
Why Building Relationships is Harder for You
Turning into a Swiss Person
I sat on a panel, and I just got as far as saying “I think…” when the other panelist gave her opinion on the matter. She probably didn’t notice that I was trying to say something, but for a moment, I was annoyed and thought, “how rude…”.
Funnily, many years ago in Germany, this would probably have been okay for me. However, I notice now how I have turned into a “Swiss person”. I also tend not to want to work with Germans who have just arrived in Switzerland because I notice in what they do too many of my own mishaps and small failures back when I was a newbie in Switzerland.
Having lived here in Zurich for over ten years now, I prefer to run my life Swiss-style. Despite considering myself open and tolerant, I still mess up intercultural communication. I’m not always understood, and sometimes I’m just wrong. I recently had a long discussion about left and right, and I know I have a weakness there. In the end, I found out that I muddled up left and right (again!).
Sometimes “Global English” also makes it worse: A bunch of non-native speakers trying to communicate in their second language can lead to misunderstandings and unnecessary emotions.
Here are eight reasons that might make it harder for you to build professional relationships right now. And I don’t think that the pandemic is the main reason.
Eight Reasons
- You are shy, introverted, or not convinced that you are good enough to deserve success. Many partners suffer from the “impostor syndrome,” a psychological state of mind where people doubt their own accomplishments or consider themselves frauds just about to be exposed, especially if their career-driving partner just got another promotion in another country.
- You are embarrassed and ashamed of being “unemployed”. This is especially hard in a society where most of your self-worth is driven by your career and how busy you are.
- You come from a home culture where achievement is overly emphasized. In this cultures ascription is considered an unfair privilege while at the same time you are blindsided by the fact that you had an ascribed status in your home turf. Fons Trompenaars and Charles Hampden-Turner associated the achievement dimension with protestant work ethic and belief.
- You underestimate the cultural and value diversity in Switzerland. Even if Switzerland is the home of Zwingli and Calvin, there are catholic cantons where status, just like in the protestant cantons, is often equated with a family name, wealth, and how many generations you have already been a member of this society. So, there is still a strong ascription component that is not so obvious to outsiders. You don’t recognize that you have been in the out-group until you join the “Circle of Trust.”
- You are unaware of how you come across in person and assume that your style and behavior are “normal.” For example, you have not yet learned to read the cultural cues that hint that you might be too pushy or rude. A typical example in Switzerland is that newbies tend to overstretch a time commitment. In a society that runs on the clock and is a role model of the sequential time approach according to E.T. Hall’s time dimensions, not respecting this often creates a lot of stress for the other person.
- You are sending messages to mark your status in your home turf, such as the “Dr.” title in Germany. Or hint at your seniority by name-dropping the influential VIPs you used to hang out with. Still, this is either not understood or considered boasting, narcissistic, and merely annoying in Switzerland. (You could even exaggerate your qualifications and background, for all we know!)
- You interrupt your counterpart because you feel that they are slow. The Swiss tend to speak slower than many other Europeans, but they don’t like to be interrupted in their thought process as they are used to having a voice and being asked for their opinion on everything.
- You come from a high-context culture and you feel like you don’t know how to address a “stranger” adequately. You don’t know how to phrase your requests (your “ask”) to them, and they don’t understand you at all.
Relationship Segmentation Can Be a Barrier
Over the years of running my own business and projects, I often noticed that all the tools I tested to maintain a strategic approach to networking failed miserably with the extensive network that I’ve built over my professional life.
So, I decided to let go of “strategy” and follow my gut and memory. I realized that the best idea is not to worry too much about “contact segmentation.” We Germans love the word “Begriffsabgrenzung”, so we also do this to our social life (“Bekannter, Kollege, Freund, Verwandter, Familie, Partner, Ehepartner…”). It’s a step-by-step approach, showing how much you trust the other person.
The same segmentation exists in Switzerland, but there are “false friends”( e.g., the word “Kollege” means “Work Colleague” in High German and “Friend” in Swiss German). In Switzerland and Germany, the informal ways of addressing a person with “Du” have different meanings.
Without intercultural training, a German manager will behave like a bull in a china shop in Switzerland – completely unintentionally. Hence, working with German managers in the “honeymoon phase” is a lot of work for the trainer or coach. I prefer to work with you when you are beyond the honeymoon phase, and you understand that you might not function in Switzerland like you are used to.
A Fluid Approach
My colleagues have become friends over the years, and some of my best friends from my university days or early career are colleagues or clients now. Some of my team members have become family, and some of my family members work in the same field or closely related ones. And some friends will never pay you while others will insist on giving back. The world is colorful, and so are people.
While saying this, I don’t want to imply that you have to like everybody you work with or network with. However, it’s another atmosphere for collaboration and innovation when you can fully trust the other person, and know in your head and heart that this person would never talk badly about you behind your back and would not spill your secrets with your competitors.
Safe and collaborative environments require “relationship work.”
Let me know what you are doing today to work on your business relationships.

Which Channels To Use in Order to be a More Effective
As the world changes and goes through the transition it is important to move with it on every level, as each passing moment brings new and improved methods/practices to sustain oneself. Similarly, becoming a Global Digital Nomad requires a person to be more social, adaptive, and flexible to accommodate the learning curve. Traveling to work in various and sometimes remote locations may make you a Digital Nomad, but how to make a successful career out of it is another story. Much like any other field, it requires prior knowledge to understand the core meaning of being a digital expert. So stick around as we delve into the digital world and the key platforms you’ll want to establish yourself on, all while working as a nomad!
YouTube
Top of the digital food chain when it comes to video-based content, a vital form of media in the modern world. Although reading content and gaining knowledge from articles and such is a key component, video content adds a whole new flair to the debate. It is easier to demonstrate a topic as a coach and it is much easier to understand with the help of visual aids on the user’s end. As we’re inclined to gain knowledge in the most efficient way possible, YouTube offers a host of content creators and trainers ready to break down topics for your understanding.
YouTube receives millions of views on a daily basis and gaining small traction with your content eventually leads to a mass following. The platform allows for the users to interact with the content by Liking, Commenting, Sharing, and even disliking (Something which other platforms lack). YouTube allows monetization for channels when they reach a certain subscriber count and watch-time, making it a perfect source of passive income.
Dishing out the right content for your audience may seem daunting, especially from a business standpoint. But it is important to understand the audience is built and studied, therefore presenting the key components of Digital Marketing will always attract the people willing to gain knowledge and enhance their skill set. Style of content is completely up to you and how you wish to present yourself, people may come for the learning aspect but may stay because of your training style.
If nothing else, watching a few videos on how to establish a new channel from YouTube itself may just do the trick! That’s the versatility it offers, we are all familiar with using Google to search our queries away yet YouTube tutorials allow for a more practical learning experience.
MailChimp
Definitely a mode of media and content sharing that flows under the radar, but it is still so important that it makes the top of this list. Email communication remains one of the most direct ways for companies, brands, and professionals to communicate with their customers. There are no social platform restrictions (such as the word count on Twitter, the necessity of visuals on Instagram, and so on), so you can really experiment with your branding and hone it exactly to what works for you as a professional, or for the clients that you are representing.
Whether you’re running a retail brand or providing training or coaching services, having a planned newsletter not only gives your audience regular updates and reminders but also adds a layer of professionalism to your operations. Haphazard, untimely communication can sour the audience to your communications very quickly.
Newsletters involve sending members or subscribers news updates regarding the brand, events, and giveaways. They’re versatile and can be used to share a variety of different materials, for example, sending a link to new content on your website or an update to your services.
Newsletters in theory may seem daunting and a tedious process, however with the use of online tools such as MailChimp, it is actually a breeze! MailChimp is an automation platform as well as an email marketing service. Exactly the tool you should have under your belt! Using the platform is fairly simple as well, you can assign email recipients into groups and categories if you wish to supply niche content separately.
Thanks to the latest applications available for creating and sending newsletters, you can even analyze insight into how your email marketing is performing. This insight provides a clear understanding of what type of content is clicked more often – including the frequency of clicks and views emails are yielding.
Zoom
A relative unknown before 2020, Zoom blew up beyond their wildest imaginations at the start of the pandemic and resulting global quarantines last year. Zoom is a video conferencing software available on almost all major operating systems and capable of handling 100 users on one video call or even 1000 with the paid add-on. The benefits are plenty with the software and the user count is still growing as it is a free and simple to use service compared to the competitors who often had restrictions and limits – people being stuck inside their houses and working and socializing digitally through Zoom helped!
It’s not hyperbole to say that Zoom has in great part changed how we work remotely, with teaching, workshops, and training moving almost entirely to that platform. While large corporations and universities paid for the premium features to host large classrooms, Zoom’s free features are enough for you to establish video conferencing, meet clients online, or even conduct your services through the platform.
Zoom integrates smoothly with online calendars such as Google Calendar which is a great reminder of meetings and makes collaboration easy with the team. Please note that Zoom is my personal favorite but that doesn’t mean that we don’t have more options. If it doesn’t suit you, you can try Google Meet which is a tad bit less complicated than Zoom. Just remember to not pay hefty amounts on any video call subscription before checking a trial version first, especially when we’ve such amazing free options available.
Clubhouse
Remote Working requires you to stay connected to the world and your social network, yet maintaining the connectivity can be a hassle more times than not. Clubhouse is a new platform on the conferencing and connectivity scene but its simplicity is what makes it stand out! With the emphasis put on having quality options rather than quantity, the audio-based platform provides blazing speeds compared to the market! By keeping their focus on audio-based communication, the value of words outweigh the visuals.
Clubhouse provides a platform to manage work without being bombarded with a host of customization and saturated features that go unnoticed. It’s a complete tool, packed with the essentials so a solid one-stop shop with great performance. It’s still in beta- version and invite-based only so I would suggest you get in now before they start charging for membership.
Clubhouse provides you access to team and classic company management, the integrated API option allows for a seamless connection when needed. The company iterates on its blazing-fast performance, which is a result of removing the bulky options and optimizing the necessities. The audio calling and conferencing takes place without lag which is a common theme with most platforms, and acts as the perfect tool for not only business discussion but workshops as well as creative sessions!
Users are able to join into the main workshop and later subside into smaller group conversations or teams to work seamlessly. You’re able to visit the participants’ profiles and learn more about them, which makes the smaller group division even more practical, this exclusive feeling is similar to that of a real Clubhouse which acts as the main appeal!
The platform is built with traveling and ease of access in mind with its easy-to-use features and fast loading speeds even on the go! Creating, joining, and hosting sessions are a few easy clicks away, and Clubhouse offers a secure server with only invited members given access to the audio chat! A key addition to any Nomad’s arsenal. You can join a room based on your interests and simply listen to amazing conversations happening around the globe. If you ever decide to talk on a topic of expertise (or anything random), make sure that you get co-hosts on board so that you don’t have to carry the entire session alone. Remember it’s a conversation-based tool so try to build an audience by providing meaningful audio content in the panel discussion sort of format. If any audience member wants to join, they get an option to raise their hand and you can let them in for questions or exercises.
As a Digital Nomad adapting to new platforms and their changes is key to staying relevant, so implementing these techniques with a combination of tactical strategies and straight-up hard work might just land you on that beach in the Bahamas – once the COVID-19 pandemic is finally contained.
About the Author
Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage.
Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.

“Just reinvent yourself!”
This phrase is advice Expat Spouses (partners of expats) often hear when they cannot find a job in Switzerland. You are a typical Gen X professional in New York, London, Frankfurt, or Mumbai. You have a career image stamped on yourself. Telling you to reinvent yourself is like saying “Why don’t you just run a marathon after you just recovered from COVID-19.”
At parties, you say “I’m a Senior Consultant / Director / Lawyer / Doctor / Scientist” and with that, you talk about the pleasure of long-distance travel in times of terrorism or you mention that your partner is away too often and that the kids know the nanny better than their parents, or you explain that you never get to the city because you feel that childcare is too expensive and you rather stay at home than trusting your kids to another person.
Your professional reputation has fueled your ego and you did everything to improve it. You attended courses, webinars, conferences, networking events and you read everything you could about the topic on your commute to work. Not to mention that you had a routine of ensuring that your social media profiles reflected your success only and you ensured your name was published at least once a year.
Then out of the blue (or even because you were following a long-term idea), your spouse gets a job offer in Basel, Switzerland or your job is outsourced to Pune, India. After the initial excitement or shock, you start to consider what a career change means for you right now. You might even consult blogs and books on the matter. From one day to the next, you worry about your branding as a professional. And you might even notice that you don’t really know what you want.
It is not so easy to find out what you want so I recommend you work with a career coach to develop a vision of your next role and probably a long-term career vision too. What I personally found even harder though is to let go of my old career image. I had acquired a status in HR and in my new roles, I felt like a beginner again.
In our cultural context here in Switzerland we say “Schuster bleib bei Deinen Leisten!”. We are discouraged from changing our chosen career path.
Break in Your new Career Image
We know well that a shoe we have worn for a while is comfortable. A new shoe often feels too tight or too big for us to fill. If you imagine now you have to get out of your patent leather shoe and into a hiking boot that is comparable to the change you are going through.
You need to break your career boot in. You might know already consciously that the hiking boot is more practical, fits better to your personality, and has more value on icy mountain grounds but you still feel the burden of a heavier shoe.
Seven Steps to Let Go (of Anything)
You need to throw your old patent leather shoe into the mental “Altkleidercontainer” (the recycling bank for old clothes and shoes).
- Write down all the advantages of the new hiking boot: Think of every aspect of your new career and how it will look and feel. Run a meticulous research. Interview experts and speak to friends who work in this area. Collect as many details as you can and either collate them in a diary or add them to a vision board.
- Work in your new career part-time: Work in your hiking boot, at least, one to two days a week by volunteering or finding a cause in this profession worth supporting. Get a consulting project before you commit full-time. Build experience and skill in your new career.
- Pretend you are the CEO of your own company: Pretend you are already experienced in walking with the hiking boot, attend seminars and networking events wearing a batch with your new role on it and have business cards printed.
- Market yourself with your new personal brand: Update all your biographies, social media profiles, and websites and show that you are wearing the boot already. Mention your new role and functional title. Be the career you want to be.
- Support yourself with visuals: Leave post-its in your office, in the bathroom and at home with a visual anchor. For example, if you want to become a scientist working in the pharma industry you could jot down a logo of a company that you find attractive or a picture of you with security glasses.
- Create your productive workspace for your new career only: Develop a space that signifies “productive work” in your new career for you. It could be an office or an area on your kitchen table. Make sure that this area is reserved for work in your new career only.
- Learn more about your ideal client: Write down the story of your ideal client, someone who will depend on the results or fruits of your new labor. Who is that person, what is important to that person and how does this person live?
These are seven ideas on how can let go of your old career image and start with a new business idea or career.
If you are looking for further insights you can book a consultation with our team or join one of our programs.

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It had never occurred to me that a ballpoint pen is actually refillable. I did not even think that it was using ink. To be honest, I was never a big fan of the biro, ball pen, or dot pen. How could you even have so many words to describe the same instrument? In high school, the taste and smell made me nauseous.
In an attempt to motivate me to “get back to school,” I cleaned up all my desk drawers and found two hand-softening silver ink dispensers rolling over a ball. With these two, my handwriting looks as beautiful as that of Daisy, the kitten. Have you ever seen kittens handwrite? Me neither, but she came to mind, and it’s a beautiful thought. She sports a pink bow tie with white polka dots, greyish fur, and blue eyes like Terence Hill (If you don’t know this actor you are too young for my programs).
Daisy is going back to school next Monday, and she will be organized and have refilled her pens. Let me tell you how I spent the summer as it might seem to you that I am always on and productive. I really needed a long break this summer, and I wanted to spend time with my family in Germany. At the same time, I had signed up for three courses during the summer.
Do you know how your mind often just needs new input? This is me after being “productive” for months. I need new input.
That kind of learning only works for me with a structure, so I worked on a particular “summer schedule” for three weeks, where I worked productively for six hours maximum. The rest of the day I enjoyed meals with my mum, went for a walk, sat at lake Constance, licked on dark chocolate, mango, and greek yogurt ice cream (because that’s what you do in Southern Germany), tested the rosé wine selection from the local supermarket and held my grandmother’s hand while she was trying to get back on her feet after an unexpected fall.
Why am I telling you this?
In “back to school mode,” you might be looking forward to more routine, having the kids out of the house for a few hours and a place to go to that you call “workplace.” I wish I could tell you that you will get back to your routine in no time and that the 761 emails all contain information only but need no action really because honestly, nobody was at work.
Everyone was sipping rosé in France or eating tomatoes in Mallorca. Because this is what you do when you are a grown-up. You eat tomatoes, dip the mozzarella in olive oil and crema di balsamico, add two leaves of container-grown basil, and for a good time, you eat an extra slide of the garlicky mayonnaise-dripping sauce that you would never touch at home.
This little holiday adventure is over. Stop slacking. It’s back-to-school season. As we don’t know yet how this fall will pan out, I wanted to give you a list of ideas of how you can start your back to school routine:
1 – Hand Write Your Brand
In case you are still looking for a job, and you have missed signing up for our HireMeExpress program, here’s one idea: Why don’t you let me handwrite your biography for you? Most people have a rather generic way of writing about themselves. Most resumes are boring and hard to understand. Let’s work together on developing your personal brand, your purpose, your one-sentence mission statement, and your creative valve.
2 – Design Your Workspace
Put on your favorite playlist and clean your home and your workspace if you work from home. Make your workspace so attractive and full of creative passion that you wish to return to it magically all the time. Clean out your wardrobe and anything that reminds you of “old me.”
3 – Create Your Magic
If you wish to live a life full of purpose, you want to figure out what matters to you, understand who you need to serve and how to do it, and then create your magic. It’s not that hard once you get started. Follow your intuition despite the fear you might feel. Focus on what matters to you and what is important to get to your goal and acknowledge that you have what it takes within you to be you.
The hard part comes later when you are creating your art, your work, your creative brief, or your ZEN garden in the backyard, and you start doubting yourself… But first, you have to get there! Dear First Name, we can help you find your own path during the RockMeRetreat 2021. I would personally like to invite you to our RockMeRetreat 2021. The RockMeRetreat is a seven-day leadership retreat held from 18 to 25 November 2021 at Kloster Ilanz, Switzerland.
Sign up here for our mailing list to show your interest. Tube mail this love letter to anyone in your company or your circle of friends. And if you are not sure if this is for you I’m sure you’ve heard of this modern communication device called a mobile phone. Type +41791922877 or respond to this message to arrange a call with me. We will be happy to take your reservations until 30 September 2021.
Further Input:
https://globalpeopletransitions.com/do-you-want-to-live-a-life-full-of-purpose/