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As the world changes and goes through transition it is important to move with it on every level, as each passing moment brings new and improved methods/practices to sustain oneself. Similarly, becoming a Global Digital Nomad requires a person to be more social, adaptive and flexible to accommodate for the learning curve. Travelling to work in various and sometimes remote locations may make you a Digital Nomad, but how to make a successful career out of it is another story. Much like any other field, it requires prior knowledge to understand the core meaning of being a digital expert. So stick around as we delve into the digital world and the key platforms you’ll want to establish yourself on, all while working as a nomad!

YouTube

Top of the digital food chain when it comes to video-based content, a vital form of media in the modern world. Although reading content and gaining knowledge from articles and such is a key component, video content adds a whole new flair to the debate. It is easier to demonstrate a topic as a coach and it is much easier to understand with the help of visual aids on the user’s end. As we’re inclined to gain knowledge in the most efficient way possible, YouTube offers a host of content creators and trainers ready to breakdown topics for your understanding.

YouTube receives millions of views on a daily basis and gaining a small traction with your content eventually leads to a mass following. The platform allows for the users to interact with the content by Liking, Commenting, Sharing and even disliking (Something which other platforms lack). YouTube allows monetization for channels when they reach a certain subscriber count and watch-time, making it a perfect source of passive income.

Dishing out the right content for your audience may seem daunting, especially from a business standpoint. But it is important to understand the audience is built and studied, therefore presenting the key components of say Digital Marketing will always attract the people willing to gain knowledge and enhance their skill set. Style of content is completely up to you and how you wish to present yourself, people may come for the learning-aspect but may stay because of your training style.

If nothing else, watching a few videos on how to establish a new channel from YouTube itself may just do the trick! That’s the versatility it offers, we are all familiar with using google to search our queries away yet YouTube tutorials allow for a more practical learning experience.

Newsletters 

Definitely a mode of media and content sharing that flows under the radar, but it is still so important that it makes the top of this list. Email communication remains one of the most direct ways for companies, brands and professionals to communicate with their customers. There are no social platform restrictions (such as the word count on Twitter, the necessity of visuals on Instagram and so on), so you can really experiment with your branding, and hone it exactly to what works for you as a professional, or for the clients that you are representing.

Whether you’re running a retail brand or providing training or coaching services, having a planned newsletter not only gives your audience regular updates and reminders, but it also adds a layer of professionalism to your operations. Haphazard, untimely communication can sour the audience to your communications very quickly.

Newsletters involve sending members or subscribers news updates regarding the brand, events, and giveaways. They’re versatile and can be used to share a variety of different material, for example, sending a link to new content on your website or an update to your services.

Newsletters in theory may seem daunting and a tedious process, however with the use of online tools such as MailChimp, it is actually a breeze! MailChimp is an automation platform as well as an email marketing service. Exactly the tool you should have under your belt! Using the platform is fairly simple as well, you can assign email recipients into groups and categories if you wish to supply niche content separately. 

Thanks to the latest applications available for creating and sending newsletters, you can even analyze insight of how your email marketing is performing. This insight provides a clear understanding of what type of content is clicked more often – including the frequency of clicks and views emails are yielding. 

Zoom (Ideal for meetings, workshops as well as training)

A relative unknown before 2020, Zoom blew up beyond their wildest imaginations at the start of the pandemic and resulting global quarantines last year. Zoom is a video conferencing software available on almost all major operating systems and capable of handling 100 users on one video call or even 1000 with the paid add-on. The benefits are plenty with the software and the user count is still growing as it is a free and simple to use service compared to the competitors who often had restrictions and limits – people being stuck inside their houses and working and socialising digitally through Zoom helped!

It’s not hyperbole to say that Zoom has in great part changed how we work remotely, with teaching, workshops and training moving almost entirely to that platform. While large corporations and universities paid for the premium features to host large classrooms, Zoom’s free features are enough for you to establish video conferencing, meeting clients online or even conducting your services through the platform.

Zoom integrates smoothly with online calendars such as Google Calendar which is a great reminder of meetings and makes collaboration easy with the team. Please note that Zoom is my personal favorite but that doesn’t mean that we don’t have more options. If it doesn’t suit you, you can try Google Meet which is a tad bit less complicated than Zoom. Just remember to not pay hefty amounts on any video call subscription before checking a trial version first, especially when we’ve such amazing free options available.

CLUBHOUSE 

Remote Working requires you to stay connected to the world and your social network, yet maintaining the connectivity can be a hassle more times than not. Clubhouse is a new platform on the conferencing and connectivity scene but its simplicity is what makes it stand out! With the emphasis put into having quality options rather than quantity, the audio based platform provides blazing speeds compared to the market! By keeping their focus on audio based communication, the value of words outweigh the visuals.

Clubhouse provides a platform to manage work without being bombarded with a host of customization and saturated features that go unnoticed. It’s a complete tool, packed with the essentials so a solid one stop shop with great performance. It’s still in beta- version and invite based only so I would suggest you get in now before they start charging for membership.

Clubhouse provides you access to team and classic company management, the integrated API option allows for a seamless connection when needed. The company iterates on its blazing fast performance, which is a result of removing the bulky optionals and optimizing the necessities. The audio calling and conferencing takes place without lag which is a common theme with most platforms, and acts as the perfect tool for not only business discussion but workshops as well as creative sessions!

Users are able to join into the main workshop and later subside into smaller group conversations or teams to work seamlessly. You’re able to visit the participants profile and learn more about them, which makes the smaller group division even more practical, this exclusive feeling is similar to that of a real Clubhouse which acts as the main appeal!

The platform is built with travelling and ease of access in mind with its easy to use features and fast loading speeds even on the go! Creating, joining and hosting sessions are a few easy clicks away, and Clubhouse offers a secure server with only invited members given access to the audio chat! A key addition to any Nomad’s arsenal.You can join a room based on your interests and simply listen to amazing conversations happening around the globe. If you ever decide to talk on a topic of expertise (or anything random), make sure that you get co-hosts on board so that you don’t have to carry the entire session alone. Remember it’s a conversation based tool so try to build an audience by providing meaningful audio content in the panel discussion sort of format. If any audience member wants to join, they get an option to raise their hand and you can let them in for questions or exercises.

As a Digital Nomad adapting to new platforms and their changes is key to staying relevant, so implementing these techniques with a combination of tactical strategies and straight-up hard work might just land you on that beach in the Bahamas – once the COVID-19 pandemic is finally contained.

Nabeha
Social Media Guru Nabeha Larif

About the Author

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. 

Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.


By Nabeha Latif, Digital Media Guru

Traveling the world with your laptop and setting up temporary offices in foreign coffee shops or on exotic beaches sounds like a dream, doesn’t it? Well, that’s how easy being a digital nomad is depicted to be! The position, although flexible, requires some serious hard work and dedication to the craft. Experienced workers earn a hefty income and with a flexible work ethic, it’s the ideal job for some. For newcomers, however, the going is a bit tough when they’re starting off, they definitely need the right sort of advice that accelerates rather than hurts their futures. Let’s look at some essentials of being a Global Digital Coach and successfully clearing those early hurdles to cement your presence in the field.

What is a Global Digital Coach and what do they do?

A Global Digital Coach by definition is known to be a tech-savvy individual who works in a nomadic or remote environment, not an avid traveler going around putting scenic stories on their socials while barely doing any work.  Typically, you have a variety of skills embedded into their arsenal, beyond just having the ability to work in almost any environment. Such professionals provide digital services from their advanced skill set and work as independent entities. To become a successful Global Digital Coach, you’ll need to polish some essential digital skills. With the world rapidly advancing and social media being an intuitive and exciting platform, there is no base as solid or versatile, or as essential to being a Digital Nomad. 

A digital presence isn’t optional anymore.

Marketing in today’s day and age requires you to go digital. Whether you’re building visual heavy content for the likes of Instagram or Snapchat, or focusing on a balance of visuals and text for Facebook and LinkedIn, you need in-depth knowledge of the platform and how its algorithms and functions work. More importantly, however, you need your own presence online where you can showcase your knowledge of platforms, tools and your specialist skills. That means a website. 

Websites are still essential

With the increasing dependence on social media platforms, one would think that there is no need to have a website when you could just list your business details in the profile section of your social channels. However, websites allow you to set up your online office front and create, so to say, a place where prospective customers can come and browse through your wares. That makes them essential to establishing a foothold in digital work spaces.

Thanks to platforms like WordPress, Squarespace, Wix and more, building your own website has never been easier and requires little to no prior coding knowledge, though that always helps! A basic website should consist of contact information, skill and work showcases and a payment gateway, if applicable. The aforementioned tools can also integrate with website metric tools which will help you understand what visitors to your website like or dislike about how you have presented your virtual place of business, allowing you to improve and refine the user experience. As in marketing, websites require iteration, improvement and further iterations to keep you competitive in the industry.

Demystifying Social Media Platforms

Social media platforms have a plethora of tools to manage ads, content creation and customization to help you target your desired audience smoothly. It can be daunting to be handed all those tools and being told to grow your brand, so we are breaking down the critical features of the major social platforms that will let you hit the ground running.

Why LinkedIn (LI Pulse)?

LinkedIn’s reputation as the more ‘formal’ social network makes it quite underrated when compared to the other networks. Its versatility as a platform, however, is what provides a gripping edge for marketing. LinkedIn is primarily used to connect a user with business partners and other similar field workers to grow their PR (Personal Reputation), and having a transparent connection with a brand through such a platform provides quality engagement.

Setting up your brand page with as much detail possible is a solid first step, whilst keeping your page banner (cover) as well as display (profile) picture up to date. Much like the other networks, boosting your content is fairly similar but there are a few key differences. LinkedIn offers a few ad types for you to select from, the simpler being a Sponsored Post that appears on your audience’s feed at set intervals. Then we have Sponsored Messaging, which, unlike the sponsored post is much more personal. It allows you to market and message your target audience directly without hoping that your content appears on their algorithmic feeds.

There are further options within this method but the core usage is the same. A user or face of the company is utilized to send these messages, this will benefit the theme of LinkedIn as a platform and keeps a healthy professional conversation for you to benefit off of. If going directly with your customers isn’t your brand image, keeping it on the lighter side of things, Text Ads might just be your solution.

Launching this campaign requires the least effort, but the right placements and wording could have the most benefit! This method works on creating new leads and works on the base of PPC or Pay Per Click which allows you to have further control over the ad. 

Finally, we have Dynamic Ads. This offers a unique ad and placement style that is not commonly available on other platforms. Dynamic Ads showcase your brand page to those who share similarities in job description, title, location, and other profile data. This ad shows up amidst your feed and showcases any fellow associates following the page you might be interested in. These can be customized according to your need whether it’s brand awareness, recruitment, or highlighting a specific service you offer. It is highly effective so tweaking it to the right audience will provide the results you need!

LinkedIn provides a campaign manager that allows you to manage your ads from one central hub, altering anything necessary and providing key insights with its open kanban view. The campaign manager is utilized to oversee ad performances and analytics to narrow down your desired results. But this isn’t the only way to boost your brand or monitor its performances. 

LinkedIn Pulse is a key example here. Unlike traditional ad methods, Pulse allows you to publish larger amounts of text in the form of articles. The inclusion of more data from a single post is a huge benefit, which allows you more space to hook your audience and convert their interest into business. Pulse articles have an advantage over other posts as it is known to stay on newsfeed longer and even appear on Google search results. Users can also find any of these articles on your company page. This is especially useful for B2B purposes but is versatile to be molded into any form you wish.

Joining relevant social groups to chat and learn about the community is also a great option. Posting surveys and asking for other’s views on a subject can surely benefit the brand growth, so don’t be shy to start a conversation in groups.

Instagram (Live and Stories)

Though a Facebook subsidiary, Instagram’s platform couldn’t be more different. With an emphasis on visual content (pictures, Instagram Live, Stories and Reels), Instagram focuses on appealing to its audience’s sense of aesthetic and it’s really paying off – Instagram is one of the most popular platforms right now!

Instagram is open to many popular brands, as engaging with customers and users directly on this platform is very easy. The image-based scheme truly lets the brand show its true colors, but how do you target the audience you want? Here are a few key tips you’ll need to boost your brand image.

Instagram offers a few options when it comes to ads, which mainly consist of the format whether it is a picture or video and whether you’d place it in the feed, explore, or story. Let’s go through the simplest way you’d opt for after your page has been set up. You have the ability to boost posts from your page directly, this is especially helpful if you wish to boost your followers. 

Since Instagram has a few key ad placements let’s talk about those, starting off with the stories. While swiping through stories and advertisements is seen to pop up, this ad can be image, text, or video-based with the option to swipe up and direct the user to the website/store. As for uploading a direct link to any comment section or story that won’t hyperlink itself, this is a sure way to do so. However, you can upload links to your page bio. Other ads include the main news feed posts, much like your normal feed, an ad can be presented in the signature box or 1:1 ratio format. These can contain carousel ads that let you post multiple pictures in a single post or a single video. The caption or text on these posts is substantially more considered to a story but you’ll miss out on the variety of colors and widgets a story offers. Collection ads also fit into this segment, which acts as a collage of images on one frame which allows the user to grasp more detail in one glance. The explore page shows the trending side of Instagram mixed with your personal interests, ads on here are similar to that of the newsfeed.

Though social platforms thrive on ad spend to help brands reach audiences and grow, certain organic methods are fairly common and useful as well. Instagram Live is an excellent example. You can broadcast events, Q & A’s, quizzes, discussion, and much much more from just one feature! This also allows you to go live with another user or brand to collaborate. Engagement can be boosted through the poll and slider options on Instagram Stories, which act as a fun medium for discussion. Similarly, the Ask Questions widget can be used for Q & A’s as well. Most influencers and accounts use stories as their daily mode of interaction between followers, reserving the posts for more priority content.

Facebook (Groups)

The reigning king when it comes to online connectivity and social media. Facebook practically coined the terminology used by current platforms and its early rise to its current peak is unmatched. Over the years Facebook has received multiple updates, often revamping the entire layout and introducing various tools as well as options to make itself more than just a fun way to talk to friends. Let’s dive in to see how Facebook works behind the curtain, and how you can market yourself or any brand using it.

For starters, you need to set up your page with all the necessary details – profile images and essential details about your services and availability are essential. This will help you present your page, and get an easy start with the marketing tips ahead. Facebook has several options when it comes to advertisements, so let’s get to them.

While posting on your page you’ll notice an option to boost that post. From there you can set the target audience, budget, and other details to get the most out of your spending. Similarly, videos and multiple groups of pictures can be boosted. Pre-existing posts will also have the option to boost or you could opt to boost a newly made one. 

Similarly, there are other ways to set up ads or boost your brand in general. In terms of ads, you can define a set audience or experiment with changes to see what sticks better. From there you can use ads to get likes, engagement, messages, and even direct leads, there’s essentially a model for each company type. Facebook ads can be narrowed down to very specific targets which isa big bonus, as you’ll be targeting those who matter most. Not only can you select your audience based on age, gender and location, but you can also shortlist them based on their interests, habits, likes and even the time they log onto Facebook.

With share options, you’re able to connect other social media networks from Facebook and post to your accounts seamlessly. This works especially well in coordination with Instagram and its stories, so you’re essentially getting the best of both! 

If it’s only increasing the number of likes that entices you, Facebook conveniently has an option for that as well. To manage all these ads and their varieties, the platform offers extensive analytics, and reports to oversee your growth. Also, not only is the network completely capable of advertisements and its management on its own but with the monstrous number of online tools and APIs available to link with Facebook, it completely raises the bar to another level!

With so much available under Facebook’s hood, that’s only a part of the whole story. A series of campaigns can be run without you having to spend a penny! These do however involve strategic planning and effort, yet the results are totally worth it. Like LinkedIn, Facebook has multiple groups that you can target based on location or type. These groups are a solid way to engage with the masses directly, posting regularly and keeping tabs could help you build a following that is completely organic. 

If you’re selling products, for instance, Facebook Marketplace and Buy/Sell groups could be targeted directly with Facebook being so populous and receiving billions of users each month, it comes as no surprise such techniques work out to be fruitful.

About the Author

Nabeha Latif

Digital Media Marketing Consultant

SparkZing.Net

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.

Christmas

The holiday season is upon us, I am sure most of us are ready for a well-deserved break from work. We all feel a bit more exhausted this year from working from home and being digital all day.

Do you also need a break from being online all the time?

We face unseen travel restrictions this year. This could lead to you being alone or with your partner and kids only this year on Christmas. While you might want to be with your extended family in (insert home country) you are holidaying in Zurich, Switzerland.

(Not the worst of places to be but it can get a bit lonely if you don’t know what to do.)

While the holidays may be a time of joy and happiness for most people, they can be quite bittersweet for expats.

Maybe you have lost loved ones around the holidays. Maybe you are no longer close with your extended family and your friends are all married with kids.

In Zurich, there is a high likelihood that you haven’t made any close friends yet. It could also be that like one of my friends you are in the middle of your next move and taking time off isn’t an option. You can check our relocation guide for ideas.

So, if you are worried a little about how to handle the holidays here are our ideas for the holidays on your own.

“The 12 Days of Christmas” – Alone in Zurich

Although technically the 12 days of Christmas don’t start until 25 December, we will approach this topic creatively. I also understand that the 12 nights are more important in tradition and mythology and it depends on which sources you read.

Here the first magic night is on 20 December “Thomasnacht”.

This year you have a good chance to have two weeks off with a small amount of vacation days or overtime compensation. Also, many Swiss companies close over this 2-week period now.

Before starting on this topic I would like to invite every reader and client who is not Christian to enjoy the fun around our holiday traditions with us. Full self-disclosure: I come from a catholic background and I live in a relationship with a non-practicing Muslim. I usually only go to mass on Christmas Eve with my grandmother, because I know it makes her happy, but this year I am not even sure I can see my family. I might just stay here with you.

Being a Christian means to me to be a good human and about giving to others and yourself. In my opinion, it doesn’t really matter what your faith is as long as you aspire to do good in the world. And if you only believe in science or the force I like you as well.

Christmas is also a time where we connect with our inner child and give this child all the love it deserves. By honoring special traditions and rituals around the 12 days of Christmas we collect the energy that we need to be supportive of each other.

21 December: Collaboration Day
No office parties this year and no secret Santas. If you are still at work, try to appreciate one of your work colleagues and give them an hour of your time in a virtual coffee session. In our culture we tend to forget to celebrate the success and value collaboration. So try to appreciate this one colleague you worked with this year and send them a hand-written thank you card after your call.

Order your Christmas menu. For example, order meat and bread in advance, so you just have to pick it up on Christmas eve.

22 December: Decoration Day
Buy a Christmas tree at Bahnhof Stadelhofen or in your neighbourhood. Put on a youtube mix or your favorite music and decorate your Christmas tree. Make a special ornament by yourself. Go offline for crafting If you have been in a work frenzy in the build up to the holidays you probably want nothing more than switching off. Tag us when you share photos on Instagram.

Also, this is your chance for last minute shopping. The big shops will probably still be full. Wear masks and support your neighbourhood shops instead of going to Jelmoli.

23 December: Catch up Day
Catch up with old friends via video chat. Being stuck in a foreign country during the holidays is never ideal, more so if you don’t have family or friends there. A luxury not afforded to pre-internet expats, but still in no way a replacement for family and friends, is video chat. While not the ideal replacement for the people you are missing, it can allow you to keep in near-constant touch and keep the holiday spirit fresh in you. In fact, this can also be a perfect time to reconnect with old friends and catch up.

Do all your laundry because you cannot wash between Christmas and New Year. We call this time “zwischen den Jahren” (between the years). I like this expression and did a bit of research.

***
24 December: Giving Day

Read a novel to an elderly citizen on Christmas Eve. I’ve never spent Christmas Eve alone as far as I can remember. You probably know that I come from a big family and I hardly find time to see all my relatives.

If I am in Zurich on Christmas Eve, I will do my grocery shopping for three days and then use the chance to read to someone. In my neighbourhood I often see lonely elderly people.

There is also a shelter for homeless people and you could volunteer there. Or check with your religious community if you can help a child with a present. I’m sure you will find a way to help someone less fortunate.

25 December: Christmas Day

After you opened all your presents you could organize yourself a walking tour of Zurich with a lovely Christmas dinner at a cozy place like Rosaly’s or Wilder Mann. Probably you could meet a few lonely hearts in Bohemia. I would probably check if I could get a ticket for the opera or the Schauspielhaus. Despite the limited numbers they seem to be open.

26 December: Boxing Day

I don’t know why it’s called Boxing Day in English. Maybe it’s time to put a few things in boxes? Or box away the calories? My grandmother calls this day “Stephanstag”. This is a holiday in Zurich and shops are closed so you could plan a spa day or go outside. For example, take the S-Train to Greifensee and walk around the lake for a while.

Later, you should go to one of the nicest hotels in Zurich for afternoon tea and sip a glass of champagne.

27 December: Skiing Day

Why don’t you go to the mountains and check out if there is a chance for a skiing day. One of the lesser known places would be Hoch-Ybrig.

***

28 December: Clean up the (Home) Office Day

If your office is open use the chance to clean up. Update your LinkedIn profile with Nabeha’s tips. It’s time to review your work year. Write down one big accomplishment for every month or check the reporting facility in our RockMeApp. Send me a summary of what you are most proud of this year.

Have lunch with a poor colleague from HR, Accounting or IT who has to work in the office and wants to get home. With a cup of hot cocoa (or Gluehwein, if that’s allowed) start to clean up your desk.

  • Throw out old files,
  • Clean up your computer,
  • Update your task lists,
  • Prepare your performance reviews,
  • Order that new work phone and
  • Pay all your outstanding invoices.

Maybe you still have personal administrative tasks to do. My advice is to use the “Pomodoro” technique to start working on the task for 25 minutes.

29 December: Wish Day

For me this will be the day where I write down everything I’m grateful for in my life and what my wishes are for 2020. Join us for “Star Wars” or pick a movie and go to KOSMOS zurich or another movie theatre you usually don’t go to. Enjoy an “apéro” at YAMAS Zurich, the little Greek restaurant with a flair of the meatpacking district and Greek hospitality.

Don’t forget to stock up on groceries. If you’re like me, you probably have an empty fridge by now.

30 December: Pamper Day

No matter what gender you identify with, we all have a need for a pamper day at least once a year. Book an appointment at your favourite spa and enjoy the treatment. PURE zurich is great for that. If you still feel stressed you might want to get a massage from Pascale at CHINADOC.

These days the Bahnhofstrasse isn’t as crowded as usual, so you could also go to the city and buy a new outfit. Maybe with style advice from Rowena Downing.

31 December: Let Go Day

Take a leisurely stroll on Lake Zurich to Zurichhorn, a boat trip or if it’s raining take the tram 8 to Hardturm and check out the furniture and design stores near Prime Tower. Go up to the bar prime tower and enjoy the view.

It’s time to let go.  With your diary write down everything you wish to leave in the old year and join me for writing and a glass of champagne at the Savoy Bar around 3 PM. If you are into it please text me so I know you will be there.

Even if you can’t party order yourself a special dinner for tonight.

1 January 21: Welcome the New Year Day

Start the New Year with sleeping in as long as you can, watch your favorite movies or bing-watch a series. Be lazy for once.

I hope you enjoyed my tips and I look forward to meeting you in 2021.

Happy Holidays!

Angie and Team

PS: Check out those great blogs for more ideas: newinzurich and girlfriend guide to zurich.

Digital Control

Presence has become increasingly important as we are always pulled in so many directions and “energy flows where our attention goes”.

We can hardly survive a day without our smartphones anymore and when we are offline or have low batteries it creates feelings of anxiety. I have an ongoing experiment where I am trying to increase my productivity and get more done by using less and less resources (money, paper, time, people). 

I would like to summarize the learning for you and you might want to follow me in this experiment.

I want to simplify my life. I am always looking for topics that are complex in our shared, multifaceted lives today and I think about how to deconstruct them and make them simple again. (In my work as a Global Mobility Expert, this is essential.)

In a MasterMind Group we are all considering getting a paper planner again because we feel that our digital tools are just not doing all the tricks. I also feel that often paper gives me a higher sense of security than an app. Obviously, I am trying to reduce paper where it is not needed but there are areas where paper just beats digital tools.

Here is our Four-Step Approach to Digital Control:

1 – Start with an App List

To write this I started an app list I am regularly working with. The app list became very long. I am not even sure I finished it yet. It’s more a toolbox now than a list.

  • Email Accounts – 4 live accounts, 2 or 3 email ID’s that I never check
  • LinkedIn –  Inbox
  • Facebook – Inbox
  • Twitter – Inbox
  • Instagram – Inbox
  • Slack – Inbox (Member of 4 channels at the moment)
  • WhatsApp, Signal, FB Chat and other chat apps 
  • Seminar Apps such as Whova, Geneva

Once you have completed your app list review my simplification principles and check which ones apply to you. Do you have other principles for simplification you wish to share?

2 – Develop Your Simplification Principles

  1. People over Robots! Any personal message is better than an automated response.
  2. Move from DIGITAL to ANALOGUE on purpose. Use paper strategically.
  3. Delete unused apps from your smartphone.
  4. Turn your phone off from 9 PM to 6 AM. Give it a space for the night outside of the bedroom. (You will still hear the alarm!)
  5. Use Post-it for visualising what is important to you. The idea is: One thought, one post-it.
  6. Say “No, thank you…” or “yes, if…” to any proposal for meetings, work and tasks right away. Commit fast and decline fast. Don’t ponder on decision forever.
  7. When asked for meetings give two options only.
  8. Always set a deadline by when another person should come back to you.
  9. Wear black most of the time. On Wednesdays add a colour. Stop ironing during a pandemic.
  10. If you don’t know what to wear because you don’t know if the occasion is formal or not, wear a black suit.
  11. Choose your social media channels wisely. You are probably on too many.
     

3 – Write your 2020 Accomplishment List

Go through the RockMeApp archive and review all that you have accomplished in 2020. Check if there are open items that you wish to close within the next two work weeks.

 

4 – Participate in our online Workshops

 

Gluehwein
Gluehwein
Christmas
Christmas

Are you one of those settled professionals who suddenly had to get out of the last job? Did you love to write as a high school senior but figured a career in journalism would take too many years of crafting the art?

Maybe this is the time in your life when you want to get back into the habit. Perhaps this is really the time when you want to consider starting a writing career in Switzerland. 

Seven Reasons to Start a Writing Career in Switzerland

1)   You cannot handle frustrating meetings any longer

2)  You don’t want to conform to the typical 8 AM to 5 PM working day

3)  You’ve decided that you finally want to feed your passion and earn an income out of it

4) You’ve always been good at telling stories and want to do it more consistently

5)   Your values constantly clash with your company’s values

6)   Parenthood completely overwhelmed you

7)   Your partner got a wonderful –it-was-always-my-dream-to-move-to Switzerland-Singapore-Santa Barbara-kind of job offer and you are in a new country without a professional network.

How many of these points can you tick? If you can relate to at least one of them, I encourage you to keep reading what comes next. 

Four Signs You Feel the Urge to Develop Your Creative Side

1)   You neglected writing in order to earn a living but you always journal during your holidays.

2)  You did not know you were more creative than others until a psychologist told you.

3)   You are bored and need to do more than painting your nails, cooking and washing clothes to satisfy your creativity.

4)   You are going through a transition and that triggers the urge to WRITE, PAINT, SING, PLAY AN INSTRUMENT…

Your writing could become a new source of income for you. You will probably not land a bestseller overnight but even publishing a book has become rather easy in the age of kindle desktop publishing.

It is important that you have the skill of language composition and you know your grammar well.  Unless you wish to become a literary fiction writer,I don’t think you need a diploma in writing though.

Three Tips to Start a Writing Career in Switzerland

#1 Guest Blog

You could guest blog for “Hello Switzerland” for starters or submit your articles to www.ezinearticles.com. They also have good writing tips there.

http://blog.ezinearticles.com/

http://www.helloswitzerland.ch/

https://www.contently.com/

https://serp.co/content/what-is-content-marketing/

You can also check the categories on our website to see if you would be a good fit as guest blogger for Global People Transitions. We’d be happy to read your content! Write to angela@globalpeopletransitions.com if you’re interested. 

#2 Join a Community of Writers

As a large and international expat hub, Zurich has a great community of writers and independent authors and there is a lot to learn.

http://www.nuancewords.org/

https://rowinggirl.com/

https://zurichwritersworkshop.com/

http://www.dicconbewes.com/category/writing/

http://triskelebooks.blogspot.ch/2013/11/tis-season.html

#3 Educate Yourself with a Good Mentor

If you need a kick in the b… I recommend you read Jeff Goins’ blog. He is a motivator for aspiring writers and authors.

What’s your experience with blogging and writing?

Please share with your best friend. You can also leave us a comment below if you feel like sharing with our Club Sandwich readers.