Category Archives: Career Coaching
aggressionWhen your colleague Paul tells you he has get home at 6 pm to see his children he throws in that your boss asked for a report she needs to have on her desk at 7 AM tomorrow. You cringe and call your partner to tell him you will need another 30 minutes to finalize the report. Your stomach feels hot and red. You are angry. Your colleague manages to get away. Why does he not have a deliverable here? Why is this team effort on your shoulders now? You think you could test if the boss was serious about 7 AM but you know you won’t get away with it.

Another messed up night. Your partner will be angry too now. You strip out of your suit as soon as you get home. On nights like this after leaving the battle ground you just want to have a glass of wine and a bath. Your partner rattles with the car keys. It is his gym night. Dinner needs to be cooked, the kids want a story and your inner household monster tells you to clean up the wardrobe. At 10 pm when your partner gets home you just want to go to bed. You almost had a bottle of wine by now.

The next morning, you protect your feelings through professionalism. You meditate and go for a run to keep up a smile. You wear a mask. You put on your business persona together with your pin-striped business suit and when you ask your boss if the report was ok, she just shrugs

“I had other priorities this morning. Team meeting at 10. Will you book a room for us?”.

“Isn’t that Paul’s task?”

“Yes, but he got caught up at kindergarden and will only get here at 9.45 AM. Be a good colleague and get us some pretzels too.”

You smile your best smile and help out again. While men seem to handle office politics better, I often notice that women prefer to stay out of roles where they have to deal with conflicts all the time. If you are in a leadership role – no matter if you are male or female – you won’t stay out of the firing lines. Doing favors might be easy, but verbal and written attacks will be part of your day.

You might feel you are giving more than you should, you might even feel that some of your colleagues advance faster than you, make more money and aren’t even better at what they do than you are. The good news is: You don’t have to accept aggressive behavior at the workplace.

Five methods to reduce aggressive behavior at the workplace

1) Reduce Your Aggressive Tonality

You could be seen as aggressive by others. If you solve conflicts on your managerial level by escalating issues to the next level, this could be seen as conflict avoiding and aggressive. Maybe your intention is to highlight a flaw in the process or that the team is understaffed. Still, the effect could be different than what you intend.

You might underestimate your native language and cultural assumptions too. If you are for example a native Russian speaker you could come across as unfriendly and aggressive in English without intending it. Or if you are a native French speaker you might come across as long-winded and complicated in English. It is good to ask a native-speaker friend how they see you and what you could improve in your communication style.

2) Stop Giving Unsolicited Feedback

You might also be seen as passive aggressive as you feel the need to correct others and give them unsolicited feedback. I had a colleague who would do that. I know now, that he was just trying to help me to become more assertive but at the time it drove me crazy. The basic rule is that you only give feedback and tips if your colleagues explicitly ask you for it. If you are the boss you probably need to give advice but be sure that you tell your subordinate that. Otherwise they will feel scolded and like back in high school. Since I started a business it happened to me more than once that listeners in an audience wanted to help me “sell” my services better or gave me feedback on word plays they would not understand. I understand the intention but I would have remembered them in a different light if they had just asked me about my intentions before babbling their ideas out.

3) Become a Listener

With the current average attention span of 90 seconds your colleagues will love you if you manage to listen to them for a full length of a three minute story without interrupting. If you practice to be authentic and a compassionate listener you will be seen as a source of inspiration and wisdom. Try to understand where your colleague or manager stands at the moment, which issues they have to solve and maybe also what they are going through in their personal lives.

4) Communicate your Needs

In business conversations it is helpful to speak about your needs and expectations in the I-form. “I need quite space to be able to think…” instead of “Could you shut up please?”. Or “I expect you keep the deadline for your deliverables as you promised to help me on this report.” instead of “Once again, you have not delivered what you said you would in time.”

5) Improve your business relationships

As I mentioned several times in the “Seven Principles for Intercultural Effectiveness” improving your business relationships   is the key to success in this globalized world. Work on every single relationship that is important to you and become a giver. You will be rewarded with success and long-term friendships across the globe.

Even if we have become used to it in our hierarchical work cultures we can all work towards a more appreciative communication culture. I recommend you learn about Marshall B. Rosenberg’s concept of non-violent communication and read Adam M. Grant’s book “Give and Take” too. Let me know if these five methods worked for you and what you have experienced.

Back to School in a great car

August so far has been more of a summer than the “Summer of ‘69”. Random song references are my thing now, and that makes sense because the #RockMeRetreat was never about “Rock’n’Roll Music” or “Jailhouse Rock.” “We will rock you!” so that no stone will be left unturned once you start on this journey of self-discovery with your Coach “Angie.”

Still, my dear, fall is here. We can still have a glass of “Summer Wine,” but the days are as short as the “Itzy Bitzy Teeny Weeny Honolulu Strand Bikini.” 

Rose petals sprinkled over my neglected Zen Garden, sunflower fields turned brown, and you have started to turn on the lights in the morning again. When you get home from work, you don’t want to sit outside anymore as it is dark, but you might vaguely remember this feeling you had as a kid when you were playing hide and seek at this time of the year, and it was just a notch better because it got dark at dinner time.

Apples are ripe for harvest, and the smell of onion pie and early wine hangs in the air. How do you remember the early fall, back when we were in high school? I remember a particular moment going down the stairs from our horrible grey concrete school building of the 70s, thinking, “This is great! I love being back at school!” I swung my newly acquired pepita jacket across my shoulders and closing my leather school bag with a sense of accomplishment. 

Do you miss those times where you felt like the world was in order and that you had all the opportunities ahead of you? You know when you feel like a “Rockstar” sipping champagne in a limo, with your Bono hat on, driving through “New York” with a bass drum pounding similar to the headache you will have the following day? 

Is this the life you want to have, without limits, without regrets, and certainly without the need to have a “boss” tell you what to do, as you know best how to do your job, how to build your contribution to the world and how to achieve your goals in work and life?

If you want to get to this focused and productive life level, you can start with building weekly practices and adding them to our RockMeApp. Last week I already spoke about seven easy-to-implement steps to help your body adjust to a new culture or new environment. This week, I would like to dive even deeper with these seven deadly rituals for focus and productivity

1 – Start Your Week with Monday Wishes

Starting your Week with Monday Wishes is a powerful way to start your week. Use your Have-Done-Diary (journal) to write down your wishes for the week without limiting yourself. Even if you end up re-writing your to-do list, just brain dump everything you wish for the week. The list should include fun stuff like “a bunch of flowers,” too.

2- Craft Your New Morning Ritual

I believe we should all have a morning ritual, and you can design yours around your needs, lifestyle, family, and pets. For example, you can think about, which order you ideally go through your morning to have a happy and productive day ahead. Pro tip: Don’t check your mobile phone during this time of the day.

3 – Finish with Friday Reflection

If your workweek closes on Thursday or Friday, use the last hour of your day to clean up your desk, sort paper or emails, write a task list for the week ahead, and then go through our four reflection questions on the RockMeApp. Here’s a helpful virtue of separating the workweek from the weekend. I’ve talked about taking 90 minutes on Saturday to finalize open tasks instead of working late with a few of you. Test this; for me, it works well.

4 – Plan a Digital Detox Day 

Taking a real break from Social Media, especially those funny videos on Facebook, isn’t easy unless you have a plan on where you can hide your phone for 24 hours. You might be a parent and need to be reachable for your children. Using my uncle’s strategy to have an elementary mobile phone to remain reachable over the weekend for essential clients and family can pay off. Alternatively, you can try to apply willpower (just kidding). Turn on the “Radio GaGa” and listen to unexpected songs, hear the news without images and enjoy that wonderful feeling.

5 – Weekly Practices You Can Do Anywhere

Weekly practices are a vital element of our programs. They help with sanity maintenance and make you a happier person to be around (as opposed to your inner Mr. Hyde, who is also a corporate zombie.) If you are struggling to define what practices are helpful to you or haven’t even started, I encourage you to define weekly goals that you can achieve no matter where you are. Examples could be daily walking targets and relaxation exercises or keeping your space clean of clutter

6 – Consider my Productivity Hacks 

If you feel you have maxed out your productivity already, please test this: If you can implement one of these seven productivity hacks (1- Have-Done Diary, 2 – Pomodoro Method, 3 – Eisenhower Matrix, 4 – Pareto-Principle, 5 – Peace Island, 6 – Repetition Checklists, 7 – Outsourcing Housework) and you notice any changes you might still have potential to improve, and there’s always space to learn and get better at tools. Also, to let you in on a secret, I used to waste a lot of time with mundane tasks such as looking for the correct passwords or making sure I had the right document version. A year ago, I often needed to follow up on team tasks and could not always rely on them. We now use password managers, a few master spreadsheets, and SLACK for team communication. I cannot say that this has increased our productivity. Still, my stress level is lower as now everything is well organized and accessible from anywhere and all team members.

7 – Revisit Your Weekly Planner

When you started working with the weekly planner (we usually hand this out at the end of all programs), you might have noticed an increase in productivity right away. Now, with a bit more practice, you might see that you could make optimizations or that you could change your meal or exercise plan for the fall. I recommend that you keep the general structure and only optimize what doesn’t work well yet.

How about you practice one virtue for eight weeks and let me know what happened? I would love to hear from you. If you wish to further work on your purpose, performance, and productivity, I recommend joining our RockMeRetreat from 18 to 25 November 2021 in Grisons, Switzerland. Sign up here to be invited, and we’ll set up a call to discuss this further. 

On Thursday, 23 September 2021, we finalize our preparatory workshops with “Packaging Moves – Getting More out of Your Global Mobility Deal.” Respond with “I want to be a Rockstar.” or nominate a song for our playlist.

Angie

Further Reading

https://teachings.eckharttolle.com/path-to-liberation-resisting-and-demanding-nothing/

https://globalpeopletransitions.com/tech-sabbatical-10-ways-getting-offline-helped-me-to-live-la-dolce-vita/

https://www.greenhomediy.co/love-your-home/

5 Things Highly Productive People Do Every Sunday That Most Others Don’t

https://intermountainhealthcare.org/blogs/topics/live-well/2018/07/5-powerful-health-benefits-of-journaling/

https://positivepsychology.com/benefits-of-journaling/

https://www.huffpost.com/entry/benefits-of-journaling-_b_6648884

https://www.thespruce.com/decluttering-your-entire-home-2648002

 

 

 


Temperatures are at summer highs, we try to stay outside as much as possible, help our children through the end of the school year work, exams, and other fun events, and before you know it, we will have reached the Swiss Recruiting Summer Slump. 

From Mid July to Mid August, Switzerland seems to fall asleep. This year might be different, though; considering the continuing swiss economic recovery, along with the “Great Resignation,” a phenomenon coined by Anthony Klotz, recruiters are desperate to hire! This summer, recruiters might shorten or postpone their holidays to try to fill the vacancies for the businesses to be able to continue functioning. You can also find a summer job easily right now in the restaurant business as well.

However, I am still expecting the “summer slump” very soon. Decision-makers aren’t around to take interviews, and your chances of finding a job over the summer holidays are usually lower than in busy times. So if you haven’t signed a contract by now, I bet you won’t sign one within the next four weeks. Yes, I will invite you to a Cheeseburger if you prove me wrong.

With the start of international and Swiss school holidays, you notice fewer people on the trains and motivation to work is generally a bit lower than usual. This is the time to take overtime compensation, go home at decent hours, and get out of the country for a while. It’s also time to jump into a lake near you every evening after work.

That said, even if there is a recruiting dip during summer, that doesn’t mean there are no interesting opportunities. In fact, contract-to-hire positions are abundant during that season, and many job-seekers decided to take the summer off, which is a considerable advantage if you keep job hunting. There is another factor that is definitely encouraging this year: Swiss businesses, despite all their efforts, can’t manage to hire all the needed workers. This is partly due to this Great Resignation and to Switzerland’s healthy economic growth over the last few months. 

These exceptional circumstances might help you find a new job in the next few months. Due to the significant shifts in the labor market landscape since the pandemic, a considerable proportion of workers want to change jobs. That, in turn, creates thousands of job openings. The Swiss job market presently has over 100’000 job vacancies (1st quarter 2022, that is +60,4% in a year, according to the Federal Statistical Office), mainly in the industry and service sectors. As a result, staff shortages have reached record levels (Jaberg, Swissinfo, 16 June 2022). 

So now is the time to jump at the opportunity: Work on your brand, nurture your network and in between, take the time to take care of yourself!

If you are looking for a job right now, you probably feel late to the game. The most common reaction I see from clients is to stop all efforts over the summer. But, of course, doing this would be counter-productive; you can use this time for your job search by following these six critical steps for finding a job in Switzerland (and maybe elsewhere too). We also encourage you to plan your time to spend more time outside (you know you will need that extra vitamin D in a few months!). Starting this week, we recommend you work on a special “Summer Schedule” from 7 AM to 1 PM like I do – or try to -, and then you can spend the rest of the day in the “Badi” of your choice, reading, listening to podcasts, and enjoying life!

Aperol Sprizz in the Sun

1) Start Your Summer Schedule with a Beauty Ritual

Before you get your headshot taken, plan time to pamper yourself during the summer. Georgina Georgiu runs an English-speaking day spa in Zurich. The Pure Beauty Spa team is highly professional, and the products are amazing. It’s the perfect way to start your “summer schedule*.” You will get 20% off your first treatment when you mention “Angie Weinberger” in your booking.

2) Have Your Headshot Taken

You might also want to revisit why a personal brand is essential and how it links to your seven work principles (these are the seven work principles you chose during the HireMeExpress program, based on values that are important to you). If you are looking for a photographer, we recommend Carmen Sirboiu, owner of Carmen.Photo. All our members and clients are eligible for a unique discount for a Premium LinkedIn and Personal Branding photo session with Carmen. If you use the code ‘’Global People,’’ you get the session at the Special Price of 150 CHF (value 230 CHF). 

3) Build More Personalized Professional Relationships Outside of the House

Summer is an excellent time to build new relationships and catch up with current contacts. Most busy people might feel less pressure than usual. Encourage them to enjoy the nice weather and spend time outside. So why don’t you take them for ice cream in the sunshine after work? Why don’t you request an early morning walk by the lake while enjoying a cold coffee? Or you could offer to take over their recycling runs as you have enough time on your hands at the moment in exchange for half an hour of them sharing career tips with you. A personalized request is key here.

4) Develop a Weekly Practice for Meeting your Contacts

Set yourself a weekly practice for meeting at least one contact. Ask them if they can introduce you to three more professional connections in your field. If you are hesitant, you probably have not yet written down your networking purpose. Write down your networking purpose, send it to me, and add a weekly practice to your RockMeApp.

5) Enjoy the Holiday with Your Family

Summer is also the best time to be away from Switzerland if you are looking for a job. You will probably not miss much, and in emergencies, companies could also interview you by video call in your holiday home. I would advise that you charge your batteries and get out of the city for a minimum of two weeks. Your children and partner/spouse will probably love that you have time for them.Travel Later

6) Practice German and Prepare for an Exam

You have now been in Switzerland long enough to have at least started with German lessons. Ensure that you have one exam in your pocket and the certificate in your application file. While the summer is a great time to enjoy your time off, it also has rainy days. Join Heike Reinhart or Yvonne Herrmann-Teubel for a trial class and work on your German.

Join the Next HireMeExpress Program

Commit yourself to a schedule by working with us. The next HireMeExpress program after the summer break is open for sale from 5 July 2022 and will close on 14 July 2022. The program will start with the first group session on 26 August 2022, and we will release Module 1 on 19 August 2022. Let us know if you want to join our free workshops by replying to this email.

Wishing you a lovely summertime and see you again at the end of August.

Kind regards,

Angie & Team

 

References:

Coffey, Patty. In Forbes, 28 May 2021, „7 Reasons To Keep Up Your Job Search This Summer.” Retrieved 25 May 2021, from

https://www.forbes.com/sites/nextavenue/2015/05/28/7-reasons-to-keep-up-your-job-search-this-summer/?sh=f5a426b1b176

Federal Office of Statistics, 27 May 2021, „Employment barometer in the 1st quarter 2021, Employment in Switzerland fell in 1st quarter 2021 for the fourth consecutive time – but outlook is positive.” Retrieved 25 June 2021, from 

https://www.bfs.admin.ch/bfs/en/home/statistics/industry-services/businesses-employment.assetdetail.17344107.html

Federal Statistical Office, Employment barometer in 1st quarter 2022: Sharp rise in employment and vacancies in Switzerland in 1st quarter 2022 (press release), 30 May 2022,

https://www.bfs.admin.ch/bfs/en/home/news/press-releases.assetdetail.22604259.html, retrieved 17 June 2022.

Jaberg, Samuel. Swiss Firms Struggle With Staff Shortages, 16 June 2022, https://www.swissinfo.ch/eng/swiss-business-short-of-manpower/47676212, retrieved 17 June 2022.

Kelly, Jack, in Forbes, 26 May 2021, „How to Attract the Attention of Recruiters as We Head Into the ‘Great Resignation’ and People Look to Switch Jobs.” Retrieved 25 June 2021, from

https://www.forbes.com/sites/jackkelly/2021/05/26/how-to-attract-the-attention-of-recruiters-as-we-head-into-the-great-resignation-and-people-look-to-switch-jobs/?sh=3779c45e389a

Ilanz, Graubuenden, Switzerland

Have-Done-Diaries are a great tool to boost your productivity. It is the opposite of the To-Do-List and was promoted by my coach educator Boudewijn Vermeulen. Like me, Boudewijn used to work in a consultancy company, and he also coached a lot of lawyers. He knew about our ridiculous hours and how we were always trying to multitask to get more done in a shorter time frame, but you probably have experienced this situation yourself.

It’s 6.05 AM, and you are just getting out of the shower… Your hair is toweled up, and you light two candles. You get into your meditation pose and close your eyes. Then you realize that you have not set your alarm. So you get up and get your phone from the bathroom where you were reading an interesting article about the entrepreneur scene in Europe. Then you see that you have three new messages on WhatsApp…

At 8 AM, you realize that you’re late, and you hardly remember to take your train ticket, your badge, your purse and sunglasses, and whoosh – you’re out of the door. You remember the candles, open the door again, blow them out, and while you run to catch the train, you think: “Didn’t I plan to meditate?” Sounds familiar?

We have so many distractions nowadays (ugh! … I overcooked the pasta while writing this) that I often wonder how people get any work done. Have you ever caught yourself in the last 24 hours thinking, “What am I doing right now?”. We have programs and routines that do not seem to require the same brain activity as real challenges. 

Often we are just keeping busy, but our output is not that relevant.

I saw several people walking on their Sunday stroll the other day, and they all talked to someone on the phone via a headset. They did not just get a call. They planned to use their walking hour to speak to someone. I sometimes combine routine activities with other activities too. For example, I would watch a video or listen to a podcast while ironing. It works very well to combine such activities.

However, it does not help me to create. I prefer to mono-task and give my full attention to the task, even if it seems mundane. I want to give my brain time to reflect and digest the input, it receives during the week (and believe me, there’s a lot of input). My creative side suffers when I don’t give my brain time to digest, reflect and organize. 

Unfortunately, with Social Media, I have such a love-hate relationship that I really need to discipline myself to get off them.

If you constantly feel that you are not getting enough relevant work done, I urge you to try the Have-Done-Diary.

1) Write down how you spend your time by using a “Have-Done-Diary”

I find the easiest way to do this is by having a notebook (I mean, the old-school paper version) next to my laptop or computer, which only serves this purpose (and other creative ideas running through my head). You can add everything and anything you have done during that day, even this: “Sat down on a bench and enjoyed the sunshine on my face.”

If you want to improve your productivity you can also add the Pomodoro method to this productivity hack and write down what you worked on for each Pomodoro.

2) Join our RockMeRetreat

After the RockMeRetreat, you will apply practices such as the weekly reflection exercise. Invest only fifteen minutes per week, and you will be amazed at how much more you achieved than you thought possible. The thing is, if I don’t gently encourage you to do this, you’d rather spend those fifteen minutes watching cat videos. 

If you are feeling in a rat race or stuck in the same recurring story as if you are in “Groundhog Day”, you will profit from joining our RockMeRetreat.

Please share this post with all your lab rat and corporate clone friends. They will thank you for the productivity tips! Now, go get that notebook so you can start trying this method. 

Then call Angie to discuss your participation in the RockMeRetreat and TADAAA! Now you can write down “Had a talk with Angie about the RockMeRetreat and registered for the retreat in November – Sounds like this is going to be so fun AND useful”!! It’s that easy! 😉

This year we will offer the RockMeRetreat from 17 to 23 November 2022 again at Haus der Begegnung which belongs to the monastery in Ilanz. I hope you will join us there. The atmosphere in the mountains is rather stimulating and at the same time emanates peace.

I will be happy to set up a meeting with you to discuss your participation and goals for the RockMeRetreat.  

Kind regards,

Angie Weinberger

Back to School – Seven Virtues for Purpose, Performance, and Productivity

https://globalpeopletransitions.com/my-favourite-productivity-hacks-seven-tips-to-claim-back-your-diary/

Immersive Experience

Richard Harvell, a Bestselling Author and Publisher, and Diccon Bewes, the very famous author of “SwissWatching” and other books about living in Switzerland as a foreigner contacted us to announce this great pilot project they are conducting. They will hold an all-inclusive cultural integration retreat weekend in Bellinzona on 17-19 June and thought we might have the most suitable candidates to benefit from this exciting experience!

Cultural integration has been proven crucial to the success of an expat’s assignment, but it has often been overlooked. This kind of crash course (it’s not a course really, rather a touristy weekend where you also learn lots!) allows the participants to learn about their new setting in an informal and enjoyable way. This transition period (from the moment you decide to accept the assignment, to the preparation, to settling in your new place and job) is stressful enough; this weekend is designed to help you ease in and be ready to bounce back. Employers will also benefit from this retreat: having better integrated and less stressed employees prepared to become more efficient faster can only be positive. Switzerland has long struggled with this challenge, and Richard and Diccon are here to make change happen!

Registration is now open here.

Is there anything I could help you with?

Here’s the thing with social media. Everyone keeps telling you that you must be on social media to develop your brand, but what nobody is telling you when you are a newbie is how much work it actually takes to develop a personal brand on social media. I’m not talking about being featured on posts that your employer (and their big marketing team and budget) developed to attract more clients. I’m talking about you and me as human beings. We thought about your struggle and came up with the Social Media newbie series to help you understand LinkedIn, Instagram, Facebook, Twitter and Youtube, but we got stuck in the detail ourselves and I realized from the questions you are asking that you might still wonder: What for? Is it worth my time and money? So, I thought that today we should take a step back and revisit why it is worth having a digital media presence and share with you again my top seven killer tips for job seekers and solopreneurs (and those of you who share my vision of becoming digital global nomads).

If you are not on LinkedIn you must either be a trust fund baby or you live in Germany. I have encountered job seekers and freelancers, who still believe that they can thrive in today’s world without a digital presence. In short, they refuse social and professional networking as they feel they will be stalked or annoyed by others. I started with online networking on XING in 2004. Before that “networking” for me meant person-to-person. I would regularly have lunch with different internal and external colleagues to find out about what is going on in their line of work. In the early Millenium, the lunch date roster was your “dance card” and showed how popular you were.

It was almost embarrassing to lunch alone and if you were booked for several weeks this meant you had made it. It was part of the culture of that organization, but networking helped me to understand background stories, to build trust, and get support on a variety of topics. Remember that in Germany, Switzerland and other “Coconut” cultures we tend to be very task-focussed and have to invest in building relationships actively.

If I look back, I also pulled my team members, trainers, providers, and friends of my network. The network expanded to external contacts and it got harder to maintain when I left Frankfurt for Zurich, but I started to build a new network, which helped me to build and maintain a start-up in a rather difficult economic environment. If I was looking for a full-time role now, I would certainly try and source it through my network. If I am looking to hire an intern, designer, or specialist I am going to rely on my network. We are teaching the idea of leveraging your network to find a job in Switzerland rather than only applying online in our HireMeExpress program.

I know that you might be afraid to put yourself out there and have people laughing at you or trolling you or giving you negative feedback and comments. How do you even deal with that when you are already fragile and full of self-doubt on a daily basis?

Would it help you if I told you that I still go through the same fear and anxiety? Would it help you if I said: Yes, there are weird people on the Internet and many of them just want your money…but what if 10% of those following you, reading you, hearing you need to hear exactly what you have to say? What if there is one person out there who, like me lost half of their family in a tragic accident and thought they would never, ever recover from that? What if one woman that you speak to just lost her child or her husband and needs to hear that it will be okay and that you are there for her? What if there is one person listening to you who is about to commit suicide because they are so desperate and you tell them that they are loved and they hear that and they reconsider.

What if what you have to say is important for one person only?

Don’t you think it’s worth is?

Don’t you think it is worth half an hour of your time?

I’ve updated the seven killer tips for developing a digital media presence for you and I am here for you in case you want to talk to me. You are loved, you are safe, and you are among friends here. I’m sorry, if I have not available enough for you in the past.

1) Focus on the Platform where your Followers hang out.

In all likelihood, you will meet most of your followers on LinkedIn if you are in a professional field like banking, accounting or human resources. If you are a creative writer, you might want to focus on Twitter because this is where readers will gather their information. On the other hand, if you provide makeup tips on short videos you should focus on Youtube. As a photographer, you want to be on Instagram. Try not to overwhelm yourself by joining all platforms as one. In case, you don’t know where to go try Facebook first. Despite my love-hate relationship with Facebook, it’s still the platform that rules them all.

2) Develop your own blog so you have a digital home base

In times of social media, it is hard to understand why you need to have your digital home. Imagine it this way: When you are on Twitter it is like you are attending a huge networking event where you exchange information with colleagues and potential clients. If you want them to look at information (“content”) that you produce you have to invite them to your “home”. And when you host a party at your place you have to give people directions on how to find you and a good reason to party with you. When you go to a party you don’t expect to be asked to buy something or pay for your beer, right? So, when you start out you would probably provide some of your content for free until you have a followership. Then you can move to a membership model. A membership model guru is Stu McLaren.

3) Selling Online will take longer than face-to-face

The Internet is full of offers and scams. Before anyone wants to give you their email ID and bank details you will need to have their trust. You can develop trust by being a helpful source of information and by solving people’s problems. You can also build trust by being personable and by avoiding any sales touch in your content and copywriting. You can provide helpful advice and invite people to join your party, but you need to remember that building trust online is step-by-step process that takes mastery. You can follow Amy Porterfield and Ash Ambirge for further advice.

4) Constant Self-promotion is a Turnoff.

Instead of promoting yourself, you should promote other people’s work. If you help others you will not come across as a big-headed egomaniac, but someone who cares about people. There is a point where you can also show your own work, but it needs to be in the context of solving a problem for your followers. For example, they might need a checklist or a how-to-guide that you can provide when you often hear them ask you the same questions. I read that there is an 80/20-rule where 80% of the posts should be valuable content, 20% you should promote your brand. So, in the case of your personal brand you should talk about your work, what you have achieved and other stuff related to your greatness for max. 20% of your posts.

5) Vet and Check the Information you Share or Like

A retweet does not always mean that you endorse the opinion of the tweeter, but at least you can verify that the information is genuine, up-to-date and that links are actually working. If you are like me, you probably don’t read everything you would like to read, but you know where to find the trusted sources and where to be skeptical. Check out our previous post on Digital Media Literacy and good online research practices if you need more help. 

6) Encourage Others to Have a Voice

I know many people who suffer from “imposter syndrome” and who are modest. It helps once in a while when you tell others that their work is helpful and that you are actually reading their updates or their input. Instead of expecting others to support you, you can do a lot more to support others. Be a giver on social media. Learn why this is important by reading and following Adam M. Grant.

7) Check in with Your Purpose Batteries

A Digital Presence is great. If people deal with you in real life or on a call, they should be positively surprised by your genuine interest in them. One of the reasons for lack of trust nowadays is that everyone is putting their own interest in front. Many people have a hard time accepting support because they are not used to genuine help. They are used to being cheated and pulled over the table and you want to stand out. Are you not happy with your digital presence because you haven’t identified your purpose yet? 

If you need my support, please schedule a meeting with me.

Kind regards

Angie Weinberger