Author Archives: Nabeha

One of my clients asked me why I did not spend more time explaining tests and preparing you for tests. One of the reasons is that tests are out of my radar a bit. Yesterday I forced myself through a psychometric test. As you know I sometimes go through interviews too. First of all, going through the process helps me sympathize with you. Secondly, I constantly look for new projects and sometimes new projects means to apply for a full-time position.

What I did not know is that nowadays application processes are designed to test your patience and perseverance more than your work experience or actual knowledge of the subject matter at hand. It starts with all the duplication of data you have to enter in the applicant tracking system and ends with the surprise of being invited to an online test that is supposed to last two hours…and then takes up almost your whole Sunday.

I followed the advice of the recruiter and went through all trial tests on my couch in my PJ first thing Sunday morning. I felt like I was not in my right mind and that I could not do most of the math tasks without a pen, paper and a calculator. Then I was disturbed by an alarm clock. I had to get up and lost time. I also felt it took me very long to understand the English texts which made me think that the tests are biased against non-native speakers. I did not know how elaborate this system was. By the time I finally started the real test I only had one wish: Get through this and see it as a self-experiment.

I understood that there was no deduction for giving the wrong answer and sometimes the last questions were the easier ones. I knew I wanted to finish all questions (even by guessing) and I tried to keep an open attitude even though my ego had been hurt already a fair bit.

I started with the personality test as I figured this would be easiest. Then I did the hardest one for me which was the inductive reasoning test, next the numerical analysis test and then a test where you had to read a paragraph and answer questions to it.

I stumbled upon this video. You might find it useful https://www.youtube.com/watch?v=h36cpwlslHk&feature=youtu.be

What I found strange is that there was no communication on when and whether I will see the result of my efforts and my lost Sunday. Companies should tell you such stuff. Also, they should tell you that these tests are made for people with Einstein’s IQ. I wrote down a few first tips for you when you are invited to psychometric tests:

1) Go through all the sample and practice test the same company offers.
2) Sign up to their mailing list for future challenges and new test questions.
3) Read all the instructions carefully and check if they have a version in your native language.
4) Make sure you block about three hours and have ZERO disturbance.
5) Take short breaks between the tests and drink water.
6) Make sure you actually have a simple calculator.*
7) If you expect more tests it might be worthwhile buying preparatory tests or books especially if you are a dinosaur like me who has not been to school for more than 20 years.

Here are also two links that might help you. I am not affiliated with those companies but they look genuine.

If you have further links and tips to share please let me know.

http://www.psychometricinstitute.com.au/Psychometric-Test-Guide/Psychometric-Test-Tips.html

http://career-advice.careerone.com.au/job-interview-tips/psychometric-testing/top-10-tips-to-prepare-for-a-psychometric-test/article.aspx

This week, I would like you to challenge yourself by running a self-experiment on a topic that feels like a challenge for you. Please share your experience with me. Thank you.

A guest post by Nabeha Latif – Social Media Guru at SparkZing


This week I’ll be talking about one of the most important tools in a professional’s repertoire: the LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment. Something that essential needs to be mastered fully, so let’s get to it. Presenting:

Top 10 Tips for a Killer LinkedIn Profile

1 – Get a personalised URL

In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalised URL can be used to promote your profile in email signatures, on business cards, portfolios and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.

2 – Nail that headline!

You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline absolutely do-or-die. Do make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.

3 – Populate your experience

Just like some people sometimes forget to update our CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, trainings and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left in the first time round. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.

If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.

4 – Get creative!

This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that autofills your summary), it is very easy to drown in the overwhelming number of similar looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favourite design wireframes or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.

5 – Engage, engage, engage

LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry.
It is also imperative that you join the conversation. On groups, with key influencers, with colleagues and peers. Profiles that engage actively on groups are 5 times more likely to be viewed!

6 – Master the algorithm

A killer LinkedIn profile is one that hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%.

LinkedIn’s algorithm is designed to give top priority to profiles which are complete (they are referred to as “All Star Profiles” and only 51% of users have those). This means that if you missed out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.

On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not be helpful in improving the quality of your LinkedIn profile

7 – SEO is king

Some digital specialists posit that the modern Internet is driven solely on SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions and as previously mentioned, in the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximise your chances of being the top of those result lists. “Digital Guru” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.

8 – Be pixel perfect!

Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?

I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are the right aspect ratio, meet the minimum pixel count and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!

9 – It’s not a sprint, it’s a marathon

You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user-base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak and improve their profiles, connections and more. Emulate them, make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximise your chances of catching the eye of recruiters, should you be looking for a new job.

10 – Run a company? Treat the page as you would your profile

If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information pertaining to your company, set up a consistent posting schedule and boost posts from your own employees – all add up to creating an interactive and healthy social space around your company.

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A reminder: I will be offering this year’s RockMeRetreat from 21 November to 28 November. The RockMeRetreat is a seven-day leadership retreat in Southern Germany, where you will get to network with other Expat Leaders and Professionals and develop your global leader competency.

The RockMeRetreat is designed to amplify your success on your chosen career path and help you move towards the breakthrough you need to become a Rockstar in your chosen field!

Sign up here for entering the conversation with me. If you wish to speak to me directly, please book an appointment by replying to this email.

Kind regards,
Angie.

PS: Meet me to discuss your participation in the RockMeRetreat November 2019 by booking your special Rockstar Session with me now.