Get the Recruiter’s Attention with a Swiss Cover Letter

Get the Recruiter’s Attention with a Swiss Cover Letter

You might, as I do,  make a point of benefiting from the last golden rays of the sun to soak up as much vitamin D as possible before the days become even shorter. Who doesn’t need that energy to accomplish everything that needs to be done, everything you want to do?  You might be in a position right now where either you are worried about losing your job, or you are already looking for a new job (or any kind of work). Maybe you have even been looking for a while already. Perhaps you feel it’s time to update your resume and your job-searching skills, just in case. Anyhow, I thought you could use this reminder from my older publication, “The Global Career Workbook,” on how to get a Swiss recruiter’s attention.

1) Get the Swiss Recruiter’s Attention

Ask her out on a date. Not literally, but imagine you were taking the same kind of care. When you write a Swiss cover letter, you want the other person to like you and find you attractive enough to read your resumé. The cover letter is your appetizer, and the resumé is your main course. If you get to the interview stage, then that’s like having dessert on the first date. And after three interviews, you might get kissed. I mean, you might get the job offer you are longing for.

2) Wet the Swiss Recruiter’s Appetite

On your date, you don’t eat everything at the same time. You enjoy getting to know each other and take a step-by-step approach to build trust. You wait with the main course until they have digested the appetizer. Your cover letter is the appetizer.  Imagine you are on your first date, and your counterpart tells you for half an hour how great they are. Rather boring, right? You zoom out of the conversation and wish to run away. The same is true if a recruiter reads your whole resumé already in the cover letter. What could you do to make the conversation more interesting?

Cover letter writing is an art. With modern technology, applicants often do not see the need to write a cover letter these days, but in my opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST. Many recruiters want to read it. They would like to see that you made an effort to get that interview. I receive considerable amounts of cover letters, and most of them sound like they were copied from a textbook. Nobody gets excited reading some sort of ‘copy and paste’ write-ups, void of personal touch.  Only the more personal ones gain my attention. They have to be personal, crisp, and show me who you are.

3) Follow my Lead for Fresh Recipes

When crafting your cover letter, it’s crucial to address the recruiter by their correct name rather than opting for generic terms like “Sir” or “Madam.” Taking the time to research and include the recruiter’s name demonstrates your seriousness and attention to detail. Additionally, ensure that you accurately spell the names of any references provided in your letter.

Maintain a respectful and formal tone throughout the letter to leave a positive impression on the recruiter. Choose a single font and adhere to the standard letter-writing style of the country to which you are applying. Creating an appealing and visually pleasing letter contributes to a professional presentation.

Place emphasis on the needs of the prospective employer before discussing your own. Highlight what you can bring to the table and how your skills align with the company’s requirements. This approach underscores your understanding of the employer’s priorities.

Establish a personal connection with the company or the recruiter. Share experiences, such as using their products or having positive associations with the brand due to personal stories. This personal touch adds a genuine and relatable aspect to your application.

Avoid the temptation to copy and paste content, as errors in company names or contact persons can harm your application. Take the time to read the letter aloud to catch any potential mistakes and ensure the accuracy of the information.

4) Use Active Language

Use active language and construct complete sentences in your cover letter. Prioritize verbs over nouns, avoid passive constructs, and keep your sentences concise. This approach enhances the clarity and impact of your communication. If English is not your native language, meticulously review your translation and consider seeking input from a native speaker to refine your grammar. Recruiters often notice and are bothered by grammatical errors in cover letters.

Keep your cover letter brief, limiting it to a maximum of one page with five paragraphs. Conclude the letter with your contact information, including a professional-sounding email address and phone number. Avoid using slang and maintain a formal writing style, as your cover letter is a professional document, not a casual chat. Remember that even if you belong to Generation Y or Z, maintaining a professional demeanor is crucial, especially when addressing individuals of your parent’s generation.

5) Stay Optimistic

We are excited to invite you to our upcoming workshops in January 2024 focused on explaining the hiring process and coaching. These workshops are designed to help you understand the steps involved in the hiring process and equip you with the skills needed to succeed in your job search. These workshops are open to everyone and will be held online from 12 to 1 pm. We encourage you to take advantage of this opportunity to gain valuable insights and skills that will help you succeed in your career.

Here’s to better weather, boosting your energy to take that next important step: preparing your application file. I hope these tips help you write the best cover letter you can write to catch the Swiss recruiters’ attention, get to the “dessert” stage, and get you the job you are hoping for! Sign up for our Global People Club to receive our Top Ten Tips for Finding a Job as a Foreigner in Switzerland.


In case you need more detailed advice you can also contact us via the contact form.

Expat Coach and Global Mobility Yoda


The Global Career Workbook:



The ‘Bourne Effect’ – Why you Need a Personal Brand


Seven Ideas to let go of Your old Career to Build Your new Personal Brand

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