re new to the Swiss job market or looking to take the next step in your career, this program is a great opportunity to gain valuable insights and connect with other job seekers.

👉 Sign up here to receive updates and invites to our upcoming free lunch workshops in the fall. We also share free videos on Youtube via this channel.